Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

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320 results in Reports

  • Enterprise Architecture
  • For Enterprise Architecture Professionals

    Report:Fix The Data Problems That Destroy Your Customer Effectiveness

    Marketing, sales, and customer service professionals consider customer relationship management (CRM) applications the single source of truth about a customer. However, poor quality customer...

    • Downloads: 197
  • For Enterprise Architecture Professionals

    Report:Create KPIs That Show The Effectiveness Of Your Information Strategy

    Continuous Improvement: The Information Strategy And Architecture Playbook

    How effective is your information strategy? You can't answer that question without a comprehensive assessment process and key performance indicator (KPI) reporting mechanism that specifically targets...

    • Downloads: 856
  • For Enterprise Architecture Professionals

    Report:How To Make A Business Case For Data Investment

    Business Case: The Data Management Playbook

    Are data investment proposals falling on deaf ears or seen as high cost with little benefit? Stop trying to educate the business on what technology can do and how it will improve IT's total cost of...

    • Downloads: 535
  • For Enterprise Architecture Professionals

    Report:Brief: Use Personas To Shape Mobile Architecture And Strategy

    Persona Analysis Should Be Part Of Your Architecture Toolkit

    Mobile projects move at the speed of light to deliver internal and consumer-facing applications. Many of these projects are successful, but others are epic failures. The frequent root causes are...

    • Downloads: 213
  • For Enterprise Architecture Professionals

    Report:Market Overview: Information Archiving, Q2 2015

    Innovative Vendors Move Beyond Just Compliance To Become Sources Of Insights And Corporate Memory

    Enterprise architects, in many regulated industries, are refreshing their approach to information archiving. As newer, innovative vendors are assessed, enterprise architecture (EA) professionals must...

    • Downloads: 213
  • For Enterprise Architecture Professionals

    Report:The Forrester Enterprise Architecture Maturity Assessment: Q2 2015

    Forrester's enterprise architecture (EA) maturity assessment model tool will help EA leaders clarify their direction and value and help them assess their strengths and weaknesses for delivering this...

    • Downloads: 99
  • For Enterprise Architecture Professionals

    Report:The Foundational Architecture Roles And How They Are Changing

    Two Additional EA Roles Are Needed For Digital Businesses

    Forrester described six foundational architecture roles in the organization report of the enterprise architecture practice playbook, which we published June 8, 2012. Since then, Forrester has...

    • Downloads: 566
  • For Enterprise Architecture Professionals

    Report:Brief: Data Governance Disrupts The MDM Status Quo

    When data from internal and external sources collide, organizations get a better view and understanding of customers. But when old and new data management principles collide — as they do in...

    • Downloads: 282
  • For Enterprise Architecture Professionals

    Report:Revenue And Customers Shape The New Business Case For Process Excellence

    Business Case: The Business Process Management Playbook

    The business context for process excellence and business process management (BPM) has changed dramatically since the 2009-to-2010 recession. During the recession, BPM software and services saw...

    • Downloads: 110
  • For Enterprise Architecture Professionals

    Report:Great CX Strategies Need EA Insight

    EA Pros Must Influence And Shape Actionable CX Strategy

    A recent Forrester survey of customer experience (CX) professionals found that only 15% of CX initiatives are very or extremely effective. In many cases, there was little or no collaboration between...

    • Downloads: 116
  • For Enterprise Architecture Professionals

    Report:Architecting Digital Business Transformation

    Australia Post's Customer Experience-Driven Enterprise Architecture Guides Pervasive Transformation

    Digital technology is transforming markets. Companies engaging in markets undergoing transformation are finding that their traditional products — and their product-centric mindset — no...

    • Downloads: 360
  • For Enterprise Architecture Professionals

    Report:Use Past Performance To Create Future Emerging Technology Success

    Firms depend on emerging technology to meet strategic business objectives, but most projects involving new technology tend to fail late. Architects and technology strategists recognize they need to...

    • Downloads: 302
  • For Enterprise Architecture Professionals

    Report:Drive Successful Outcomes With Strategy: Align ECM Programs To Core Business Missions

    Strategic Plan: The Content Management Playbook

    Enterprise architecture (EA) professionals need a solid enterprise content management (ECM) strategy to document their firms' choices in a time when demands to grow revenue and serve customers put...

    • Downloads: 1234
  • For Enterprise Architecture Professionals

    Report:Customers Drive The Process Change Strategy

    Road Map: The Business Process Management Playbook

    This report outlines the road map stage of Forrester's playbook for building and managing enterprisewide change programs. This report is designed to help you develop an effective road map for process...

    • Downloads: 868
  • For Enterprise Architecture Professionals

    Report:An Interview With The 2014 Turing Award Winner: Dr. Michael Stonebraker

    A Serial DBMS Entrepreneur Looks At Big Data

    The Association for Computing Machinery (ACM) honors individuals for "major contributions of lasting importance to computing" with its annual A.M. Turing Award, sometimes referred to as "the Nobel...

    • Downloads: 49
  • For Enterprise Architecture Professionals

    Report:EA's Value To Customer-Experience-Driven Transformation

    Firms can no longer rely on operational excellence or product innovation alone for their success. Sooner or later, cost reduction efforts run out of steam and the organization is forced to...

    • Downloads: 362
  • For Enterprise Architecture Professionals

    Report:Brief: Digital Business Requires Different Organizational Ways Of Working

    EA Professionals Must Leverage Networks To Help Their Business In Digital Transformation

    We're in the era of digital business, where technology-empowered customers and business relationships require new operating models. Because customers are in charge, businesses must become more agile....

    • Downloads: 221
  • For Enterprise Architecture Professionals

    Report:EA Methodologies Enlarge To Address The New Business Landscape

    Digital is increasingly part of products and services offerings — provoking disruption to the old ways of doing things. Companies are facing uncertain market changes and economic conditions,...

    • Downloads: 500
  • For Enterprise Architecture Professionals

    Report:Business Agility Starts With Your People

    A Digital Business Requires An Organization Able To Sense And Execute On Change

    Adaption to change is crucial. At today's rate of change, acute awareness and reaction are mandatory. We surveyed 300 global businesses to dig deep into how prepared, i.e., agile, they are for types...

    • Downloads: 314
  • For Enterprise Architecture Professionals

    Report:Mobilize, Monetize, And Harvest Enterprise Content With Interoperability Standards

    The CMIS Standard Is Solving Real-World Content Management Challenges

    Standards can help and hinder enterprise architecture. Successful standards let technology managers adopt systems that work together with minimal customization. Poor standards inhibit innovation and...

    • Downloads: 261
  • For Enterprise Architecture Professionals

    Report:Assessing The Fitness Of Your Architecture

    Forrester's Architecture Assessment Framework Measures Five Dimensions Of Fitness

    Firms are investing more in enterprise architecture to drive business performance. In our discussions with enterprise architecture (EA) practitioners, however, we've found that they commonly perceive...

    • Downloads: 480
  • For Enterprise Architecture Professionals

    Report:Technology Watchlist Toolkit

    This toolkit provides practical techniques to help enterprise architects and technology innovation executives evaluate the broad landscape of emerging technology, choose the most appropriate...

    • Downloads: 58
  • For Enterprise Architecture Professionals

    Report:Design Thinking Reshapes EA For Dynamic Business

    Redesign Your EA Program For Front-Office Engagement

    Customer-facing business executives are turning to cutting-edge service design firms to help launch new services that tap digital to deliver differentiated customer experiences. Unfortunately,...

    • Downloads: 463
  • For Enterprise Architecture Professionals

    Report:Brief: Database Archiving Offers New Use Cases That Go Beyond Compliance And Performance

    Focus On An Enterprisewide Archiving Strategy

    Enterprise architecture (EA) professionals often pay little attention to database archiving compared with other data management functions, largely because organizations focus only on compliance and...

    • Downloads: 192
  • For Enterprise Architecture Professionals

    Report:Brief: Apache Spark Ignites The Big Data Landscape

    The First Spark Summit East Showcased Spark's Time-To-Insights Benefits

    Enterprise architecture (EA) professionals who are still unaware of Apache Spark's virtual hijacking of the big data technology agenda should get up to speed: The high-performance platform makes...

    • Downloads: 165