Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

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27 results in Reports

  • Enterprise Architecture
  • Gene Leganza
  • For Enterprise Architecture Professionals

    Report:Brief: The Wrong Way And The Right Way To Transform EA

    Inside-Out Plans Lead To Frustration And Failure

    Enterprise architecture (EA) leaders often look at their program and realize that it's not working the way they hoped. Perhaps they have been relegated to a policing role or a checklist item. Or they...

    • Downloads: 217
  • For Enterprise Architecture Professionals

    Report:Let The Adjacent Possible Guide Your Information Strategy

    Strategic Plan: The Information Strategy And Architecture Playbook

    A new era of information agility is upon us, but many organizations have immature information management capabilities and are not in a position to jump on the business' newfound craving for...

    • Downloads: 1048
  • For Enterprise Architecture Professionals

    Report:Information-Related Roles And Processes Are Changing — What Are You Doing About It?

    Organization: The Information Strategy And Architecture Playbook

    Amid the noise and clamor surrounding big data, and as business user self-service for business information (BI) and analytics becomes a reality, a major change is happening behind the scenes....

    • Downloads: 261
  • For Enterprise Architecture Professionals

    Report:Develop Your Enterprise Architecture Skills

    With growing recognition of the importance of enterprise architecture (EA) as an essential capability in digital business, firms are beefing up their EA groups — relaunching underperforming EA...

    • Downloads: 604
  • For Enterprise Architecture Professionals

    Report:An Interview With The 2014 Turing Award Winner: Dr. Michael Stonebraker

    A Serial DBMS Entrepreneur Looks At Big Data

    The Association for Computing Machinery (ACM) honors individuals for "major contributions of lasting importance to computing" with its annual A.M. Turing Award, sometimes referred to as "the Nobel...

    • Downloads: 94
  • For Enterprise Architecture Professionals

    Report:Information Strategies Move Center Stage

    Vision: The Information Strategy And Architecture Playbook

    The flood of information coming from widespread digitization has created new opportunities and risks that business executives can't ignore. Forrester is seeing a dramatic uptick in the importance of...

    • Downloads: 857
  • For Enterprise Architecture Professionals

    Report:Eliminate Confusion In Data Management Roles And Responsibilities

    Organization: The Data Management Playbook

    As enterprise architecture (EA) leaders prioritize data capabilities, they're looking broadly at how data management (DM) resources are spread across the organization. Where can they consolidate...

    • Downloads: 913
  • For Enterprise Architecture Professionals

    Report:Focus Your Information Strategy On Business Impact

    Executive Overview: The Information Strategy And Architecture Playbook

    Enterprise architecture (EA) professionals face the challenge of satisfying business execs' growing hunger for data in the face of historically immature information management practices. The...

    • Downloads: 631
  • For Enterprise Architecture Professionals

    Report:Upgrade Your Data Capabilities Rapidly With Data Services Providers

    Market Overview: Data Services

    This report, originally written for sourcing and vendor management professionals, includes content relevant to enterprise architecture (EA) professionals. Organizations are faced with a flood of...

    • Downloads: 259
  • For Enterprise Architecture Professionals

    Report:Insights-Driven Businesses See Better Results

    Benchmarks: The Information Strategy And Architecture Playbook

    We analyzed over 2,600 responses in Forrester's Global Business Technographics® Data And Analytics Survey, 2015 to uncover the habits of insights-driven cultures. Our insights-driven index shows that...

    • Downloads: 663
  • For Enterprise Architecture Professionals

    Report:Map Your Way To Your Information Strategy's Business Outcomes

    Road Map: The Information Strategy And Architecture Playbook

    One of the most difficult aspects of an information architecture (IA) practice is engaging stakeholders to buy into your strategy and contribute to your architecture development. The architect's best...

    • Downloads: 1100
  • For Enterprise Architecture Professionals

    Report:Assess Your Readiness For A Cohesive Information Strategy And Architecture Program

    Assessment: The Information Strategy And Architecture Playbook

    Information workers thrive or falter depending on their ability to get the information they need quickly and easily, with high confidence that it's the right information. Enterprises need to protect...

    • Downloads: 869
  • For Enterprise Architecture Professionals

    Report:Treat Information As A Strategic Asset

    Business Case: The Information Strategy And Architecture Playbook

    Business cases to fund information capabilities have traditionally characterized data problems in ways that elicit little more than yawns from business executives. But a new era of information...

    • Downloads: 1394
  • For Enterprise Architecture Professionals

    Report:Delivering Enterprise Information Architecture One Project At A Time

      This toolkit provides general guidance for using business-capability-specific information architecture definitions and associated information architecture road maps to define the projects...

    • Downloads: 72
  • For Enterprise Architecture Professionals

    Report:Brief: Apache Spark Ignites The Big Data Landscape

    The First Spark Summit East Showcased Spark's Time-To-Insights Benefits

    Enterprise architecture (EA) professionals who are still unaware of Apache Spark's virtual hijacking of the big data technology agenda should get up to speed: The high-performance platform makes...

    • Downloads: 284
  • For Enterprise Architecture Professionals

    Report:Five Things EAs Should Do To Prepare For The Data Economy

    Expand Your Firm's Use Of Data And Change The Game

    The data economy is upon us and it's changing application and enterprise architectures. But enterprise architects are seldom asked "Get us ready for the data economy." Rather, data management...

    • Downloads: 378
  • For Enterprise Architecture Professionals

    Report:The Things We Do For… Data

    Many Apps Give You Something For Nothing — Well, Not Quite Nothing

    Forrester has noted the growing presence of applications and websites that provide free services just to capture consumer data and market it to third parties. This report reviews examples of the...

    • Downloads: 235
  • For Enterprise Architecture Professionals

    Report:Drive Information Strategy Performance Management With Capability Models

    Performance Management: The Information Strategy And Architecture Playbook

    As capability maps become the prevailing form for modeling business architectures, capability-based planning has become an effective practice to map organizations' general path forward. Performance...

    • Downloads: 859
  • For Enterprise Architecture Professionals

    Report:Drive Coherence Across Your Diverse Information Architecture Landscape

    Landscape: The Information Strategy And Architecture Playbook

    The ability to manage information strategically is becoming a high priority for enterprise architecture (EA) professionals, but a coherent and comprehensive approach to information in the enterprise...

    • Downloads: 797
  • For Enterprise Architecture Professionals

    Report:Designing Your EA Operating Model And Organization

    Organization: The EA Practice Playbook

    When firms initiate enterprise architecture (EA) programs — or, more commonly, when they relaunch unsuccessful ones — EA leaders must decide what resources they need and how to organize...

    • Downloads: 786
  • For Enterprise Architecture Professionals

    Report:Big Data Architectures Force An Overhaul Of Roles And Responsibilities

    Moving Data Prep To The Edges Provides The Scalability We've Been Missing

    Business intelligence (BI) and analytics investments are not sustaining expected returns, but business decision-makers can expect evolving data management and analytics technology, married to...

    • Downloads: 340
  • For Enterprise Architecture Professionals

    Report:Predictions 2015: The Data Economy Goes Mainstream

    CIOs Will Race To Unlock Marketable Data Insights

    The data economy — the market system of buyers and sellers exchanging data to create insights and value — will dramatically expand in 2015. New data sources and new data analytics tools...

    • Downloads: 344
  • For Enterprise Architecture Professionals

    Report:What You Need To Go From Data-Rich To Insights-Driven

    Becoming Customer-Obsessed Requires People, Process, Technology, And Data Changes

    Forrester's research shows a strong correlation between higher rates of revenue growth and two factors: a better customer experience and a concerted effort to be insights-driven. Coincidence? Hardly....

    • Downloads: 216
  • For Enterprise Architecture Professionals

    Report:A Framework For Information Management And Consumption Technology

    Tools And Technology: The Information Strategy And Architecture Playbook

    Enterprise architects carry the heavy responsibility of planning for elaborate implementations of complex technology. They must weigh the implications of the plans for all of the related architecture...

    • Downloads: 1809
  • For Enterprise Architecture Professionals

    Report:Define The Shifting Responsibilities Of The Information Architect

    The role of the information architect varies in organizations from user experience experts to data integration experts to an impossibly broad collection of knowledge and skills that simply can't be...

    • Downloads: 1112