Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

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31 results in Reports

  • Enterprise Architecture
  • Customer Experience Management
  • For Enterprise Architecture Professionals

    Report:Customers Drive The Process Change Strategy

    Road Map: The Business Process Management Playbook

    This report outlines the road map stage of Forrester's playbook for building and managing enterprisewide change programs. This report is designed to help you develop an effective road map for process...

    • Downloads: 833
  • For Enterprise Architecture Professionals

    Report:The Things We Do For… Data

    Many Apps Give You Something For Nothing — Well, Not Quite Nothing

    Forrester has noted the growing presence of applications and websites that provide free services just to capture consumer data and market it to third parties. This report reviews examples of the...

    • Downloads: 211
  • For Enterprise Architecture Professionals

    Report:BPM Projects Show Good But Varied Performance

    Benchmarks: The Business Process Management Playbook

    A business process — at its highest level — is any activity that helps an enterprise achieves its goals. Measurement via metrics and comparison via benchmarks are critical to achieve...

    • Downloads: 644
  • For Enterprise Architecture Professionals

    Report:Brief: Digital Business Requires Different Organizational Ways Of Working

    EA Professionals Must Leverage Networks To Help Their Business In Digital Transformation

    We're in the era of digital business, where technology-empowered customers and business relationships require new operating models. Because customers are in charge, businesses must become more agile....

    • Downloads: 201
  • For Enterprise Architecture Professionals

    Report:Use A Metrics Framework To Drive BPM Excellence

    Performance Management: The Business Process Management Playbook

    Advancing technology for business process management (BPM) and analytics is allowing broader and deeper treatment of performance metrics. As a result, defining and using performance metrics offers...

    • Downloads: 903
  • For Enterprise Architecture Professionals

    Report:How EA Can Best Support Customer-Experience-Driven Transformation Programs

    Customer experience (CX) management is top of mind for many companies, but creating the broad organizational alignment necessary for long-term success means being prepared to start off with the...

    • Downloads: 303
  • For Enterprise Architecture Professionals

    Report:Brief: The Chinese Cloud Market Is Entering A New Era

    The Chinese cloud market has grown quickly over the past three years. However, cloud providers have focused primarily on the basic features of infrastructure-as-a-service (IaaS) offerings and have...

    • Downloads: 154
  • For Enterprise Architecture Professionals

    Report:How To Embed BA In The Organization

    Continuous Improvement: The Business Architecture Playbook

    While technology management planning is a common starting point for business architecture (BA) efforts, the methods and techniques really come into their own when applied to critical business...

    • Downloads: 524
  • For Enterprise Architecture Professionals

    Report:Brief: Use Personas To Shape Mobile Architecture And Strategy

    Persona Analysis Should Be Part Of Your Architecture Toolkit

    Mobile projects move at the speed of light to deliver internal and consumer-facing applications. Many of these projects are successful, but others are epic failures. The frequent root causes are...

    • Downloads: 181
  • For Enterprise Architecture Professionals

    Report:Predictions 2015: Customer Experience And Digital Business Rise In EA's Agenda

    Predictions: The EA Practice Playbook

    Over the past few years, enterprise architecture (EA) programs have been strengthening their engagement with tech management and business leaders — still within an EA box. However, some leaders...

    • Downloads: 293
  • For Enterprise Architecture Professionals

    Report:Brief: Pegasystems Makes Headway Into Front Office

    Process Platform And Solution Frameworks Shift To Focus On Customer And Employee Engagement

    Pegasystems is well known as the provider of a solid business process management platform — bringing sophisticated, if complex, capabilities to the back-office processes of their customers. At...

    • Downloads: 137
  • For Enterprise Architecture Professionals

    Report:PMOs In The Age Of The Customer

    Designing The Strategy That Gets You There

    Internally facing project management offices (PMOs) that support technology management can easily lose sight of the fact that they play a critical role in delivering products and services to their...

    • Downloads: 360
  • For Enterprise Architecture Professionals

    Report:Architecting Customer Experience

    Typically, customer experience (CX) transformation programs are driven by business leaders in marketing and sales. Their objective is to create a more sustainable future for the enterprise by...

    • Downloads: 519
  • For Enterprise Architecture Professionals

    Report:Focus On Customer Value To Grow Organizational Maturity

    Most organizations aspire to implement outside-in, customer-focused, cross-functional processes that transform the culture of their organization and set it on the path toward continuous improvement....

    • Downloads: 329
  • For Enterprise Architecture Professionals

    Report:Embrace Five Disruptive Trends That Will Reshape BPM Excellence

    Enterprise architects leading business process management (BPM) excellence initiatives live at the crossroads of business strategy and process execution, providing BPM insights to technologists and...

    • Downloads: 1027
  • For Enterprise Architecture Professionals

    Report:Design For Disruption: Take An Outside-In Approach To BPM

    Embrace Design Thinking To Drive Customer-Centric BPM Initiatives

    Business architects and business process professionals have traditionally focused on designing durable business processes that can stand the test of time. However, new technology disruptors such as...

    • Downloads: 385
  • For Enterprise Architecture Professionals

    Report:Design Thinking Reshapes EA For Dynamic Business

    Redesign Your EA Program For Front-Office Engagement

    Customer-facing business executives are turning to cutting-edge service design firms to help launch new services that tap digital to deliver differentiated customer experiences. Unfortunately,...

    • Downloads: 440
  • For Enterprise Architecture Professionals

    Report:EA 2020 — The Transformation Of EA In The Age Of The Customer

    Customers are the key to business success. And changes in how customers engage with your business are forcing changes to marketing, product, and business strategies. In the "age of the customer,"...

    • Downloads: 546
  • For Enterprise Architecture Professionals

    Report:The Foundational Architecture Roles And How They Are Changing

    Two Additional EA Roles Are Needed For Digital Businesses

    Forrester described six foundational architecture roles in the organization report of the enterprise architecture practice playbook, which we published June 8, 2012. Since then, Forrester has...

    • Downloads: 527
  • For Enterprise Architecture Professionals

    Report:Brief: TM Forum Defines An Architecture Framework For Digital Business

    TM Forum Live 2014 Highlights Its Relevance To Enterprise Architecture

    The challenges that many industries are now facing with the transformation to digital business have been faced by the telco industry for many years. Nonprofit industry association TM Forum (formerly...

    • Downloads: 173
  • For Enterprise Architecture Professionals

    Report:Understanding The Methods And Techniques For CX-Driven Transformation

    Companies that set out to transform the customer experience (CX) they deliver need to redesign their firms from the outside-in — starting with the experience they want customers to have and...

    • Downloads: 331
  • For Enterprise Architecture Professionals

    Report:How To Successfully Set Up IT Infrastructure For Your Business In China

    For the thousands of foreign companies that establish business operations in China every year, one of the first things on their to-do lists is setting up IT infrastructure, including horizontal and...

    • Downloads: 206
  • For Enterprise Architecture Professionals

    Report:Case Study: Telstra's Business-Led IT Transformation Facilitates Global Operations

    Profile Of An Enterprise Architecture Award Winner

    Managing IT complexity to support business strategy is often a big challenge for enterprise architects at large companies. This effort usually becomes even more difficult to manage when a company has...

    • Downloads: 340
  • For Enterprise Architecture Professionals

    Report:EA's Value To Customer-Experience-Driven Transformation

    Firms can no longer rely on operational excellence or product innovation alone for their success. Sooner or later, cost reduction efforts run out of steam and the organization is forced to...

    • Downloads: 349
  • For Enterprise Architecture Professionals

    Report:Top Technology Trends To Watch: 2014 To 2016

    Businesses are forced to operate at a new pace as they contend with informed customers, smart competitors, and employees who choose to use their own technology for work. These trends change how firms...

    • Downloads: 3790