Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.


Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

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237 results in Reports

  • Design & Usability
  • For Application Development & Delivery Professionals

    Report:Brief: Software Requirements Practices Are Ripe For Disruption

    Agile approaches and continuous delivery have improved software development, testing, and delivery capabilities, but many organizations find their requirements practices continue to be a source of...

    • Downloads: 424
  • For Customer Experience Professionals

    Report:Brief: Key Takeaways From Forrester's Forum For CX Professionals EMEA 2014

    At Forrester's Forum For Customer Experience Professionals EMEA, speakers discussed key practices necessary for delivering a great customer experience (CX) and ways to overcome obstacles that stymie...

    • Downloads: 123
  • For eBusiness & Channel Strategy Professionals

    Report:2015 Australian Mobile Banking Functionality Benchmark

    Westpac Tops Our Review Of Australian Banks' Mobile Services

    We used our Mobile Banking Functionality Benchmark methodology to evaluate the mobile banking offerings of the four largest retail banks in Australia on more than 40 criteria. The Aussie banks have...

    • Downloads: 164
  • For CIO Professionals

    Report:Executing Enterprise-Versus-Local Decisions

    The Second In A Two-Part Series On Defining And Implementing Shared Services Or Local Capabilities

    All CIOs wrestle with which processes, technologies, organizations, and roles should be consistent across the organization (enterprise) and which should be specific to a business unit or geography...

    • Downloads: 216
  • For Application Development & Delivery Professionals

    Report:Navigate The Future Of CRM In 2013

    The only source of competitive advantage is the one that can survive technology-fueled disruption: an obsession with understanding, connecting with, serving, and delighting customers. But as...

    • Downloads: 2849
  • For eBusiness & Channel Strategy Professionals

    Report:Mobile Moments Transform Commerce And Service Experiences

    Strategic Plan: The Mobile eBusiness Playbook

    Your customer is experiencing a mobile mind shift: the expectation that she can get what she wants in her immediate context and moments of need. As a result, mobile is central to customer experience...

    • Downloads: 346
  • For eBusiness & Channel Strategy Professionals

    Report:2015 US Small Business Insurance Digital Sales Functionality Benchmark

    The Hartford Leads Our First Review Of US Small Business Insurer Digital Sales Functionality

    The US economy is booming, and so is small business growth. And as businesses grow, so does their need for business insurance. How effective are small business insurance websites when it comes to...

    • Downloads: 212
  • For Customer Experience Professionals

    Report:Cost-Justifying User Experience Design: A Refresher

    Business Case: The Digital Customer Experience Improvement Playbook

    User experience (UX) has gone mainstream, with companies investing millions to build up new design centers and UX teams. But customer experience (CX) professionals still struggle to justify spending...

    • Downloads: 618
  • For Customer Experience Professionals

    Report:How Unified Is Your Customer Experience?

    Today's customers interact with companies across a range of media and devices, including electronic ads, digital interfaces, phones, and physical spaces. It's the sum of all of these interactions...

    • Downloads: 749
  • For CIO Professionals

    Report:Brief: Build Your Localization Strategy For Chinese Technology Vendors Now

    Chinese Enterprises Should Plan For A Local Vendor Strategy

    Since China opened up to the world in the late 1970s, the Chinese government has leveraged products from leading US and European technology vendors to help public and private sector organizations...

    • Downloads: 57
  • For Customer Experience Professionals

    Report:Interactive Design Agency Overview, 2014

    Tools And Technology: The Digital Customer Experience Improvement Playbook

    To help clients find the right agency to assist them with interactive design projects, Forrester conducted a survey of interactive design agencies that asked about their skills, industry experience,...

    • Downloads: 534
  • For eBusiness & Channel Strategy Professionals

    Report:The Evolution Of Global eCommerce Markets

    Vision: The eCommerce Globalization Playbook

    Global eCommerce is evolving — rapidly. Consumers around the globe are migrating online, with shopping increasingly becoming a key part of the online experience. Countries vary greatly in their...

    • Downloads: 2211
  • For eBusiness & Channel Strategy Professionals

    Report:Predictions 2014: Global eCommerce Mandates Multiple Touchpoints And Business Models

    Eight Trends Set To Impact The Industry

    The past year saw a surge in eCommerce revenues around the globe, and 2014 will be no different. eCommerce brands in every country will continue to spread their global wings, expanding their...

    • Downloads: 684
  • For Customer Experience Professionals

    Report:Brief: Why Good Customer Experience Isn't Good Enough

    Business Case: The Customer Experience Ecosystem Playbook

    Forty percent of the brands in Forrester's 2014 Customer Experience Index (CX Index) earned scores in the good category. But for many, those scores are actually anything but good because those brands...

    • Downloads: 437
  • For CMO Professionals

    Report:2013 B2B CMO Imperatives

    Driving Growth With Customer Insights, Marketing Automation, And Content Marketing

    Business-to-business (B2B) CMOs will have three key initiatives to execute on in 2013 in order to separate themselves from the competition in front of empowered business buyers. Marketers must work...

    • Downloads: 1134
  • For eBusiness & Channel Strategy Professionals

    Report:2015 Singapore Mobile Banking Functionality Benchmark

    DBS Bank Tops Our Review Of Banks' Mobile Services In Singapore; OCBC Bank Is Hot On Its Heels

    We used our Mobile Banking Functionality Benchmark methodology to evaluate the mobile banking offerings of four retail banks in Singapore on 41 criteria. The banks have laid sound mobile banking...

    • Downloads: 130
  • For eBusiness & Channel Strategy Professionals

    Report:2013 Canadian Bank Online Sales Rankings

    Royal Bank Of Canada Retains The Top Spot

    Checking accounts are one of the top selling financial products in Canada, and 17% of applicants apply online. To help digital banking teams benchmark their websites and plan future improvements,...

    • Downloads: 233
  • For eBusiness & Channel Strategy Professionals

    Report:2013 Canadian Credit Card Online Sales Rankings

    Royal Bank Of Canada Takes The Top Spot For 2013

    Credit cards are the top selling financial product in Canada, where the proportion of credit card applicants who apply online is second only to the branch. To help eBusiness teams benchmark their...

    • Downloads: 210
  • For Customer Experience Professionals

    Report:The State Of Customer Experience Management, 2013

    Customer experience management (CEM) is top of mind for many companies as they kick off 2013. This report sheds light on the current state of CEM, using data we collected from our Customer Experience...

    • Downloads: 1220
  • For Application Development & Delivery Professionals

    Report:Big Consulting Firms Stake Their Claim In The Digital Experience Gold Rush

    "Big 4" And Other Large Firms Blend Business Transformation And Mobile And Digital Execution To Lead Age Of The Customer Changes

    Want more proof that digital transformation in the age of the customer has achieved status as a top-level enterprise mandate? The world's largest business and technology consultancies such as PwC,...

    • Downloads: 475
  • For Customer Experience Professionals

    Report:The Services Frontier For The Digital Consumer

    Services For The Digital Self

    This report, originally written for CIOs, includes content relevant to chief customer officers. And here's why: As consumers continue to aggregate data — spanning personal and work-related...

    • Downloads: 349
  • For CIO Professionals

    Report:Mobile App Or Mobile Web? For IT, It's A Choice, Not A Battle

    Neither Is Perfect, But Either Could Be Perfect For Your Customer

    Companies struggle to choose between building a mobile app and implementing a mobile website. The decision becomes a battle shrouded in competing points of view and often a lack of customer...

    • Downloads: 455
  • For Customer Experience Professionals

    Report:Utility And Emotion Drive Amazon's Global Appeal

    A Technographics® 360 Report: Using Survey, Qualitative, And Social Listening Data

    Whether you're a retailer or not, you're competing with Amazon. The company's approach to customer service and fulfillment is powering impressive growth across the globe and raising consumer...

    • Downloads: 21
  • For B2C Marketing Professionals

    Report:Content Marketers Share Data With Other Brands To Close The Loop From Interest To Sales

    Second-Party Data Provides More Reach Than First-Party And More Granularity Than Third-Party Data

    As marketing leaders amass rich and detailed records of the interests and intents of their customers, the value they can derive from second-party data — by intelligently patching into other...

    • Downloads: 210
  • For Enterprise Architecture Professionals

    Report:Architecting Digital Business Transformation

    Australia Post's Customer Experience-Driven Enterprise Architecture Guides Pervasive Transformation

    Digital technology is transforming markets. Companies engaging in markets undergoing transformation are finding that their traditional products — and their product-centric mindset — no...

    • Downloads: 460