Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Refine your results

Date Range

Role

Methodology

Industry

Topics

Market Imperatives

Region

Vendor

Analyst

156 results in Reports

  • Branding
  • For Application Development & Delivery Professionals

    Report:The Customer-Activated Enterprise

    Closing The Customer-Employee Gap

    Customers increasingly use digital technologies to "activate" their suppliers, throwing off significant and highly valuable data in the process; they expect enhanced value across all touchpoints in...

    • Downloads: 124
  • For Marketing Leadership Professionals

    Report:Boost Brand Engagement With Native Advertising

    Marketers Can Tell Unique Stories Through Trusted Media Channels, But Must Deliver Value Transparently

    Native advertising, or sponsored content — a new form of online media promotion that inserts brand-created messages in the editorial product — is changing how some marketers work with media to...

    • Downloads: 442
  • For Marketing Leadership Professionals

    Report:Organize For The Always Addressable Customer

    Vision: The Interactive Marketing Agency And Organization Playbook

    This report in the interactive marketing agency and organization playbook lays out Forrester's vision for how you should organize internally and in relation to your agency partners: Move from a...

    • Downloads: 388
  • For Marketing Leadership Professionals

    Report:How To Exploit The Database Of Affinity

    And Why Google, Not Facebook, Will Dominate Affinity Marketing

    Every day, huge numbers of people tell us what they like by voting for things, talking about things, reviewing things, and engaging in other online social interactions. All these behaviors add up to...

    • Downloads: 450
  • For CMO Professionals

    Report:Chart A New Course For A Connected Brand Experience

    Strategic Plan: Brand Experience Playbook

    Brand building has moved beyond the purview of the marketing department to become an organizationwide effort. Chief marketing officers (CMOs) must shift their organizations from a command-and-control...

    • Downloads: 915
  • For Marketing Leadership Professionals

    Report:Build Your Content Brand By Delivering Customer Value

    Vision: The Content Marketing Playbook

    To counter increasing media fragmentation and consumer disenchantment with advertising, marketers have begun to exploit the power of digital and social media by building large followings around...

    • Downloads: 600
  • For Customer Insights Professionals

    Report:Listening Metrics That Matter

    As social media becomes more prevalent, the data it creates becomes a critical research and insight-generation activity. Businesses turn to listening platforms to harvest the rich trove of consumer...

    • Downloads: 1779
  • For Marketing Leadership Professionals

    Report:2013 Planning Brief: Listen To Customers, Engage With Influencers

    How To Build A B2B Influencer Engagement Initiative

    As you plan your 2013 social marketing initiatives, one area for you to focus on is influencer identification and engagement. B2B social marketers have begun to move beyond reactive responses to...

    • Downloads: 413
  • For eBusiness & Channel Strategy Professionals

    Report:Brand Engagement The Consumer Way

    A Technographics® Data Essentials Report

    Consumers connect with brands throughout the customer life cycle — they engage, discover, explore, and buy using a variety of channels. Companies today understand that engagement and positive...

    • Downloads: 126
  • For Customer Experience Professionals

    Report:Develop Your Digital Customer Experience Strategy

    Strategic Plan: The Digital Customer Experience Improvement Playbook

    Companies need a digital customer experience strategy to ensure that they build the right experiences to suit their customers' needs and expectations — especially in a world of proliferating...

    • Downloads: 2802
  • For Customer Experience Professionals

    Report:Executive Q&A: Top 10 Customer Experience Strategy Questions Answered

    Most firms' ambition is to be the customer experience (CX) leader in their industry or a leader across all industries. To achieve this weighty goal, they'll need (among other things) a shared...

    • Downloads: 178
  • For Marketing Leadership Professionals

    Report:The New Interactive Agency Landscape

    Agencies Reinvented As Mediators Will Win While The Rest Wither

    The agency model is crumbling under the weight of continual innovation in digital channels, the changing media behaviors of the always-addressable customer, and marketers' frustration with a siloed...

    • Downloads: 1190
  • For Security & Risk Professionals

    Report:Manage The Risks Of Social Media

    Social media is a security and risk nightmare — it's used everywhere, all the time, by everyone both outside and inside your organization. Although social media offers potentially great...

    • Downloads: 808
  • For Customer Insights Professionals

    Report:Listening To Social With The Eyes: Visual Social Analytics

    In social media, content is king — and the king of content is the image. Mainstream social networks Facebook and Twitter have become increasingly visual over time; Facebook added images to...

    • Downloads: 209
  • For Marketing Leadership Professionals

    Report:Build Your Content Strategy With The Marketing RaDaR

    Strategic Plan: The Content Marketing Playbook

    Today's empowered and digitally connected customers engage less with traditional advertising messages yet, at the same time, are interested in useful and valuable content that can help them orient a...

    • Downloads: 677
  • For Customer Experience Professionals

    Report:The Unified Customer Experience Imperative

    Delivering Experience Excellence Across A Fractured Network Of Digital Touchpoints

    Today's digital landscape is distributed across an array of touchpoints and devices. With customers able to interact through multiple channels at any given moment, firms need to ensure that they...

    • Downloads: 1720
  • For Marketing Leadership Professionals

    Report:Which Technologies Fit Where In Marketing's Future

    Marketing relationships are changing from invisible and one-sided to visible and cooperative — manifested through uniquely designed, valuable experiences. Meanwhile, customers are increasingly...

    • Downloads: 665
  • For CMO Professionals

    Report:Financial Service Brands Fail To Earn TRUE Consumer Trust

    Technographics® TRUE Brand Compass: Financial Services

    Forrester's research shows that consumers demand more from brands in the 21st century. Marketers across all industries now have a steeper hill to climb to earn brand preference, referral, and...

    • Downloads: 408
  • For Application Development & Delivery Professionals

    Report:Navigate The Future Of CRM In 2013

    The only source of competitive advantage is the one that can survive technology-fueled disruption: an obsession with understanding, connecting with, serving, and delighting customers. But as...

    • Downloads: 2822
  • For Customer Insights Professionals

    Report:The Keys To A Social Intelligence Command Center

    If you represent a large consumer brand, consider a social intelligence command center — a dedicated resource for listening to the groundswell. A command center like this can improve your...

    • Downloads: 1551
  • For Marketing Leadership Professionals

    Report:Marketing Strategy For The Mobile Mind Shift

    Vision: The Mobile Marketing Playbook

    Customers are in the midst of a mobile mind shift. As a result of their perpetual mobile connections, their expectations have changed. They're not interested in your messaging and logos. They want...

    • Downloads: 1328
  • For CIO Professionals

    Report:Software Must Enrich Your Brand

    Software Is A Critical Strategic Asset, Not An Operational Nice-To-Have

    Your customers increasingly interact with your products and service directly through the software they touch: mobile apps, connected products, websites, and digital experiences. If the software fails...

    • Downloads: 386
  • For CMO Professionals

    Report:How To Build A Strong B2B Brand Experience

    Processes: The Brand Experience Playbook

    As business buyers gain control over their purchase process with easy access to product specs, peer reviews, and competitive intelligence, business-to-business (B2B) organizations must depend on a...

    • Downloads: 782
  • For Marketing Leadership Professionals

    Report:Boost Your Content Ecosystem With Video

    How To Use Online Video Content To Drive Results

    Consumption of online video content is popular and growing. Yet most marketers rely on in-stream advertising as their only marketing approach for online video. This report explains the advantages...

    • Downloads: 721
  • For Customer Experience Professionals

    Report:Customer Experience Innovation Demystified

    "Innovation" has become a buzzword in the customer experience field. Everyone talks about it, but no one knows quite what it is or how to attain it. In fact, most firms that believe that they're...

    • Downloads: 907