Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

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315 results in Reports

  • Enterprise Architecture
  • For Enterprise Architecture Professionals

    Report:Market Overview: Enterprise Architecture Services 2014

    Navigating A Confusing EA Service Providers Landscape

    Digital business transformation is increasing the demands on enterprise architecture programs. The need to respond to this demand, but not through permanent hiring, is leading some enterprise...

    • Downloads: 193
  • For Enterprise Architecture Professionals

    Report:Forrester's Business Capability Portfolio Assessment: Tool

    Even experienced executives have difficulty in deciding on the right mix of strategic investments. Business architecture leaders can assist executives in making the right decisions through the use of...

    • Downloads: 64
  • For Enterprise Architecture Professionals

    Report:Brief: Four Predictions For European E-Signature Adoption

    The US Leads Europe In E-Signature Adoption

    The e-signature market is still emerging and involves a plethora of rapidly changing products and services. Despite its leadership in mobile and electronic identification, Europe still lags behind...

    • Downloads: 89
  • For Enterprise Architecture Professionals

    Report:The Forrester Wave™: Master Data Management Solutions, Q1 2014

    How The Top Five MDM Vendors Stack Up For Multiplatform

    The ability to keep pace with trends like big data, open data, sophisticated analytics, and the de-compartmentalization of data silos and processes, distinguishes leading master data management (MDM)...

    • Downloads: 1310
  • For Enterprise Architecture Professionals

    Report:Connecting Strategy To Execution: The Living BT Investment Road Map

    Road Map: The Strategic Planning And Portfolio Playbook

    Description coming soon.

    • Downloads: 665
  • For Enterprise Architecture Professionals

    Report:Brief: Use Communities Of Practice To Synergize Information Architecture Knowledge

    A subtle but significant shift in responsibility is taking place as line-of-business workers employ self-service analytics tools. Functions, such as data integration and metadata management, that had...

    • Downloads: 106
  • For Enterprise Architecture Professionals

    Report:TechRadar™: Integration Technologies, Q2 2015

    The Range Of Integration Technologies Is Diversifying

    Integration technologies are a middleware category of products to develop, maintain, and execute interfaces between applications and databases. The integration domain is a renewed hot topic for...

    • Downloads: 190
  • For Enterprise Architecture Professionals

    Report:EA Practice Toolkit: Designing Your Operating Model And Structure

    Enterprise architecture practices have a number of choices to make when deciding where responsibilities land within their organization. Forrester sees an increasing trend for EA leaders to take more...

    • Downloads: 72
  • For Enterprise Architecture Professionals

    Report:Assessing Readiness For A Business Architecture Program

    Assessment: The Business Architecture Playbook

    Success for business architects and business-focused enterprise architecture (EA) professionals hinges on their ability to develop new capabilities to support customer experience and digitization...

    • Downloads: 927
  • For Enterprise Architecture Professionals

    Report:Market Overview: Database-As-A-Service

    New Business Initiatives Drive The Need For On-Demand, Self-Service Databases

    Business leaders demand next-generation applications and new insights to drive more intelligent engagement and better decisions. To get there, enterprise architects need to design an agile technical...

    • Downloads: 124
  • For Enterprise Architecture Professionals

    Report:Assess ECM Suites, Platforms, And Point Solutions To Solve Content Challenges

    Tools And Technology: The Content Management Playbook

    Employees, customers, and partners are working with content via an increasingly broad set of applications on diverse devices. They use enterprise content management (ECM) tools to capture, organize,...

    • Downloads: 419
  • For Enterprise Architecture Professionals

    Report:Information Architecture Planning Toolkit

    As business executives develop an appreciation for the potential value in their information assets, they're looking to architects to help them dramatically improve their information management and...

    • Downloads: 80
  • For Enterprise Architecture Professionals

    Report:Tune Your Organization For Emerging Technology Innovation

    The disruptive impact of IT has become the top concern of chief executive officers (CEOs), and chief information officers (CIOs) are shifting their priorities in response. Despite this, we find firms...

    • Downloads: 656
  • For Enterprise Architecture Professionals

    Report:Data Quality Market Overview: Trust Your Data To Succeed With Customers

    Getting Personal, Going Big, And Moving To Cloud With Data Quality

    Today's ecosystem is radically different than just three years ago, as big data, mobile, and cloud have changed the landscape for systems and data. Executives and marketing, sales, finance, and...

    • Downloads: 140
  • For Enterprise Architecture Professionals

    Report:Develop Effective Processes And Deliverables To Drive Business Strategy

    Methods And Techniques: The Business Architecture Playbook

    Business architecture (BA) is the practice through which an organization adds analytical rigor to the planning and decision-making surrounding change. Whether customer or competitive shifts, or...

    • Downloads: 170
  • For Enterprise Architecture Professionals

    Report:Market Overview: Graph Databases

    Connected Data Helps Deliver Intelligent Information Insights

    To support the demands of the digital business, enterprise architects must consider how best to link large volumes of complex, siloed data. Linking a few data sources is often simple, but to do so...

    • Downloads: 178
  • For Enterprise Architecture Professionals

    Report:Reboot Your Information Governance Program With An Outside-In Perspective

    Processes: The Information And Strategy Architecture Playbook

    New actors — partners, clients, and citizens — become stakeholders in an information governance strategy that is designed for the age of the customer. Information governance (IG) has...

    • Downloads: 211
  • For Enterprise Architecture Professionals

    Report:The Top Emerging Technologies To Watch: Now Through 2020

    Make These Emerging Technologies Part Of Your BT Agenda

    Emerging technology plays a big role in firms' profitability and their customers' digital experiences. Yet enterprise architects struggle with the speed of new technology delivery and constantly...

    • Downloads: 1557
  • For Enterprise Architecture Professionals

    Report:Develop Your Enterprise Architecture Skills

    With growing recognition of the importance of enterprise architecture (EA) as an essential capability in digital business, firms are beefing up their EA groups — relaunching underperforming EA...

    • Downloads: 517
  • For Enterprise Architecture Professionals

    Report:Technology Standards Toolkit

    An effective standards program provides an important foundation for any enterprise architecture (EA) program. Both new and well-established programs will want to get and keep their standards house in...

    • Downloads: 91
  • For Enterprise Architecture Professionals

    Report:The Forrester Wave™: E-Signatures, Q2 2013

    Electronic signatures are gaining momentum and becoming an increasingly popular topic of inquiries by Forrester clients. In retrospect, today's e-signature users will be seen as early adopters...

    • Downloads: 945
  • For Enterprise Architecture Professionals

    Report:Case Study: Telstra's Business-Led IT Transformation Facilitates Global Operations

    Profile Of An Enterprise Architecture Award Winner

    Managing IT complexity to support business strategy is often a big challenge for enterprise architects at large companies. This effort usually becomes even more difficult to manage when a company has...

    • Downloads: 365
  • For Enterprise Architecture Professionals

    Report:Smart Process Apps: To Combine Social And Dynamic Case Management

    Fill Gaping Hole In Process Needs

    Enterprises need to shift from isolated enterprise social projects to a process-oriented view that drives business outcomes. Smart process apps — an emerging $34 billion software category...

    • Downloads: 454
  • For Enterprise Architecture Professionals

    Report:The Forrester Wave™: BPM Suites, Q1 2013

    How The Top 10 Vendors Stack Up For Next-Generation BPM Suites

    In Forrester's 59-criteria evaluation of business process management (BPM) suite vendors, we identified the 10 most significant software providers in the category — Appian, Bizagi, Cordys,...

    • Downloads: 1679
  • For Enterprise Architecture Professionals

    Report:How To Successfully Set Up IT Infrastructure For Your Business In China

    For the thousands of foreign companies that establish business operations in China every year, one of the first things on their to-do lists is setting up IT infrastructure, including horizontal and...

    • Downloads: 218