Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage

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38 results in Blogs

  • Boris Evelson
  • For Application Development & Delivery Professionals

    Blog:How To Have The BI Cake And Eat It Too: A (Or The) BI Prediction For 2014

    Rather than going with the usual, ubiquitous, and often (yawn) repetitive “top 10 BI predictions” for the next year, we thought we’d try something different. After all, didn’t...

    • For Application Development & Delivery Professionals

      Blog:COTS Vs. Home-Grown BI Apps

      Wanted to run the following two questions and my answers by the community: Q. What is the average age of reporting applications at large enterprises? A. Reporting apps typically involve source data...

      • For Application Development & Delivery Professionals

        Blog:The Good The Bad And The Ugly Of Enterprise BI

        Unified information architecture, data governance, and standard enterprise BI platforms are all but a journey via a long and winding road. Even if one deploys the "latest and greatest" BI tools and...

        • For Application Development & Delivery Professionals

          Blog:Key Questions To Ask Yourself Before Embarking On A Big Data Journey

          Do you think you are ready to tackle Big Data because you are pushing the limits of your data Volume, Velocity, Variety and Variability? Take a deep breath (and maybe a cold shower) before you...

          • For Application Development & Delivery Professionals

            Blog:Agile BI Ship Has Sailed — Get On Board Quickly Or Risk Falling Behind

            The battle over customer versus internal business processes requirements and priorities has been fought — and the internal processes lost. Game over. Customers are now empowered with mobile...

            • For Application Development & Delivery Professionals

              Blog:Forrester's 10-Step Methodology For Shortlisting Business Intelligence Vendors

              BI is no longer a nice-to-have back-office application that counts widgets — it is now used as a key competitive differentiator by all leading organizations. For decades, most of the BI...

              • For Application Development & Delivery Professionals

                Blog:BI on BI Or How BI Pros Must Eat Their Own Dog Food

                  BI professionals spend a significant portion of their time trying to instill the discipline of datadriven performance management into their business partners. However, isn’t there...

                • For Application Development & Delivery Professionals

                  Blog:Salesforce.com Enters The BI Market With Wave, The Salesforce Analytics Cloud

                  There just might be another 800-lb gorilla in the Business Intelligence market. In a year. The popular cult book “Hitchhiker's Guide To The Galaxy” by Douglas Adams defines space as...

                  • For Application Development & Delivery Professionals

                    Blog:Build An Agile BI Organization

                    The battle of trying to apply traditional waterfall software development life-cycle (SDLC) methodology and project management to Business Intelligence (BI) has already been fought — and largely...

                    • For Application Development & Delivery Professionals

                      Blog:The Forrester Wave™: Enterprise Business Intelligence Platforms, Q4 2013

                      The majority of large organizations have either already shifted away from using BI as just another back-office process and toward competing on BI-enabled information or are in the process of doing...

                      • For Application Development & Delivery Professionals

                        Blog:Data Discovery And Exploration - IBM Acquires Vivisimo

                        Today IBM announced its plans to acquire Vivisimo - an enterprise search vendor with big data capabilities. Our research shows that only 1% to 5% of all enterprise data is in a structured, modeled...

                        • For Application Development & Delivery Professionals

                          Blog:Use Cases For Specific BI Tools

                          I get the following question very often. What are the best practices for creating an enterprise reporting policy as to when to use what reporting tool/application? Alas, as with everything else in...

                          • For Application Development & Delivery Professionals

                            Blog:What does Business Intelligence integration with R really mean

                            “A little prediction goes a long way” wrote Eric Siegel in his popular Predictive Analytics book. True, predictive analytics is now part and parcel of most Business Intelligence (BI),...

                            • For Application Development & Delivery Professionals

                              Blog:A common denominator for pricing and negotiating Business Intelligence (BI) and Analytics software

                              BI and analytics software packaging and pricing are a Wild West with few common practices among the vendors. Comparing and contrasting vendor prices and negotiating with vendors is challenging...

                              • For Application Development & Delivery Professionals

                                Blog:SAP Takes Another Step Towards Agile BI With KXEN Acquisition

                                Business intelligence (BI) is an evergreen that simply refuses to give up and get commoditized. Even though very few vendors try to differentiate these days on commodity features like point and...

                                • For Application Development & Delivery Professionals

                                  Blog:What Do BI Vendors Mean When They Say They Integrate With Hadoop

                                  There's certainly a lot of hype out there about big data. As I previously wrote, some of it is indeed hype, but there are still many legitimate big data cases - I saw a great...

                                  • For Application Development & Delivery Professionals

                                    Blog:Get Ready For BI Change

                                    To compete in today's global economy, businesses and governments need agility and the ability to adapt quickly to change. And what about internal adoption to roll out enterprise-grade Business...

                                    • For Application Development & Delivery Professionals

                                      Blog:Make data confidence index part of your BI architecture

                                      I often see two ends of the extreme when I talk to clients who are trying to deal with data confidence challenges. One group typically sees it as a problem that IT has to address, while business...

                                      • For Application Development & Delivery Professionals

                                        Blog:BI In Russia And Israel

                                        I recently had both the privilege and pleasure to do a deep dive into the cold and warm BI waters in Russia and Israel. Cold - because some of my experiences were sobering. Warm - because the...

                                        • For Application Development & Delivery Professionals

                                          Blog:Everything You Wanted To Know But Were Afraid To Ask About BI

                                          How does an enterprise — especially a large, global one with multiple product lines and multiple enterprise resource planning (ERP) applications — make sense of operations, logistics, and...

                                          • For Application Development & Delivery Professionals

                                            Blog:How to estimate cost of BI deployment

                                            Initial business intelligence (BI) ployment efforts are often difficult to predict and may dwarf the investment you made in BI platform software. The effort and costs associated with...

                                            • For Application Development & Delivery Professionals

                                              Blog:Mobile BI And Cloud BI Evaluation Criteria

                                              Mobile BI and cloud BI are among the top trends that we track in the industry. Our upcoming Enterprise BI Platforms Wave™ will dedicate a significant portion of vendor evaluation on these two...

                                              • For Application Development & Delivery Professionals

                                                Blog:What Does R Integration Really Mean For BI Platforms?

                                                I just received yet another call from a reporter asking me to comment on yet another BI vendor announcing R integration. All leading BI vendors are embedding/integrating with R these days, so I was...

                                                • For Application Development & Delivery Professionals

                                                  Blog:Self-Service BI

                                                  Traditional BI approaches and technologies — even when using the latest technology, best practices, and architectures — almost always have a serious side effect: a constant backlog of BI...

                                                  • For Application Development & Delivery Professionals

                                                    Blog:BI-Self Service Will Close The Business And Technology Gap In 2015

                                                    Two epic battles have been going on for decades in the world of Business Intelligence and Analytics. Who has the ultimate control of these domains, Business or Technology? And which in the grand...