Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

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356 results in Reports

  • Enterprise Architecture
  • For Enterprise Architecture Professionals

    Report:TechRadarâ„¢: Information Governance Enabling Technologies, Q2 2016

    Pursue Business Value And Not Just Risk Reduction When Making Technology Investments

    Information governance (IG) is a hot topic. Yet it suffers from an identity crisis, as definitions differ across the technology landscape. Enterprise architect (EA) professionals are on the hook to...

    • Downloads: 110
  • For Enterprise Architecture Professionals

    Report:Vendor Landscape: The Fractured, Fertile Terrain Of Low-Code Application Platforms

    The Landscape Reflects A Market In Its Formative Years

    Business leaders demand more solutions to win, serve, and retain customers; adopting a low-code application platform is often the response. The market for these platforms is growing fast, but...

    • Downloads: 201
  • For Enterprise Architecture Professionals

    Report:Can You Give The Business The Data That It Needs?

    Business leaders tell Forrester that they don't want more data; they want trusted data and an easier path to understand what it means. To get there, enterprise architects and application developers...

    • Downloads: 555
  • For Enterprise Architecture Professionals

    Report:Manage Your Customer Content In The Salesforce Context

    Enterprise Content Management Adds Value When Documents Drive Deals

    Salesforce has become a dominant platform for customer-facing sales and service professionals, as well as the marketing, operations, and technical teams that support them. Active users spend much of...

    • Downloads: 230
  • For Enterprise Architecture Professionals

    Report:TechRadar™: Application Mobility Management, Q3 2015

    More-Demanding Requirements Spark Rapid Evolution And Leave Some Technologies In The Dust

    Application mobility management tools are an essential aspect of overall mobile strategy. They are an integral part of deploying, monitoring, and managing mobile applications and protecting company...

    • Downloads: 157
  • For Enterprise Architecture Professionals

    Report:Brief: Ten Trends Will Reshape Customer Communications Management

    Enterprise architects face unprecedented pressure from the business to secure technology to help reduce print costs, prepare for mobile payment growth, and revise language used in customer...

    • Downloads: 349
  • For Enterprise Architecture Professionals

    Report:Forrester's Business Capability Map Development: Process Guide

    How To Develop A Business Capability Map

    This PPT shows you how to develop a business capability map. Please see "Forrester's Business Capability Map Development: Tool" to access the tool.

    • Downloads: 118
  • For Enterprise Architecture Professionals

    Report:The State Of Business Architecture In 2015

    Landscape: The Business Architecture Playbook

    Interest in business architecture (BA) continues to grow as business executives seek BA input to address their current and future challenges. Business-focused enterprise architecture (EA) pros are...

    • Downloads: 999
  • For Enterprise Architecture Professionals

    Report:Brief: Five Reasons The Dell Acquisition Will End Up As A Positive For Documentum Customers

    A Spinoff May Be Just What The Doctor Ordered

    Investors and analysts are divided on the future of EMC's Documentum in the wake of the Dell acquisition, as competition from heavy architecture and lightweight cloud-based alternatives has...

    • Downloads: 79
  • For Enterprise Architecture Professionals

    Report:Big Data Quality: Garbage In, Gold Out

    Data Certification Confirms Trust Of Data And Insight

    As if organizations weren't already challenged by data quality, in comes big data. Increasingly, organizations are thinking of big data for more than sandboxing data exploration and predictive...

    • Downloads: 528
  • For Enterprise Architecture Professionals

    Report:The Right Performance Management Improves Your Business Architecture Discipline

    Performance Management: The Business Architecture Playbook

    Many firms are unsure of the value of a business architecture (BA) practice. Business architects and business-focused enterprise architecture professionals themselves find it difficult to articulate...

    • Downloads: 614
  • For Enterprise Architecture Professionals

    Report:Great CX Strategies Need EA Insight

    EA Pros Must Influence And Shape Actionable CX Strategy

    A recent Forrester survey of customer experience (CX) professionals found that only 15% of CX initiatives are very or extremely effective. In many cases, there was little or no collaboration between...

    • Downloads: 160
  • For Enterprise Architecture Professionals

    Report:Vendor Landscape: Document-Centric Collaboration, Q4 2015

    Know Your Users' Top Priorities When Assessing A Crowded Market

    Documents encapsulate the knowledge and decisions that information workers use to accomplish their goals. Collaboration -- with peers, customers, partners, and trusted external experts -- is...

    • Downloads: 286
  • For Enterprise Architecture Professionals

    Report:Brief: In-Memory Data Platform Is No Longer An Option — It's A Necessity!

    Enterprises are on the cusp of a major opportunity to advance their business efficacy and capability. New paradigms, such as the intersection of big data and real-time analytics, offer rewards to the...

    • Downloads: 301
  • For Enterprise Architecture Professionals

    Report:Consider New Data Governance Software To Support Business-Led Efforts

    Line-of-business executives are thinking about data in new ways — it is not just something to be collected and stored, but a resource for competitive advantage. As business leaders gain a...

    • Downloads: 417
  • For Enterprise Architecture Professionals

    Report:Brief: Transform Business Processes For Mobile Moments

    Successful companies achieve a great mobile experience for customers and employees by redefining existing business processes using a mobile-first approach. Transforming traditional desktop processes...

    • Downloads: 138
  • For Enterprise Architecture Professionals

    Report:Digital Business Changes How EA Works

    EA Must Transform Its Practices To Become Engaged And Remain Relevant

    Digital businesses focus on digitizing customer experience and operational excellence in support of customer value. To be successful, they must plan and manage these within a cohesive portfolio and...

    • Downloads: 242
  • For Enterprise Architecture Professionals

    Report:Brief: Changepoint's Acquisition Of Daptiv Blurs The Line Between PPM And PSA

    Combination Brings Agility But Time-To-Market Is Critical

    On August 21, 2014, Changepoint, a longtime leader in the professional services automation (PSA) and business-focused project portfolio management (PPM) vendor markets, announced it acquired Daptiv,...

    • Downloads: 74
  • For Enterprise Architecture Professionals

    Report:Brief: Apache Spark Ignites The Big Data Landscape

    The First Spark Summit East Showcased Spark's Time-To-Insights Benefits

    Enterprise architecture (EA) professionals who are still unaware of Apache Spark's virtual hijacking of the big data technology agenda should get up to speed: The high-performance platform makes...

    • Downloads: 277
  • For Enterprise Architecture Professionals

    Report:The Gulf Cooperative Council's Big Data Opportunity

    How The GCC Can Use Big Data To Be More Competitive

    The Middle East is a new frontier for business innovation. In particular, the possibilities for using big data and advanced analytics to improve regional outcomes are enormous — and the region...

    • Downloads: 78
  • For Enterprise Architecture Professionals

    Report:Five Key Trends That Are Shaping How We Manage Enterprise Content

    Landscape: The Enterprise Content Management Playbook

    This report identifies the current inflection points in the enterprise content management (ECM) market. Five key trends are shaping how enterprise architecture (EA) professionals address their ECM...

    • Downloads: 1541
  • For Enterprise Architecture Professionals

    Report:EA Process Toolkit: Example Processes, Deliverables, And Responsibilities

    • Downloads: 64
  • For Enterprise Architecture Professionals

    Report:Brief: Establish A Data Governance Journey Toward Data Citizenship

    Data governance (DG) has long struggled because it oversimplified three key elements of a governance model: objectives, structure, and processes. As firms become more insights-driven, the...

    • Downloads: 51
  • For Enterprise Architecture Professionals

    Report:Mobilize, Monetize, And Harvest Enterprise Content With Interoperability Standards

    The CMIS Standard Is Solving Real-World Content Management Challenges

    Standards can help and hinder enterprise architecture. Successful standards let technology managers adopt systems that work together with minimal customization. Poor standards inhibit innovation and...

    • Downloads: 283
  • For Enterprise Architecture Professionals

    Report:Digital Touchpoint Metrics Increase The Value Of Business Architecture Benchmarking

    Benchmarks: The Business Architecture Playbook

    Customer experience and digital change initiatives are proliferating in organizations. To facilitate execution of these initiatives, firms are investing in business architecture (BA) to help assess...

    • Downloads: 911