Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage

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51 results in Blogs

  • Zia Daniell Wigder
  • For eBusiness & Channel Strategy Professionals

    Blog:eCommerce Evolution in Latin America

    I just got back from a couple of days at eTail Latin America in Miami — it was my third year at the event and I always come away having learned an enormous amount from the other attendees. This...

    • For eBusiness & Channel Strategy Professionals

      Blog:Three Things We've Learned About Emerging eCommerce Markets

      As global eCommerce players like Alibaba and Rocket Internet have made headlines in recent weeks, there has been much focus on how eCommerce is emerging around the globe. While a lot of the media...

      • For eBusiness & Channel Strategy Professionals

        Blog:Forrester Publishes Its New Online Retail Forecast For Latin America

        We just published our new Latin American Online Retail Forecast, 2012-2017 which forecasts growth in Brazil, Mexico and, for the first time, Argentina. In the report, we analyze the B2C and C2C...

        • For eBusiness & Channel Strategy Professionals

          Blog:How eCommerce Markets Evolve

          One of the topics I’ve spoken about at recent industry events is how global eCommerce markets evolve – more specifically, how markets shift from an early stage to one in which consumers...

          • For eBusiness & Channel Strategy Professionals

            Blog:eCommerce Logistics Players in Emerging Markets

            In my post last month about global themes from recent events, I cited logistics as the scariest part of international expansion for eCommerce organizations. Nowhere is this more true than in emerging...

            • For eBusiness & Channel Strategy Professionals

              Blog:Five Global Marketplaces All Brands Must Know

              Global online expansion is not the same game it was just a few years ago. Today companies are taking a multi-pronged approach to international expansion and looking at a variety of different ways to...

              • For eBusiness & Channel Strategy Professionals

                Blog:Four Takeaways From An Evening Of Omnichannel Retail In New York

                Last night we held an event here in New York in which VP & Principal Analyst Peter Sheldon presented some of his recent research on the new omnichannel imperative.  He talked through the state...

                • For eBusiness & Channel Strategy Professionals

                  Blog:eCommerce Sales In Brazil, Mexico And Argentina Will More Than Double By 2019

                  Latin America remains solidly on the radar of eCommerce leaders taking their brands global—at the same time, local players are rolling out sophisticated offerings of their own to compete with...

                  • For eBusiness & Channel Strategy Professionals

                    Blog:The Globalization Of eCommerce In 2014

                    eCommerce players of all types continued to build out their global footprint in 2013. Asos launched new sites for Russia and China, for example, and eBay targeted shoppers in Brazil with a new mobile...

                    • For eBusiness & Channel Strategy Professionals

                      Blog:The Path Toward eCommerce Maturity

                      Last year, we introduced our framework for how eCommerce markets evolve: Consumers come online to connect and entertain, then start to engage in eBusiness basics like online banking and travel.**...

                      • For eBusiness & Channel Strategy Professionals

                        Blog:Forrester Releases Its New Asia Pacific Online Retail Forecast

                        Today we published our Asia Pacific Online Retail Forecast, 2011-2016 highlighting online retail sales in five different markets in Asia Pacific: China, Japan, Australia, South Korea, and India....

                        • For eBusiness & Channel Strategy Professionals

                          Blog:Five Key Trends In Global eCommerce

                          Yesterday I had a chance to join the fantastic Global eCommerce Leaders Forum here in New York. Leaders from Puma, Borderfree and Alibaba delivered keynotes at the event, and in the afternoon, I did...

                          • For eBusiness & Channel Strategy Professionals

                            Blog:Non-US Marketplaces For Brands

                            I’m currently finishing up my presentation for the Internet Retailer Conference & Expo in June: I’ll be presenting on the non-US marketplace options for brands as part of the global...

                            • For eBusiness & Channel Strategy Professionals

                              Blog:Selling Luxury Goods To Online Shoppers In China

                              We just published a report on the online luxury shopper in China, Selling Luxury Goods To Online Shoppers In China. The report looks at the demographic of the online luxury shopper in China and the...

                              • For eBusiness & Channel Strategy Professionals

                                Blog:Join Our eBusiness Team! We’re Hiring A Principal/Senior Analyst Focused On eCommerce Technology

                                eCommerce technology is a fast-growing, rapidly evolving industry – we’re looking for a Principal/Senior Analyst to help build our coverage of this incredibly dynamic area. ...

                                • For eBusiness & Channel Strategy Professionals

                                  Blog:More Global Themes From Recent Events

                                  The past few weeks have involved travel to a few different events, ranging from eTail Latin America in Miami to Internet Retailer Conference & Expo in Chicago to the Goldman Sachs dotCommerce Day in...

                                  • For eBusiness & Channel Strategy Professionals

                                    Blog:The Globalization of eCommerce in 2013

                                    In 2012, online retailers continued to expand into new geographic areas, with many eyeing eCommerce markets beyond those of North America and Europe. Local partnerships and adaptations were key: In...

                                    • For eBusiness & Channel Strategy Professionals

                                      Blog:Five Key Online Retail Trends In Asia Pacific

                                      We just published our new online retail forecast report for Asia Pacific (clients can read the report here). In our forecast, we look at top-line growth in five markets across Asia Pacific: China,...

                                      • For eBusiness & Channel Strategy Professionals

                                        Blog:Reaching Jet-Setting Shoppers Online

                                        Over the past few years, extensive media coverage has been dedicated to the billions of dollars that tourists spend while shopping in the US and what retailers are doing to cater to these foreign...

                                        • For eBusiness & Channel Strategy Professionals

                                          Blog:Trends In India's eCommerce Market

                                          Together with our colleague Manish Bahl in Forrester’s New Delhi office, we just published our first report analyzing the eCommerce landscape in India. The report looks at the changing demands...

                                          • For eBusiness & Channel Strategy Professionals

                                            Blog:More Trends In Emerging eCommerce Markets

                                            In our research, we’ve talked about some of the trends that mark early-stage eCommerce markets. This year I’ve been to a few events to talk about how different eCommerce markets are...

                                            • For eBusiness & Channel Strategy Professionals

                                              Blog:A Week Of eCommerce In Brazil

                                              I was thrilled to be back in São Paulo last week visiting with different companies in the eCommerce space. I met with over a half dozen online retailers, as well as other players in the...

                                              • For eBusiness & Channel Strategy Professionals

                                                Blog:Some global themes from recent events

                                                Over the past month, I’ve had the great fortune of taking part in three fantastic events: Forrester’s own Marketing & Strategy Summit in Shanghai, Demandware’s XChange Conference in...

                                                • For eBusiness & Channel Strategy Professionals

                                                  Blog:Five Key Online Retail Trends In Latin America

                                                  color:#222222">Today, we published our new online retail forecast for Latin America, covering Brazil, Argentina, and Mexico (clients can read the report here). Driven by online retail revenues in...

                                                  • For eBusiness & Channel Strategy Professionals

                                                    Blog:Three Rules When Exploring New Markets

                                                    I consider myself incredibly fortunate to have the job I do: Every year, I get to explore new markets around the globe and meet people who are equally passionate about building eCommerce businesses....