Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

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231 results in Reports

  • Design & Usability
  • For eBusiness & Channel Strategy Professionals

    Report:Mobile App Or Mobile Web? It's A Choice, Not A Battle

    Neither Is Perfect, But Either Could Be Perfect For Your Customer

    Companies struggle to choose between building a mobile app and implementing a mobile website. The decision becomes a battle shrouded in competing points of view and often a lack of customer...

    • Downloads: 577
  • For Customer Experience Professionals

    Report:You Are Here: Location Analytics And The Rebirth Of Customer Experience

    As the digitization of people, places, and experiences brings the online and offline realms together, companies are waking up to the fact that they know much more about their customers online than...

    • Downloads: 717
  • For Customer Experience Professionals

    Report:Bridging The CX/UX Divide

    Customer experience (CX) and user experience (UX) have similar names and goals but very different approaches. And as yet, there is no standard operating model for how they should work together. While...

    • Downloads: 337
  • For Customer Experience Professionals

    Report:How Companies Improved Their Customer Experience Index Scores, 2013

    Every year, Forrester uses the results of its Customer Experience Index benchmark to see which firms made big strides in the race for customer experience excellence. This report summarizes what we...

    • Downloads: 1256
  • For eBusiness & Channel Strategy Professionals

    Report:2012 US Auto Insurance Secure Site Rankings

    Forrester assessed the secure websites of five American private passenger auto insurers: Allstate Insurance, Geico, Liberty Mutual Insurance, Progressive Casualty Insurance, and State Farm Mutual...

    • Downloads: 359
  • For eBusiness & Channel Strategy Professionals

    Report:2014 US Mobile Auto Insurance Functionality Benchmark

    Benchmarks: The Mobile Insurance Strategy Playbook

    Just how effective are mobile insurance apps and sites at meeting the needs of auto insurance customers? This update details the findings from Forrester's 2014 benchmark of the mobile offerings of...

    • Downloads: 311
  • For B2C Marketing Professionals

    Report:Emerging Touchpoints Require A Marketing Mind Shift

    Emerging technologies — from smart objects and wearables to behind-the-scenes taxonomy tools — radically change how your customers think, act, and relate to others. Marketers who try to...

    • Downloads: 795
  • For eBusiness & Channel Strategy Professionals

    Report:The State Of Retailing Online 2011: Merchandising, Headcount, And Global Strategies

    This is the second of two reports that detail the findings from "The State Of Retailing Online, 2011," a Shop.org research survey conducted by Forrester Research. Specific topics covered in this...

    • Downloads: 2166
  • For Customer Experience Professionals

    Report:Interactive Design Agency Overview, Europe 2013

    Companies doing business in Europe need vendors that can help them differentiate their brands in an increasingly complex digital landscape. As European consumers continue to adopt new digital...

    • Downloads: 265
  • For eBusiness & Channel Strategy Professionals

    Report:Case Study: SunTrust Reboots Its Digital Platform

    Responsive Web Design And Agile Development Prove A Winning Formula

    With mobile and tablet usage now mainstream, Forrester believes that eBusiness teams must find time-to-market and cost efficiencies in their digital development processes. In previous research we...

    • Downloads: 396
  • For Application Development & Delivery Professionals

    Report:Brief: Two Open Web Standards Will Change Web Development And Delivery In 2015

    The modern web page weight is bloated. Images generate over half the payload, many of which are ill suited to download and/or view on a mobile device. In addition to sheer bits and bytes, the number...

    • Downloads: 121
  • For CIO Professionals

    Report:Closing The Experience Gaps

    Adopt A New Experience Architecture And Philosophy To Bridge Gaps In Performance, Convenience, Personalization, And Trust

    Improving customer experience is now the No. 1 priority of business executives. And as Forrester's revised Customer Experience Index makes clear, simply meeting needs is not enough to deliver...

    • Downloads: 501
  • For Enterprise Architecture Professionals

    Report:Understanding The Methods And Techniques For CX-Driven Transformation

    Companies that set out to transform the customer experience (CX) they deliver need to redesign their firms from the outside-in — starting with the experience they want customers to have and...

    • Downloads: 346
  • For Customer Insights Professionals

    Report:Decipher The Digital Intelligence Technology Code

    Tools And Technology: The Digital Intelligence Playbook

    Delivering on the vision of digital intelligence requires a strong technology commitment to support broad data, analysis, and action requirements. But many organizations fail to develop a...

    • Downloads: 454
  • For Customer Experience Professionals

    Report:Brief: How To Hire Great UX Talent

    Hint: While You're Assessing Them, They're Assessing You

    The user experience (UX) field is a talent market in transition. Firms aren't the only ones that now see the strategic value of user experience; so do user experience professionals. And UX talent are...

    • Downloads: 122
  • For B2C Marketing Professionals

    Report:Get Customer-Obsessed With Your Content Marketing Processes

    Processes: The Content Marketing Playbook

    Traditional marketing processes implode on contact with content marketing for three reasons: First, the rapid and ongoing publishing cycle strains obsolete production and approval machinery; second,...

    • Downloads: 132
  • For eBusiness & Channel Strategy Professionals

    Report:International Shipping Solutions For US Online Retailers

    Using Cross-Border Shipping To Reach Global Customers

    The US may boast the largest eCommerce market today, but eCommerce growth rates are far higher in other countries across Europe, Asia Pacific, Latin America, and other regions of the globe than in...

    • Downloads: 377
  • For Customer Experience Professionals

    Report:Interactive Design Agency Overview, 2014

    Tools And Technology: The Digital Customer Experience Improvement Playbook

    To help clients find the right agency to assist them with interactive design projects, Forrester conducted a survey of interactive design agencies that asked about their skills, industry experience,...

    • Downloads: 448
  • For Customer Insights Professionals

    Report:Advance Campaign Automation With Personalization And Real-Time Context

    Benchmarks: The Enterprise Marketing Technology Playbook

    For the recent Forrester Wave™ evaluation of cross-channel campaign management (CCCM), we surveyed 96 customers about their vendors. We found that CCCM users are generally satisfied with the...

    • Downloads: 1132
  • For Customer Experience Professionals

    Report:Contextualization

    Delivering Relevant Experiences In The Multichannel World

    Firms want to deliver the right experience to the right user at the right time and on the right device — a tricky proposition in this age of device proliferation. The splinternet — and...

    • Downloads: 675
  • For eBusiness & Channel Strategy Professionals

    Report:2014 US Online Banking Benchmark

    Citi And Wells Fargo Have The Most Extensive Secure Website Functionality

    Despite the growth of mobile and tablet banking over the past few years, online banking continues to be widely used in the US, with almost three-quarters of US online adults using it compared with...

    • Downloads: 304
  • For B2C Marketing Professionals

    Report:Predictions 2015: Marketing Leaders Mix Data, Content, And Insight To Craft Brand Experiences

    Customer-Obsessed Marketers Will Harness The Power Of Contextual Data To Deliver Highly Differentiating Brand Experiences

    The year 2015 will see the gap between customer-obsessed brands and the rest grow even wider. As more interaction data from multiple channels and touchpoints floods customer databases and marketing...

    • Downloads: 501
  • For eBusiness & Channel Strategy Professionals

    Report:It's Time To Rejuvenate Online Transactional Experiences With Responsive Web Design

    eBusiness teams are doubling down on rebuilding their legacy desktop site experiences to be responsive across all web-enabled touchpoints, but it's a huge undertaking and few organizations have the...

    • Downloads: 326
  • For eBusiness & Channel Strategy Professionals

    Report:Five Pitfalls To Avoid When Executing A Retail eCommerce Strategy

    Processes: The Retail eCommerce Playbook

    Retail eCommerce has nearly two decades of experience under its belt, so companies in the early stages of web retail can now follow a fairly established set of best practices. This report is a...

    • Downloads: 1009
  • For eBusiness & Channel Strategy Professionals

    Report:Website Functionality Benchmark 2014: European Online Apparel Retailers

    The online apparel retail market is highly competitive across all regions. To assess whether European online-only apparel retailers have the features and functionality to compete, Forrester evaluated...

    • Downloads: 131