Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

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49 results in Blogs

  • Zia Daniell Wigder
  • For eBusiness & Channel Strategy Professionals

    Blog:eCommerce Sales In Brazil, Mexico And Argentina Will More Than Double By 2019

    Latin America remains solidly on the radar of eCommerce leaders taking their brands global—at the same time, local players are rolling out sophisticated offerings of their own to compete with...

    • For eBusiness & Channel Strategy Professionals

      Blog:Selling Luxury Goods To Online Shoppers In China

      We just published a report on the online luxury shopper in China, Selling Luxury Goods To Online Shoppers In China. The report looks at the demographic of the online luxury shopper in China and the...

      • For eBusiness & Channel Strategy Professionals

        Blog:Avoiding Missteps When Expanding Internationally

        We’ve been having a series of conversations with brands and retailers recently about how to effectively plan for global online expansion. While approaches vary, eBusiness leaders cite similar...

        • For eBusiness & Channel Strategy Professionals

          Blog:How eCommerce Markets Evolve

          One of the topics I’ve spoken about at recent industry events is how global eCommerce markets evolve – more specifically, how markets shift from an early stage to one in which consumers...

          • For eBusiness & Channel Strategy Professionals

            Blog:Welcome Ken Calhoon to Forrester

            I am incredibly excited to announce that Ken Calhoon joins Forrester today in our eBusiness consulting practice. Ken has a fantastic background working with different organizations expanding...

            • For eBusiness & Channel Strategy Professionals

              Blog:eCommerce Evolution in Latin America

              I just got back from a couple of days at eTail Latin America in Miami — it was my third year at the event and I always come away having learned an enormous amount from the other attendees. This...

              • For eBusiness & Channel Strategy Professionals

                Blog:Trends In Early-Stage eCommerce Markets

                As brands eye a growing number of eCommerce markets around the globe, it’s important to understand the trends that mark early-stage markets and how these trends often evolve with time. The...

                • For eBusiness & Channel Strategy Professionals

                  Blog:Some global themes from recent events

                  Over the past month, I’ve had the great fortune of taking part in three fantastic events: Forrester’s own Marketing & Strategy Summit in Shanghai, Demandware’s XChange Conference in...

                  • For eBusiness & Channel Strategy Professionals

                    Blog:Non-US Marketplaces For Brands

                    I’m currently finishing up my presentation for the Internet Retailer Conference & Expo in June: I’ll be presenting on the non-US marketplace options for brands as part of the global...

                    • For eBusiness & Channel Strategy Professionals

                      Blog:The Globalization Of eCommerce In 2014

                      eCommerce players of all types continued to build out their global footprint in 2013. Asos launched new sites for Russia and China, for example, and eBay targeted shoppers in Brazil with a new mobile...

                      • For eBusiness & Channel Strategy Professionals

                        Blog:Key Metrics In Brazil’s eCommerce Market

                        In August and September of this year, we fielded a survey of online retailers in Brazil together with partner e-Commerce Brasil, an established industry organization. The goal was to better...

                        • For eBusiness & Channel Strategy Professionals

                          Blog:Common Themes Across Three Global eCommerce Markets

                          Over the past few months, I traveled to several different eCommerce- and retail-related conferences, including events in Brazil, China and Colombia. The eCommerce markets in these countries are...

                          • For eBusiness & Channel Strategy Professionals

                            Blog:Three Rules When Exploring New Markets

                            I consider myself incredibly fortunate to have the job I do: Every year, I get to explore new markets around the globe and meet people who are equally passionate about building eCommerce businesses....

                            • For eBusiness & Channel Strategy Professionals

                              Blog:Five Global Marketplaces All Brands Must Know

                              Global online expansion is not the same game it was just a few years ago. Today companies are taking a multi-pronged approach to international expansion and looking at a variety of different ways to...

                              • For eBusiness & Channel Strategy Professionals

                                Blog:Global eCommerce In The Age Of The Customer

                                Last week, Forrester published an updated version of our report on The Age of the Customer (the author, David Cooperstein, blogs about it here). The report discusses the fact that competitive...

                                • For eBusiness & Channel Strategy Professionals

                                  Blog:Three Days Of eCommerce In And Around Shanghai

                                  A number of us from Forrester offices inside and outside of China converged on Shanghai for a few days last week for our annual Marketing & Strategy event. The trip proved to be especially timely...

                                  • For eBusiness & Channel Strategy Professionals

                                    Blog:Six Takeaways From Global eCommerce Events In New York

                                    Last week there were a couple of great events related to global eCommerce here in New York — Borderfree had its annual Global eCommerce Forum and Adyen held a local merchant event. A few themes...

                                    • For eBusiness & Channel Strategy Professionals

                                      Blog:The End Of A Long Week In eBusiness In New York

                                      My colleague Patti Freeman Evans put up a great blog post yesterday about eBusiness efforts post-Sandy. I wanted to finish off the week with a snapshot of the ATM screen I took about 10 minutes ago...

                                      • For eBusiness & Channel Strategy Professionals

                                        Blog:A Few Thoughts On eCommerce in Argentina

                                        I spent several days in Buenos Aires last week which was fantastic – great fun and really helpful in terms of understanding what’s happening in the eCommerce market. Wednesday was the...

                                        • For eBusiness & Channel Strategy Professionals

                                          Blog:Join Our eBusiness Team! We’re Hiring A Principal/Senior Analyst Focused On eCommerce Technology

                                          eCommerce technology is a fast-growing, rapidly evolving industry – we’re looking for a Principal/Senior Analyst to help build our coverage of this incredibly dynamic area. ...

                                          • For eBusiness & Channel Strategy Professionals

                                            Blog:Reaching Jet-Setting Shoppers Online

                                            Over the past few years, extensive media coverage has been dedicated to the billions of dollars that tourists spend while shopping in the US and what retailers are doing to cater to these foreign...

                                            • For eBusiness & Channel Strategy Professionals

                                              Blog:The Urban-First eCommerce Approach: Looking To Emerging Markets

                                              During grad school, I spent a summer teaching economics to university students in Uzbekistan – our summer campus was up in the mountains a few hours outside the capital city of Tashkent. To...

                                              • For eBusiness & Channel Strategy Professionals

                                                Blog:More Trends in Brazil’s eCommerce Market

                                                eCommerce in Brazil has gone from an $8 billion market in 2010 to a nearly $20 billion market today.  As the market has grown, eCommerce team sizes have expanded and retailers’ priorities...

                                                • For eBusiness & Channel Strategy Professionals

                                                  Blog:Capture The Global eCommerce Opportunity

                                                  eCommerce growth continues unabated around the world, with eCommerce being cited as a driver of overall economic growth in markets from China to Nigeria. Indeed, online retail revenues continue to...

                                                  • For eBusiness & Channel Strategy Professionals

                                                    Blog:Observations About eCommerce In Peru

                                                    To conduct our global eBusiness research at Forrester, we rely heavily on support from our multilingual group of Research Associates and Researchers. Recently, one of our Research Associates, Lily...