Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.


Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage

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3693 results in Blogs

    • For Chief Marketing Officer Professionals

      Blog:Having Faith In Apple Plus Beats

      A media frenzy arose last night when the Financial Times suggested it had word from the inside that Apple is closing in on buying Beats Electronics for $3.2 billion. The immediate response from all...

      • For Customer Insights Professionals

        Blog:Harness The Power Of Customer Context To Deliver Utility

        Last month, we had one of our best Forrester Forums For Marketing Leaders that I've been to, and I've been to all of them. With an on-site audience of nearly 1,000 marketing professionals, I...

        • For Enterprise Architecture Professionals

          Blog:Welcome To The Future Of Data Management

           The demand for data has never been greater.  The expectations are even grander.  On the other hand, what the business wants has never been more ambiguous.   Welcome to the future...

          • For Infrastructure & Operations Professionals

            Blog:Google Glass Helps Enterprise Workers Help Themselves

            Google recently announced an expansion of its Explorer Edition program to anyone in the U.S. — still at $1,500. This doesn't constitute the mass market release of the product; it's an...

            • For Marketing Leadership Professionals

              Blog:Mobile Moments Change Everything — Check Out #MyMobileMoment And Add Your Own

              Stop thinking in terms of what you do, or how your technology works now. Start thinking in terms of the mobile moments of your customers. A mobile moment is a point in time and space when someone...

              • For Marketing Leadership Professionals

                Blog:Online Customer Service Is Essential To Successful Social Marketing

                Here is a picture of a cute cat doing something Internet related!  (Click image to see larger version)  That got your attention didn't it? Something else which gets a lot of attention...

                • For Data Insights Professionals

                  Blog:The Data Digest: Do Mobile Phones Make Us More Productive?

                  In the early 1900s, author Kin Hubbard said, “A bee is never as busy as it seems; it’s just that it can’t buzz any slower.” A century later, things haven’t changed much...

                  • For Customer Insights Professionals

                    Blog:The Recent Attribution Technology Acquisitions Don't Surprise Us In The Least

                    On the morning of May 6, 2014, Google announced its intent to acquire Adometry, a leader in the attribution technology space. Later on the same day, AOL announced its intent to acquire Convertro,...

                    • For Marketing Leadership Professionals

                      Blog:The iPad Mini Buzz And The Smartphone/Tablet Divide

                        Since the beginning of the year (with a peak in July, thanks to this Bloomberg article), there have been rumors that Apple would launch an iPad mini with a 7.85-inch display. Speculation is...

                      • For Marketing Leadership Professionals

                        Blog:B2B Marketers: Why Link To Your Facebook Group From Your Corporate Home Page?

                          Don’t link to your Facebook brand page from your B2B corporate home page just to show your CMO you know what Facebook is. Forrester has long-viewed our POST — people, objectives,...

                        • For Enterprise Architecture Professionals

                          Blog:How Will The Data Economy Impact Enterprise Architects?

                          No self-respecting EA professional would enter into planning discussions with business or tech management execs without a solid grasp of the technologies available to the enterprise, right? But what...

                          • For Customer Insights Professionals

                            Blog:What Does Acxiom's $310M LiveRamp Bid Mean For Marketers?

                            On May 14, Acxiom announced its intention to acquire LiveRamp, a "data onboarding service," to the tune of $310 million in cash. Several Forrester analysts (Tina Moffett, Susan Bidel,...

                            • For Enterprise Architecture Professionals

                              Blog:Cognitive Computing Forum: 7 Things You Need To Know

                              Day one of the first Cognitive Computing Forum in San Jose, hosted by Dataversity, gave a great perspective on the state of cognitive computing; promising, but early.  I am here this week with...

                              • For Application Development & Delivery Professionals

                                Blog:Yup, Facebook At Work Is Real

                                Facebook loves to play and test new things. After a couple of months of rumors, this morning they announced that they're going to play in the enterprise for a while and see if it's fun. And...

                                • For Infrastructure & Operations Professionals

                                  Blog:Cloud Management In A Hybrid Cloud World

                                  It's inevitable that the future look of enterprise IT will be a hybrid mix of on- and off-premises services. 45% of companies rely on at least one Software-as-a-Service application today, and a...

                                  • For eBusiness & Channel Strategy Professionals

                                    Blog:Merchants Will Decide The Fate of Apple's Mobile Wallet

                                    The frenzy over Apple’s formal launch into the digital wallet space has reached a fever pitch. There is no shortage of speculation around the widely anticipated “iWallet” –...

                                    • For Counterintuitive CEO Professionals

                                      Blog:Your Opportunity in the Age of the Customer

                                      The age of the customer is a 20-year business cycle in which the most successful companies will reinvent themselves to systematically understand and serve increasingly powerful customers....

                                      • For eBusiness & Channel Strategy Professionals

                                        Blog:Forrester’s 2013 US Bank Online Sales Rankings: B Of A Takes The Top Spot For The First Time!

                                        Checking accounts are one of the top selling financial products in the US, and 18% of applicants apply online. To help digital banking teams benchmark their bank websites and plan future...

                                        • For eBusiness & Channel Strategy Professionals

                                          Blog:Is There A Future For Bank Branches ?

                                          I was recently invited to participate in a panel discussion on the future of banking at the Economic Forum in Poland. The head of retail for a major retail bank predicted that within five years, his...

                                          • For Sales Enablement Professionals

                                            Blog:Our B2B Marketing Tactics Survey On Revenue Acceleration Has Several Surprises

                                              This month, we have been studying the returns from our Q4 2012 US And Europe B2B Marketing Tactics And Benchmarks Online Survey of more than 328 B2B demand management marketers in the US and...

                                            • For Security & Risk Professionals

                                              Blog:Containerization Vs. App Wrapping - The Tale Of The Tape

                                              If you have implemented or used either application wrapping or containerization technologies, please COMPLETE THIS SURVEY. Application wrapping versus containerization: Which technology provides...

                                              • For Customer Experience Professionals

                                                Blog:The State Of VoC Programs, 2014

                                                Voice of the customer (VoC) programs play a critical role in improving customer experience. They gather data for customer experience (CX) measurement efforts and uncover insights that help improve...

                                                • For Data Insights Professionals

                                                  Blog:Announcing Our Annual Benchmark On The State Of US Consumers And Technology In 2014

                                                  As the importance of technology to consumers continues to grow, pretty much anyone working for a company that wants to improve their customer experience needs to understand consumers’...

                                                  • For Infrastructure & Operations Professionals

                                                    Blog:Disaster Recovery Service Providers Demystified

                                                    In a world where failure and downtime are no longer an option, resiliency is an increasingly critical priority. In fact, it was the no. 3 overall infrastructure priority moving into 2014. But how do...

                                                    • For Customer Experience Professionals

                                                      Blog:Is Improving The Customer Experience A Moral Imperative?

                                                      When I ask government employees why improving customer experience (CX) is so important, I often hear a version of the same answer: "It's the right thing to do." But I'm not about to take an...