Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

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195 results in Reports

  • Tech Sector Economics
  • Past 12 months
  • For Security & Risk Professionals

    Report:The State Of Business Continuity 2015: Mission, Priorities, Program Management, And Budgeting

    Part 1: Risk Pros Are Putting The Business Back Into Business Continuity

    As so-called "100-year floods" and cyberattacks grow more frequent, and as governments, healthcare providers, and businesses become completely dependent on complex technology, business continuity...

    • Downloads: 246
  • For Enterprise Architecture Professionals

    Report:Manage Your Customer Content In The Salesforce Context

    Enterprise Content Management Adds Value When Documents Drive Deals

    Salesforce has become a dominant platform for customer-facing sales and service professionals, as well as the marketing, operations, and technical teams that support them. Active users spend much of...

    • Downloads: 230
  • For Application Development & Delivery Professionals

    Report:Market Overview: Mobile Infrastructure Services Aid Developers

    A Rapidly Converging Market Speeds Front-End Developers' Efforts

    Application development and delivery (AD&D) professionals have many technology choices when it comes to building mobile apps that win, serve, and retain customers. One of the principal challenges for...

    • Downloads: 182
  • For Infrastructure & Operations Professionals

    Report:Portfolio Evaluation Is The Key To Migrating Applications To The Cloud

    Processes: The Cloud Computing Playbook

    Cloud services in the enterprise are growing, as customers increasingly want to get out of the data center business. While these services offer flexible new options for CIOs, infrastructure and...

    • Downloads: 497
  • For Application Development & Delivery Professionals

    Report:Global Banking Platform Deals Survey 2016: New Customer Dynamics Reshape The Industry

    Demanding customers and disruptors continue to threaten banks' revenues and margins. AD&D teams at banks need to leverage off-the-shelf banking software to support customer retention and drive...

    • Downloads: 104
  • For CIO Professionals

    Report:The State Of Digital Business, 2015 To 2020

    By 2020, Execs Expect To See The Majority Of Their Revenues Driven By Digital — Are You Ready?

    This is the first of three reports that analyze the results of our latest executive research on digital business. This report examines the readiness of companies to succeed in the age of the...

    • Downloads: 551
  • For Enterprise Architecture Professionals

    Report:Benchmark Your ECM Program Against Your Peers And Four Key Market Imperatives

    Benchmarks: The Enterprise Content Management Playbook

    Successful enterprise content management (ECM) programs respond to changing business objectives. For 2016, digitization of processes, extending content applications to external stakeholders, and...

    • Downloads: 226
  • For Enterprise Architecture Professionals

    Report:Reboot Your Information Governance Program With An Outside-In Perspective

    Processes: The Information Strategy And Architecture Playbook

    New actors — partners, clients, and citizens — are now stakeholders in information governance (IG) strategies for customer-obsessed enterprises. Enterprise architects and their peers in...

    • Downloads: 467
  • For CMO Professionals

    Report:Brief: Measuring Hyperadoption

    Adoption Readiness Is Five Times Higher Today Than A Decade Ago

    We live in an age of consumer hyperadoption, a period defined by the rapid and unprecedented uptake of new devices and experiences. To measure the rise of hyperadoption, Forrester examined its...

    • Downloads: 101
  • For Security & Risk Professionals

    Report:Brief: Five Questions To Ask After Private Equity Acquires Your Information Security Vendor

    Private Equity Is Often A Catalyst For Change; S&R Pros Must Be Prepared To Adapt

    Private equity has emerged as a major investing force for enterprise software companies, especially information security vendors of all sizes. This brief provides an overview of the private equity...

    • Downloads: 52
  • For Enterprise Architecture Professionals

    Report:Brief: Transform Business Processes For Mobile Moments

    Successful companies achieve a great mobile experience for customers and employees by redefining existing business processes using a mobile-first approach. Transforming traditional desktop processes...

    • Downloads: 138
  • For Security & Risk Professionals

    Report:The State Of The Cyberthreat Intelligence Market

    As The Market Catches Fire, S&R Pros Must Make Careful Buying Decisions Or Fall Victim To Hype

    Cyberthreat intelligence (CTI) has emerged as a potentially powerful tool for S&R professionals who must defend their digital business from cybercriminals seeking to disrupt their operations and...

    • Downloads: 465
  • For Application Development & Delivery Professionals

    Report:Agile Experts Focus On Downstream Delivery

    The 2015 State Of Agile Development: Agile Experts Have Valuable Lessons To Share In How They Apply DevOps

    There is no doubt that Agile is fueling all major software innovations in all global markets. Agile techniques create more value for the business, and faster, than traditional methods. But you won't...

    • Downloads: 255
  • For Infrastructure & Operations Professionals

    Report:Market Overview: Use Project Services To Accelerate Infrastructure Transformation

    In the face of unprecedented and escalating demands on information technology brought on by the age of the customer, infrastructure and operations (I&O) professionals are being forced to rapidly...

    • Downloads: 188
  • For Enterprise Architecture Professionals

    Report:Drive Coherence Across Your Diverse Information Architecture Landscape

    Landscape: The Information Strategy And Architecture Playbook

    The ability to manage information strategically is becoming a high priority for enterprise architecture (EA) professionals, but a coherent and comprehensive approach to information in the enterprise...

    • Downloads: 791
  • For Infrastructure & Operations Professionals

    Report:DevOps Makes Modern Service Delivery Modern

    Vision: The Modern Service Delivery Playbook

    "DevOps" and "continuous delivery" are the buzzwords of the day. But what do they really mean? In the age of the customer, customers are demanding business technology solutions that are easy to use,...

    • Downloads: 578
  • For Application Development & Delivery Professionals

    Report:The 2015 State Of Agile Development: Learn From Agile Expert Firms

    Agile Experts Have Valuable Lessons To Share In How They Mix Methodologies, Organize, And Measure Success

    Software is eating the world, and Agile development is fueling it. Since 2013, twice as many companies are using Agile techniques to create more value for their business, faster. Our Q2 2015 Global...

    • Downloads: 533
  • For Security & Risk Professionals

    Report:No More Chewy Centers: The Zero Trust Model Of Information Security

    Vision: The Security Architecture And Operations Playbook

    There's an old saying in information security: "We want our network to be like an M&M, with a hard crunchy outside and a soft chewy center." For today's digital business, this perimeter-based...

    • Downloads: 2761
  • For Application Development & Delivery Professionals

    Report:Navigate The Future Of CRM In 2016

    Vision: The CRM Playbook

    In the age of the customer, good customer experiences are the only source of competitive differentiation. Organizations use customer relationship management (CRM) as a foundational building block in...

    • Downloads: 283
  • For Security & Risk Professionals

    Report:Global Cloud Security Market Sizing And Forecast, 2015 To 2020

    Companies Will Spend $8 Billion Over The Next Five Years To Protect Data In The Cloud

    As enterprises embrace a diverse cloud ecosystem, a new generation of software is emerging to address the security requirements of highly distributed IT infrastructure. These new offerings make up...

    • For CIO Professionals

      Report:Top Performers Appoint Chief Data Officers

      CIOs Must Partner With Their CDOs To Bridge The Data Maturity Gap

      There's a new kid in town, and it's the chief data officer (CDO). The new position arose from a growing awareness of the value of data and recognition of an inability to take advantage of the...

      • Downloads: 422
    • For CIO Professionals

      Report:Cobbling Tools Together To Manage Your BT Agenda

      Tools And Technology: The Business Technology Agenda Playbook

      As the chief tech exec — and the only exec with visibility into all of a firm's digital assets — CIOs must provide the crucial end-to-end perspective on these assets used for the BT agenda. To do...

      • Downloads: 163
    • For Application Development & Delivery Professionals

      Report:The 2015 State Of Agile Development

      Forrester's Q2 2015 Global Agile Software Application Development Online Survey provides application development and delivery (AD&D) leaders with an understanding of how the market is applying...

      • Downloads: 125
    • For Enterprise Architecture Professionals

      Report:Five Key Trends That Are Shaping How We Manage Enterprise Content

      Landscape: The Enterprise Content Management Playbook

      This report identifies the current inflection points in the enterprise content management (ECM) market. Five key trends are shaping how enterprise architecture (EA) professionals address their ECM...

      • Downloads: 1540
    • For Infrastructure & Operations Professionals

      Report:The Mobile App-ocalypse Is Coming: Are You Ready?

      Make Smarter Mobile Bets For Your Workforce To Avoid App Overload

      Employees want their mobile devices to be just as capable of completing work tasks as their PCs. This means enabling them with an ever-expanding set of mobile apps. Fall short, and you risk facing...

      • Downloads: 159