Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Refine your results

Date Range

Role

Methodology

Industry

Topics

Market Imperatives

Region

Vendor

Analyst

244 results in Reports

  • Design & Usability
  • For B2C Marketing Professionals

    Report:Predictions 2015: Marketing Leaders Mix Data, Content, And Insight To Craft Brand Experiences

    Customer-Obsessed Marketers Will Harness The Power Of Contextual Data To Deliver Highly Differentiating Brand Experiences

    The year 2015 will see the gap between customer-obsessed brands and the rest grow even wider. As more interaction data from multiple channels and touchpoints floods customer databases and marketing...

    • Downloads: 621
  • For Customer Insights Professionals

    Report:Advance Campaign Automation With Personalization And Real-Time Context

    Build The Foundation For Contextual Marketing With Cross-Channel Campaign Management

    For the recent Forrester Wave™ evaluation of cross-channel campaign management (CCCM), we surveyed 96 customers about their vendors. We found that CCCM users are generally satisfied with the...

    • Downloads: 1285
  • For Application Development & Delivery Professionals

    Report:Brief: Software Requirements Practices Are Ripe For Disruption

    Agile approaches and continuous delivery have improved software development, testing, and delivery capabilities, but many organizations find their requirements practices continue to be a source of...

    • Downloads: 432
  • For Customer Experience Professionals

    Report:The State Of Customer Experience Management In China, 2013

    Companies need to become customer-obsessed to win Chinese consumers, as the Chinese economy slowly becomes consumption-based. To help achieve that goal, this report sheds light on the current state...

    • Downloads: 186
  • For eBusiness & Channel Strategy Professionals

    Report:Mobile Moments Transform Commerce And Service Experiences

    Strategic Plan: The Mobile eBusiness Playbook

    Your customer is experiencing a mobile mind shift: the expectation that she can get what she wants in her immediate context and moments of need. As a result, mobile is central to customer experience...

    • Downloads: 372
  • For eBusiness & Channel Strategy Professionals

    Report:Making The Case To Go Global

    Business Case: The eCommerce Globalization Playbook

    If you're contemplating how to take your organization global, you're not alone. A growing number of eCommerce leaders are looking to extend their businesses into new markets — and struggling to...

    • Downloads: 143
  • For Application Development & Delivery Professionals

    Report:Big Consulting Firms Stake Their Claim In The Digital Experience Gold Rush

    "Big 4" And Other Large Firms Blend Business Transformation And Mobile And Digital Execution To Lead Age Of The Customer Changes

    Want more proof that digital transformation in the age of the customer has achieved status as a top-level enterprise mandate? The world's largest business and technology consultancies such as PwC,...

    • Downloads: 485
  • For Application Development & Delivery Professionals

    Report:Quick Take: Adobe Advances Mission Of Support For Digital Experiences

    Marketers want easy to use software that allows them to create, measure, and optimize digital experiences, while application development and delivery (AD&D) pros value deep technical capabilities and...

    • Downloads: 229
  • For Sourcing & Vendor Management Professionals

    Report:FAQ's About Telecom Expense Management

    Forrester clients often ask us questions about how to optimize the management of their firm's spending on telecom and mobility technologies and services, a problem that can be addressed by telecom...

    • Downloads: 251
  • For Customer Experience Professionals

    Report:Case Study: Rogers Communications Pilots A New Customer Experience Strategy

    In 2011, the customer experience team at Rogers Communications, Canada's largest telecommunications carrier, was beating its collective head against a wall — how could it operationalize its...

    • Downloads: 567
  • For Customer Experience Professionals

    Report:Brief: Use An Ethnographic Approach To Enrich Personas For Local Markets

    Localizing Customer Experiences, Part 1

    With customer experience emerging as the new battleground in the fight to win, serve, and retain customers, localization is an urgent and relevant topic for global companies expanding into culturally...

    • Downloads: 212
  • For Customer Experience Professionals

    Report:Brief: Key Takeaways From Forrester's Forum For CX Professionals EMEA 2014

    At Forrester's Forum For Customer Experience Professionals EMEA, speakers discussed key practices necessary for delivering a great customer experience (CX) and ways to overcome obstacles that stymie...

    • Downloads: 129
  • For Customer Experience Professionals

    Report:Journey Mapping Best Practices

    Reset Your Assumptions On Where And How Journey Mapping Can Support CX Programs

    Customer experience (CX) professionals have been quick to adopt journey mapping. Despite this, journey maps remain underutilized because practitioners view them as point solutions for addressing...

    • Downloads: 1366
  • For Customer Experience Professionals

    Report:How To Move Your Company's Line Of Visibility

    Give Customers Greater Control Of Their Experiences By Exposing — And Hiding — The Right Elements Of Your Ecosystem

    Companies that excel at customer experience make deliberate and intentional decisions about where to place the line of visibility — the conceptual divide in a customer experience ecosystem that...

    • Downloads: 109
  • For Customer Experience Professionals

    Report:CX Pros Are Blind To The Line Of Visibility

    Prevent Avoidable Customer Experience Mistakes By Rethinking Your Ecosystem's Line Of Visibility

    Most companies don't understand all of the complex interdependencies that shape their customer experience outcomes. As a result, many customer experience (CX) pros and the experiences they are...

    • Downloads: 252
  • For B2C Marketing Professionals

    Report:Evaluate Your Discovery Marketing Programs

    Successful search marketers today must increasingly account for how well they help users discover their brands and products across mobile devices, social media, and nontraditional search engines such...

    • Downloads: 278
  • For eBusiness & Channel Strategy Professionals

    Report:Trends In Russia's eCommerce Market

    Pinpointing Opportunities In Russia's Complex And Dynamic eCommerce Ecosystem

    Russia presents an enormous opportunity for eCommerce professionals eyeing potential international growth. However, as one Russian eBusiness professional told us, "You can make a lot of money here,...

    • Downloads: 282
  • For eBusiness & Channel Strategy Professionals

    Report:2014 US Online Banking Functionality Benchmark

    Citi And Wells Fargo Have The Most Extensive Secure Website Functionality

    Despite the growth of mobile and tablet banking over the past few years, online banking continues to be widely used in the US, with almost three-quarters of US online adults using it compared with...

    • Downloads: 433
  • For Customer Experience Professionals

    Report:Utility And Emotion Drive Amazon's Global Appeal

    A Technographics® 360 Report: Using Survey, Qualitative, And Social Listening Data

    Whether you're a retailer or not, you're competing with Amazon. The company's approach to customer service and fulfillment is powering impressive growth across the globe and raising consumer...

    • Downloads: 39
  • For CIO Professionals

    Report:Brief: Leverage Design Thinking To Spark A Customer-Obsessed Innovation Culture

    Design Thinking Principles Help Create The Confidence To Change

    The digital world your company now operates in requires a radically different corporate culture — one that's obsessed with improving the customer experience and encouraging a more open,...

    • Downloads: 309
  • For Enterprise Architecture Professionals

    Report:The Things We Do For… Data

    Many Apps Give You Something For Nothing — Well, Not Quite Nothing

    Forrester has noted the growing presence of applications and websites that provide free services just to capture consumer data and market it to third parties. This report reviews examples of the...

    • Downloads: 230
  • For Infrastructure & Operations Professionals

    Report:Left-Shift Technology Monitoring For Success In The Age Of The Customer

    The Technology Concepts Of End User Behavior Monitoring

    Technology-based innovation is the key to success in the "age of the customer." Businesses are investing in technologies that not only meet expectations but delight customers and employees, because...

    • Downloads: 403
  • For eBusiness & Channel Strategy Professionals

    Report:Predictions 2015: Prepare For More Global eCommerce Players To Spread Their Wings

    10 Trends That Will Shape Global Online Retail

    The next year will see global eBusiness executives continuing to expand their international footprints. Some will set their sights exclusively on the relatively mature online retail markets of North...

    • Downloads: 336
  • For Customer Experience Professionals

    Report:How Unified Is Your Customer Experience?

    Today's customers interact with companies across a range of media and devices, including electronic ads, digital interfaces, phones, and physical spaces. It's the sum of all of these interactions...

    • Downloads: 758
  • For B2C Marketing Professionals

    Report:Brief: The Local Marketing Opportunity

    Showcase Your National Brand Where It Matters Most

    Now is the time to initiate a local digital marketing strategy; new technologies have lowered the barriers that previously made marketers shy away from the scale issues associated with local. This...

    • Downloads: 187