Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.


Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage

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3695 results in Blogs

  • Blogs
  • For Marketing Leadership Professionals

    Blog:Introduce The Marketing RaDaR To China

    Marketers in China are becoming more aware of the effectiveness of their marketing spending. They will no longer blindly spend a lump sum on China Central Television’s ad auction, for example....

    • For Chief Marketing Officer Professionals

      Blog:Having Faith In Apple Plus Beats

      A media frenzy arose last night when the Financial Times suggested it had word from the inside that Apple is closing in on buying Beats Electronics for $3.2 billion. The immediate response from all...

      • For Customer Insights Professionals

        Blog:Harness The Power Of Customer Context To Deliver Utility

        Last month, we had one of our best Forrester Forums For Marketing Leaders that I've been to, and I've been to all of them. With an on-site audience of nearly 1,000 marketing professionals, I...

        • For Chief Information Officer Professionals

          Blog:How InterContinental Hotels Group (IHG) Makes Mobile Guest Moments Great

          IHG, owner of InterContinental Hotels Group, wants to fully inhabit the mobile moments of its hotel guests in their journey from booking to arriving to staying to departing. Bill Keen is the Director...

          • For Enterprise Architecture Professionals

            Blog:Welcome To The Future Of Data Management

             The demand for data has never been greater.  The expectations are even grander.  On the other hand, what the business wants has never been more ambiguous.   Welcome to the future...

            • For Infrastructure & Operations Professionals

              Blog:The State Of The Cloud Market — SVForum

              Curious about where we are in the development of the cloud computing market? Here is my opening keynote from the 2012 SV Forum in Santa Clara, CA....

              • For Chief Information Officer Professionals

                Blog:YouSendIt Expands Its Cloud File Services For The Enterprise

                In 1996, a would-be MIT entrepreneur pitched me on this idea: “What if we could package up huge files like engineering drawings and email them to people instead of FedExing them?” I...

                • For Infrastructure & Operations Professionals

                  Blog:Google Glass Helps Enterprise Workers Help Themselves

                  Google recently announced an expansion of its Explorer Edition program to anyone in the U.S. — still at $1,500. This doesn't constitute the mass market release of the product; it's an...

                  • For Marketing Leadership Professionals

                    Blog:Mobile Moments Change Everything — Check Out #MyMobileMoment And Add Your Own

                    Stop thinking in terms of what you do, or how your technology works now. Start thinking in terms of the mobile moments of your customers. A mobile moment is a point in time and space when someone...

                    • For Customer Insights Professionals

                      Blog:ExactTarget Acquires iGoDigital And Pardot

                      ExactTarget today announced plans to acquire two companies: Pardot and iGoDigital. The acquisitions signal that ExactTarget, only recently public, intends to use its cash reserves to grow...

                      • For Chief Information Officer Professionals

                        Blog:Some Thoughts on 2012 Before The Holidays

                        We're just about to the end of 2012 (and according to the Mayan calendar, the end of time) so I figured it was about the right time to put together some thoughts on the year.  Let's...

                        • For Marketing Leadership Professionals

                          Blog:Forecast Update: Amazon Expands Tablets’ Addressable Market

                          Apple’s anticipated iPad update comes as the tablet market is white-hot. In a new report published for Forrester clients today, we’ve revised our US consumer tablet forecast upward: We...

                          • For Data Insights Professionals

                            Blog:The Data Digest: Do Mobile Phones Make Us More Productive?

                            In the early 1900s, author Kin Hubbard said, “A bee is never as busy as it seems; it’s just that it can’t buzz any slower.” A century later, things haven’t changed much...

                            • For Chief Information Officer Professionals

                              Blog:The Collaborative Economy Will Drive Business Innovation And Growth

                              Over the past two decades, the Internet has triggered a tectonic shift in the concept of networking — one that has redefined how companies market and sell products. More recently, social media,...

                              • For Marketing Leadership Professionals

                                Blog:The Beginning Of The End For The "Programmatic" Ad Network

                                The acquisition of [X+1] by Rocketfuel signals the beginning of the end for “programmatic” ad networks. Since the industry’s shift to programmatic, countless ad networks have...

                                • For Security & Risk Professionals

                                  Blog:Application Security Technologies List

                                  Roughly a year and a half ago I began a process of measuring the importantance of technologies in the mobile security space. I'm currently beginning that same process for the application security...

                                  • For Enterprise Architecture Professionals

                                    Blog:“All Projects Are Business Projects”

                                    I read this somewhere recently – I think it was the CIO of Intel, Kim Stevenson (quoting IT folklore). But it stuck in my mind, long after the link that I harvested it from had evaporated. I...

                                    • For Customer Insights Professionals

                                      Blog:The Recent Attribution Technology Acquisitions Don't Surprise Us In The Least

                                      On the morning of May 6, 2014, Google announced its intent to acquire Adometry, a leader in the attribution technology space. Later on the same day, AOL announced its intent to acquire Convertro,...

                                      • For Infrastructure & Operations Professionals

                                        Blog:Salesforce Wear Continues To Drive Wearable Innovations

                                        Today offered a formal update on its Salesforce Wear offering (which I wrote about at its release here). Salesforce Wear is a set of developer tools and reference applications that...

                                        • For Application Development & Delivery Professionals

                                          Blog:Eight Areas You’ll Invest In For Great Digital Customer Experiences

                                          There isn’t a sole, singular step companies and brands must follow to deliver engaging digital customer experiences. Website, mobile, social? Video streaming, content targeting, effective email...

                                          • For Sales Enablement Professionals

                                            Blog:Oracle Acquires Eloqua: A Quick Take on What it Means

                                            Oracle announced today that it will acquire Eloqua, a SaaS marketing automation provider. Oracle’s stated motives address, head-on, the zeitgeist facing the 21st century marketer.  ...

                                            • For Security & Risk Professionals

                                              Blog:Lies, Damn Lies, Security Metrics, And Baseball

                                              The legendary British Prime Minister Benjamin Disraeli is said to have noted that “There are lies, damn lies, and statistics.” Much of the technology world is focused on statistics and...

                                              • For Enterprise Architecture Professionals

                                                Blog:How Will The Data Economy Impact Enterprise Architects?

                                                No self-respecting EA professional would enter into planning discussions with business or tech management execs without a solid grasp of the technologies available to the enterprise, right? But what...

                                                • For Customer Insights Professionals

                                                  Blog:What Does Acxiom's $310M LiveRamp Bid Mean For Marketers?

                                                  On May 14, Acxiom announced its intention to acquire LiveRamp, a "data onboarding service," to the tune of $310 million in cash. Several Forrester analysts (Tina Moffett, Susan Bidel,...

                                                  • For Enterprise Architecture Professionals

                                                    Blog:Cognitive Computing Forum: 7 Things You Need To Know

                                                    Day one of the first Cognitive Computing Forum in San Jose, hosted by Dataversity, gave a great perspective on the state of cognitive computing; promising, but early.  I am here this week with...