Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.


Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

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330 results in Reports

  • Enterprise Architecture
  • For Enterprise Architecture Professionals

    Report:A Framework For Information Management And Consumption Technology

    Tools And Technology: The Information Strategy And Architecture Playbook

    Enterprise architects carry the heavy responsibility of planning for elaborate implementations of complex technology. They must weigh the implications of the plans for all of the related architecture...

    • Downloads: 1705
  • For Enterprise Architecture Professionals

    Report:Market Overview: Master Data Management, Q2 2013

    A Critical Component For Data Agility

    The increasingly complex task of managing data requires new master data management (MDM) capabilities. While the first MDM implementations focused on a single domain — such as customer data...

    • Downloads: 1455
  • For Enterprise Architecture Professionals

    Report:Think Like A Sponsor To Improve Emerging Technology Investments

    Enterprise expectations for information technology are high but firms have trouble making good investments. Emerging technology, in particular, is a risky investment; enterprise architecture (EA)...

    • Downloads: 262
  • For Enterprise Architecture Professionals

    Report:Brief: An Elastic Analytics Platform

    SQL-For-Hadoop Foreshadows A Next-Generation Platform For Elastic Analytics On Big Data

    A majority of global firms will likely have implemented Hadoop by the end of 2015, and most will probably exploit at least one solution to execute structured queries against the data they store...

    • Downloads: 174
  • For Enterprise Architecture Professionals

    Report:Are You Using Data To Win? Discover Your Data Management Maturity

    Benchmarks: The Data Management Playbook

    Enterprise architects need to marshal resources to meet the business requirement for fast, accurate data delivery and, at the same time, modernize the platform from the outside in. Forrester...

    • Downloads: 381
  • For Enterprise Architecture Professionals

    Report:Brief: Open Source BPM Finally Makes The Leap Into The Mainstream

    Enterprise architects are currently leading large-scale implementations of business process management (BPM) solutions, spending millions of dollars each year to automate and transform enterprisewide...

    • Downloads: 194
  • For Enterprise Architecture Professionals

    Report:EA Isn't Meeting The Demand For New Technology

    Your business is relentlessly pursuing opportunities to win, serve, and retain customers, and demanding new technology to do it. Meanwhile, enterprise architecture (EA) professionals are struggling...

    • Downloads: 328
  • For Enterprise Architecture Professionals

    Report:Brief: IBM Big Data Cloud Services Are A Big Bet

    Try Out IBM's Tools, But Demand More Before You Commit

    On April 28th, IBM made a series of announcements that began bringing together its big data and cloud strategies. As firms plan to meet age-of-the-customer demands for agility and cost effective big...

    • Downloads: 370
  • For Enterprise Architecture Professionals

    Report:Market Overview: BPM Service Providers, Q4 2013

    Leading Providers Help Drive Digital Process Reinvention

    In the next decade, business processes are poised to undergo unprecedented change, sparked by the need to extend business processes to new digital channels, reinvent legacy business processes for...

    • Downloads: 515
  • For Enterprise Architecture Professionals

    Report:Vendor Landscape: Big Data Archiving

    In The Era Of Big Data, Archiving Is A No-Brainer Investment

    Many organizations fail to see data archiving as part of their business technology agenda because they perceive archiving as highly complex and delivering low business value. However, with growing...

    • Downloads: 188
  • For Enterprise Architecture Professionals

    Report:Execute On Your EA Practice Strategy

    Road Map: The EA Practice Playbook

    This report describes how to turn a strategy into a road map for execution and how to overcome common impediments to high-performance enterprise architecture (EA). EA programs too often get pulled in...

    • Downloads: 980
  • For Enterprise Architecture Professionals

    Report:Manage Your Customer Content In The Salesforce Context

    Enterprise Content Management Adds Value When Documents Drive Deals

    Salesforce has become a dominant platform for customer-facing sales and service professionals, as well as the marketing, operations, and technical teams that support them. Active users spend much of...

    • Downloads: 164
  • For Enterprise Architecture Professionals

    Report:Designing Your EA Operating Model And Organization

    Organization: The EA Practice Playbook

    When firms initiate enterprise architecture (EA) programs — or, more commonly, when they relaunch unsuccessful ones — EA leaders must decide what resources they need and how to organize...

    • Downloads: 642
  • For Enterprise Architecture Professionals

    Report:The Forrester Wave™: Dynamic Case Management, Q1 2014

    Design Time And Runtime Features Differentiate The Leaders

    In Forrester's 38-criteria evaluation of dynamic case management (DCM) vendors, we identified, researched, analyzed, and scored the 13 most significant software providers — Pegasystems, Be...

    • Downloads: 738
  • For Enterprise Architecture Professionals

    Report:Brief: The "Systems Of X" Concept Drives Architecture Zoning

    Systems Of Engagement, The First Use Case Requiring A Different Architecture Practice, Will Be Followed By Many More

    At large enterprises, enterprise architecture (EA) leaders and their sponsors too often strive for "one EA": a single approach to the standardization, governance, and guiding principles of enterprise...

    • Downloads: 172
  • For Enterprise Architecture Professionals

    Report:Q&A: The Top Five Strategic Big Data Questions

    Big-data-related inquiries have mushroomed in the past year. Forrester's data indicates that most organizations are either experimenting with big data technology or have already started. This report...

    • Downloads: 604
  • For Enterprise Architecture Professionals

    Report:The Forrester Enterprise Architecture Maturity Assessment: Q2 2015

    Forrester's enterprise architecture (EA) maturity assessment model tool will help EA leaders clarify their direction and value and help them assess their strengths and weaknesses for delivering this...

    • Downloads: 99
  • For Enterprise Architecture Professionals

    Report:Build Your Strategy To Transform EA

    Strategic Plan: The EA Practice Playbook

    Many enterprise architecture (EA) teams strive to be more business-focused and strategically engaged — what Forrester refers to as high-performance EA. But getting there isn't easy. It may...

    • Downloads: 1133
  • For Enterprise Architecture Professionals

    Report:The Forrester Wave™: NoSQL Key-Value Databases, Q3 2014

    An Evaluation Of Seven Enterprise-Class NoSQL Key-Value Database Vendors

    NoSQL continues to gain strong momentum as organizations look at supporting more complex data structures, scale applications to support unpredictable workloads, and support larger volumes of data...

    • Downloads: 456
  • For Enterprise Architecture Professionals

    Report:Brief: Four Predictions For European E-Signature Adoption

    The US Leads Europe In E-Signature Adoption

    The e-signature market is still emerging and involves a plethora of rapidly changing products and services. Despite its leadership in mobile and electronic identification, Europe still lags behind...

    • Downloads: 120
  • For Enterprise Architecture Professionals

    Report:Marketing Your EA Program

    Change Management: The EA Practice Playbook

    Enterprise architecture (EA) programs seeking to embed themselves into the organization's decision-making must ensure stakeholders know what EA is and how they can benefit from it. Most of all, they...

    • Downloads: 1035
  • For Enterprise Architecture Professionals

    Report:Brief: Ten Trends Will Reshape Customer Communications Management

    Enterprise architects face unprecedented pressure from the business to secure technology to help reduce print costs, prepare for mobile payment growth, and revise language used in customer...

    • Downloads: 250
  • For Enterprise Architecture Professionals

    Report:Brief: Changepoint's Acquisition Of Daptiv Blurs The Line Between PPM And PSA

    Combination Brings Agility But Time-To-Market Is Critical

    On August 21, 2014, Changepoint, a longtime leader in the professional services automation (PSA) and business-focused project portfolio management (PPM) vendor markets, announced it acquired Daptiv,...

    • Downloads: 62
  • For Enterprise Architecture Professionals

    Report:The Forrester Wave™: Document Output For Customer Communications Management, Q1 2014

    Vendors Target Interactive Use Cases And Corporate Solutions

    Customer communications management is a frequent topic of inquiries by Forrester clients who are looking for direction on how to update their technology for new business demands and usage patterns...

    • Downloads: 833
  • For Enterprise Architecture Professionals

    Report:Market Overview: Big Data Integration

    Your Big Data Strategy Is Not Complete Without Big Data Integration

    Enterprise support of big data strategies has increased data management challenges, especially around integration, security, quality, and governance. Business users want to integrate real-time data...

    • Downloads: 767