Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

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247 results in Reports

  • Design & Usability
  • For Customer Experience Professionals

    Report:How To Build A Technology Plan That Sustains Employee Engagement

    Technology Should Provide Employees With Freedom To Act On Customer Needs

    Engaged employees ensure that businesses consistently deliver good customer experiences over time and across channels. But beyond creating a shared understanding of the intended experience,...

    • Downloads: 224
  • For Customer Experience Professionals

    Report:Executive Q&A: Customer Experience Rooms

    Customer experience (CX) rooms — immersive, interactive spaces that help employees better understand customers — have emerged as a powerful new tool for improving experiences. For...

    • Downloads: 304
  • For B2C Marketing Professionals

    Report:Evaluate Your Search Marketing Programs

    Successful search marketers today must increasingly account for how well they help users discover their brands and products across mobile devices, social media, and nontraditional search engines such...

    • Downloads: 176
  • For Application Development & Delivery Professionals

    Report:Brief: Agile Development And Customer Experience — A Marriage Made In Heaven

    Embed CX Professionals Into Modern Application Delivery Early And Often

    Companies are investing huge sums to enhance the customer experience (CX). Sometimes they embark upon a major digitalization or re-engineering of how their customers discover, explore, ask for, buy,...

    • Downloads: 376
  • For Customer Insights Professionals

    Report:Brief: Localize Your Contextual Marketing Approach To China

    Use Country-Specific Context To Improve Your Marketing

    Chinese companies understand the importance of winning the business of digital customers who not only have increased buying power but also use multiple devices that can access the Internet anywhere...

    • Downloads: 69
  • For eBusiness & Channel Strategy Professionals

    Report:Five Pitfalls To Avoid When Executing A Retail eCommerce Strategy

    Processes: The Retail eCommerce Playbook

    Retail eCommerce has two decades of experience under its belt, so companies in the early stages of web retail can now follow a fairly established set of best practices. This report provides guidance...

    • Downloads: 1289
  • For Customer Experience Professionals

    Report:The State Of CX Management Maturity, 2016

    Landscape: The Customer Experience Maturity Playbook

    Even the most compelling customer experience (CX) vision is pointless if a company can't execute it. And few companies can because they don't have the level of CX management (CXM) maturity that it...

    • Downloads: 661
  • For eBusiness & Channel Strategy Professionals

    Report:2014 Canadian Online Banking Functionality Benchmark

    CIBC Leads With A Redesigned Home Page And New Features, But All Of The Big Five Banks Offer Extensive Secure Site Functionality

    Despite the growth of mobile and tablet banking over the past few years, online banking continues to be widely used in Canada, with over three-quarters of Canadian online adults using online banking...

    • Downloads: 259
  • For eBusiness & Channel Strategy Professionals

    Report:The Fight Between Apps And Websites Is Futile; You Need Both

    A Technographics® 360 Report: Using Behavioral Tracking And Survey Data

    Smartphones aid users in a multitude of ways in their everyday lives, and they use both apps and mobile websites to meet their needs. Each platform serves both distinct and overlapping needs,...

    • Downloads: 47
  • For eBusiness & Channel Strategy Professionals

    Report:2013 Canadian Bank Secure Website Rankings

    RBC Remains The Leader, But BMO And Scotiabank Are Close Behind

    Digital teams at banks are continuously evaluating their secure websites, with an eye toward enhancing content and functionality. These teams want to know how they compare with their peers, while...

    • Downloads: 263
  • For eBusiness & Channel Strategy Professionals

    Report:Establish A Digital Acceleration Team

    Guide, Inspire, And Educate Local Teams To Enhance Digital Maturity Throughout Your Organization

    As firms expand their digital footprint around the globe, eBusiness executives in central teams face a challenge. Different local market teams have wildly varying levels of digital maturity,...

    • Downloads: 339
  • For Application Development & Delivery Professionals

    Report:Quick Take: Adobe Advances Mission Of Support For Digital Experiences

    Marketers want easy to use software that allows them to create, measure, and optimize digital experiences, while application development and delivery (AD&D) pros value deep technical capabilities and...

    • Downloads: 236
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Digital Experience Service Providers, Q4 2015

    Digital Customer Experience Implementation Capabilities Are Key Differentiators For AD&D Pros

    In Forrester's 31 criteria evaluation of digital experience services providers, we identified the 11 most significant services providers in the category — Accenture Interactive, Deloitte...

    • Downloads: 486
  • For eBusiness & Channel Strategy Professionals

    Report:Plan Your European eCommerce Expansion

    European Cross-Border Buyers Are Valuable Digital Embracers

    European online cross-border purchasing is happening, but with almost a quarter of European online adults buying cross-border, it has not yet reached a critical mass. Those in smaller European...

    • Downloads: 165
  • For eBusiness & Channel Strategy Professionals

    Report:2014 European Online Banking Functionality Benchmark

    mBank Offers The Most Extensive Secure Site Functionality

    Digital teams at banks should continuously evaluate their secure websites to look for improvements to online banking content and functionality. These teams want to know how their online banking...

    • Downloads: 370
  • For CIO Professionals

    Report:Brief: Leverage Design Thinking To Spark A Customer-Obsessed Innovation Culture

    Design Thinking Principles Help Create The Confidence To Change

    The digital world your company now operates in requires a radically different corporate culture — one that's obsessed with improving the customer experience and encouraging a more open,...

    • Downloads: 376
  • For B2C Marketing Professionals

    Report:Big Data's Big Meaning For Marketing

    Use Big Data To Deliver Context And Personalization At Scale

    In the age of the customer, it's not enough for your organization to simply meet your customers' needs. Today, your customers often expect you to anticipate their needs, in much the same way as the...

    • Downloads: 944
  • For CIO Professionals

    Report:Executing Enterprise-Versus-Local Decisions

    The Second In A Two-Part Series On Defining And Implementing Shared Services Or Local Capabilities

    All CIOs wrestle with which processes, technologies, organizations, and roles should be consistent across the organization (enterprise) and which should be specific to a business unit or geography...

    • Downloads: 241
  • For Customer Experience Professionals

    Report:Digital Design Projects And Spending, 2013

    CX Professionals Share Plans For Budgets, Staffing, And Design Tools

    A recent survey of Forrester's Global Customer Experience Peer Research Panel revealed that the vast majority of firms are planning large-scale digital experience projects in 2013. This report is...

    • Downloads: 398
  • For eBusiness & Channel Strategy Professionals

    Report:2013 UK Bank Secure Website Rankings

    Barclays Offers The Most Extensive Online Banking Functionality

    Digital teams at banks should continuously evaluate their secure websites to look for improvements to content and functionality. These teams need to know how their online banking functionality...

    • Downloads: 255
  • For eBusiness & Channel Strategy Professionals

    Report:2015 Singapore Mobile Banking Functionality Benchmark

    DBS Bank Tops Our Review Of Banks' Mobile Services In Singapore; OCBC Bank Is Hot On Its Heels

    We used our Mobile Banking Functionality Benchmark methodology to evaluate the mobile banking offerings of four retail banks in Singapore on 41 criteria. The banks have laid sound mobile banking...

    • Downloads: 170
  • For Customer Experience Professionals

    Report:Executive Q&A: Design Personas And Customer Journey Maps

    Personas and customer journey maps are valuable tools that support customer experience (CX) professionals' tactical design decisions and high-level strategic goals of progressing toward...

    • Downloads: 1662
  • For eBusiness & Channel Strategy Professionals

    Report:Globalize Your eBusiness Organization Structure

    Organization: The eCommerce Globalization Playbook

    The Internet has flattened the world, meaning many digital teams now have an international, if not global, mandate. With many markets suffering from poor domestic growth rates, eBusiness executives...

    • Downloads: 413
  • For eBusiness & Channel Strategy Professionals

    Report:Who Does Mobile Commerce Well In The World's Largest eCommerce Market?

    Lessons From The Top Six eCommerce Retailers In China

    Mobile shopping has gained considerable momentum in China, but many retailers are still not ready to deliver good shopping experiences. Many retailers intend to upgrade their mobile commerce sites...

    • Downloads: 185
  • For eBusiness & Channel Strategy Professionals

    Report:Why More Banks Should Put Search On Their Secure Websites

    Online Bankers Say Search Is Important But Low In Quality, And Many Banks Don't Offer Search On Their Secure Websites

    Banks routinely upgrade and enhance their secure websites with an eye toward meeting users' needs, driving sales, and differentiating from competitors. Key decisions in this process often revolve...

    • Downloads: 234