Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Refine your results

Date Range

Methodology

Industry

Topics

Market Imperatives

Region

27 results in Reports

  • Enterprise Architecture
  • Gene Leganza
  • For Enterprise Architecture Professionals

    Report:Delivering Enterprise Information Architecture One Project At A Time

      This toolkit provides general guidance for using business-capability-specific information architecture definitions and associated information architecture road maps to define the projects...

    • Downloads: 72
  • For Enterprise Architecture Professionals

    Report:Make EA Business-Focused, Strategic, And Pragmatic

    This report outlines the future look of Forrester's solution for enterprise architecture (EA) professionals building a high-performance EA practice. It will help you understand the future of EA in...

    • Downloads: 919
  • For Enterprise Architecture Professionals

    Report:Assess Your Readiness For A Cohesive Information Strategy And Architecture Program

    Assessment: The Information Strategy And Architecture Playbook

    Information workers thrive or falter depending on their ability to get the information they need quickly and easily, with high confidence that it's the right information. Enterprises need to protect...

    • Downloads: 776
  • For Enterprise Architecture Professionals

    Report:Upgrade Your Data Capabilities Rapidly With Data Services Providers

    Market Overview: Data Services

    This report, originally written for sourcing and vendor management professionals, includes content relevant to enterprise architecture (EA) professionals. Organizations are faced with a flood of...

    • Downloads: 234
  • For Enterprise Architecture Professionals

    Report:Develop Business-Focused And Strategic EA Organizations

    This report outlines the organizational structures, roles, and skills you'll need to make sure that your enterprise architecture (EA) program is strategic, business-focused, and pragmatic. Building a...

    • Downloads: 1173
  • For Enterprise Architecture Professionals

    Report:Treat Information As A Strategic Asset

    Business Case: The Information Strategy And Architecture Playbook

    Business cases to fund information management capabilities have traditionally characterized information problems in ways that elicit little more than yawns from business executives. Data redundancy...

    • Downloads: 1174
  • For Enterprise Architecture Professionals

    Report:Big Data Architectures Force An Overhaul Of Roles And Responsibilities

    Moving Data Prep To The Edges Provides The Scalability We've Been Missing

    Business intelligence (BI) and analytics investments are not sustaining expected returns, but business decision-makers can expect evolving data management and analytics technology, married to...

    • Downloads: 178
  • For Enterprise Architecture Professionals

    Report:Eliminate Confusion In Data Management Roles And Responsibilities

    Organization: The Data Management Playbook

    As enterprise architecture (EA) leaders prioritize data capabilities, they're looking broadly at how data management (DM) resources are spread across the organization. Where can they consolidate...

    • Downloads: 708
  • For Enterprise Architecture Professionals

    Report:Drive Coherence Across Your Diverse Information Architecture Landscape

    Landscape: The Information Strategy And Architecture Playbook

    The ability of enterprise and information architects to manage information strategically is becoming a high priority, but a coherent and comprehensive approach to information in the enterprise is a...

    • Downloads: 599
  • For Enterprise Architecture Professionals

    Report:Create KPIs That Show The Effectiveness Of Your Information Strategy

    Continuous Improvement: The Information Strategy And Architecture Playbook

    How effective is your information strategy? You can't answer that question without a comprehensive assessment process and key performance indicator (KPI) reporting mechanism that specifically targets...

    • Downloads: 815
  • For Enterprise Architecture Professionals

    Report:Five Things EAs Should Do To Prepare For The Data Economy

    Expand Your Firm's Use Of Data And Change The Game

    The data economy is upon us and it's changing application and enterprise architectures. But enterprise architects are seldom asked "Get us ready for the data economy." Rather, data management...

    • Downloads: 337
  • For Enterprise Architecture Professionals

    Report:Designing Your EA Operating Model And Organization

    Organization: The EA Practice Playbook

    Enterprise architecture (EA) leaders must decide what resources they need and how to organize them when EA programs are first initiated — or more commonly, when unsuccessful programs are...

    • Downloads: 347
  • For Enterprise Architecture Professionals

    Report:Predictions 2015: The Data Economy Goes Mainstream

    CIOs Will Race To Unlock Marketable Data Insights

    The data economy — the market system of buyers and sellers exchanging data to create insights and value — will dramatically expand in 2015. New data sources and new data analytics tools...

    • Downloads: 266
  • For Enterprise Architecture Professionals

    Report:Brief: The Wrong Way And The Right Way To Transform EA

    Inside-Out Plans Lead To Frustration And Failure

    Enterprise architecture (EA) leaders often look at their program and realize that it's not working the way they hoped. Perhaps they have been relegated to a policing role or a checklist item. Or they...

    • Downloads: 130
  • For Enterprise Architecture Professionals

    Report:Focus Your Information Strategy On Business Impact

    Executive Overview: The Information Strategy And Architecture Playbook

    Enterprise architecture (EA) professionals face the challenge of satisfying business execs' growing hunger for data in the face of historically immature information management practices. The...

    • Downloads: 365
  • For Enterprise Architecture Professionals

    Report:Readiness Assessment For Information Strategy And Architecture Toolkit

    Developing a cohesive information strategy that can deliver on current and future business needs is challenging. Building an information architecture is a highly collaborative endeavor, and to...

    • Downloads: 89
  • For Enterprise Architecture Professionals

    Report:Information Strategies Move Center Stage

    Vision: The Information Strategy And Architecture Playbook

    The flood of information coming from widespread digitization has created new opportunities and risks that business executives can't ignore. Forrester is seeing a dramatic uptick in the importance of...

    • Downloads: 702
  • For Enterprise Architecture Professionals

    Report:Changing Your Approach To Information Strategy? You're Not Alone

    Benchmarks: The Information Strategy And Architecture Playbook

    Until recently, information architects have labored in vain to get business subject matter experts to participate in information architecture (IA) definition and governance activities. But now the...

    • Downloads: 492
  • For Enterprise Architecture Professionals

    Report:A Framework For Information Management And Consumption Technology

    Tools And Technology: The Information Strategy And Architecture Playbook

    Enterprise architects carry the heavy responsibility of planning for elaborate implementations of complex technology. They must weigh the implications of the plans for all of the related architecture...

    • Downloads: 1547
  • For Enterprise Architecture Professionals

    Report:Map Your Way To Your Information Strategy's Business Outcomes

    Road Map: The Information Strategy And Architecture Playbook

    One of the most difficult aspects of an information architecture (IA) practice is engaging stakeholders to buy into your strategy and contribute to your architecture development. The architect's best...

    • Downloads: 896
  • For Enterprise Architecture Professionals

    Report:Define The Shifting Responsibilities Of The Information Architect

    Organization: The Information Strategy And Architecture Playbook

    The role of the information architect varies in organizations from user experience experts to data integration experts to an impossibly broad collection of knowledge and skills that simply can't be...

    • Downloads: 1061
  • For Enterprise Architecture Professionals

    Report:Let The Adjacent Possible Guide Your Information Strategy

    Strategic Plan: The Information Strategy And Architecture Playbook

    A new era of information agility is upon us that carries opportunities similar to that of the dot-com boom. But these opportunities depend upon an organization's ability to optimize internal...

    • Downloads: 880
  • For Enterprise Architecture Professionals

    Report:The Things We Do For… Data

    Many Apps Give You Something For Nothing — Well, Not Quite Nothing

    Forrester has noted the growing presence of applications and websites that provide free services just to capture consumer data and market it to third parties. This report reviews examples of the...

    • Downloads: 216
  • For Enterprise Architecture Professionals

    Report:Information Architecture Planning Toolkit

    As business executives develop an appreciation for the potential value in their information assets, they're looking to architects to help them dramatically improve their information management and...

    • Downloads: 80
  • For Enterprise Architecture Professionals

    Report:Build A High-Performance EA Practice

    Executive Overview: The EA Practice Playbook

    The ability to nimbly navigate change in business environments makes the difference between an industry-leading enterprise and one that always seems a beat behind. But how can enterprise architects...

    • Downloads: 1635