Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

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357 results in Reports

  • Enterprise Architecture
  • For Enterprise Architecture Professionals

    Report:Manage Your Customer Content In The Salesforce Context

    Enterprise Content Management Adds Value When Documents Drive Deals

    Salesforce has become a dominant platform for customer-facing sales and service professionals, as well as the marketing, operations, and technical teams that support them. Active users spend much of...

    • Downloads: 205
  • For Enterprise Architecture Professionals

    Report:Brief: Ten Trends Will Reshape Customer Communications Management

    Enterprise architects face unprecedented pressure from the business to secure technology to help reduce print costs, prepare for mobile payment growth, and revise language used in customer...

    • Downloads: 308
  • For Enterprise Architecture Professionals

    Report:Brief: IBM Big Data Cloud Services Are A Big Bet

    Try Out IBM's Tools, But Demand More Before You Commit

    On April 28th, IBM made a series of announcements that began bringing together its big data and cloud strategies. As firms plan to meet age-of-the-customer demands for agility and cost effective big...

    • Downloads: 374
  • For Enterprise Architecture Professionals

    Report:Predictions 2016: The Path From Data To Action For Technologists

    How Technology Managers Will Elevate Systems Of Insight

    The blistering speed of change in data and analytics will heat up more in 2016, making it harder than ever for enterprise architects and technology managers to make sense of it all. In this brief,...

    • Downloads: 307
  • For Enterprise Architecture Professionals

    Report:Brief: Major Players Are Targeting The Chinese Cloud Market For Core Business Apps

    From early 2013 through January 2014, several major global and Chinese players in the mission-critical enterprise application software market — such as Infor, Kingdee, SAP, and Yonyou —...

    • Downloads: 186
  • For Enterprise Architecture Professionals

    Report:BPM Projects Show Good But Varied Performance

    Benchmarks: The Business Process Management Playbook

    A business process — at its highest level — is any activity that helps an enterprise achieves its goals. Measurement via metrics and comparison via benchmarks are critical to achieve...

    • Downloads: 711
  • For Enterprise Architecture Professionals

    Report:Use A Metrics Framework To Drive BPM Excellence

    Performance Management: The Business Process Management Playbook

    Advancing technology for business process management (BPM) and analytics is allowing broader and deeper treatment of performance metrics. As a result, defining and using performance metrics offers...

    • Downloads: 1024
  • For Enterprise Architecture Professionals

    Report:Q&A: The Top Five Strategic Big Data Questions

    Big-data-related inquiries have mushroomed in the past year. Forrester's data indicates that most organizations are either experimenting with big data technology or have already started. This report...

    • Downloads: 615
  • For Enterprise Architecture Professionals

    Report:Vendor Landscape: Collaborative Work Management For The Enterprise

    Serving Customers Requires Tools That Work The Way Users Work

    When the customer is the central focus of a company's strategy, its employees must work together more efficiently. Every day, employees focus their activities on helping their companies win, serve,...

    • Downloads: 256
  • For Enterprise Architecture Professionals

    Report:Designing Your EA Operating Model And Organization

    Organization: The EA Practice Playbook

    When firms initiate enterprise architecture (EA) programs — or, more commonly, when they relaunch unsuccessful ones — EA leaders must decide what resources they need and how to organize...

    • Downloads: 723
  • For Enterprise Architecture Professionals

    Report:Forrester's Business Capability Map Development: Tool

    Business capability maps have become an essential tool for business architects. They represent a holistic view of the capabilities required by an organization to deliver its value proposition to its...

    • Downloads: 116
  • For Enterprise Architecture Professionals

    Report:Brief: It's Time For Tech Management To Get Into The Mobile Game

    The maturation of mobile application development tools makes it easy for businesses to rush into mobile projects. Yet from an enterprise perspective, this has led to siloed and fragmented efforts...

    • Downloads: 56
  • For Enterprise Architecture Professionals

    Report:Smart Process Apps — One Year Later

    About a year ago, a group of Forrester analysts covering mobility, social, and business process trends started seeing the emergence of a new software category — which we call smart process apps...

    • Downloads: 403
  • For Enterprise Architecture Professionals

    Report:Forrester's Business Capability Portfolio Assessment: Tool

    Even experienced executives have difficulty in deciding on the right mix of strategic investments. Business architecture leaders can assist executives in making the right decisions through the use of...

    • Downloads: 64
  • For Enterprise Architecture Professionals

    Report:Brief: The State Of Business Architecture Certification, 2014

    Demand for business architects has been on the rise since 2010. However, heads of business architecture (BA) practices have found it difficult to find external candidates with the required skills and...

    • Downloads: 169
  • For Enterprise Architecture Professionals

    Report:The Forrester Wave™: Portfolio Management For The BT Agenda, Q1 2015

    The Nine Providers That Matter Most And How They Stack Up

    In the age of the customer, business and technology partners must have unparalleled visibility into strategic and execution plans in order to direct critical resources on the initiatives needed to...

    • Downloads: 379
  • For Enterprise Architecture Professionals

    Report:Brief: Plan Your Four-Tiered Approach To Enterprise Mobile Security

    In the early stages of enterprise mobility, many firms bought a mobile device management (MDM) tool to protect and secure email and calendar access. As enterprise mobility goes beyond simple email...

    • Downloads: 183
  • For Enterprise Architecture Professionals

    Report:Brief: Use Communities Of Practice To Synergize Information Architecture Knowledge

    A subtle but significant shift in responsibility is taking place as line-of-business workers employ self-service analytics tools. Functions, such as data integration and metadata management, that had...

    • Downloads: 135
  • For Enterprise Architecture Professionals

    Report:Design Your BPM Program To Meet Shifting Priorities

    Change Management: The Business Process Management Playbook

    Business process management (BPM) initiatives frequently start with a tactical process improvement charter, but quickly shift to play a broader strategic role across the enterprise — often...

    • Downloads: 615
  • For Enterprise Architecture Professionals

    Report:The Forrester Wave™: Enterprise Architecture Service Providers, Q1 2015

    The 10 Providers That Matter Most And How They Stack Up

    In Forrester's 25-criteria evaluation of enterprise architecture (EA) service providers, we identified the 10 most significant service providers — Capgemini, Cognizant, Deloitte, EY, HCL...

    • Downloads: 468
  • For Enterprise Architecture Professionals

    Report:Design Tomorrow's Data Management For Agility In Context

    Vision: The Data Management Playbook

    The traditional approach to data management emphasizes collecting data, storing it rationally, and opening it up to the business to access. The context of how business stakeholders use data has been...

    • Downloads: 548
  • For Enterprise Architecture Professionals

    Report:Avoid A "One Size Fits All" Approach To Process Innovation

    Policy And Procedures: The Business Process Management Playbook

    This report outlines the critical methods and techniques for driving business process innovation. We have designed it to help you evaluate and identify a comprehensive framework of techniques,...

    • Downloads: 1038
  • For Enterprise Architecture Professionals

    Report:Brief: Open Source BPM Finally Makes The Leap Into The Mainstream

    Enterprise architects are currently leading large-scale implementations of business process management (BPM) solutions, spending millions of dollars each year to automate and transform enterprisewide...

    • Downloads: 231
  • For Enterprise Architecture Professionals

    Report:Stretch Your Data Management Capabilities

    Continuous Improvement: The Data Management Playbook

    Firms face an enormous data management challenge: how to understand and service increasingly powerful customers and out-maneuver disruptive competitors. In the past, enterprise and data architects...

    • Downloads: 824
  • For Enterprise Architecture Professionals

    Report:Brief: An Elastic Analytics Platform

    SQL-For-Hadoop Foreshadows A Next-Generation Platform For Elastic Analytics On Big Data

    A majority of global firms will likely have implemented Hadoop by the end of 2015, and most will probably exploit at least one solution to execute structured queries against the data they store...

    • Downloads: 213