Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

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51 results in Blogs

  • Zia Daniell Wigder
  • For eBusiness & Channel Strategy Professionals

    Blog:eCommerce Sales In Brazil, Mexico And Argentina Will More Than Double By 2019

    Latin America remains solidly on the radar of eCommerce leaders taking their brands global—at the same time, local players are rolling out sophisticated offerings of their own to compete with...

    • For eBusiness & Channel Strategy Professionals

      Blog:Join Our eBusiness Team! We’re Hiring A Principal/Senior Analyst Focused On eCommerce Technology

      eCommerce technology is a fast-growing, rapidly evolving industry – we’re looking for a Principal/Senior Analyst to help build our coverage of this incredibly dynamic area. ...

      • For eBusiness & Channel Strategy Professionals

        Blog:Finding Technology Partners To Take Your eCommerce Brand Global

        Back in July, I wrote about our upcoming report on tools and technology for eCommerce globalization. We’ve just posted the report (clients can view it here) – in it, we dive into the...

        • For eBusiness & Channel Strategy Professionals

          Blog:Selling Luxury Goods To Online Shoppers In China

          We just published a report on the online luxury shopper in China, Selling Luxury Goods To Online Shoppers In China. The report looks at the demographic of the online luxury shopper in China and the...

          • For eBusiness & Channel Strategy Professionals

            Blog:The Global eCommerce Opportunity

            At Forrester, we've recently launched playbooks on topics such as Agile Commerce, Retail eCommerce, and B2B eCommerce. We are now getting underway with an eCommerce globalization playbook: Our...

            • For eBusiness & Channel Strategy Professionals

              Blog:Five Key Trends In Global eCommerce

              Yesterday I had a chance to join the fantastic Global eCommerce Leaders Forum here in New York. Leaders from Puma, Borderfree and Alibaba delivered keynotes at the event, and in the afternoon, I did...

              • For eBusiness & Channel Strategy Professionals

                Blog:How eCommerce Markets Evolve

                One of the topics I’ve spoken about at recent industry events is how global eCommerce markets evolve – more specifically, how markets shift from an early stage to one in which consumers...

                • For eBusiness & Channel Strategy Professionals

                  Blog:Three Rules When Exploring New Markets

                  I consider myself incredibly fortunate to have the job I do: Every year, I get to explore new markets around the globe and meet people who are equally passionate about building eCommerce businesses....

                  • For eBusiness & Channel Strategy Professionals

                    Blog:Five Key Online Retail Trends In Asia Pacific

                    We just published our new online retail forecast report for Asia Pacific (clients can read the report here). In our forecast, we look at top-line growth in five markets across Asia Pacific: China,...

                    • For eBusiness & Channel Strategy Professionals

                      Blog:Five Key Online Retail Trends In Latin America

                      color:#222222">Today, we published our new online retail forecast for Latin America, covering Brazil, Argentina, and Mexico (clients can read the report here). Driven by online retail revenues in...

                      • For eBusiness & Channel Strategy Professionals

                        Blog:Some global themes from recent events

                        Over the past month, I’ve had the great fortune of taking part in three fantastic events: Forrester’s own Marketing & Strategy Summit in Shanghai, Demandware’s XChange Conference in...

                        • For eBusiness & Channel Strategy Professionals

                          Blog:Observations About eCommerce In Peru

                          To conduct our global eBusiness research at Forrester, we rely heavily on support from our multilingual group of Research Associates and Researchers. Recently, one of our Research Associates, Lily...

                          • For eBusiness & Channel Strategy Professionals

                            Blog:eCommerce Evolution in Latin America

                            I just got back from a couple of days at eTail Latin America in Miami — it was my third year at the event and I always come away having learned an enormous amount from the other attendees. This...

                            • For eBusiness & Channel Strategy Professionals

                              Blog:Avoiding Missteps When Expanding Internationally

                              We’ve been having a series of conversations with brands and retailers recently about how to effectively plan for global online expansion. While approaches vary, eBusiness leaders cite similar...

                              • For eBusiness & Channel Strategy Professionals

                                Blog:Forrester Publishes Its New Online Retail Forecast For Latin America

                                We just published our new Latin American Online Retail Forecast, 2012-2017 which forecasts growth in Brazil, Mexico and, for the first time, Argentina. In the report, we analyze the B2C and C2C...

                                • For eBusiness & Channel Strategy Professionals

                                  Blog:Four Questions Aspiring Global eCommerce Brands Ask Of Technology Partners

                                  A growing number of digital business leaders are being tasked with global expansion. Their technology partners play a critical role: eBusiness professionals rely on partners not only to help build...

                                  • For eBusiness & Channel Strategy Professionals

                                    Blog:Marketing And Site Features In Brazil’s eCommerce Market

                                    We just published our third and final report in the Retail eCommerce in Brazil series. We tackled key performance indicators in our first report and team headcount and priorities in our...

                                    • For eBusiness & Channel Strategy Professionals

                                      Blog:The Globalization Of eCommerce In 2014

                                      eCommerce players of all types continued to build out their global footprint in 2013. Asos launched new sites for Russia and China, for example, and eBay targeted shoppers in Brazil with a new mobile...

                                      • For eBusiness & Channel Strategy Professionals

                                        Blog:Global eCommerce In The Age Of The Customer

                                        Last week, Forrester published an updated version of our report on The Age of the Customer (the author, David Cooperstein, blogs about it here). The report discusses the fact that competitive...

                                        • For eBusiness & Channel Strategy Professionals

                                          Blog:Trends In India's eCommerce Market

                                          Together with our colleague Manish Bahl in Forrester’s New Delhi office, we just published our first report analyzing the eCommerce landscape in India. The report looks at the changing demands...

                                          • For eBusiness & Channel Strategy Professionals

                                            Blog:Key Metrics In Brazil’s eCommerce Market

                                            In August and September of this year, we fielded a survey of online retailers in Brazil together with partner e-Commerce Brasil, an established industry organization. The goal was to better...

                                            • For eBusiness & Channel Strategy Professionals

                                              Blog:A Few Thoughts On eCommerce in Argentina

                                              I spent several days in Buenos Aires last week which was fantastic – great fun and really helpful in terms of understanding what’s happening in the eCommerce market. Wednesday was the...

                                              • For eBusiness & Channel Strategy Professionals

                                                Blog:Common Themes Across Three Global eCommerce Markets

                                                Over the past few months, I traveled to several different eCommerce- and retail-related conferences, including events in Brazil, China and Colombia. The eCommerce markets in these countries are...

                                                • For eBusiness & Channel Strategy Professionals

                                                  Blog:The Urban-First eCommerce Approach: Looking To Emerging Markets

                                                  During grad school, I spent a summer teaching economics to university students in Uzbekistan – our summer campus was up in the mountains a few hours outside the capital city of Tashkent. To...

                                                  • For eBusiness & Channel Strategy Professionals

                                                    Blog:Three Things We've Learned About Emerging eCommerce Markets

                                                    As global eCommerce players like Alibaba and Rocket Internet have made headlines in recent weeks, there has been much focus on how eCommerce is emerging around the globe. While a lot of the media...