Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

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40 results in Blogs

  • Boris Evelson
  • For Application Development & Delivery Professionals

    Blog:How to estimate cost of BI deployment

    Initial business intelligence (BI) ployment efforts are often difficult to predict and may dwarf the investment you made in BI platform software. The effort and costs associated with...

    • For Application Development & Delivery Professionals

      Blog:What Do Business Intelligence Consultants Mean By “Solutions”?

      Management consultants and business intelligence, analytics and big data system integrations often use the terms accelerators, blueprints, solutions, frameworks, and products to show off their...

      • For Technology Management Professionals

        Blog:Streamline Your BI Strategy With Forrester's BI Playbook

        CEOs and other senior executives must identify ways to improve their enterprise performance by boosting profitability, raising market share, and leapfrogging competitors. But achieving these...

        • For Application Development & Delivery Professionals

          Blog:Top 10 BI Predictions For 2013 And Beyond

          It’s that time of year again, when everyone starts asking for the BI predictions for next year. Good news: We did a pretty good job on the last year’s predictions, and so there’re...

          • For Application Development & Delivery Professionals

            Blog:The Good The Bad And The Ugly Of Enterprise BI

            Unified information architecture, data governance, and standard enterprise BI platforms are all but a journey via a long and winding road. Even if one deploys the "latest and greatest" BI tools and...

            • For Application Development & Delivery Professionals

              Blog:BI-Self Service Will Close The Business And Technology Gap In 2015

              Two epic battles have been going on for decades in the world of Business Intelligence and Analytics. Who has the ultimate control of these domains, Business or Technology? And which in the grand...

              • For Application Development & Delivery Professionals

                Blog:Get ready for BI change

                Market conditions are changing quickly; firms need to make the best possible business decisions at the right time and base them on timely, accurate, and relevant information from business...

                • For Application Development & Delivery Professionals

                  Blog:Business Intelligence / Analytics / Big Data Leader Job Description

                  Clients often ask Forrester to help them define a job description for a business intelligence (BI) / analytics / big data leader, executive, or manager. Here’s what we typically provide: Our...

                  • For Application Development & Delivery Professionals

                    Blog:The Forrester Wave™: Enterprise Business Intelligence Platforms, Q4 2013

                    The majority of large organizations have either already shifted away from using BI as just another back-office process and toward competing on BI-enabled information or are in the process of doing...

                    • For Application Development & Delivery Professionals

                      Blog:Data Discovery And Exploration - IBM Acquires Vivisimo

                      Today IBM announced its plans to acquire Vivisimo - an enterprise search vendor with big data capabilities. Our research shows that only 1% to 5% of all enterprise data is in a structured, modeled...

                      • For Application Development & Delivery Professionals

                        Blog:Forrester's 10-Step Methodology For Shortlisting Business Intelligence Vendors

                        BI is no longer a nice-to-have back-office application that counts widgets — it is now used as a key competitive differentiator by all leading organizations. For decades, most of the BI...

                        • For Application Development & Delivery Professionals

                          Blog:Key Questions To Ask Yourself Before Embarking On A Big Data Journey

                          Do you think you are ready to tackle Big Data because you are pushing the limits of your data Volume, Velocity, Variety and Variability? Take a deep breath (and maybe a cold shower) before you...

                          • For Application Development & Delivery Professionals

                            Blog:Self-Service BI

                            Traditional BI approaches and technologies — even when using the latest technology, best practices, and architectures — almost always have a serious side effect: a constant backlog of BI...

                            • For Application Development & Delivery Professionals

                              Blog:BI on BI Or How BI Pros Must Eat Their Own Dog Food

                                BI professionals spend a significant portion of their time trying to instill the discipline of datadriven performance management into their business partners. However, isn’t there...

                              • For Application Development & Delivery Professionals

                                Blog:A common denominator for pricing and negotiating Business Intelligence (BI) and Analytics software

                                BI and analytics software packaging and pricing are a Wild West with few common practices among the vendors. Comparing and contrasting vendor prices and negotiating with vendors is challenging...

                                • For Application Development & Delivery Professionals

                                  Blog:Mobile BI And Cloud BI Evaluation Criteria

                                  Mobile BI and cloud BI are among the top trends that we track in the industry. Our upcoming Enterprise BI Platforms Wave™ will dedicate a significant portion of vendor evaluation on these two...

                                  • For Application Development & Delivery Professionals

                                    Blog:Salesforce.com Enters The BI Market With Wave, The Salesforce Analytics Cloud

                                    There just might be another 800-lb gorilla in the Business Intelligence market. In a year. The popular cult book “Hitchhiker's Guide To The Galaxy” by Douglas Adams defines space as...

                                    • For Application Development & Delivery Professionals

                                      Blog:COTS Vs. Home-Grown BI Apps

                                      Wanted to run the following two questions and my answers by the community: Q. What is the average age of reporting applications at large enterprises? A. Reporting apps typically involve source data...

                                      • For Application Development & Delivery Professionals

                                        Blog:How To Have The BI Cake And Eat It Too: A (Or The) BI Prediction For 2014

                                        Rather than going with the usual, ubiquitous, and often (yawn) repetitive “top 10 BI predictions” for the next year, we thought we’d try something different. After all, didn’t...

                                        • For Application Development & Delivery Professionals

                                          Blog:It's Not Your Grandfather's Open Source BI Market Any Longer

                                          There's never been a question on the advantages of open source software. Crowdsourcing, vendor independence, ability to see and in some cases control the source code, and lower costs are just a...

                                          • For Application Development & Delivery Professionals

                                            Blog:Agile BI Ship Has Sailed — Get On Board Quickly Or Risk Falling Behind

                                            The battle over customer versus internal business processes requirements and priorities has been fought — and the internal processes lost. Game over. Customers are now empowered with mobile...

                                            • For Application Development & Delivery Professionals

                                              Blog:Get Ready For BI Change

                                              To compete in today's global economy, businesses and governments need agility and the ability to adapt quickly to change. And what about internal adoption to roll out enterprise-grade Business...

                                              • For Application Development & Delivery Professionals

                                                Blog:BI In Russia And Israel

                                                I recently had both the privilege and pleasure to do a deep dive into the cold and warm BI waters in Russia and Israel. Cold - because some of my experiences were sobering. Warm - because the...

                                                • For Application Development & Delivery Professionals

                                                  Blog:Everything You Wanted To Know But Were Afraid To Ask About BI

                                                  How does an enterprise — especially a large, global one with multiple product lines and multiple enterprise resource planning (ERP) applications — make sense of operations, logistics, and...

                                                  • For Application Development & Delivery Professionals

                                                    Blog:Ways To Address BI Skills Shortage

                                                    Whether you are just starting on your BI journey or are continuing to improve on past successes, a shortage of skilled and experienced BI resources is going to be one of your top challenges. You are...