Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

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49 results in Blogs

  • Zia Daniell Wigder
  • For eBusiness & Channel Strategy Professionals

    Blog:eCommerce Evolution in Latin America

    I just got back from a couple of days at eTail Latin America in Miami — it was my third year at the event and I always come away having learned an enormous amount from the other attendees. This...

    • For eBusiness & Channel Strategy Professionals

      Blog:Five Key Online Retail Trends In Latin America

      color:#222222">Today, we published our new online retail forecast for Latin America, covering Brazil, Argentina, and Mexico (clients can read the report here). Driven by online retail revenues in...

      • For eBusiness & Channel Strategy Professionals

        Blog:The End Of A Long Week In eBusiness In New York

        My colleague Patti Freeman Evans put up a great blog post yesterday about eBusiness efforts post-Sandy. I wanted to finish off the week with a snapshot of the ATM screen I took about 10 minutes ago...

        • For eBusiness & Channel Strategy Professionals

          Blog:From Shanghai To São Paulo: A Comparative Look At eCommerce In China And Brazil

          Over the past few weeks, I spent several days in both China and Brazil speaking with eCommerce executives about the opportunities and challenges in their respective markets. Despite the vastly...

          • For eBusiness & Channel Strategy Professionals

            Blog:Three Things We've Learned About Emerging eCommerce Markets

            As global eCommerce players like Alibaba and Rocket Internet have made headlines in recent weeks, there has been much focus on how eCommerce is emerging around the globe. While a lot of the media...

            • For eBusiness & Channel Strategy Professionals

              Blog:Capture The Global eCommerce Opportunity

              eCommerce growth continues unabated around the world, with eCommerce being cited as a driver of overall economic growth in markets from China to Nigeria. Indeed, online retail revenues continue to...

              • For eBusiness & Channel Strategy Professionals

                Blog:Tools & Technology For eCommerce Globalization

                I’m currently tackling a report on the tools & technology necessary for eCommerce organizations to expand internationally. It is one of the reports for the eCommerce Globalization playbook and...

                • For eBusiness & Channel Strategy Professionals

                  Blog:eCommerce Sales In Brazil, Mexico And Argentina Will More Than Double By 2019

                  Latin America remains solidly on the radar of eCommerce leaders taking their brands global—at the same time, local players are rolling out sophisticated offerings of their own to compete with...

                  • For eBusiness & Channel Strategy Professionals

                    Blog:Five Global Marketplaces All Brands Must Know

                    Global online expansion is not the same game it was just a few years ago. Today companies are taking a multi-pronged approach to international expansion and looking at a variety of different ways to...

                    • For eBusiness & Channel Strategy Professionals

                      Blog:Five Key Trends In Global eCommerce

                      Yesterday I had a chance to join the fantastic Global eCommerce Leaders Forum here in New York. Leaders from Puma, Borderfree and Alibaba delivered keynotes at the event, and in the afternoon, I did...

                      • For eBusiness & Channel Strategy Professionals

                        Blog:Four Takeaways From An Evening Of Omnichannel Retail In New York

                        Last night we held an event here in New York in which VP & Principal Analyst Peter Sheldon presented some of his recent research on the new omnichannel imperative.  He talked through the state...

                        • For eBusiness & Channel Strategy Professionals

                          Blog:Global eCommerce Will Shift In 2015

                          We just published our predictions report for global eCommerce in which we identify 10 trends and discuss the impact they’ll have on the industry in 2015. We look at key commerce topics...

                          • For eBusiness & Channel Strategy Professionals

                            Blog:The Globalization of eCommerce in 2013

                            In 2012, online retailers continued to expand into new geographic areas, with many eyeing eCommerce markets beyond those of North America and Europe. Local partnerships and adaptations were key: In...

                            • For eBusiness & Channel Strategy Professionals

                              Blog:The Globalization Of eCommerce In 2014

                              eCommerce players of all types continued to build out their global footprint in 2013. Asos launched new sites for Russia and China, for example, and eBay targeted shoppers in Brazil with a new mobile...

                              • For eBusiness & Channel Strategy Professionals

                                Blog:Finding Technology Partners To Take Your eCommerce Brand Global

                                Back in July, I wrote about our upcoming report on tools and technology for eCommerce globalization. We’ve just posted the report (clients can view it here) – in it, we dive into the...

                                • For eBusiness & Channel Strategy Professionals

                                  Blog:More Global Themes From Recent Events

                                  The past few weeks have involved travel to a few different events, ranging from eTail Latin America in Miami to Internet Retailer Conference & Expo in Chicago to the Goldman Sachs dotCommerce Day in...

                                  • For eBusiness & Channel Strategy Professionals

                                    Blog:Reaching Jet-Setting Shoppers Online

                                    Over the past few years, extensive media coverage has been dedicated to the billions of dollars that tourists spend while shopping in the US and what retailers are doing to cater to these foreign...

                                    • For eBusiness & Channel Strategy Professionals

                                      Blog:Non-US Marketplaces For Brands

                                      I’m currently finishing up my presentation for the Internet Retailer Conference & Expo in June: I’ll be presenting on the non-US marketplace options for brands as part of the global...

                                      • For eBusiness & Channel Strategy Professionals

                                        Blog:Key Metrics In Brazil’s eCommerce Market

                                        In August and September of this year, we fielded a survey of online retailers in Brazil together with partner e-Commerce Brasil, an established industry organization. The goal was to better...

                                        • For eBusiness & Channel Strategy Professionals

                                          Blog:Welcome Ken Calhoon to Forrester

                                          I am incredibly excited to announce that Ken Calhoon joins Forrester today in our eBusiness consulting practice. Ken has a fantastic background working with different organizations expanding...

                                          • For eBusiness & Channel Strategy Professionals

                                            Blog:The Path Toward eCommerce Maturity

                                            Last year, we introduced our framework for how eCommerce markets evolve: Consumers come online to connect and entertain, then start to engage in eBusiness basics like online banking and travel.**...

                                            • For eBusiness & Channel Strategy Professionals

                                              Blog:How eCommerce Markets Evolve

                                              One of the topics I’ve spoken about at recent industry events is how global eCommerce markets evolve – more specifically, how markets shift from an early stage to one in which consumers...

                                              • For eBusiness & Channel Strategy Professionals

                                                Blog:eCommerce in Brazil Charges Forward

                                                I returned yesterday from a short trip to Brazil - I spoke at eTail in São Paulo on Monday and spent a few days meeting with retailers, vendors and agencies. Some of the takeaways from...

                                                • For eBusiness & Channel Strategy Professionals

                                                  Blog:Take Your eCommerce Business Global With Our New Playbook

                                                  eCommerce revenues are soaring around the globe. This year, the US, Western Europe, and China alone will generate over $800 billion in online retail sales. Growth rates, too, remain staggering in...

                                                  • For eBusiness & Channel Strategy Professionals

                                                    Blog:Global eCommerce In The Age Of The Customer

                                                    Last week, Forrester published an updated version of our report on The Age of the Customer (the author, David Cooperstein, blogs about it here). The report discusses the fact that competitive...