Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage

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6 results in Blogs

  • Randy Heffner
  • For Application Development & Delivery Professionals

    Blog:Are You Doing Techie Integration Or *Business* Integration?

    “Figuring out how to think about the problem.” That’s what Albert Einstein said when asked what single event was most helpful in developing the Theory of Relativity. Application...

    • For Application Development & Delivery Professionals

      Blog:Sorry, Kids: APIs Have Not And Will Not Kill SOA

      As I move about the industry talking about APIs (application programming interfaces) and the API economy — which hold important and transformative business opportunities — I’m...

      • For Application Development & Delivery Professionals

        Blog:Products Are Going Digital -- What Leading Examples Are *You* Seeing Out There?

        Here's a flash of the blindingly obvious: More and more products are going digital. You know this, but what I'm interested in is how they are going digital and to what degree....

        • For Application Development & Delivery Professionals

          Blog:The Big Mistake With Business Architecture

          There’s a big mistake often made with business architecture — a very big mistake, yet a very subtle mistake. As you might expect, there are a number of mistakes one might make with...

          • For Application Development & Delivery Professionals

            Blog:Digital Customer Experiences: Integration Opens A World Of Optimization Possibilities

            What if you could look over the shoulder of every one of your customers as they used your mobile apps, web pages, kiosks, and other digital channels? What could you learn? How might you use what you...

            • For Application Development & Delivery Professionals

              Blog:Digital Business Design Is The New Integration

              If your organization is like nearly every other one I've talked to in the past 20+ years, you have a spaghetti chart of integration connections between all the siloed applications that run your...