Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

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54 results in Blogs

  • Nate Elliott
  • For Marketing Leadership Professionals

    Blog:Winners of the 2013 Forrester Groundswell Awards

    Today at the Forrester eBusiness Forum in Chicago, I had the pleasure of announcing the winners of the 2013 Forrester Groundswell Awards. For the seventh edition of our awards we introduced all new...

    • For Marketing Leadership Professionals

      Blog:Why Won't Marketers Recommend Their Social Vendors?

      In 2013, we published a Forrester Wave™ evaluation on Social Relationship Platforms — the technologies that help marketers publish content to social networks like Facebook and...

      • For Marketing Leadership Professionals

        Blog:It's Time To End Social Exceptionalism

        Today, social media is part of nearly every marketer's strategy: More than 90% of the marketers we survey are already using social tactics. But the sobering reality is that nearly a decade into...

        • For Marketing Leadership Professionals

          Blog:Forrester Groundswell Award Entries Are Due February 28

          You have ten days left to enter the 2014 Forrester Groundswell Awards — and to receive recognition for your successful social programs. Winners receive a nice shiny trophy,...

          • For Marketing Leadership Professionals

            Blog:The Database of Affinity Can Bring Discipline To Brand Marketing

            For years, brand marketers have guessed at people’s affinities from the barest of demographic, geographic, and contextual clues. We deduce that Midwestern men prefer pickup trucks and that...

            • For Marketing Leadership Professionals

              Blog:An Open Letter To Mark Zuckerberg

              Mr. Zuckerberg: Facebook is failing marketers. I know this statement sounds remarkable, perhaps even unbelievable. After all, you offer marketers access to the largest audience in media history and...

              • For Marketing Leadership Professionals

                Blog:How To Approach Your Social Marketing Initiative

                At Forrester, we’ve always strived to help our clients address their challenges from a number of different angles, and now we’re formalizing this approach with an idea called playbooks....

                • For Marketing Leadership Professionals

                  Blog:The Four Social Programs Every Marketer Should Study — A Free Webinar

                  Nearly all marketers say they use social media. But many aren’t getting much value from their investments. Despite marketers’ excitement about social media, many say the channel simply...

                  • For Marketing Leadership Professionals

                    Blog:Facebook Has Finally Killed Organic Reach. What Should Marketers Do Next?

                    After years of pushing brands’ reach lower with one hand (and opening marketers’ wallets with the other) Facebook has finally announced the end of organic social marketing on its site. In...

                    • For Marketing Leadership Professionals

                      Blog:The Right Way To Globalize Your Interactive Marketing Programs

                      I have a tailor named James. Well, I say I have a tailor, but in truth I’ve only commissioned one item – a jacket – and it’s not done yet. I had an initial fitting about 10...

                      • For Marketing Leadership Professionals

                        Blog:Do People Complain More On Twitter Or On Facebook?

                        In researching our recent report on Google Plus, I asked social listening and intelligence provider Converseon for some help. They agreed to review more than 2,500 direct user interactions with...

                        • For Marketing Leadership Professionals

                          Blog:How will the Database of Affinity change marketing?

                          Last month I published new research on the Database of Affinity — a catalogue of people’s tastes and preferences collected by observing their social behaviors on sites like...

                          • For Marketing Leadership Professionals

                            Blog:Two Weeks Left To Enter The 2015 Forrester Groundswell Awards!

                            You deserve to be recognized for the great work you do in social -- but there's not much time left!  We're now accepting entries for the 2015 Forrester Groundswell Awards, and we'd...

                            • For Marketing Leadership Professionals

                              Blog:Preparing For The Groundswell

                              Today, my colleagues and I are meeting to review the 2012 entries to the Forrester Groundswell Awards. As always, we’ve got some fantastic submissions this year – which you can see on our...

                              • For Marketing Leadership Professionals

                                Blog:Instagram Is The King Of Social Engagement

                                Recently, Forrester studied more than 3 million user interactions with more than 2,500 brand posts on seven social networks and confirmed what marketers have long suspected: People don’t engage...

                                • For Marketing Leadership Professionals

                                  Blog:Now Accepting Entries: The 2014 Forrester Groundswell Awards

                                  Every year since 2007, Forrester has recognized the very best social marketing programs from around the world — and I’m thrilled to announce we’re now accepting entries for the...

                                  • For Marketing Leadership Professionals

                                    Blog:Facebook Still Dominates Teens’ Social Usage

                                    Ever since Facebook CFO David Ebersman admitted last October that young teens were visiting the site slightly less frequently, most have accepted as fact that young people are fleeing Facebook en...

                                    • For Marketing Leadership Professionals

                                      Blog:The Pinterest Conundrum

                                      I’ve been thinking a lot about Pinterest for the past year. I first planned to write a report about the social upstart last summer. When that deadline passed, I was certain I’d produce...

                                      • For Marketing Leadership Professionals

                                        Blog:Introducing the Marketing RaDaR

                                        In our new report "Mix Art And Science For Marketing Success," we introduce a new model: The Marketing RaDaR. This model (which serves as an update to our previous 'interactive brand...

                                        • For Marketing Leadership Professionals

                                          Blog:The Dark Side of the Database of Affinity?

                                          Last year we introduced a concept called the Database of Affinity — a catalogue of people's tastes and preferences collected by observing their social behaviors — and proposed...

                                          • For Marketing Leadership Professionals

                                            Blog:How To Win A Forrester Groundswell Award For Social Relationship Marketing

                                            We're now accepting entries for the 2014 Forrester Groundswell Awards – and our research associate Sarah Takvorian is here to share her thoughts about how you can with in the Social...

                                            • For Marketing Leadership Professionals

                                              Blog:Smart Move: Facebook buys Atlas

                                              Facebook just announced that it's buying marketer-side adserver Atlas from Microsoft. I think it's a great move. It's always been clear that for Facebook to realize its potential, the...

                                              • For Marketing Leadership Professionals

                                                Blog:Facebook Is Still Failing Marketers

                                                Our declaration last October that Facebook was failing marketers and that brands should focus their social efforts elsewhere created a lot of discussion. To no one's surprise, most of the...

                                                • For Marketing Leadership Professionals

                                                  Blog:The Social Technographics Score helps marketers create better social strategies

                                                  We firmly believe that the first step in building a successful social program is to understand your audience’s social behaviors and preferences. Since 2007, Forrester’s Social...

                                                  • For Marketing Leadership Professionals

                                                    Blog:Twitter Marketers Are Still Looking For Answers

                                                    Most of the large marketers we survey tell us their companies are active on Twitter. But just as marketers say they’re not getting enough value from Facebook, Twitter marketers are still...