Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.


Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage

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27 results in Reports

  • Enterprise Architecture
  • Gene Leganza
  • For Enterprise Architecture Professionals

    Report:Big Data Architectures Force An Overhaul Of Roles And Responsibilities

    Moving Data Prep To The Edges Provides The Scalability We've Been Missing

    Business intelligence (BI) and analytics investments are not sustaining expected returns, but business decision-makers can expect evolving data management and analytics technology, married to...

    • For Enterprise Architecture Professionals

      Report:A Framework For Information Management And Consumption Technology

      Tools And Technology: The Information Strategy And Architecture Playbook

      Enterprise architects carry the heavy responsibility of planning for elaborate implementations of complex technology. They must weigh the implications of the plans for all of the related architecture...

      • Downloads: 1404
    • For Enterprise Architecture Professionals

      Report:Make EA Business-Focused, Strategic, And Pragmatic

      This report outlines the future look of Forrester's solution for enterprise architecture (EA) professionals building a high-performance EA practice. It will help you understand the future of EA in...

      • Downloads: 915
    • For Enterprise Architecture Professionals

      Report:Develop Your Enterprise Architecture Skills

      With growing recognition of the importance of enterprise architecture (EA) as an essential capability in digital business, firms are beefing up their EA groups — relaunching underperforming EA...

      • Downloads: 463
    • For Enterprise Architecture Professionals

      Report:Readiness Assessment For Information Strategy And Architecture Toolkit

      Developing a cohesive information strategy that can deliver on current and future business needs is challenging. Building an information architecture is a highly collaborative endeavor, and to...

      • Downloads: 89
    • For Enterprise Architecture Professionals

      Report:Develop Business-Focused And Strategic EA Organizations

      This report outlines the organizational structures, roles, and skills you'll need to make sure that your enterprise architecture (EA) program is strategic, business-focused, and pragmatic. Building a...

      • Downloads: 1167
    • For Enterprise Architecture Professionals

      Report:Delivering Enterprise Information Architecture One Project At A Time

        This toolkit provides general guidance for using business-capability-specific information architecture definitions and associated information architecture road maps to define the projects...

      • Downloads: 72
    • For Enterprise Architecture Professionals

      Report:Predictions 2015: The Data Economy Goes Mainstream

      CIOs Will Race To Unlock Marketable Data Insights

      The data economy — the market system of buyers and sellers exchanging data to create insights and value — will dramatically expand in 2015. New data sources and new data analytics tools...

      • Downloads: 250
    • For Enterprise Architecture Professionals

      Report:Map Your Way To Your Information Strategy's Business Outcomes

      Road Map: The Information Strategy And Architecture Playbook

      One of the most difficult aspects of an information architecture (IA) practice is engaging stakeholders to buy into your strategy and contribute to your architecture development. The architect's best...

      • Downloads: 878
    • For Enterprise Architecture Professionals

      Report:Designing Your EA Operating Model And Organization

      Organization: The EA Practice Playbook

      Enterprise architecture (EA) leaders must decide what resources they need and how to organize them when EA programs are first initiated — or more commonly, when unsuccessful programs are...

      • Downloads: 315
    • For Enterprise Architecture Professionals

      Report:Create KPIs That Show The Effectiveness Of Your Information Strategy

      Continuous Improvement: The Information Strategy And Architecture Playbook

      How effective is your information strategy? You can't answer that question without a comprehensive assessment process and key performance indicator (KPI) reporting mechanism that specifically targets...

      • Downloads: 786
    • For Enterprise Architecture Professionals

      Report:Define The Shifting Responsibilities Of The Information Architect

      Organization: The Information Strategy And Architecture Playbook

      The role of the information architect varies in organizations from user experience experts to data integration experts to an impossibly broad collection of knowledge and skills that simply can't be...

      • Downloads: 1046
    • For Enterprise Architecture Professionals

      Report:Treat Information As A Strategic Asset

      Business Case: The Information Strategy And Architecture Playbook

      Business cases to fund information management capabilities have traditionally characterized information problems in ways that elicit little more than yawns from business executives. Data redundancy...

      • Downloads: 1149
    • For Enterprise Architecture Professionals

      Report:The Things We Do For… Data

      Many Apps Give You Something For Nothing — Well, Not Quite Nothing

      Forrester has noted the growing presence of applications and websites that provide free services just to capture consumer data and market it to third parties. This report reviews examples of the...

      • Downloads: 210
    • For Enterprise Architecture Professionals

      Report:Assess Your Readiness For A Cohesive Information Strategy And Architecture Program

      Assessment: The Information Strategy And Architecture Playbook

      Information workers thrive or falter depending on their ability to get the information they need quickly and easily, with high confidence that it's the right information. Enterprises need to protect...

      • Downloads: 740
    • For Enterprise Architecture Professionals

      Report:Five Things EAs Should Do To Prepare For The Data Economy

      Expand Your Firm's Use Of Data And Change The Game

      The data economy is upon us and it's changing application and enterprise architectures. But enterprise architects are seldom asked "Get us ready for the data economy." Rather, data management...

      • Downloads: 325
    • For Enterprise Architecture Professionals

      Report:Brief: The Wrong Way And The Right Way To Transform EA

      Inside-Out Plans Lead To Frustration And Failure

      Enterprise architecture (EA) leaders often look at their program and realize that it's not working the way they hoped. Perhaps they have been relegated to a policing role or a checklist item. Or they...

      • Downloads: 6
    • For Enterprise Architecture Professionals

      Report:Let The Adjacent Possible Guide Your Information Strategy

      Strategic Plan: The Information Strategy And Architecture Playbook

      A new era of information agility is upon us that carries opportunities similar to that of the dot-com boom. But these opportunities depend upon an organization's ability to optimize internal...

      • Downloads: 871
    • For Enterprise Architecture Professionals

      Report:Drive Coherence Across Your Diverse Information Architecture Landscape

      Landscape: The Information Strategy And Architecture Playbook

      The ability of enterprise and information architects to manage information strategically is becoming a high priority, but a coherent and comprehensive approach to information in the enterprise is a...

      • Downloads: 587
    • For Enterprise Architecture Professionals

      Report:Eliminate Confusion In Data Management Roles And Responsibilities

      Organization: The Data Management Playbook

      As enterprise architecture (EA) leaders prioritize data capabilities, they're looking broadly at how data management (DM) resources are spread across the organization. Where can they consolidate...

      • Downloads: 646
    • For Enterprise Architecture Professionals

      Report:Build A High-Performance EA Practice

      Executive Overview: The EA Practice Playbook

      The ability to nimbly navigate change in business environments makes the difference between an industry-leading enterprise and one that always seems a beat behind. But how can enterprise architects...

      • Downloads: 1600
    • For Enterprise Architecture Professionals

      Report:Changing Your Approach To Information Strategy? You're Not Alone

      Benchmarks: The Information Strategy And Architecture Playbook

      Until recently, information architects have labored in vain to get business subject matter experts to participate in information architecture (IA) definition and governance activities. But now the...

      • Downloads: 480
    • For Enterprise Architecture Professionals

      Report:Upgrade Your Data Capabilities Rapidly With Data Services Providers

      Market Overview: Data Services

      This report, originally written for sourcing and vendor management professionals, includes content relevant to enterprise architecture (EA) professionals. Organizations are faced with a flood of...

      • Downloads: 232
    • For Enterprise Architecture Professionals

      Report:Information Architecture Planning Toolkit

      As business executives develop an appreciation for the potential value in their information assets, they're looking to architects to help them dramatically improve their information management and...

      • Downloads: 80
    • For Enterprise Architecture Professionals

      Report:Information Strategies Move Center Stage

      Vision: The Information Strategy And Architecture Playbook

      A veritable flood of information coming from widespread digitization has created new opportunities and risks that business executives can't ignore. Forrester is seeing a dramatic uptick in the...

      • Downloads: 573