Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage

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229 results in Reports

  • Design & Usability
  • For Customer Experience Professionals

    Report:Brief: Key Takeaways From Forrester's 2014 Customer Experience Forum East

    Market Leaders Turn To Customer Understanding And Design To Deliver Great Experiences

    At Forrester's Forum For Customer Experience Professionals East, speakers presented best practices and case studies that showed how they are coping with a new, more competitive era for customer...

    • Downloads: 262
  • For Customer Experience Professionals

    Report:The State Of Customer Experience Management, 2013

    Customer experience management (CEM) is top of mind for many companies as they kick off 2013. This report sheds light on the current state of CEM, using data we collected from our Customer Experience...

    • Downloads: 1175
  • For eBusiness & Channel Strategy Professionals

    Report:More Australian Online Retailers Should Export

    A Guide To Growing Worldwide Sales From An Australian Base

    International online sales represent a massive opportunity for Australian brands, as the Australian online retail market remains small in comparison to its global counterparts. This report shows...

    • Downloads: 124
  • For eBusiness & Channel Strategy Professionals

    Report:2012 US Auto Insurance Secure Site Rankings

    Forrester assessed the secure websites of five American private passenger auto insurers: Allstate Insurance, Geico, Liberty Mutual Insurance, Progressive Casualty Insurance, and State Farm Mutual...

    • Downloads: 356
  • For Customer Experience Professionals

    Report:Executive Q&A: Customer Understanding For Customer Experience Management

    Compelling customer experiences stem from a company's deep understanding of its target customers' goals and behaviors. This requires uncovering customer needs in a disciplined manner. This report...

    • Downloads: 476
  • For eBusiness & Channel Strategy Professionals

    Report:Establish A Digital Acceleration Team

    Guide, Inspire, And Educate Local Teams To Enhance Digital Maturity Throughout Your Organization

    As firms expand their digital footprint around the globe, eBusiness executives in central teams face a challenge. Different local market teams have wildly varying levels of digital maturity,...

    • Downloads: 252
  • For Application Development & Delivery Professionals

    Report:Responsive Web Mockup And Prototyping Tools Can Help Repair The Design-Development Rift

    Responsive web design (RWD) projects have thrown a wrench into traditional waterfall approaches. Design and development efforts need greater synchronization because of the complexity that RWD brings...

    • Downloads: 215
  • For Marketing Leadership Professionals

    Report:Evaluate Your Discovery Marketing Programs

    Successful search marketers today must increasingly account for how well they help users discover their brands and products across mobile devices, social media, and nontraditional search engines such...

    • Downloads: 270
  • For eBusiness & Channel Strategy Professionals

    Report:Predictions 2014: Global eCommerce Mandates Multiple Touchpoints And Business Models

    Eight Trends Set To Impact The Industry

    The past year saw a surge in eCommerce revenues around the globe, and 2014 will be no different. eCommerce brands in every country will continue to spread their global wings, expanding their...

    • Downloads: 644
  • For Customer Insights Professionals

    Report:Decipher The Digital Intelligence Technology Code

    Tools And Technology: The Digital Intelligence Playbook

    Delivering on the vision of digital intelligence requires a strong technology commitment to support broad data, analysis, and action requirements. But many organizations fail to develop a...

    • Downloads: 417
  • For Application Development & Delivery Professionals

    Report:Big Consulting Firms Stake Their Claim In The Digital Experience Gold Rush

    "Big 4" And Other Large Firms Blend Business Transformation And Mobile And Digital Execution To Lead Age Of The Customer Changes

    Want more proof that digital transformation in the age of the customer has achieved status as a top-level enterprise mandate? The world's largest business and technology consultancies such as PwC,...

    • Downloads: 383
  • For Customer Experience Professionals

    Report:Veterans Affairs Must Get Serious About Customer Experience

    New Secretary Bob McDonald Won't Solve VA's CX Crisis Until He Starts Treating CX As A Business Discipline

    In May, US Department of Veterans Affairs (VA) Secretary Eric Shinseki became the second senior US official ousted by a major customer experience (CX) failure this year. His replacement, Bob...

    • Downloads: 55
  • For eBusiness & Channel Strategy Professionals

    Report:Case Study: Amtrak Brings Rail Ticketing Into The 21st Century

    Mobile Ticketing Heralds A Cultural Revolution For Amtrak

    When Amtrak's senior director of business mobile systems set about bringing the rail ticketing process into the 21st century, he faced a double challenge. He was not only embarking on an ambitious...

    • Downloads: 167
  • For eBusiness & Channel Strategy Professionals

    Report:Executing End-To-End Mobile Services

    Best Practices: The Mobile eBusiness Playbook

    Mobile technologies are tactics — not strategies in themselves. Too often mobile services conversations start with "Let's build an app." Instead, decisions like these should only be undertaken...

    • Downloads: 1271
  • For Application Development & Delivery Professionals

    Report:Understand Business Needs For Responsive Web Design

    This report, originally written for eBusiness professionals, is also relevant for application development and delivery (AD&D) professionals who will play a significant role in planning, building, and...

    • Downloads: 305
  • For Customer Experience Professionals

    Report:Lessons In Customer Understanding From Forrester's 2013 Outside In Award Winners

    Practices At Blue Cross Blue Shield Of Michigan And VMware

    At Forrester's Forum For Customer Experience Professionals 2013, we announced the winners of our first annual Outside In Awards. The awards recognize organizations that excel at the practices needed...

    • Downloads: 361
  • For CIO Professionals

    Report:Mobile Is The New Face Of Engagement: An Executive Summary

    This report summarizes the 28-page Forrester report "Mobile Is The New Face Of Engagement." By 2016, smartphones and tablets will put power in the pockets of a billion global consumers. However,...

    • Downloads: 1770
  • For eBusiness & Channel Strategy Professionals

    Report:Must-Have eCommerce Features

    Road Map: The Retail eCommerce Playbook

    eBusiness professionals often struggle with how to prioritize the countless issues that populate eCommerce to-do lists. This chapter of the retail eCommerce playbook is a prescriptive look at the...

    • Downloads: 1902
  • For Customer Experience Professionals

    Report:Brief: Why Good Customer Experience Isn't Good Enough

    Business Case: The Customer Experience Ecosystem Playbook

    Forty percent of the brands in Forrester's 2014 Customer Experience Index (CX Index) earned scores in the good category. But for many, those scores are actually anything but good because those brands...

    • Downloads: 333
  • For eBusiness & Channel Strategy Professionals

    Report:Introducing The Global Retail Segmentation

    Leverage Forrester's Global Technographics® Benchmark Data To Design Localized Retail Experiences

    It's easy for eBusiness executives to assume that shoppers use different touchpoints the same everywhere. But the reality is that there are some significant global differences in consumers' attitudes...

    • Downloads: 508
  • For eBusiness & Channel Strategy Professionals

    Report:2013 US Mobile Banking Functionality Rankings

    Forrester Evaluates The Four Largest Banks' Retail Mobile Offerings

    With customer expectations rising and substantial business at stake, digital banking strategy teams know they need to keep improving their mobile services. This is one of three reports that detail...

    • Downloads: 661
  • For Marketing Leadership Professionals

    Report:Predictions 2015: Marketing Leaders Mix Data, Content, And Insight To Craft Brand Experiences

    Customer-Obsessed Marketers Will Harness The Power Of Contextual Data To Deliver Highly Differentiating Brand Experiences

    The year 2015 will see the gap between customer-obsessed brands and the rest grow even wider. As more interaction data from multiple channels and touchpoints floods customer databases and marketing...

    • Downloads: 419
  • For Customer Experience Professionals

    Report:Interactive Design Agency Overview, 2012

    Selecting the right interactive design vendor is a complex and stressful task. The splinternet — an explosion of digital touchpoints across an array of proprietary platforms — makes that...

    • Downloads: 981
  • For Marketing Leadership Professionals

    Report:Big Data's Big Meaning For Marketing

    Use Big Data To Deliver Context And Personalization At Scale

    In the age of the customer, it's not enough for your organization to simply meet your customers' needs. Today, your customers often expect you to anticipate their needs, in much the same way as the...

    • Downloads: 735
  • For eBusiness & Channel Strategy Professionals

    Report:Capture The Global eCommerce Opportunity

    Landscape: The eCommerce Globalization Playbook

    Gone are the days when most brands offered just one or two international sites: Today, a global eCommerce footprint is the end goal. To reach that goal, companies are taking a strategic look at the...

    • Downloads: 1866