Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

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304 results in Reports

  • Enterprise Architecture
  • For Enterprise Architecture Professionals

    Report:Develop New BPM Skills To Meet Tomorrow's Challenges

    Skills And Staffing: The Business Process Management Playbook

    Lack of sufficient business process skills continues to dog the progress and momentum of enterprisewide business process management (BPM) initiatives. Yet when it comes to improving BPM skill sets,...

    • Downloads: 717
  • For Enterprise Architecture Professionals

    Report:Brief: Database Archiving Offers New Use Cases That Go Beyond Compliance And Performance

    Focus On An Enterprisewide Archiving Strategy

    Enterprise architecture (EA) professionals often pay little attention to database archiving compared with other data management functions, largely because organizations focus only on compliance and...

    • Downloads: 188
  • For Enterprise Architecture Professionals

    Report:Track Progress Toward High-Performance EA

    Performance Management: The EA Practice Playbook

    The age of the customer is raising the bar for what businesses need from their enterprise architecture program. Forrester finds enterprise architecture (EA) leaders challenged by the CIO to provide a...

    • Downloads: 782
  • For Enterprise Architecture Professionals

    Report:Rethinking ECM: Content Finds Its Place In Agile, Mobile, And Growth-Focused Enterprises

    Vision: The Content Management Playbook

    Enterprise architecture (EA) professionals are putting more focus on using content to drive revenue and less on simply reducing operational costs. Business leaders are adopting growth strategies, and...

    • Downloads: 1497
  • For Enterprise Architecture Professionals

    Report:Brief: The Agile O2O Architecture Framework For Retail Business Agility

    The Transformation Of China's Retail Industry Will Drive The Creation Of New Architectures

    The retail industry in China has been one of the most customer-centric verticals in the past, mostly due to the fact that the Chinese consumer market is so massive. However, changing consumer...

    • Downloads: 111
  • For Enterprise Architecture Professionals

    Report:Key Emerging Technologies Bring Opportunity To Chinese Businesses

    Chinese Enterprise Architects Must Lead Tech Research And Guide Usage To Realize Business Benefits

    Emerging technologies such as big data, mobility, and cloud are powering the age of the customer and creating a market where innovators disrupt traditional leaders and startups have greater...

    • Downloads: 178
  • For Enterprise Architecture Professionals

    Report:The Forrester Wave™: Master Data Management Solutions, Q1 2014

    How The Top Five MDM Vendors Stack Up For Multiplatform

    The ability to keep pace with trends like big data, open data, sophisticated analytics, and the de-compartmentalization of data silos and processes, distinguishes leading master data management (MDM)...

    • Downloads: 1272
  • For Enterprise Architecture Professionals

    Report:Create Your Information Governance Framework

    Information governance ensures that your information management program not only meets technical requirements but also provides the organization with the guarantee that information is reliable,...

    • Downloads: 1531
  • For Enterprise Architecture Professionals

    Report:Maximize The Business Value Of New ECM Deployments With A Clear Migration Strategy

    Migration Is An Opportunity To Align Business And Technology Teams

    Migration projects present an ideal opportunity to bring business and technology teams together to share their vision, reach consensus on handling legacy content, streamline processes, and simplify...

    • Downloads: 272
  • For Enterprise Architecture Professionals

    Report:In Light Of ECM Maturity, Concerns Still Linger

    These data charts detail select results of Forrester’s May 2013 Global Enterprise Content Management Online Survey and the August 2013 Global SharePoint Usage Online Survey. We have compared...

    • Downloads: 109
  • For Enterprise Architecture Professionals

    Report:PaaS Market Dynamics in China, 2012 To 2017

    Platform-as-a-service (PaaS) is garnering attention and focus from multiple corners of the Chinese market as traditional IT vendors, independent software vendors (ISVs), telcos, and Internet...

    • Downloads: 212
  • For Enterprise Architecture Professionals

    Report:Understanding The Methods And Techniques For CX-Driven Transformation

    Companies that set out to transform the customer experience (CX) they deliver need to redesign their firms from the outside-in — starting with the experience they want customers to have and...

    • Downloads: 346
  • For Enterprise Architecture Professionals

    Report:Case Study: Telstra's Business-Led IT Transformation Facilitates Global Operations

    Profile Of An Enterprise Architecture Award Winner

    Managing IT complexity to support business strategy is often a big challenge for enterprise architects at large companies. This effort usually becomes even more difficult to manage when a company has...

    • Downloads: 351
  • For Enterprise Architecture Professionals

    Report:Design For Disruption: Take An Outside-In Approach To BPM

    Embrace Design Thinking To Drive Customer-Centric BPM Initiatives

    Business architects and business process professionals have traditionally focused on designing durable business processes that can stand the test of time. However, new technology disruptors such as...

    • Downloads: 397
  • For Enterprise Architecture Professionals

    Report:Justify The Value Of Achieving Sustainable Business Agility

    This report outlines the business impact of Forrester's solution for enterprise architecture (EA) executives who want to enhance their current EA method to address both agility and costs at the same...

    • Downloads: 449
  • For Enterprise Architecture Professionals

    Report:Navigate Digital Disruption With An Emerging Technology Vision

    Emerging information technology has been a key enabler of business evolution since the 1960s and shows no signs of letting up. As we move beyond simple digitization of information to digital business...

    • Downloads: 713
  • For Enterprise Architecture Professionals

    Report:An Effective Performance Management System Improves Your Business Architecture Discipline

    Performance Management: The Business Architecture Playbook

    This report is designed to help business architecture (BA) leaders construct a performance management framework (PMF) that improves the perception and performance of BA teams. Many organizations are...

    • Downloads: 442
  • For Enterprise Architecture Professionals

    Report:Reboot Your Information Governance Program With An Outside-In Perspective

    Processes: The Information And Strategy Architecture Playbook

    New actors — partners, clients, and citizens — become stakeholders in an information governance strategy that is designed for the age of the customer. Information governance (IG) has...

    • Downloads: 191
  • For Enterprise Architecture Professionals

    Report:Readiness Assessment For Information Strategy And Architecture Toolkit

    Developing a cohesive information strategy that can deliver on current and future business needs is challenging. Building an information architecture is a highly collaborative endeavor, and to...

    • Downloads: 89
  • For Enterprise Architecture Professionals

    Report:Focus EA Strategy On Changing Business Expectations

    Strategic Plan: The EA Practice Playbook

    This report is designed to help enterprise architecture (EA) professionals construct a strategy to become more business-focused, strategic, and pragmatic. Many EA teams strive to be more...

    • Downloads: 995
  • For Enterprise Architecture Professionals

    Report:Data Quality Market Overview: Trust Your Data To Succeed With Customers

    Getting Personal, Going Big, And Moving To Cloud With Data Quality

    Today's ecosystem is radically different than just three years ago, as big data, mobile, and cloud have changed the landscape for systems and data. Executives and marketing, sales, finance, and...

    • Downloads: 74
  • For Enterprise Architecture Professionals

    Report:Thirteen Legal Hold Tools And How To Use Them

    Reduce eDiscovery Burdens On Customer-Facing Teams And Mine Data For Insights

    While eDiscovery has jumped onto the technology manager's priority list, many organizations continue to rely on manual, cumbersome processes for routine eDiscovery activities. Enterprise architects...

    • Downloads: 120
  • For Enterprise Architecture Professionals

    Report:Performance Metrics In The Age Of The Customer, 2015

    Performance Management: The Strategic Planning And Portfolio Playbook

    Successfully growing customer relationships requires not only having access to the right customer and internally gathered data but also synthesizing it with targeted measures to drive knowledge-based...

    • Downloads: 416
  • For Enterprise Architecture Professionals

    Report:Five Trends Are Changing Records Management Technologies And Practices

    What Enterprise Architects Need To Know About The Shift From Records Management To Information Governance

    Despite two decades of electronic records management (RM) evolution, fewer than 10% of enterprises admit to high levels of confidence in their approach to the governance of digital information. The...

    • Downloads: 632
  • For Enterprise Architecture Professionals

    Report:Market Overview: Information Archiving, Q2 2015

    Innovative Vendors Move Beyond Just Compliance To Become Sources Of Insights And Corporate Memory

    Enterprise architects, in many regulated industries, are refreshing their approach to information archiving. As newer, innovative vendors are assessed, enterprise architecture (EA) professionals must...

    • Downloads: 100