Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage

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179 results in Reports

  • Tech Sector Economics
  • Past 12 months
  • For Application Development & Delivery Professionals

    Report:It's Time For A User-Driven Enterprise BI Strategy

    Vision: The Business Intelligence Playbook

    John Wanamaker, considered the father of modern advertising, said: "Half the money I spend on advertising is wasted; the problem is I don't know which half." Today, we can ask the same question of a...

    • Downloads: 329
  • For Infrastructure & Operations Professionals

    Report:Brief: Accelerate Your BT Services With Flash Storage

    Boost Your Infrastructure Performance And Efficiency With Solid-State Storage

    As your digital business caters to ever shorter customer attention spans, raw execution speed must be a primary requirement of your business technology (BT) agenda, which applies technology, systems,...

    • Downloads: 46
  • For Application Development & Delivery Professionals

    Report:The State Of Digital Experience Delivery, 2014

    Benchmarks: The Digital Experience Delivery Playbook

    Forrester recently surveyed 148 technology, marketing, and business professionals with decision-making roles in digital experience (DX) delivery technologies, and asked them about their strategies...

    • Downloads: 484
  • For CIO Professionals

    Report:Serving Your Customer-Obsessed Employees

    Analyze And Close Your Customer Engagement Technology Gap

    In the age of the customer, every employee has a responsibility to win, serve, and retain customers, directly, indirectly, or, in the case of customer-obsessed employees, both. As the head of the...

    • Downloads: 166
  • For CIO Professionals

    Report:Why Australia Is A Key Cloud Market

    Fast Adoption And Openness Drive Hunger For Innovation

    In our December 4, 2013, "Predictions For 2014: Cloud Computing" report, we stated that Australia would rise to the No. 2 market for cloud services consumption globally. In this report, we explain...

    • Downloads: 222
  • For CIO Professionals

    Report:Cloud Evolves From Point Solution To Strategic Enabler Of The New Connected Economy

    Vision: The Cloud Computing Playbook

    Cloud is evolving from an internal-facing point solution to an enabler of connected cloud economies. In this next phase of cloud, leading CIOs will orchestrate cloud ecosystems — which connect...

    • Downloads: 255
  • For Application Development & Delivery Professionals

    Report:Asian Banks Are Adopting Cloud Faster Than You Think

    Use Cases Vary, But Uptake Is Real — And Accelerating

    Cloud adoption is rapidly going mainstream across many parts of Asia Pacific (AP). This includes strong uptake among AP banks and other financial services firms — organizations still often...

    • Downloads: 274
  • For CIO Professionals

    Report:Mapping The Value Of Social Business And Collaboration

    Business Impact: The Social Business And Collaboration Playbook

    Like Ponce de Leon searching for the Fountain of Youth, businesses have long searched for the value of collaboration. Skeptics say that the quest, like de Leon's, is a fool's errand. Many argue that...

    • Downloads: 940
  • For Infrastructure & Operations Professionals

    Report:State Of Cloud Platform Standards: Q1 2014

    OpenStack Steps Forward To Become The New De Facto Model

    Enterprises look to cloud computing services to enable flexibility and scalability for agile applications, but many fear vendor lock-in, which would mitigate these benefits. Without standardization,...

    • Downloads: 555
  • For Application Development & Delivery Professionals

    Report:Mobile Feast Or Beggar's Banquet?

    Landscape: The Mobile App Development Playbook

    Application development and delivery (AD&D) leaders are mistaken if they believe they can model their enterprise mobile solutions as a simple extension of dot-com and Web 2.0. The variety of mobile...

    • Downloads: 921
  • For CIO Professionals

    Report:Understanding Mobile Information Workers In Australia And New Zealand, Part 2

    Tablet Penetration Is Growing, But Business Use Is Low

    Bring-your-own-device (BYOD) is no longer the hot topic it once was — and that's because it has already happened. Even at businesses that resisted change or took no action, smartphones,...

    • Downloads: 89
  • For Security & Risk Professionals

    Report:Understand Cybersecurity And Risk Budgets For 2015

    Benchmarks: The S&R Practice Playbook

    2014 was a watershed year for cybercrime, and companies of all sizes have noticed. Executives are now placing renewed emphasis on cybersecurity, and budgets are increasing accordingly. Chief...

    • Downloads: 275
  • For CIO Professionals

    Report:Capitalize On Rising CMO Tech Spending In India's Banking Sector

    CMOs Need BT Leadership From Their CIOs Like Never Before

    Forrester, in conjunction with MindForce Research, recently surveyed 101 CMOs in India and discovered that the increasing demands and expectations of digitally empowered customers are redefining the...

    • Downloads: 75
  • For Application Development & Delivery Professionals

    Report:Brief: Real-Time Speech Analytics — Still More Sizzle Than Steak

    Most customer service organizations record phone interactions with their customers. If they get around to analyzing those recordings, whatever they find can't change the outcome of those calls...

    • Downloads: 63
  • For CIO Professionals

    Report:To Get Applications To The Cloud, Blend Strategic Rightsourcing With Multisourcing

    Processes: The Cloud Computing Playbook

    Cloud services are rapidly growing in the enterprise. While these services offer flexible new options to CIOs and other business and technology leaders, they also pose new challenges to sourcing and...

    • Downloads: 150
  • For Security & Risk Professionals

    Report:The State Of Endpoint Security Adoption 2014 To 2015

    Adoption Of Proactive Security Tools Will Outpace Signature-Based Antimalware In 2015

    Every year, Forrester conducts a number of global surveys of security decision-makers and information workers from a wide range of organization industries and sizes. In this report, we present the...

    • Downloads: 303
  • For Enterprise Architecture Professionals

    Report:Brief: Venture Capital Inflow To PPM Vendors Indicates Market Growth

    New Investment Means New Opportunities For Companies To Bring Visibility To Planning And Execution

    In 2013 and 2014, three project portfolio management (PPM) vendors, Planview, AtTask, and Changepoint, as well as task management (TM) vendor Wrike announced they were taking on investment from...

    • Downloads: 169
  • For Enterprise Architecture Professionals

    Report:Five Key Trends That Are Shaping How We Manage Enterprise Content

    Landscape Report: Content Management Playbook

    This updated landscape report, part of the Content Management playbook, identifies the current inflection points in the enterprise content management (ECM) market. Five key trends are shaping how...

    • Downloads: 1189
  • For Sourcing & Vendor Management Professionals

    Report:Boost Your Software Negotiation Strategy With A Toolkit Of Models, Checklists, And Documents

    Tools: The Strategic Software Sourcing Playbook

    Forrester hears from many clients who run into problems with a software negotiation partly because they did not do sufficient work before they started. Others want to prepare fully but are unsure...

    • Downloads: 377
  • For Enterprise Architecture Professionals

    Report:EA Isn't Meeting The Demand For New Technology

    Your business is relentlessly pursuing opportunities to win, serve, and retain customers, and demanding new technology to do it. Meanwhile, enterprise architecture (EA) professionals are struggling...

    • Downloads: 298
  • For CIO Professionals

    Report:US Tech Spending By Industry, 2014 To 2015 — Which Industries Will Lead The BT Charge?

    Forrester's US tech market outlook for 2014 and 2015 provided general guidance for US CIOs. But every firm operates in a specific industry. So, in this report, we provide our outlook for tech budget...

    • Downloads: 415
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Customer Service Solutions For Enterprise Organizations, Q2 2014

    Due Diligence Required: These Vendors Are Great At Supporting Enterprise Organizations

    In the customer service solutions Forrester Wave™ for enterprise organizations, we identified the 11 most significant customer service solutions — eGain, Kana Enterprise, Microsoft, Moxie...

    • Downloads: 908
  • For Enterprise Architecture Professionals

    Report:ECM: Context And Infrastructure Capabilities For Your Business Technology Agenda

    Benchmarks: The Content Management Playbook

    Digitization and automation of processes, extending content applications to external stakeholders, and better serving the productivity needs of busy frontline workers drives the new enterprise...

    • Downloads: 60
  • For Security & Risk Professionals

    Report:Rethinking DLP: Introducing The Forrester DLP Maturity Grid

    Assessment Framework: The Data Security And Privacy Playbook

    Data loss prevention or protection (DLP) remains one of the hottest topics and most difficult challenges among S&R executives today. It's a key technology to help prevent the leakage and exfiltration...

    • Downloads: 1596
  • For CIO Professionals

    Report:The Public Cloud Market Is Now In Hypergrowth

    Sizing The Public Cloud Market, 2014 To 2020

    Public cloud services continue to drive big changes in the markets for software, hardware, and IT outsourcing, while providing a foundation for age of the customer innovations. How much and when will...

    • Downloads: 1040