Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

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50 results in Reports

  • Enterprise Architecture
  • Customer Experience Management
  • For Enterprise Architecture Professionals

    Report:Transform Customer Experiences With Systems Of Insight

    Insights Masters Create Amazing Experiences With Digital Insight — And Point To What Enterprises Can Do

    Your business wants to grow its customer base and understands that customers will come only if experiences improve. You expect that lots of data and good analytics will help deliver these...

    • Downloads: 458
  • For Enterprise Architecture Professionals

    Report:Digital Business Changes How EA Works

    EA Must Transform Its Practices To Become Engaged And Remain Relevant

    Digital businesses focus on digitizing customer experience and operational excellence in support of customer value. To be successful, they must plan and manage these within a cohesive portfolio and...

    • Downloads: 272
  • For Enterprise Architecture Professionals

    Report:The Top 10 Technology Trends To Watch: 2016 To 2018


    The Age Of The Customer Will Drive Firms To Increase Their Investments In End-To-End Technology Solutions


    Five years into the age of the customer, investments in mobile, cloud, big data, predictive analytics, and social technologies are booming. But unlike previous technology cycles, tech investments...

    • Downloads: 2231
  • For Enterprise Architecture Professionals

    Report:Brief: Pegasystems Makes Headway Into Front Office

    Process Platform And Solution Frameworks Shift To Focus On Customer And Employee Engagement

    Pegasystems is well known as the provider of a solid business process management platform — bringing sophisticated, if complex, capabilities to the back-office processes of their customers. At...

    • Downloads: 207
  • For Enterprise Architecture Professionals

    Report:Vendor Landscape: BPM Platforms For Digital Business

    Landscape: The Business Process Management Playbook

    Application development and delivery (AD&D) pros are under increasing pressure to optimize business process to better engage employees and customers across a range of fragmented digital channels....

    • Downloads: 291
  • For Enterprise Architecture Professionals

    Report:Enterprise Architects Can Transform Customer Engagement

    The EA Program At British Gas Unleashed Trusted Field Staff As Brand Ambassadors

    Firms must use every point of contact between themselves and their customers to energize customer engagement. British Gas recognized that it was not making the most of its highly regarded field...

    • Downloads: 84
  • For Enterprise Architecture Professionals

    Report:Brief: Understand The Disruptions That Affect Your Firm's Customers

    Add Customer-Centric PEST Analysis To Your Strategy Toolbox

    Businesses must look beyond tactical customer experience (CX) improvements toward long-term, customer-driven strategies. Traditional strategy analysis techniques fall short for this; they focus on...

    • Downloads: 76
  • For Enterprise Architecture Professionals

    Report:Elevate Digital Disruption Like China's Leading Innovators

    Three Lessons From Chinese Internet Companies

    "Internet companies" is a unique term used in China to refer to digital enterprises. These firms were born digital, and they are disrupting traditional companies in every major vertical. Traditional...

    • Downloads: 125
  • For Enterprise Architecture Professionals

    Report:Customer Engagement Lessons From Visionary Chinese Firms

    Use The Mobile IDEA Practice To Accelerate Digital Business

    In the mobile age, digital enterprises are disrupting many traditional companies; even some startups are struggling to survive in the face of fierce competition. However, visionary Chinese firms such...

    • Downloads: 110
  • For Enterprise Architecture Professionals

    Report:TechRadar™: Customer-Centric BPM Technology, Q4 2014

    The shift to customer centricity has disrupted an aging business process management (BPM) software market with deep roots in the back office and a mixed track record for driving efficiency and worker...

    • Downloads: 544
  • For Enterprise Architecture Professionals

    Report:The Top Emerging Technologies To Watch: Now Through 2020

    Make These Emerging Technologies Part Of Your BT Agenda

    Emerging technology plays a big role in firms' profitability and their customers' digital experiences. Yet enterprise architects struggle with the speed of new technology delivery and constantly...

    • Downloads: 1922
  • For Enterprise Architecture Professionals

    Report:BPM Projects Show Good But Varied Performance

    A business process — at its highest level — is any activity that helps an enterprise achieves its goals. Measurement via metrics and comparison via benchmarks are critical to achieve emerging age of...

    • Downloads: 725
  • For Enterprise Architecture Professionals

    Report:The Foundational Architecture Roles And How They Are Changing

    Two Additional EA Roles Are Needed For Digital Businesses

    Forrester described six foundational architecture roles in the organization report of the enterprise architecture practice playbook, which we published June 8, 2012. Since then, Forrester has...

    • Downloads: 636
  • For Enterprise Architecture Professionals

    Report:Enhance BA Benchmarking With Digital Touchpoint Metrics

    Benchmarks: The Business Architecture Playbook

    Customer experience and digital change initiatives are proliferating in organizations, which are investing in business architecture (BA) to facilitate these initiatives. Many of them challenge BA...

    • Downloads: 1000
  • For Enterprise Architecture Professionals

    Report:How EA Can Best Support Customer-Experience-Driven Transformation Programs

    Customer experience (CX) management is top of mind for many companies, but creating the broad organizational alignment necessary for long-term success means being prepared to start off with the...

    • Downloads: 359
  • For Enterprise Architecture Professionals

    Report:The Things We Do For… Data

    Many Apps Give You Something For Nothing — Well, Not Quite Nothing

    Forrester has noted the growing presence of applications and websites that provide free services just to capture consumer data and market it to third parties. This report reviews examples of the...

    • Downloads: 237
  • For Enterprise Architecture Professionals

    Report:Brief: The New Economics Of Experimentation

    Sprint Uses Digital Experimentation To Drive Rapid, Customer-Centric Innovation

    Corporate leaders all agree that to excel in the digital economy, innovation must come from every nook and cranny of the enterprise. To deliver on this innovation imperative, enterprise architecture...

    • Downloads: 147
  • For Enterprise Architecture Professionals

    Report:Look Through A Business Capabilities Lens To Optimize CX Solutions

    EA Teams: Guide Your CX Pros To Deliver Better CX And Business Outcomes

    Experience management is transforming today's businesses. Many B2C and B2B organizations are modeling their interactions with external entities, including customers, suppliers, and partners, to make...

    • Downloads: 174
  • For Enterprise Architecture Professionals

    Report:Accelerate Digital Transformation With A Modern BPM Platform

    Leading Chinese Firms Are Modernizing Business Process Management To Build Digital Businesses

    Agility-oriented business process management (BPM) has become a strategic cornerstone for enabling digital business. To respond to increased digital competition and disruption, enterprise...

    • Downloads: 86
  • For Enterprise Architecture Professionals

    Report:Customer Ecosystems Demand Outcome-Oriented Data Governance

    Data governance (DG) programs have a way of starting and then fading away. This creates peaks and valleys in an organization's ability to know its customers and engage relevantly with them....

    • Downloads: 154
  • For Enterprise Architecture Professionals

    Report:Design Thinking Reshapes EA For Dynamic Business

    Redesign Your EA Program For Front-Office Engagement

    Customer-facing business executives are turning to cutting-edge service design firms to help launch new services that tap digital to deliver differentiated customer experiences. Unfortunately,...

    • Downloads: 504
  • For Enterprise Architecture Professionals

    Report:Brief: Adaptive Intelligence Powers The Data Economy In China

    Embrace Real-Time Multidirectional Data Sharing To Deliver Customer Obsession

    Companies used to leverage their internal data assets for the sole purpose of understanding their customers, partners, and market landscape. But in the age of the customer, they must take a more open...

    • Downloads: 86
  • For Enterprise Architecture Professionals

    Report:Brief: The Chinese Cloud Market Is Entering A New Era

    The Chinese cloud market has grown quickly over the past three years. However, cloud providers have focused primarily on the basic features of infrastructure-as-a-service (IaaS) offerings and have...

    • Downloads: 196
  • For Enterprise Architecture Professionals

    Report:EA 2020 — The Transformation Of EA In The Age Of The Customer

    Customers are the key to business success. And changes in how customers engage with your business are forcing changes to marketing, product, and business strategies. In the "age of the customer,"...

    • Downloads: 637
  • For Enterprise Architecture Professionals

    Report:Customer-Obsessed Companies Integrate Strategic Planning And Delivery

    Executive Overview: The Strategic Planning And Portfolio Playbook

    In 2016, the customer comes first. Companies delivering great customer experiences will succeed with Agile approaches to both strategic planning and product delivery. Planning disciplines are...

    • Downloads: 815