Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage

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54 results in Blogs

  • Nate Elliott
  • For Marketing Leadership Professionals

    Blog:Want More Social Marketing Budget? Stop Measuring Social Engagement

    Every week I get calls from Forrester clients asking how they can measure engagement on Facebook and Twitter. And every time, I tell these marketers the same thing: You must stop measuring social...

    • For Marketing Leadership Professionals

      Blog:Why Every Marketer Should Use Google Plus

      Recently the New York Times called Google Plus a ‘ghost town,’ and most marketers agree. I understand why. Even if you believe Google’s own user count (many don’t), Google...

      • For Marketing Leadership Professionals

        Blog:Now Accepting Entries: The 2013 Forrester Groundswell Awards

        [UPDATE, Sepember 2013: Entries for the 2013 Forrester Groundswell Awards are now closed. More than 100 companies entered more than 130 social programs this year, and we're looking forward to...

        • For Marketing Leadership Professionals

          Blog:As Social Media Matures, Branded Communities Will Make A Comeback In 2015

          Are you ready for social media in 2015? Today we published Predictions 2015: Social Media Grows Up. This report details our four key predictions for the coming year in social media — and lists...

          • For Marketing Leadership Professionals

            Blog:Why You Should Use Social Marketing In China

            Our clients are asking us more questions than ever about marketing in China. So we’re responding – by increasing our presence in the market, by launching our first marketing & strategy...

            • For Marketing Leadership Professionals

              Blog:It's Time To End Social Exceptionalism

              Today, social media is part of nearly every marketer's strategy: More than 90% of the marketers we survey are already using social tactics. But the sobering reality is that nearly a decade into...

              • For Marketing Leadership Professionals

                Blog:Guest Post: Sarah Takvorian’s Favorite Forrester Groundswell Award Winner

                [UPDATE, Sepember 2013: Entries for the 2013 Forrester Groundswell Awards are now closed. More than 100 companies entered more than 130 social programs this year, and we're looking forward to...

                • For Marketing Leadership Professionals

                  Blog:Announcing The Sixth Annual Forrester Groundswell Awards

                  It’s that time of year again! That is, it’s time to look back at the very best social programs your company has run in the past twelve months, and to prepare your entry to the Forrester...

                  • For Marketing Leadership Professionals

                    Blog:Today's The Deadline To Enter The 2014 Forrester Groundswell Awards

                    We've already got dozens of great entries online for this year's Forrester Groundswell Awards — and we'd love to see your best social programs as well. Winners receive...

                    • For Marketing Leadership Professionals

                      Blog:Facebook Still Doesn't Get Marketing

                      On its first quarterly earnings call, Facebook left it to Sheryl Sandberg to talk about how the company makes most of its money: marketing. And I was encouraged by how much she discussed the topic...

                      • For Marketing Leadership Professionals

                        Blog:To Succeed In Social Media, Lower Your Expectations

                        I've been hopscotching Europe this week, seeing clients and colleagues in London and Istanbul — but my thoughts have been in Los Angeles, where in a couple of weeks I'll be giving a...

                        • For Marketing Leadership Professionals

                          Blog:Continuing The Conversation About Facebook

                          Our recent report on why Facebook is failing marketers has caused quite a bit of conversation — with some supporting our findings and others disputing them — and we think that’s...

                          • For Marketing Leadership Professionals

                            Blog:Google Bets Big On "Data Out" And The Database Of Affinity

                            Last week we published a report on how "data in, data out" practices are the future of social relationship platforms — and just a week later, Google has made a big bet on the "data...

                            • For Marketing Leadership Professionals

                              Blog:Facebook Is Still Failing Marketers

                              Our declaration last October that Facebook was failing marketers and that brands should focus their social efforts elsewhere created a lot of discussion. To no one's surprise, most of the...

                              • For Marketing Leadership Professionals

                                Blog:Facebook Still Dominates Teens’ Social Usage

                                Ever since Facebook CFO David Ebersman admitted last October that young teens were visiting the site slightly less frequently, most have accepted as fact that young people are fleeing Facebook en...

                                • For Marketing Leadership Professionals

                                  Blog:Winners Of The 2014 Forrester Groundswell Awards

                                  Today at Forrester's Forum for Marketing Leaders in San Francisco, I had the pleasure of announcing the winners of the 2014 Forrester Groundswell Awards. This is the eighth edition of our...

                                  • For Marketing Leadership Professionals

                                    Blog:Calm Down. Facebook Isn't Dying.

                                    If you work in social media, you've been hearing variations on a theme for the past week: Facebook is in trouble! It's lost young users! It's getting crushed by upstart social networks!...

                                    • For Marketing Leadership Professionals

                                      Blog:Do People Complain More On Twitter Or On Facebook?

                                      In researching our recent report on Google Plus, I asked social listening and intelligence provider Converseon for some help. They agreed to review more than 2,500 direct user interactions with...

                                      • For Marketing Leadership Professionals

                                        Blog:Winners Of The 2012 Business-to-Consumer Forrester Groundswell Awards

                                        A few minutes ago I had the pleasure of announcing the winners of the 2012 Business-to-Consumer Forrester Groundswell Awards at the Forrester eBusiness Forum in Chicago. I hope you’ll take a...

                                        • For Marketing Leadership Professionals

                                          Blog:The Social Technographics Score helps marketers create better social strategies

                                          We firmly believe that the first step in building a successful social program is to understand your audience’s social behaviors and preferences. Since 2007, Forrester’s Social...

                                          • For Marketing Leadership Professionals

                                            Blog:Preparing For The Groundswell

                                            Today, my colleagues and I are meeting to review the 2012 entries to the Forrester Groundswell Awards. As always, we’ve got some fantastic submissions this year – which you can see on our...

                                            • For Marketing Leadership Professionals

                                              Blog:Winners of the 2013 Forrester Groundswell Awards

                                              Today at the Forrester eBusiness Forum in Chicago, I had the pleasure of announcing the winners of the 2013 Forrester Groundswell Awards. For the seventh edition of our awards we introduced all new...

                                              • For Marketing Leadership Professionals

                                                Blog:How To Approach Your Social Marketing Initiative

                                                At Forrester, we’ve always strived to help our clients address their challenges from a number of different angles, and now we’re formalizing this approach with an idea called playbooks....

                                                • For Marketing Leadership Professionals

                                                  Blog:Facebook Begins Building The Database Of Affinity

                                                  It’s been clear for a while now that the greatest value of social media to marketers won’t come from placing ads on social sites — it’ll come from using social data to improve...

                                                  • For Marketing Leadership Professionals

                                                    Blog:Now Accepting Entries: The 2015 Forrester Groundswell Awards

                                                    Every year since 2007, Forrester has recognized the very best social marketing programs from around the world — and I’m thrilled to announce we’re now accepting entries for the...