Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Refine your results

Methodology

Industry

Topics

Market Imperatives

Region

Vendor

Analyst

49 results in Reports

  • Tech Sector Economics
  • Past 12 months
  • Application Development & Delivery
  • For Application Development & Delivery Professionals

    Report:Vendor Landscape: Digital Experience Portals

    Legacy Portal Technologies Have Emotional Baggage, While Digital Experience Portal Scenarios Are Red-Hot And Demand Investment

    Portal technologies may seem passé, but in reality they are critical to delivering secure web and mobile experiences on top of back-end and transaction systems of record. They must be part of...

    • Downloads: 237
  • For Application Development & Delivery Professionals

    Report:Brief: Data Visualization Unlocks The Value Of Business Insights

    Have you ever wondered what's behind the age-old saying that a picture is worth a thousand words? How does that translate in practice into the world of data visualization? While there are many...

    • Downloads: 126
  • For Application Development & Delivery Professionals

    Report:Mobile Is Ubiquitous Today — But Why Not For Learning?

    Mobile devices are everywhere. People use them to send an email or text, read the morning news, or share a solution to a problem on an internal social network. But with all of this mobile usage, why...

    • Downloads: 158
  • For Application Development & Delivery Professionals

    Report:Improving Mobile App Quality Testing

    Benchmarks: The Mobile App Development Playbook

    Mobile is changing the way enterprises create software; trends and best practices for mobile developers are emerging, helping to calm the chaos for application development and delivery (AD&D) pros....

    • Downloads: 739
  • For Application Development & Delivery Professionals

    Report:Collaboration Success Hinges On Effective Change Management

    Continuous Improvement: The Enterprise Collaboration Playbook

    For two decades, we've introduced new and potentially better tools to collaborate, only to see tepid adoption. Over the past few years, knowledge workers have started to self-provision their own...

    • Downloads: 936
  • For Application Development & Delivery Professionals

    Report:Application Adoption Trends 2016: SaaS Expands Across The Enterprise And Across The Globe

    More Companies Go All-In On SaaS To Shed On-Premises Baggage

    Our Global Business Technographics Software Survey, 2015, reveals significant adoption of SaaS across a wide variety of application areas as application buyers demand business agility....

    • Downloads: 757
  • For Application Development & Delivery Professionals

    Report:Should There Be A Cloud Foundry In Your Future?

    Awareness Runs High, But Few Understand The Rewards And Risks Of This Cloud Platform Choice

    The Cloud Foundry platform has all of the hallmarks of success: It has proven effective in speeding application delivery, is available as open source, is backed by HP, IBM, Intel, SAP, and VMware, is...

    • Downloads: 317
  • For Application Development & Delivery Professionals

    Report:Navigate The Future Of CRM In 2016

    Vision: The CRM Playbook

    In the age of the customer, good customer experiences are the only source of competitive differentiation. Organizations use customer relationship management (CRM) as a foundational building block in...

    • Downloads: 288
  • For Application Development & Delivery Professionals

    Report:Forrester Research API Management Solutions Forecast, 2015 To 2020 (US)

    ForecastView Document

    Today's customer-centric, software-powered businesses thrive on connectivity, and connectivity thrives on application programming interfaces (APIs). Mobile apps for customer engagement need APIs to...

    • For Application Development & Delivery Professionals

      Report:Use Outsourcers To Build Your Omnichannel Customer Service Future

      Toss Out Outdated Attitudes About BPOs Due To Their Expertise In Chat, Social, And Even Customer Context Stores

      Customer service has decidedly moved away from a phone-only world. Consumers across all ages and demographics have adopted digital customer service channels such as chat, mobile, web, and social....

      • Downloads: 211
    • For Application Development & Delivery Professionals

      Report:Software-As-A-Service In Banking

      The Time Has Come For Public Clouds In The Financial Services Industry

      Software-as-a-service (SaaS) has become a common deployment option for many horizontal enterprise applications, such as CRM, HR, collaboration, and sourcing applications. But to date, the use of SaaS...

      • Downloads: 342
    • For Application Development & Delivery Professionals

      Report:The SaaS ERP Applications Landscape

      Growing Demand Creates Vendor Melee In The Cloud As Traditional Vendors And SaaS Pure Plays Face Off

      Application delivery professionals need to rationalize costs of ownership and upgrade challenges of their current on-premises enterprise resource planning (ERP) systems, while being responsive to...

      • Downloads: 558
    • For Application Development & Delivery Professionals

      Report:Forrester Research World Application Security Forecast, 2015 To 2020 (Global)

      ForecastView Spreadsheet

      This forecast, made exclusively available for Business Technology ForecastView clients, sizes and forecasts global companies’ spending on application security solutions. This forecast examines...

      • For Application Development & Delivery Professionals

        Report:Say Goodbye To UC; It's Time For Customer-Activated Communication And Collaboration

        CACC Will Drive Deeper And More Effective Customer Ecosystem Interactions

        Application development and delivery (AD&D) professionals responsible for communications and collaboration applications constantly struggle with driving consistent adoption and business value. While...

        • Downloads: 299
      • For Application Development & Delivery Professionals

        Report:Stop Buying End-To-End CRM

        Evaluate CRM As An Ecosystem Instead

        CRM technologies are mature, and companies leverage them heavily to provide operational efficiencies as sales, marketing, and customer service organizations interact with customers. Today, business...

        • Downloads: 209
      • For Application Development & Delivery Professionals

        Report:Are The Biggest Enterprise Software Vendors Now The Best Cloud Platform Bets?

        IBM, Microsoft, Oracle, And SAP As Cloud Platform Vendors

        Public cloud platforms are a foundation for applications that win, serve, and retain customers. The four largest enterprise software providers did relatively little to drive adoption of cloud...

        • Downloads: 559
      • For Application Development & Delivery Professionals

        Report:Capitalize On SaaS CRM Solutions With Better Governance

        Organization: The CRM Playbook

        Organizations increasingly adopt software-as-a-service (SaaS) CRM solutions, but many have not adapted their governance processes and policies to get maximum value out of those solutions....

        • Downloads: 897
      • For Application Development & Delivery Professionals

        Report:Trends 2016: The Future Of Customer Service

        Vision: The Contact Centers For Customer Service Playbook

        In the age of the customer, executives don't decide how customer-centric their companies are — customers do. Changing customer expectations for easy and effective service that is deeply personal are...

        • Downloads: 4528
      • For Application Development & Delivery Professionals

        Report:Global Banking Platform Deals Survey 2016: New Customer Dynamics Reshape The Industry

        Demanding customers and disruptors continue to threaten banks' revenues and margins. AD&D teams at banks need to leverage off-the-shelf banking software to support customer retention and drive...

        • Downloads: 118
      • For Application Development & Delivery Professionals

        Report:Market Overview: Mobile Infrastructure Services Aid Developers

        A Rapidly Converging Market Speeds Front-End Developers' Efforts

        Application development and delivery (AD&D) professionals have many technology choices when it comes to building mobile apps that win, serve, and retain customers. One of the principal challenges for...

        • Downloads: 184
      • For Application Development & Delivery Professionals

        Report:Define Business Value In Collaboration

        Business Value: The Enterprise Collaboration Playbook

        Growing evidence points to a road to measuring collaboration success. Sales, customer service, and the supply chain are initial areas where collaboration adds measurable business value. Once...

        • Downloads: 1196
      • For Application Development & Delivery Professionals

        Report:Revenue And Customers Shape The New Business Case For Process Excellence

        Business Case: The Business Process Management Playbook

        The business context for process excellence and business process management (BPM) has changed dramatically since the 2009-to-2010 recession. During the recession, BPM software and services saw...

        • Downloads: 184
      • For Application Development & Delivery Professionals

        Report:Brief: 2015 Mobile App Developer Platform Preferences

        Android Extends Its Global Lead, iOS Shines In North America, And Windows Gains Ground As A Third Player

        In 2015, Android and iOS devices still capture the dominant share of mobile developers' attention. But the gap between the also-rans and at least one of these two leading mobile operating systems...

        • Downloads: 116
      • For Application Development & Delivery Professionals

        Report:The 2015 State Of Agile Development

        Forrester's Q2 2015 Global Agile Software Application Development Online Survey provides application development and delivery (AD&D) leaders with an understanding of how the market is applying...

        • Downloads: 126
      • For Application Development & Delivery Professionals

        Report:Vendor Landscape: Front-End Mobile Testing Tools

        Automated Testing Improves App Quality

        Mobile applications are the primary digital touchpoints for customers and employees, heightening the challenges for application development and delivery (AD&D) teams. Engaging, high-quality mobile...

        • Downloads: 260