Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

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190 results in Reports

  • Tech Sector Economics
  • Past 12 months
  • For Infrastructure & Operations Professionals

    Report:Brief: VMworld 2015 Reveals A Disruptor In Transition

    VMware Woos Cloud-Native Developers In Its Quest To Overcome Its Innovator's Dilemma

    VMware recently revealed the direction that it's heading at its annual VMworld conference. In 2013, VMware announced its pursuit of three complementary product strategies for the BT agenda: 1)...

    • Downloads: 144
  • For Application Development & Delivery Professionals

    Report:Improve Developer Engagement With Online Portals

    Make Developers Feel Welcome By Following This 10-Step Checklist

    In the age of the customer, it's easy to view customers as either pure consumers of the latest smart gadget or as staid business buyers reachable only via an expensive direct sales force. But there's...

    • Downloads: 159
  • For Application Development & Delivery Professionals

    Report:Maximize Your Chances Of Business Intelligence Success In A Customer-Centric World

    Processes: The Business Intelligence Playbook For 2015

    What can you do to make sure that your business intelligence (BI) initiative doesn't end up on the scrap heap of failed projects? Seeking answers to this question isn't unique to BI projects —...

    • Downloads: 1080
  • For Security & Risk Professionals

    Report:The Cybercriminal's Prize: Your Customer Data And Intellectual Property

    Business Case: The Data Security And Privacy Playbook

    Protecting customer data such as credit card information, log-in credentials, and other personally identifiable information (PII) is one of the top priorities for both security and risk (S&R) leaders...

    • Downloads: 1126
  • For Enterprise Architecture Professionals

    Report:Yes, Data Management Can Be Agile

    Processes: The Data Management Playbook

    Tech management pros must continually optimize a broad array of elements: business processes, application experiences, ecosystem relationships, and technology infrastructure. Within their domain,...

    • Downloads: 298
  • For Enterprise Architecture Professionals

    Report:Drive Coherence Across Your Diverse Information Architecture Landscape

    Landscape: The Information Strategy And Architecture Playbook

    The ability to manage information strategically is becoming a high priority for enterprise architecture (EA) professionals, but a coherent and comprehensive approach to information in the enterprise...

    • Downloads: 813
  • For Infrastructure & Operations Professionals

    Report:Brief: New Memory Innovations Will Power Extreme Service Performance

    Flash Is Already Being Usurped In The Insatiable Quest For Speed

    Customer expectations for performance have skyrocketed, placing new demands on your infrastructure. Memory and storage bottlenecks have been critical limitations, but that is about to change. Recent...

    • Downloads: 78
  • For Application Development & Delivery Professionals

    Report:The Four App-Delivery Strategies For A Customer-Obsessed Operating Model

    Strategic Plan: The Application Development Strategy, Structure, And Sourcing Playbook

    Customer-obsessed enterprises focus both strategies and operations on knowledge of and engagement with customers. With the right overall strategy, application development and delivery (AD&D) leaders...

    • Downloads: 291
  • For CIO Professionals

    Report:Brief: China Tech Spending By Industry, 2016

    Digital Business Drives Tech Spending In China

    China's recent macroeconomic performance has cast a veil of uncertainty over the prospects for global economic growth in 2016. Similarly, many vertical industries in China will continue to grow...

    • Downloads: 99
  • For CIO Professionals

    Report:Mature Business Intelligence Software Market? Far From It

    ForecastView Document

    Business intelligence (BI) and analytics software — key components of systems of insight (SoI) — extract raw data from transactional and other operational applications; transform it into information...

    • Downloads: 1
  • For Application Development & Delivery Professionals

    Report:Brief: Data Visualization Unlocks The Value Of Business Insights

    Have you ever wondered what's behind the age-old saying that a picture is worth a thousand words? How does that translate in practice into the world of data visualization? While there are many...

    • Downloads: 139
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Agile Business Intelligence Platforms, Q3 2015

    The 13 Providers That Matter Most And How They Stack Up

    In Forrester's 15-criteria evaluation of Agile business intelligence (BI) vendors, we identified the 13 most significant software providers in the category —Birst, GoodData, IBM, Information...

    • Downloads: 701
  • For Enterprise Architecture Professionals

    Report:The State Of Business Architecture In 2015

    Landscape: The Business Architecture Playbook

    Interest in business architecture (BA) continues to grow as business executives seek BA input to address their current and future challenges. Business-focused enterprise architecture (EA) pros are...

    • Downloads: 1025
  • For Enterprise Architecture Professionals

    Report:Transform Customer Experiences With Systems Of Insight

    Insights Masters Create Amazing Experiences With Digital Insight — And Point To What Enterprises Can Do

    Your business wants to grow its customer base and understands that customers will come only if experiences improve. You expect that lots of data and good analytics will help deliver these...

    • Downloads: 458
  • For Application Development & Delivery Professionals

    Report:Win Funding For Your Customer Service Project

    Business Case: The Contact Centers For Customer Service Playbook

    In the age of the customer, customer service must be a cornerstone of a company's customer experience strategy. Customer service application pros must invest in modernizing their technology, and...

    • Downloads: 741
  • For CIO Professionals

    Report:Cities Reach A Coming Of Age, Not A Midlife Crisis

    After Years Of Smart City Hype, It's Finally All Systems Go

    For local governments, the hype around smart cities was deafening; the push to pilot was strong. Many cities were overwhelmed by both the potential opportunities and the very real challenges. In...

    • Downloads: 201
  • For Infrastructure & Operations Professionals

    Report:Harness The Potential Of Millennials With Your Workforce Technology Strategy

    Millennial Workers Are Now The Largest Generation In The Workforce And Require A Different Approach

    The composition of the workforce is changing, as Millennials have recently become the largest generation in the workforce. Alongside that shift comes a change in work styles, a greater level of...

    • Downloads: 232
  • For Application Development & Delivery Professionals

    Report:How AD&D Accelerates The Journey To Customer-Obsessed Operating Models

    Landscape: The Application Development Strategy, Structure, And Sourcing Playbook

    Customer-obsessed enterprises focus their strategies, operations, and budgets on knowledge of and engagement with customers. Application development and delivery (AD&D) groups bring this focus to...

    • Downloads: 98
  • For Application Development & Delivery Professionals

    Report:Optimize Your BI Strategy To Generate Maximum Business Value

    Strategic Plan: The Business Intelligence Playbook

    Business intelligence (BI) is more important than ever in today's fast-changing competitive environment. Without effective BI, organizations lack an essential element in the application portfolio...

    • Downloads: 977
  • For Enterprise Architecture Professionals

    Report:Vendor Landscape: BPM Platforms For Digital Business

    Landscape: The Business Process Management Playbook

    Application development and delivery (AD&D) pros are under increasing pressure to optimize business process to better engage employees and customers across a range of fragmented digital channels....

    • Downloads: 291
  • For Application Development & Delivery Professionals

    Report:Forget Two-Speed IT; DevOps Enables Faster Delivery Across The Board

    Vision: The Modern Application Delivery Playbook

    Organizations of all sizes and in every industry face both tremendous opportunities and existential threats caused by digitally empowered customers. Acquiring new customers, or losing existing ones,...

    • Downloads: 455
  • For CIO Professionals

    Report:Recalibrate SAP's Role In Advancing Your BT Strategy

    BT Vendor Profile: SAP

    As momentum grows behind the business technology (BT) agenda, CIOs will have to reassess and evolve their technology vendor relationships to align future technology investments with their ability to...

    • Downloads: 221
  • For Security & Risk Professionals

    Report:Employee Data Security And Privacy Matter More Than You Think

    Seven Recommendations To Address Employees' Data Security And Privacy

    Although firms understand that privacy is important to the customer experience, few appreciate its importance to the employee experience. Yet, employee privacy contributes greatly to the quality of...

    • Downloads: 101
  • For Application Development & Delivery Professionals

    Report:Use The AGE Gauge To Evaluate New Customer Service Technologies

    Ambient Knowledge, Guided Process, And Embedded Service Experiences Power Customer-Obsessed Service

    Customers — particularly Millennial customers — have expanded their use of digital customer service channels. Application development and delivery (AD&D) pros must make technology...

    • Downloads: 99
  • For Application Development & Delivery Professionals

    Report:Global Banking Platform Deals Survey 2016: New Customer Dynamics Reshape The Industry

    Demanding customers and disruptors continue to threaten banks' revenues and margins. AD&D teams at banks need to leverage off-the-shelf banking software to support customer retention and drive...

    • Downloads: 186