Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

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327 results in Reports

  • Enterprise Architecture
  • For Enterprise Architecture Professionals

    Report:Brief: Pegasystems Makes Headway Into Front Office

    Process Platform And Solution Frameworks Shift To Focus On Customer And Employee Engagement

    Pegasystems is well known as the provider of a solid business process management platform — bringing sophisticated, if complex, capabilities to the back-office processes of their customers. At...

    • Downloads: 172
  • For Enterprise Architecture Professionals

    Report:Smart Process Apps: To Combine Social And Dynamic Case Management

    Fill Gaping Hole In Process Needs

    Enterprises need to shift from isolated enterprise social projects to a process-oriented view that drives business outcomes. Smart process apps — an emerging $34 billion software category...

    • Downloads: 459
  • For Enterprise Architecture Professionals

    Report:Drive Coherence Across Your Diverse Information Architecture Landscape

    Landscape: The Information Strategy And Architecture Playbook

    The ability of enterprise and information architects to manage information strategically is becoming a high priority, but a coherent and comprehensive approach to information in the enterprise is a...

    • Downloads: 638
  • For Enterprise Architecture Professionals

    Report:Architect Hybrid Cloud Management To Boost Your Digital Business

    Chinese Companies Are Undertaking The Journey Toward Hybrid Cloud Maturity

    Cloud is becoming the new norm for enterprises. More and more companies across the globe are using two or more private, hosted, or public cloud services, applying different technology stacks to...

    • Downloads: 115
  • For Enterprise Architecture Professionals

    Report:The Top Emerging Technologies To Watch: Now Through 2020

    Make These Emerging Technologies Part Of Your BT Agenda

    Emerging technology plays a big role in firms' profitability and their customers' digital experiences. Yet enterprise architects struggle with the speed of new technology delivery and constantly...

    • Downloads: 1651
  • For Enterprise Architecture Professionals

    Report:Performance Metrics In The Age Of The Customer, 2015

    Performance Management: The Strategic Planning And Portfolio Playbook

    Successfully growing customer relationships requires not only having access to the right customer and internally gathered data but also synthesizing it with targeted measures to drive knowledge-based...

    • Downloads: 551
  • For Enterprise Architecture Professionals

    Report:Map Your Way To Your Information Strategy's Business Outcomes

    Road Map: The Information Strategy And Architecture Playbook

    One of the most difficult aspects of an information architecture (IA) practice is engaging stakeholders to buy into your strategy and contribute to your architecture development. The architect's best...

    • Downloads: 946
  • For Enterprise Architecture Professionals

    Report:Artificial Intelligence Can Finally Unleash Your Business Applications' Creativity

    Five Things You Can Do With Cognitive Computing

    Ask Siri, "Do you love me?" and she dispassionately replies "Let me get back to you on that." Amusing? Sure. Siri today is a programmed personal assistant to help schedule a meeting. In the future,...

    • Downloads: 324
  • For Enterprise Architecture Professionals

    Report:The Foundational Architecture Roles And How They Are Changing

    Two Additional EA Roles Are Needed For Digital Businesses

    Forrester described six foundational architecture roles in the organization report of the enterprise architecture practice playbook, which we published June 8, 2012. Since then, Forrester has...

    • Downloads: 574
  • For Enterprise Architecture Professionals

    Report:Identify Essential Methods For Your Business Architecture Program

    Business architecture (BA) is the practice through which an organization adds analytical rigor to the planning and decision-making surrounding change. Whether changes are driven by competitive...

    • Downloads: 995
  • For Enterprise Architecture Professionals

    Report:Google Flu Trends — A Big Data Fail? Not Exactly

    Learn Big Data Lessons From Google

    In 2008, Google developed a big data predictive model using Internet search terms that it claimed could track the spread of the flu faster and with greater accuracy than the Center for Disease...

    • Downloads: 204
  • For Enterprise Architecture Professionals

    Report:Create A Strategy To Leverage Emerging Technology

    For many organizations, the use of emerging technology is confusing, slow, and problematic. Which emerging technologies should be part of IT's standard approach? Which should IT push for business to...

    • Downloads: 572
  • For Enterprise Architecture Professionals

    Report:SQL-For-Hadoop: Critical Technology For Customer-Obsessed Firms

    Which Type Of SQL-For-Hadoop Will Help You Turn Customer Obsession Into Reality?

    To help your firm become customer-obsessed, you must supply your business partners with access to the data they need to understand customers. Although they're attracted to Hadoop's low cost and...

    • Downloads: 94
  • For Enterprise Architecture Professionals

    Report:EIM Becomes A Reality As Vendors Stitch Together Data And Content Solutions

    Enterprise information management (EIM) is the discipline of jointly managing both data and content to deliver an increased value of information to the organization. While Forrester recognizes that...

    • Downloads: 303
  • For Enterprise Architecture Professionals

    Report:Agility Is The Key To Strategic Planning And Portfolio Execution In The Age Of The Customer

    Executive Overview: The Strategic Planning And Portfolio Playbook

    In the age of the customer, customer and market demand is driving business and technology innovation, forcing companies to keep one eye on the future while addressing their current needs. This...

    • Downloads: 539
  • For Enterprise Architecture Professionals

    Report:IT's Business Capability Map Guides IT Evolution

    Use Business Architecture Techniques To Shape Your Organization

    As business technology (BT) matures, the relationship between IT and its customers shifts. Adapting to this shift means changes in the services IT provides and the capabilities IT needs to deliver...

    • Downloads: 1029
  • For Enterprise Architecture Professionals

    Report:PaaS Market Dynamics in China, 2012 To 2017

    Platform-as-a-service (PaaS) is garnering attention and focus from multiple corners of the Chinese market as traditional IT vendors, independent software vendors (ISVs), telcos, and Internet...

    • Downloads: 219
  • For Enterprise Architecture Professionals

    Report:Elevate Digital Disruption Like China's Leading Innovators

    Three Lessons From Chinese Internet Companies

    "Internet companies" is a unique term used in China to refer to digital enterprises. These firms were born digital, and they are disrupting traditional companies in every major vertical. Traditional...

    • Downloads: 71
  • For Enterprise Architecture Professionals

    Report:Market Overview: Master Data Management, Q2 2013

    A Critical Component For Data Agility

    The increasingly complex task of managing data requires new master data management (MDM) capabilities. While the first MDM implementations focused on a single domain — such as customer data...

    • Downloads: 1449
  • For Enterprise Architecture Professionals

    Report:Select A Right-Fit Tool Set For EA

    Choose The Tools That Accelerate Business Outcomes And Enhance EA Value

    Forrester receives many inquiries from enterprise architecture (EA) leaders seeking information about tools for their EA practice. These inquiries run the gamut from simple questions about "who's out...

    • Downloads: 719
  • For Enterprise Architecture Professionals

    Report:Brief: Digital Business Requires Different Organizational Ways Of Working

    EA Professionals Must Leverage Networks To Help Their Business In Digital Transformation

    We're in the era of digital business, where technology-empowered customers and business relationships require new operating models. Because customers are in charge, businesses must become more agile....

    • Downloads: 228
  • For Enterprise Architecture Professionals

    Report:The Right Performance Management Improves Your Business Architecture Discipline

    Performance Management: The Business Architecture Playbook

    Many firms are unsure of the value of a business architecture (BA) practice. Business architects and business-focused enterprise architecture professionals themselves find it difficult to articulate...

    • Downloads: 558
  • For Enterprise Architecture Professionals

    Report:Brief: The Wrong Way And The Right Way To Transform EA

    Inside-Out Plans Lead To Frustration And Failure

    Enterprise architecture (EA) leaders often look at their program and realize that it's not working the way they hoped. Perhaps they have been relegated to a policing role or a checklist item. Or they...

    • Downloads: 168
  • For Enterprise Architecture Professionals

    Report:Product Information Management Is Critical For Omnichannel Management

    The Forrester Wave™: Product Information Management (PIM), Q2 2014

    This report, originally written for the eBusiness and channel strategy professional, includes content relevant to enterprise architects. Product information management (PIM) solutions help...

    • Downloads: 579
  • For Enterprise Architecture Professionals

    Report:Readiness Assessment For Information Strategy And Architecture Toolkit

    Developing a cohesive information strategy that can deliver on current and future business needs is challenging. Building an information architecture is a highly collaborative endeavor, and to...

    • Downloads: 89