Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

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298 results in Reports

  • Enterprise Architecture
  • For Enterprise Architecture Professionals

    Report:Forrester's BA Performance Management: Process Guide

    Many business architecture (BA) leaders have difficulty articulating BA value or defining meaningful metrics to reflect and manage BA efforts. However, BA leaders can define and measure metrics...

    • Downloads: 47
  • For Enterprise Architecture Professionals

    Report:Market Overview: In-Memory Data Platforms

    In-Memory Data Grids And In-Memory Databases Are On Fire

    Enterprise architecture (EA) professionals strive to deliver technology performance and responsiveness at the fastest possible speed — the speed of real-time business. What if you could deliver...

    • Downloads: 354
  • For Enterprise Architecture Professionals

    Report:Brief: Data Preparation Tools Accelerate Analytics

    Machine Learning Powers Tools That Prepare Data For Analysis

    It takes too long to get data in the hands of business analysts and data scientists. Tedious manual processes and waterfall, requirement-driven data preparation flows are to blame. This brief defines...

    • Downloads: 225
  • For Enterprise Architecture Professionals

    Report:Use Past Performance To Create Future Emerging Technology Success

    Firms depend on emerging technology to meet strategic business objectives, but most projects involving new technology tend to fail late. Architects and technology strategists recognize they need to...

    • Downloads: 297
  • For Enterprise Architecture Professionals

    Report:Brief: Turning Big Data Into Business Insights, 2015

    As The Buzz Settles, Huge Changes Brew In 2015

    Since big data exploded onto enterprises' radar in 2011, enterprise architects have been busy asking questions, such as: "What is it?" "Do I have it?" "Is there something different I need to do?"...

    • Downloads: 231
  • For Enterprise Architecture Professionals

    Report:Interview With A BPM Executive: Susan Watson, VP Of Process Simplification, IBM

    Throughout the first half of 2013, Forrester fielded hundreds of client inquiries from business process leaders asking for help with business cases for launching and expanding their business process...

    • Downloads: 204
  • For Enterprise Architecture Professionals

    Report:Increase Business Benefit With Integrated Strategic Planning And Execution

    Business Case: The Strategic Planning And Portfolio Playbook

    Today's vast increase in customer power has put significant pressure on your strategic decision-makers. They must now make strategic investments to address business needs from both an external and an...

    • Downloads: 395
  • For Enterprise Architecture Professionals

    Report:Design Your BA Operating Model To Address Stakeholder Challenges

    Organization: The Business Architecture Playbook

    One of the major challenges facing organizations launching business architecture (BA) initiatives is how to best organize the business architecture program and acquire resources. Organizations have...

    • Downloads: 848
  • For Enterprise Architecture Professionals

    Report:TechRadar™: Big Data, Q3 2014

    Embrace A Broad Perspective On Big Data Technology

    When it comes to big data, an exclusive focus on Hadoop misses other ways of satisfying the demand of businesses to get more insight from more data more quickly. This report takes a broad view of big...

    • Downloads: 945
  • For Enterprise Architecture Professionals

    Report:The Forrester Wave™: Enterprise Architecture Service Providers, Q1 2015

    The 10 Providers That Matter Most And How They Stack Up

    In Forrester's 25-criteria evaluation of enterprise architecture (EA) service providers, we identified the 10 most significant service providers — Capgemini, Cognizant, Deloitte, EY, HCL...

    • Downloads: 205
  • For Enterprise Architecture Professionals

    Report:Uncover Critical Process Gaps To Accelerate Business Change

    Assessment Framework: The Business Process Management Playbook

    The age of the customer raises the bar for business process management (BPM) excellence. Establishing a high-impact program requires that teams build a portfolio of new capabilities that blend...

    • Downloads: 1457
  • For Enterprise Architecture Professionals

    Report:Q&A: The Top Five Strategic Big Data Questions

    Big-data-related inquiries have mushroomed in the past year. Forrester's data indicates that most organizations are either experimenting with big data technology or have already started. This report...

    • Downloads: 567
  • For Enterprise Architecture Professionals

    Report:The State Of EA 2015: Some Transformation, But Too Much Business-As-Usual

    Landscape: The EA Practice Playbook

    The history of enterprise architecture (EA) is of a discipline gradually evolving through better defined methodologies, clarified roles, and increasing scope. We see this gradual evolution, with real...

    • Downloads: 119
  • For Enterprise Architecture Professionals

    Report:Four Steps To A Data Management Strategy In Light Of Big Data

    Strategic Plan: The Data Management Playbook

    Data is the lifeblood of your entire organization. It should enlighten every function of the business, including customer experience, operations, marketing, sales, service, and finance. A data...

    • Downloads: 569
  • For Enterprise Architecture Professionals

    Report:Customer-Centric Innovation Is The Future Of China's Banking Industry

    EA Professionals Should Lead The Innovation Practice For Business Transformation

    Enterprise architecture (EA) professionals at companies doing business in China should take a look at what the country's banking and financial services industry (BFSI) is doing to enable...

    • Downloads: 175
  • For Enterprise Architecture Professionals

    Report:Upgrade Your Data Capabilities Rapidly With Data Services Providers

    Market Overview: Data Services

    This report, originally written for sourcing and vendor management professionals, includes content relevant to enterprise architecture (EA) professionals. Organizations are faced with a flood of...

    • Downloads: 233
  • For Enterprise Architecture Professionals

    Report:Google Flu Trends — A Big Data Fail? Not Exactly

    Learn Big Data Lessons From Google

    In 2008, Google developed a big data predictive model using Internet search terms that it claimed could track the spread of the flu faster and with greater accuracy than the Center for Disease...

    • Downloads: 192
  • For Enterprise Architecture Professionals

    Report:Build The Case For Emerging Technology

    The business appetite for new technology to fuel innovation, generate growth, engage with customers, and create differentiation is insatiable. According to our survey data, however, your business is...

    • Downloads: 582
  • For Enterprise Architecture Professionals

    Report:Brief: Data Governance Disrupts The MDM Status Quo

    When data from internal and external sources collide, organizations get a better view and understanding of customers. But when old and new data management principles collide — as they do in...

    • Downloads: 237
  • For Enterprise Architecture Professionals

    Report:Design Thinking Reshapes EA For Dynamic Business

    Redesign Your EA Program For Front-Office Engagement

    Customer-facing business executives are turning to cutting-edge service design firms to help launch new services that tap digital to deliver differentiated customer experiences. Unfortunately,...

    • Downloads: 443
  • For Enterprise Architecture Professionals

    Report:Business Agility Starts With Your People

    A Digital Business Requires An Organization Able To Sense And Execute On Change

    Adaption to change is crucial. At today's rate of change, acute awareness and reaction are mandatory. We surveyed 300 global businesses to dig deep into how prepared, i.e., agile, they are for types...

    • Downloads: 297
  • For Enterprise Architecture Professionals

    Report:Connecting The Dots: Building An Integrated Strategy And Execution Plan

    Strategic Plan: The Strategic Planning And Portfolio Playbook

    Today's CIOs and their business partners must look at strategic planning and operational execution as a holistic, integrated process. With the business plan as the physical foundation, firms must...

    • Downloads: 737
  • For Enterprise Architecture Professionals

    Report:Maximize The Business Value Of New ECM Deployments With A Clear Migration Strategy

    Migration Is An Opportunity To Align Business And Technology Teams

    Migration projects present an ideal opportunity to bring business and technology teams together to share their vision, reach consensus on handling legacy content, streamline processes, and simplify...

    • Downloads: 264
  • For Enterprise Architecture Professionals

    Report:Healthcare Transformation Is Driving Disruption For Payers' Business Capabilities

    Forrester's Reference Business Capability Map Provides A Lens For Understanding Changes

    Management teams for health insurance businesses must transform their organizations to face a digital future that places consumers in the center of the ecosystem. Fueled by the need to manage...

    • Downloads: 185
  • For Enterprise Architecture Professionals

    Report:Assess Your Readiness For Integrated Strategic Planning And Execution

    Assessment: The Strategic Planning And Portfolio Playbook

    The age of the customer is redefining how companies are viewing, developing, and executing on their strategies. The essential practices for strategic planning and portfolio execution remain the same;...

    • Downloads: 86