Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

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46 results in Reports

  • Enterprise Architecture
  • Customer Experience Management
  • For Enterprise Architecture Professionals

    Report:Architecting Customer Experience

    Typically, customer experience (CX) transformation programs are driven by business leaders in marketing and sales. Their objective is to create a more sustainable future for the enterprise by...

    • Downloads: 546
  • For Enterprise Architecture Professionals

    Report:The Top Emerging Technologies To Watch: Now Through 2020

    Make These Emerging Technologies Part Of Your BT Agenda

    Emerging technology plays a big role in firms' profitability and their customers' digital experiences. Yet enterprise architects struggle with the speed of new technology delivery and constantly...

    • Downloads: 1897
  • For Enterprise Architecture Professionals

    Report:Vendor Landscape: BPM Platforms For Digital Business

    Landscape: The Business Process Management Playbook

    Application development and delivery (AD&D) pros are under increasing pressure to optimize business process to better engage employees and customers across a range of fragmented digital channels....

    • Downloads: 229
  • For Enterprise Architecture Professionals

    Report:Customer Engagement Lessons From Visionary Chinese Firms

    Use The Mobile IDEA Practice To Accelerate Digital Business

    In the mobile age, digital enterprises are disrupting many traditional companies; even some startups are struggling to survive in the face of fierce competition. However, visionary Chinese firms such...

    • Downloads: 107
  • For Enterprise Architecture Professionals

    Report:Brief: TM Forum Defines An Architecture Framework For Digital Business

    TM Forum Live 2014 Highlights Its Relevance To Enterprise Architecture

    The challenges that many industries are now facing with the transformation to digital business have been faced by the telco industry for many years. Nonprofit industry association TM Forum (formerly...

    • Downloads: 227
  • For Enterprise Architecture Professionals

    Report:Use Big Data Initiatives To Deliver Digital Business Value

    Part I: Digital Customer Experience

    In what seems like the blink of an eye, our world has become digital. Work schedules, personal preferences, and opinions all live coded in databases. Empowered customers have many options...

    • Downloads: 1
  • For Enterprise Architecture Professionals

    Report:Look Through A Business Capabilities Lens To Optimize CX Solutions

    EA Teams: Guide Your CX Pros To Deliver Better CX And Business Outcomes

    Experience management is transforming today's businesses. Many B2C and B2B organizations are modeling their interactions with external entities, including customers, suppliers, and partners, to make...

    • Downloads: 169
  • For Enterprise Architecture Professionals

    Report:EA 2020 — The Transformation Of EA In The Age Of The Customer

    Customers are the key to business success. And changes in how customers engage with your business are forcing changes to marketing, product, and business strategies. In the "age of the customer,"...

    • Downloads: 633
  • For Enterprise Architecture Professionals

    Report:Great CX Strategies Need EA Insight

    EA Pros Must Influence And Shape Actionable CX Strategy

    A recent Forrester survey of customer experience (CX) professionals found that only 15% of CX initiatives are very or extremely effective. In many cases, there was little or no collaboration between...

    • Downloads: 162
  • For Enterprise Architecture Professionals

    Report:Understanding The Methods And Techniques For CX-Driven Transformation

    Companies that set out to transform the customer experience (CX) they deliver need to redesign their firms from the outside-in — starting with the experience they want customers to have and...

    • Downloads: 369
  • For Enterprise Architecture Professionals

    Report:Digital Business Changes How EA Works

    EA Must Transform Its Practices To Become Engaged And Remain Relevant

    Digital businesses focus on digitizing customer experience and operational excellence in support of customer value. To be successful, they must plan and manage these within a cohesive portfolio and...

    • Downloads: 254
  • For Enterprise Architecture Professionals

    Report:Brief: Adaptive Intelligence Powers The Data Economy In China

    Embrace Real-Time Multidirectional Data Sharing To Deliver Customer Obsession

    Companies used to leverage their internal data assets for the sole purpose of understanding their customers, partners, and market landscape. But in the age of the customer, they must take a more open...

    • Downloads: 74
  • For Enterprise Architecture Professionals

    Report:Brief: The Chinese Cloud Market Is Entering A New Era

    The Chinese cloud market has grown quickly over the past three years. However, cloud providers have focused primarily on the basic features of infrastructure-as-a-service (IaaS) offerings and have...

    • Downloads: 193
  • For Enterprise Architecture Professionals

    Report:The Top 10 Technology Trends To Watch: 2016 To 2018


    The Age Of The Customer Will Drive Firms To Increase Their Investments In End-To-End Technology Solutions


    Five years into the age of the customer, investments in mobile, cloud, big data, predictive analytics, and social technologies are booming. But unlike previous technology cycles, tech investments...

    • Downloads: 2131
  • For Enterprise Architecture Professionals

    Report:Architect Your Predictive Analytics Capability, Part 1

    Chinese Companies Are Leveraging Predictive Analytics To Engage Customers

    Predictive analytics has become the key to helping businesses — especially those in the highly dynamic Chinese market — create differentiated, individualized customer experiences and make...

    • Downloads: 238
  • For Enterprise Architecture Professionals

    Report:Customer Ecosystems Demand Outcome-Oriented Data Governance

    Data governance (DG) programs have a way of starting and then fading away. This creates peaks and valleys in an organization's ability to know its customers and engage relevantly with them....

    • Downloads: 141
  • For Enterprise Architecture Professionals

    Report:Architect Hybrid Cloud Management To Boost Your Digital Business

    Chinese Companies Are Undertaking The Journey Toward Hybrid Cloud Maturity

    Cloud is becoming the new norm for enterprises. More and more companies across the globe are using two or more private, hosted, or public cloud services, applying different technology stacks to...

    • Downloads: 252
  • For Enterprise Architecture Professionals

    Report:PMOs In The Age Of The Customer

    Designing The Strategy That Gets You There

    Internally facing project management offices (PMOs) that support technology management can easily lose sight of the fact that they play a critical role in delivering products and services to their...

    • Downloads: 474
  • For Enterprise Architecture Professionals

    Report:How EA Can Best Support Customer-Experience-Driven Transformation Programs

    Customer experience (CX) management is top of mind for many companies, but creating the broad organizational alignment necessary for long-term success means being prepared to start off with the...

    • Downloads: 356
  • For Enterprise Architecture Professionals

    Report:Brief: The New Economics Of Experimentation

    Sprint Uses Digital Experimentation To Drive Rapid, Customer-Centric Innovation

    Corporate leaders all agree that to excel in the digital economy, innovation must come from every nook and cranny of the enterprise. To deliver on this innovation imperative, enterprise architecture...

    • Downloads: 140
  • For Enterprise Architecture Professionals

    Report:Customer-Obsessed Companies Integrate Strategic Planning And Delivery

    Executive Overview: The Strategic Planning And Portfolio Playbook

    In 2016, the customer comes first. Companies delivering great customer experiences will succeed with Agile approaches to both strategic planning and product delivery. Planning disciplines are...

    • Downloads: 792
  • For Enterprise Architecture Professionals

    Report:Brief: Digital Business Requires Different Organizational Ways Of Working

    EA Professionals Must Leverage Networks To Help Their Business In Digital Transformation

    We're in the era of digital business, where technology-empowered customers and business relationships require new operating models. Because customers are in charge, businesses must become more agile....

    • Downloads: 252
  • For Enterprise Architecture Professionals

    Report:Top Technology Trends To Watch: 2014 To 2016

    Businesses are forced to operate at a new pace as they contend with informed customers, smart competitors, and employees who choose to use their own technology for work. These trends change how firms...

    • Downloads: 4031
  • For Enterprise Architecture Professionals

    Report:Brief: Transform Business Processes For Mobile Moments

    Successful companies achieve a great mobile experience for customers and employees by redefining existing business processes using a mobile-first approach. Transforming traditional desktop processes...

    • Downloads: 138
  • For Enterprise Architecture Professionals

    Report:Five Key Trends That Are Shaping How We Manage Enterprise Content

    Landscape: The Enterprise Content Management Playbook

    This report identifies the current inflection points in the enterprise content management (ECM) market. Five key trends are shaping how enterprise architecture (EA) professionals address their ECM...

    • Downloads: 1563