Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

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241 results in Reports

  • Design & Usability
  • For Application Development & Delivery Professionals

    Report:The Future Of Learning Management Is Personalization

    Personalized Learning Experiences, Analytics, And Curated Content Are Front And Center In The Future LMS

    The future learning management system (LMS) will be part of employees' daily life. Whether they wish to find a short chunk of learning needed to do work, collaborate on a project, or determine the...

    • Downloads: 226
  • For eBusiness & Channel Strategy Professionals

    Report:2014 US Online Banking Functionality Benchmark

    Citi And Wells Fargo Have The Most Extensive Secure Website Functionality

    Despite the growth of mobile and tablet banking over the past few years, online banking continues to be widely used in the US, with almost three-quarters of US online adults using it compared with...

    • Downloads: 450
  • For eBusiness & Channel Strategy Professionals

    Report:2014 Website Functionality Benchmark: US Health Insurance Plan Public Sites

    In An Age Of Increasing Complexity And Consumer Choice, Healthcare Sites Struggle With Simplicity

    In the wake of the Affordable Care Act, leading health plans have been vocal about finally making serious investments in retail-oriented, digital shop-to-enroll experiences. As we move into the tail...

    • Downloads: 331
  • For eBusiness & Channel Strategy Professionals

    Report:Predictions 2016: Financial Services Execs Wake Up To Digital Transformation

    The Eight Digital Shifts To Expect In Retail Financial Services In 2016

    As digital engagement increases among financial services customers, eBusiness and channel strategy professionals at banks, wealth managers, insurers, and card issuers are pushing toward true digital...

    • Downloads: 694
  • For eBusiness & Channel Strategy Professionals

    Report:2014 Canadian Online Banking Functionality Benchmark

    CIBC Leads With A Redesigned Home Page And New Features, But All Of The Big Five Banks Offer Extensive Secure Site Functionality

    Despite the growth of mobile and tablet banking over the past few years, online banking continues to be widely used in Canada, with over three-quarters of Canadian online adults using online banking...

    • Downloads: 256
  • For Application Development & Delivery Professionals

    Report:Brief: Put Web Images On A Diet To Improve Customer Experience

    Web standards are evolving, browsers are gaining versatility, and wireless connections are getting faster. Unfortunately, even with all of these trends, web performance — how long a user waits...

    • Downloads: 80
  • For B2C Marketing Professionals

    Report:Evaluate Your Search Marketing Programs

    Successful search marketers today must increasingly account for how well they help users discover their brands and products across mobile devices, social media, and nontraditional search engines such...

    • Downloads: 174
  • For eBusiness & Channel Strategy Professionals

    Report:Mobile Moments Transform Commerce And Service Experiences

    Strategic Plan: The Mobile eBusiness Playbook

    Mobile provides eBusiness and channel strategy professionals with opportunities to transform commerce and service experiences online and in physical locations. To master these moments, use the IDEA...

    • Downloads: 544
  • For Customer Experience Professionals

    Report:The Data-Driven Design Revolution

    We have entered a new age — one in which the attitudes, rules, and behaviors that govern how firms use data are radically transforming. Highly agile startups and flat organizations are giving...

    • Downloads: 587
  • For Customer Experience Professionals

    Report:Key Takeaways From Forrester's 2013 Customer Experience Forum EMEA: Know Thy Customer

    At Forrester's Forum For Customer Experience Professionals EMEA, speakers presented best practices and case studies detailing how to boost customer experience (CX) to the next level. While they...

    • Downloads: 339
  • For B2C Marketing Professionals

    Report:Brief: Email Marketing FAQs, February 2016

    Processes: The Email Marketing Playbook

    This report highlights key processes that constitute best practices for B2C marketers whose responsibilities include email marketing. In an FAQ format, we address long-standing issues such as how to...

    • Downloads: 1784
  • For eBusiness & Channel Strategy Professionals

    Report:Retail eCommerce In Brazil: Marketing And Site Features

    A Look At The Most Effective Customer Acquisition Tactics And Most Popular Site Features

    The Retail eCommerce In Brazil series summarizes the results of a survey that Forrester Research conducted together with E-Commerce Brasil in August and September 2014. In this survey, respondents...

    • Downloads: 212
  • For eBusiness & Channel Strategy Professionals

    Report:Who Does Mobile Commerce Well In The World's Largest eCommerce Market?

    Lessons From The Top Six eCommerce Retailers In China

    Mobile shopping has gained considerable momentum in China, but many retailers are still not ready to deliver good shopping experiences. Many retailers intend to upgrade their mobile commerce sites...

    • Downloads: 170
  • For Customer Experience Professionals

    Report:Brief: McKinsey Enters The Design Race With The Acquisition Of Lunar

    On May 14, 2015, design firm Lunar Engineering announced that management consulting firm McKinsey will acquire it for an undisclosed sum. McKinsey joins a growing list of diverse firms such as...

    • Downloads: 154
  • For Application Development & Delivery Professionals

    Report:Five Lessons For Achieving Successful Digital Customer Experience Technology Results

    The Age Of The Customer Gives AD&D Professionals A Chance To Lead The Transformation To A Winning, Customer-First Strategy

    In the age of the customer, application development and delivery (AD&D) pros must deliver digital customer experience technology that helps put a smile on the customer's face and drives business...

    • Downloads: 435
  • For eBusiness & Channel Strategy Professionals

    Report:2013 Canadian Bank Online Sales Rankings

    Royal Bank Of Canada Retains The Top Spot

    Checking accounts are one of the top selling financial products in Canada, and 17% of applicants apply online. To help digital banking teams benchmark their websites and plan future improvements,...

    • Downloads: 241
  • For B2C Marketing Professionals

    Report:Executive Q&A: How Personalized Video Works And What It Can Do For You

    Marketing leaders are shifting budgets toward new content and interaction methods to counter a reduced effectiveness in traditional digital advertising and marketing. Enter personalized video, which...

    • Downloads: 205
  • For Customer Experience Professionals

    Report:Digital Customer Experience Trends, 2014

    In 2013, the number and variety of digital touchpoints blossomed, and a new breed of digital innovators rushed forward, blending online and offline experiences. In parallel, privacy concerns...

    • Downloads: 1733
  • For eBusiness & Channel Strategy Professionals

    Report:The State Of Retailing Online: Key Metrics And Initiatives 2014

    This State Of Retailing Online report comprises the results from the annual survey that Forrester Research conducts in partnership with Shop.org. In this survey, online executives at retail companies...

    • Downloads: 1132
  • For eBusiness & Channel Strategy Professionals

    Report:Just For You: Use Personalization Technology To Help Associates In The Retail Store

    Retailers Fail To Create Relevant Digital Experiences For Their Associates

    As retail stores transform into digital stores, customers will expect personalized content and experiences in-aisle. Personalization technologies such as automated product recommendations are poised...

    • Downloads: 343
  • For Customer Experience Professionals

    Report:Improve Your Digital Customer Experience

    Executive Overview: The Digital Customer Experience Improvement Playbook

    Faced with an expanding ecosystem of legacy websites, mobile sites, and apps, firms need a plan to help them align their technology investments with their customers' most pressing needs. They can...

    • Downloads: 2441
  • For eBusiness & Channel Strategy Professionals

    Report:Seven Must-Haves For Successful Website Localization

    Every year, online retailers spend millions of dollars expanding into global markets. Unfortunately, many eBusiness leaders think the process of localizing their websites stops once they've...

    • Downloads: 174
  • For Customer Experience Professionals

    Report:The Services Frontier For The Digital Consumer

    Services For The Digital Self

    This report, originally written for CIOs, includes content relevant to chief customer officers. And here's why: As consumers continue to aggregate data — spanning personal and work-related...

    • Downloads: 355
  • For Customer Experience Professionals

    Report:Brief: Use An Ethnographic Approach To Enrich Personas For Local Markets

    Localizing Customer Experiences, Part 1

    With customer experience emerging as the new battleground in the fight to win, serve, and retain customers, localization is an urgent and relevant topic for global companies expanding into culturally...

    • Downloads: 231
  • For Application Development & Delivery Professionals

    Report:The New Mantra For Software Leaders: Deliver More, Develop Less

    Vision: Application Development Strategy, Structure, And Sourcing Playbook

    Now that you've started to quickly produce apps to win, serve, and retain customers, it's time to take the next step. Nimble customer engagement apps and analytics must activate customer experience...

    • Downloads: 165