Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage

Refine your results

Date Range

Analyst

141 results in Blogs

  • Customer Insights
  • For Customer Insights Professionals

    Blog:Harness The Power Of Customer Context To Deliver Utility

    Last month, we had one of our best Forrester Forums For Marketing Leaders that I've been to, and I've been to all of them. With an on-site audience of nearly 1,000 marketing professionals, I...

    • For Customer Insights Professionals

      Blog:The Recent Attribution Technology Acquisitions Don't Surprise Us In The Least

      On the morning of May 6, 2014, Google announced its intent to acquire Adometry, a leader in the attribution technology space. Later on the same day, AOL announced its intent to acquire Convertro,...

      • For Customer Insights Professionals

        Blog:What Does Acxiom's $310M LiveRamp Bid Mean For Marketers?

        On May 14, Acxiom announced its intention to acquire LiveRamp, a "data onboarding service," to the tune of $310 million in cash. Several Forrester analysts (Tina Moffett, Susan Bidel,...

        • For Customer Insights Professionals

          Blog:New Customer Insights Analyst Covering Marketing Technology

          If you haven’t kept up with the activity in the marketing technology space – acquisitions, product enhancements, "cloud" wars, et al., then I don’t blame you. The marketing...

          • For Customer Insights Professionals

            Blog:Oracle Acquires Eloqua: A Do-Over For The Era Of Digital Disruption

            Today, Oracle announced that it will acquire Eloqua, a marketing automation firm. Oracle positions the deal as a comprehensive customer experience cloud that enables business to create an...

            • For Customer Insights Professionals

              Blog:How do you measure customer loyalty? Let me count the ways.

              I recently interviewed a number of companies about their approach to customer loyalty. In each conversation I asked a variation of the question "How do you define and measure customer loyalty?" And...

              • For Customer Insights Professionals

                Blog:Customer Obsession Differentiated Uber's Hailing Services In China

                Uber faces fierce competition in China from local taxi hailing service providers Didi and Kuaidi Taxi, which both launched Uber-style e-hailing services in 2014. Both providers use a costly subsidy...

                • For Customer Insights Professionals

                  Blog:Brands In China Start Considering Digital Analytics To Avoid Disruption

                  Chinese businesses have been in a state of digital transformation for the past two decades. Since the early 1990s, many enterprises owned by national or local governments have been privatized, and...

                  • For Customer Insights Professionals

                    Blog:Do you have what it takes to be a loyalty legend?

                    There are more than a few loyalty-esque proverbs that float around marketing departments and boardrooms everywhere: "repeat customers spend more," "it costs five times more to acquire a customer than...

                    • For Customer Insights Professionals

                      Blog:What Does Acxiom's $310M LiveRamp Bid Mean For Marketers?

                      On May 14, Acxiom announced its intention to acquire LiveRamp, a "data onboarding service," to the tune of $310 million in cash. Several Forrester analysts (Fatemeh Khatibloo, Susan...

                      • For Customer Insights Professionals

                        Blog:Just Published: The Forrester Wave--Cross-Channel Campaign Management, Q3 2014

                        I cut my teeth as a data analyst helping brands communicate more effectively—building segmentation and targeting models that differentiated contact frequency, offers, and messaging across a...

                        • For Customer Insights Professionals

                          Blog:Can Visual Analytics Stimulate Social Commerce In China?

                          with Allison Smith, Xiaofeng Wang and Vanessa Zeng Chinese social platforms have started to engage in commerce via partnerships with eCommerce marketplaces, but online sales conversion rates from...

                          • For Customer Insights Professionals

                            Blog:Et Tu, Adobe?

                            Adobe Cesareans Cross-Channel From The Email Market Image Source: Ronald Grant Archive Over the summer, we were all treated to an abundance of headlines proclaiming that Adobe, Oracle, and...

                            • For Customer Insights Professionals

                              Blog:You just found out you’re a loyalty laggard. Now what?

                              Blogged in collaboration with Samantha Ngo, Senior Research Associate, serving Customer Insights professionals. After taking the customer loyalty assessment, you know whether you’re a laggard,...

                              • For Customer Insights Professionals

                                Blog:Customer Insights And Big Data Analytics Will Sprawl in 2015

                                Forrester recently published its 2015 Predictions for Asia Pacific. I wanted to highlight some specific trends around customer insights (CI) and big data, two very hot topics for many AP-based...

                                • For Customer Insights Professionals

                                  Blog:How Do YOU Organize For Open Innovation?

                                  Quickly: Open Innovation is about engaging external parties (e.g., customers, partners, employees, etc.) to source new ideas for products and services. We've developed a Forrester playbook for...

                                  • For Customer Insights Professionals

                                    Blog:Take Forrester's Marketing Technology Survey

                                    Using, investigating, or buying marketing technology? If so, we want to hear from you. Take the survey and receive a complimentary copy of the completed research. Take the marketing technology survey...

                                    • For Customer Insights Professionals

                                      Blog:It’s Time To Prioritize Market Insights Evolution

                                      Market insights professionals typically have to make a lot of decisions around how to optimize a limited budget with high (and ever increasing) demands for insights. Which stakeholders? Which...

                                      • For Customer Insights Professionals

                                        Blog:Tencent’s News Portal Is Differentiating Itself By Using IBM Social Analytics During The World Cup

                                        Contributed by James McCormick and Allison Smith Tencent’s news portal is one of the largest online news portals in China, with more than 25 channels covering all types of news....

                                        • For Customer Insights Professionals

                                          Blog:Find Your Insights Silver Lining With The Customer Analytics Playbook

                                            The deluge of customer data shows no signs of abating. The perpetually-connected customer leaves data footprints in every interaction with a brand. This presents tremendous opportunities for...

                                          • For Customer Insights Professionals

                                            Blog:Future-Proof Your Customer Insights Practice with Adaptive Intelligence

                                            We've been talking about Adaptive Intelligence (AI) for a while now. As a refresher, AI is is the real-time, multidirectional sharing of data to derive contextually appropriate, authoritative...

                                            • For Customer Insights Professionals

                                              Blog:ExactTarget Acquires iGoDigital And Pardot

                                              ExactTarget today announced plans to acquire two companies: Pardot and iGoDigital. The acquisitions signal that ExactTarget, only recently public, intends to use its cash reserves to grow...

                                              • For Customer Insights Professionals

                                                Blog:Siebel & Eloqua: Can You Outrun Your Future?

                                                "Logan: That's the way things are. The way things have always been." In Redwood City this week, the answer I heard from Oracle was an emphatic yes. At Oracle's Industry Analyst World, the...

                                                • For Customer Insights Professionals

                                                  Blog:Announcing Forrester's Tag Management User Survey!

                                                  Is your firm using a tag management system? If so, we want to hear from you! Today we're launching Forrester's inaugural Tag Management User Survey. This survey accompanies my...

                                                  • For Customer Insights Professionals

                                                    Blog:The Enterprise Marketing Software Landscape, 2014 Edition

                                                    Forrester has written about enterprise marketing software (EMS) for almost a decade and in the course of that 10 years, there are a meager two things that have stayed the same: 1) the name and 2) the...