Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

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39 results in Blogs

  • Boris Evelson
  • For Application Development & Delivery Professionals

    Blog:BI In Russia And Israel

    I recently had both the privilege and pleasure to do a deep dive into the cold and warm BI waters in Russia and Israel. Cold - because some of my experiences were sobering. Warm - because the...

    • For Application Development & Delivery Professionals

      Blog:What Do Business Intelligence Consultants Mean By “Solutions”?

      Management consultants and business intelligence, analytics and big data system integrations often use the terms accelerators, blueprints, solutions, frameworks, and products to show off their...

      • For Application Development & Delivery Professionals

        Blog:Key Questions To Ask Yourself Before Embarking On A Big Data Journey

        Do you think you are ready to tackle Big Data because you are pushing the limits of your data Volume, Velocity, Variety and Variability? Take a deep breath (and maybe a cold shower) before you...

        • For Application Development & Delivery Professionals

          Blog:The Good The Bad And The Ugly Of Enterprise BI

          Unified information architecture, data governance, and standard enterprise BI platforms are all but a journey via a long and winding road. Even if one deploys the "latest and greatest" BI tools and...

          • For Application Development & Delivery Professionals

            Blog:BI-Self Service Will Close The Business And Technology Gap In 2015

            Two epic battles have been going on for decades in the world of Business Intelligence and Analytics. Who has the ultimate control of these domains, Business or Technology? And which in the grand...

            • For Application Development & Delivery Professionals

              Blog:The Forrester Wave™: Enterprise Business Intelligence Platforms, Q4 2013

              The majority of large organizations have either already shifted away from using BI as just another back-office process and toward competing on BI-enabled information or are in the process of doing...

              • For Application Development & Delivery Professionals

                Blog:Business Intelligence / Analytics / Big Data Leader Job Description

                Clients often ask Forrester to help them define a job description for a business intelligence (BI) / analytics / big data leader, executive, or manager. Here’s what we typically provide: Our...

                • For Application Development & Delivery Professionals

                  Blog:Forrester's 10-Step Methodology For Shortlisting Business Intelligence Vendors

                  BI is no longer a nice-to-have back-office application that counts widgets — it is now used as a key competitive differentiator by all leading organizations. For decades, most of the BI...

                  • For Application Development & Delivery Professionals

                    Blog:Self-Service BI

                    Traditional BI approaches and technologies — even when using the latest technology, best practices, and architectures — almost always have a serious side effect: a constant backlog of BI...

                    • For Application Development & Delivery Professionals

                      Blog:Top 10 BI Predictions For 2013 And Beyond

                      It’s that time of year again, when everyone starts asking for the BI predictions for next year. Good news: We did a pretty good job on the last year’s predictions, and so there’re...

                      • For Application Development & Delivery Professionals

                        Blog:Everything You Wanted To Know But Were Afraid To Ask About BI

                        How does an enterprise — especially a large, global one with multiple product lines and multiple enterprise resource planning (ERP) applications — make sense of operations, logistics, and...

                        • For Application Development & Delivery Professionals

                          Blog:A common denominator for pricing and negotiating Business Intelligence (BI) and Analytics software

                          BI and analytics software packaging and pricing are a Wild West with few common practices among the vendors. Comparing and contrasting vendor prices and negotiating with vendors is challenging...

                          • For Application Development & Delivery Professionals

                            Blog:Salesforce.com Enters The BI Market With Wave, The Salesforce Analytics Cloud

                            There just might be another 800-lb gorilla in the Business Intelligence market. In a year. The popular cult book “Hitchhiker's Guide To The Galaxy” by Douglas Adams defines space as...

                            • For Application Development & Delivery Professionals

                              Blog:Do You Have BI On BI?

                              BI is used to build, report, and analyze business performance metrics and indicators. What about measuring the performance of BI itself? How do you know if you have a high-performing, widely used BI...

                              • For Application Development & Delivery Professionals

                                Blog:Get ready for BI change

                                Market conditions are changing quickly; firms need to make the best possible business decisions at the right time and base them on timely, accurate, and relevant information from business...

                                • For Application Development & Delivery Professionals

                                  Blog:How To Have The BI Cake And Eat It Too: A (Or The) BI Prediction For 2014

                                  Rather than going with the usual, ubiquitous, and often (yawn) repetitive “top 10 BI predictions” for the next year, we thought we’d try something different. After all, didn’t...

                                  • For Application Development & Delivery Professionals

                                    Blog:A Bit Of BI Humor

                                    We all work very hard to make our BI initiatives, programs, platforms, applications, and tools very successful. We need a break. And what better way to relax than to joke about what we do? So... as...

                                    • For Application Development & Delivery Professionals

                                      Blog:BI on BI Or How BI Pros Must Eat Their Own Dog Food

                                        BI professionals spend a significant portion of their time trying to instill the discipline of datadriven performance management into their business partners. However, isn’t there...

                                      • For Application Development & Delivery Professionals

                                        Blog:It's Not Your Grandfather's Open Source BI Market Any Longer

                                        There's never been a question on the advantages of open source software. Crowdsourcing, vendor independence, ability to see and in some cases control the source code, and lower costs are just a...

                                        • For Application Development & Delivery Professionals

                                          Blog:Agile BI Ship Has Sailed — Get On Board Quickly Or Risk Falling Behind

                                          The battle over customer versus internal business processes requirements and priorities has been fought — and the internal processes lost. Game over. Customers are now empowered with mobile...

                                          • For Application Development & Delivery Professionals

                                            Blog:What Does R Integration Really Mean For BI Platforms?

                                            I just received yet another call from a reporter asking me to comment on yet another BI vendor announcing R integration. All leading BI vendors are embedding/integrating with R these days, so I was...

                                            • For Application Development & Delivery Professionals

                                              Blog:Make data confidence index part of your BI architecture

                                              I often see two ends of the extreme when I talk to clients who are trying to deal with data confidence challenges. One group typically sees it as a problem that IT has to address, while business...

                                              • For Application Development & Delivery Professionals

                                                Blog:Get Ready For BI Change

                                                To compete in today's global economy, businesses and governments need agility and the ability to adapt quickly to change. And what about internal adoption to roll out enterprise-grade Business...

                                                • For Application Development & Delivery Professionals

                                                  Blog:Use Cases For Specific BI Tools

                                                  I get the following question very often. What are the best practices for creating an enterprise reporting policy as to when to use what reporting tool/application? Alas, as with everything else in...

                                                  • For Application Development & Delivery Professionals

                                                    Blog:Build An Agile BI Organization

                                                    The battle of trying to apply traditional waterfall software development life-cycle (SDLC) methodology and project management to Business Intelligence (BI) has already been fought — and largely...