Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.


Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

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  • Customer Insights
  • For Customer Insights Professionals

    Blog:The Forrester Wave™: Web Analytics, Q2 2014 Shows That Web Analytics Is More Important Than Ever

    At Forrester we have talked about the fact that digital intelligence has replaced web analytics.  Digital intelligence tackles emerging channels, sophisticated consumers, technical challenges,...

    • For Customer Insights Professionals

      Blog:Harness The Power Of Customer Context To Deliver Utility

      Last month, we had one of our best Forrester Forums For Marketing Leaders that I've been to, and I've been to all of them. With an on-site audience of nearly 1,000 marketing professionals, I...

      • For Customer Insights Professionals

        Blog:Plan, Don't Hope, For Lead-to-Revenue Benefits

        Marketing execs forecast a great number of top and bottom line results in order to get the budget to automate the lead-to-revenue process, fuel content marketing, and drive the marketing flywheel for...

        • For Customer Insights Professionals

          Blog:The Shifting Sands Of Tag Management

          I published Understanding Tag Management Tools And Technology about six weeks ago. The research has been a valuable resource for documentating the vendor landscape and - most importantly -...

          • For Customer Insights Professionals

            Blog:Ideation and the Art of Conversation

            This past Friday I had one of the most enjoyable meetings of my professional life.  I had initially been worried about this particular meeting.  After spending 3 nights in Switzerland, I...

            • For Customer Insights Professionals

              Blog:The Recent Attribution Technology Acquisitions Don't Surprise Us In The Least

              On the morning of May 6, 2014, Google announced its intent to acquire Adometry, a leader in the attribution technology space. Later on the same day, AOL announced its intent to acquire Convertro,...

              • For Customer Insights Professionals

                Blog:Dell Is Testing The Waters Of Customer Analytics For Marketers

                On November 5, Dell announced new data and analytics services at its annual Dell World customer event. Having integrated the analytics products it acquired — such as Kitenga (from Quest),...

                • For Customer Insights Professionals

                  Blog:Acxiom's Untied Kimono

                  Yesterday, Acxiom, one of the world's largest data brokers and a key player in the marketing services ecosystem, launched an important new consumer service (still in Beta) called "About The...

                  • For Customer Insights Professionals

                    Blog:How Do YOU Organize For Open Innovation?

                    Quickly: Open Innovation is about engaging external parties (e.g., customers, partners, employees, etc.) to source new ideas for products and services. We've developed a Forrester playbook for...

                    • For Customer Insights Professionals

                      Blog:The Landscape Of Loyalty Providers: Everything But The Kitchen Sink?

                      I field a lot of inquires from clients in various stages of loyalty vendor selection projects. Some come with a tightly defined short list, but more often than not, they aren't even sure where to...

                      • For Customer Insights Professionals

                        Blog:Siebel & Eloqua: Can You Outrun Your Future?

                        "Logan: That's the way things are. The way things have always been." In Redwood City this week, the answer I heard from Oracle was an emphatic yes. At Oracle's Industry Analyst World, the...

                        • For Customer Insights Professionals

                          Blog:Exploring New Email Pricing Models

                          The standard pricing model for email marketing — the CPM — may soon change. Industry consolidation, commoditization, and growing data volumes threaten the standard. Buyers may soon...

                          • For Customer Insights Professionals

                            Blog:What Does Acxiom's $310M LiveRamp Bid Mean For Marketers?

                            On May 14, Acxiom announced its intention to acquire LiveRamp, a "data onboarding service," to the tune of $310 million in cash. Several Forrester analysts (Tina Moffett, Susan Bidel,...

                            • For Customer Insights Professionals

                              Blog:China Unicom Monetizes Customer Behavior Data

                              China Unicom demonstrated its big data analytics platform, including customer analytics, during the Shanghai World Mobile Congress last week. Huawei is helping China Unicom’s Shanghai affiliate...

                              • For Customer Insights Professionals

                                Blog:Set Your Digital Marketing Programs On Fire With Tag Management

                                This year tag management is a sizzling hot topic. Why? Firms are really struggling to with their JavaScript tags and scripts on their websites and other digital channels.  As they get serious...

                                • For Customer Insights Professionals

                                  Blog:Why I Believe That "Listening Technologies Won't Become A Major Marketing Technology In 2015"

                                  Social listening is really cool. I think about it, talk about it, and care about it full-time. But I'm hyperaware that at most organizations, the impact of social data is...blah. Social...

                                  • For Customer Insights Professionals

                                    Blog:Google's Nest Acquisition Will Force the Internet of Things Privacy Discussion

                                    This morning, as I was writing this blog post, I got an email from one of my colleagues, saying "Is it weird that since Google bought Nest, I no longer want one?" Her sentiment isn't that unusual...

                                    • For Customer Insights Professionals

                                      Blog:A Vision For Tomorrow's Consumer Data Ecosystem

                                      Eighteen months ago, when I started down the path of what would become our body of Personal Identity Management (PIDM) research, there were only a few customer intelligence professionals who...

                                      • For Customer Insights Professionals

                                        Blog:Move Beyond The Campaign

                                        Standing in an aisle of a big box retailer, I bought a new electric shaver from a competing retailer’s online store. The store’s shaving display reminded me that my razor was dying. Not...

                                        • For Customer Insights Professionals

                                          Blog:The Enterprise Marketing Software Landscape, 2014 Edition

                                          Forrester has written about enterprise marketing software (EMS) for almost a decade and in the course of that 10 years, there are a meager two things that have stayed the same: 1) the name and 2) the...

                                          • For Customer Insights Professionals

                                            Blog:Extended Google Analytics Benchmark Capabilities Threaten To Disrupt

                                            Blogged in collaboration with Samantha Ngo, Senior Research Associate, serving Customer Insights professionals. You’ve heard us saying a thousand times: the buzz about big data isn’t...

                                            • For Customer Insights Professionals

                                              Blog:Rumors Of Privacy’s Death Have Been Greatly Exaggerated

                                              As 2013 comes to a close, it's clear to me that much of the rhetoric about privacy's death was not only premature but downright wrong. Just in this past week, there have been several events...

                                              • For Customer Insights Professionals

                                                Blog:Are you a loyalty company?

                                                A version of this post originally appeared on AdAge. It's harder than ever to earn your customers' loyalty. They are "always on," have instant access to myriad choices, and can easily find...

                                                • For Customer Insights Professionals

                                                  Blog:CI Team Changes

                                                  As we kick off 2013 in earnest, I wanted to take the opportunity to update you on several changes to the CI team at Forrester. As many of you know, we’ve seen tremendous growth over the past...

                                                  • For Customer Insights Professionals

                                                    Blog:Dreaming of Contextual Marketing

                                                    At Dreamforce in San Francisco earlier this week, Salesforce Marketing Cloud CEO Scott McCorkle highlighted retailer Eddie Bauer’s strategy to make marketing so good that it feels like customer...