Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

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231 results in Reports

  • Design & Usability
  • For Customer Experience Professionals

    Report:Tools For Mastering The Customer Experience Ecosystem

    To make meaningful customer experience improvements, organizations need to align their customer experience ecosystems. That requires understanding customers' deep needs, viewing interactions from the...

    • Downloads: 1375
  • For Customer Experience Professionals

    Report:You Are Here: Location Analytics And The Rebirth Of Customer Experience

    As the digitization of people, places, and experiences brings the online and offline realms together, companies are waking up to the fact that they know much more about their customers online than...

    • Downloads: 754
  • For CIO Professionals

    Report:Closing The Experience Gaps

    Adopt A New Experience Architecture And Philosophy To Bridge Gaps In Performance, Convenience, Personalization, And Trust

    Improving customer experience is now the No. 1 priority of business executives. And as Forrester's revised Customer Experience Index makes clear, simply meeting needs is not enough to deliver...

    • Downloads: 526
  • For eBusiness & Channel Strategy Professionals

    Report:2012 US Bank Digital Sales Rankings

    This is one of two reports that detail the findings from Forrester's annual ranking of the digital sales offerings of the 12 largest banks in North America. The report covers six major US banks and...

    • Downloads: 570
  • For Application Development & Delivery Professionals

    Report:The Future Of BI In Asia Pacific

    The Top 10 Trends Affecting Market Maturity And Growth

    Business intelligence (BI) adoption drivers, technology understanding, and organizational process maturity continue to vary widely across Asia Pacific. The one constant in this market is the...

    • Downloads: 290
  • For B2C Marketing Professionals

    Report:Win The Social Marketing Measurement Game

    Performance Management: The Social Marketing Playbook

    Measuring social marketing is hard. But too often, the solutions that marketers use — such as focusing only on engagement, cherry-picking only the best-looking numbers, or relying on vendors'...

    • Downloads: 883
  • For eBusiness & Channel Strategy Professionals

    Report:Brief: How Machine Translation Can Help Fulfill eCommerce Translation Needs

    Technology Advancements Mean Machine Translation Has Earned A Second Chance

    eBusiness leaders are looking to global markets to find new revenue opportunities. However, global businesses face a variety of challenges in building and operating successful international websites....

    • Downloads: 50
  • For eBusiness & Channel Strategy Professionals

    Report:2012 Canadian Bank Digital Sales Rankings

    This is one of two reports that detail the findings from Forrester's annual ranking of the digital sales offerings of the 12 largest banks in North America. The report covers six major Canadian banks...

    • Downloads: 313
  • For Customer Experience Professionals

    Report:Case Study: Rogers Communications Pilots A New Customer Experience Strategy

    In 2011, the customer experience team at Rogers Communications, Canada's largest telecommunications carrier, was beating its collective head against a wall — how could it operationalize its...

    • Downloads: 547
  • For Customer Experience Professionals

    Report:Mobile Moments Transform Customer Experience

    Mobile Experiences In Four Steps: Identify, Design, Engineer, And Analyze

    Your customer is experiencing a mobile mind shift: the expectation that she can get what she wants in her immediate context and moments of need. As a result, mobile is central to customer experience...

    • Downloads: 1203
  • For eBusiness & Channel Strategy Professionals

    Report:2013 US Mobile Auto Insurance Functionality Rankings

    With customers now trained to expect more from their mobile experiences, insurers are fortifying their mobile strategies through increased investments. But how effective are mobile insurance apps and...

    • Downloads: 485
  • For Application Development & Delivery Professionals

    Report:14 Digital Customer Experience Tools To Engage With Your Customers

    Tools And Technology: The Digital Experience Delivery Playbook

    Software platforms and applications that support digital experiences present challenges to tech buyers, who are discovering a vast and immature market. Application development and delivery (AD&D)...

    • Downloads: 1748
  • For CIO Professionals

    Report:Great Mobile Experiences Are Built On Systems Of Engagement

    By 2014, smartphones and tablets will put power in the pockets of a billion global consumers, including your employees and partners and customers. However, mobile is not simply another device for IT...

    • Downloads: 1098
  • For eBusiness & Channel Strategy Professionals

    Report:Case Study: SunTrust Reboots Its Digital Platform

    Responsive Web Design And Agile Development Prove A Winning Formula

    With mobile and tablet usage now mainstream, Forrester believes that eBusiness teams must find time-to-market and cost efficiencies in their digital development processes. In previous research we...

    • Downloads: 400
  • For eBusiness & Channel Strategy Professionals

    Report:2012 US Auto Insurance Secure Site Rankings

    Forrester assessed the secure websites of five American private passenger auto insurers: Allstate Insurance, Geico, Liberty Mutual Insurance, Progressive Casualty Insurance, and State Farm Mutual...

    • Downloads: 361
  • For Application Development & Delivery Professionals

    Report:Analyzing The Value Of Responsive Web Design Can Be Messy

    Digital experience leaders turn to responsive web design (RWD) to meet their customer's rapidly-growing multidevice demands. Unfortunately, RWD takes longer than traditional desktop...

    • Downloads: 239
  • For B2C Marketing Professionals

    Report:Big Data's Big Meaning For Marketing

    Use Big Data To Deliver Context And Personalization At Scale

    In the age of the customer, it's not enough for your organization to simply meet your customers' needs. Today, your customers often expect you to anticipate their needs, in much the same way as the...

    • Downloads: 823
  • For Customer Insights Professionals

    Report:Brief: Localize Your Contextual Marketing Approach To China

    Use Country-Specific Context To Improve Your Marketing

    Chinese companies understand the importance of winning the business of digital customers who not only have increased buying power but also use multiple devices that can access the Internet anywhere...

    • Downloads: 29
  • For Customer Experience Professionals

    Report:Customer Experience In The Post-PC Era

    Vision: The Digital Customer Experience Improvement Playbook

    The rapid consumer adoption of mobile devices, new interfaces, and the changing behaviors they encourage have transformed how customers engage with companies. Gone are the days when companies could...

    • Downloads: 1502
  • For Customer Experience Professionals

    Report:Interactive Design Agency Overview, 2014

    Tools And Technology: The Digital Customer Experience Improvement Playbook

    To help clients find the right agency to assist them with interactive design projects, Forrester conducted a survey of interactive design agencies that asked about their skills, industry experience,...

    • Downloads: 488
  • For Customer Experience Professionals

    Report:How To Modernize User Experience

    It's Not Just About Usability Testing Anymore

    Today, user experience (UX) is a robust field combining elements of product design, service design, and innovation. But most customer experience (CX) professionals maintain a narrow view of UX,...

    • Downloads: 445
  • For Customer Experience Professionals

    Report:Design Methods In The Age Of The Customer

    Processes: The Digital Customer Experience Improvement Playbook

    Customer experience (CX) professionals want to grow and transform their businesses by fostering empathy for their customers, quickly adapting to challenges, and creating effective and compelling...

    • Downloads: 325
  • For eBusiness & Channel Strategy Professionals

    Report:Market Overview: Global Payment Service Providers 2013

    Globalizing your eCommerce business isn't just an option anymore — in many cases, it's an imperative. However, winning global customers' online spend often means adapting to local preferred...

    • Downloads: 1079
  • For Customer Experience Professionals

    Report:Brief: Key Takeaways From Forrester's 2014 Customer Experience Forum East

    Market Leaders Turn To Customer Understanding And Design To Deliver Great Experiences

    At Forrester's Forum For Customer Experience Professionals East, speakers presented best practices and case studies that showed how they are coping with a new, more competitive era for customer...

    • Downloads: 282
  • For Customer Experience Professionals

    Report:Executive Q&A: Customer Experience Rooms

    Customer experience (CX) rooms — immersive, interactive spaces that help employees better understand customers — have emerged as a powerful new tool for improving experiences. For...

    • Downloads: 279