Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

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53 results in Reports

  • Tech Sector Economics
  • Past 12 months
  • Application Development & Delivery
  • For Application Development & Delivery Professionals

    Report:Global Banking Platform Deals Survey 2016: New Customer Dynamics Reshape The Industry

    Demanding customers and disruptors continue to threaten banks' revenues and margins. AD&D teams at banks need to leverage off-the-shelf banking software to support customer retention and drive...

    • Downloads: 133
  • For Application Development & Delivery Professionals

    Report:The 2015 State Of Agile Development: Learn From Agile Expert Firms

    Agile Experts Have Valuable Lessons To Share In How They Mix Methodologies, Organize, And Measure Success

    Software is eating the world, and Agile development is fueling it. Since 2013, twice as many companies are using Agile techniques to create more value for their business, faster. Our Q2 2015 Global...

    • Downloads: 558
  • For Application Development & Delivery Professionals

    Report:Agile Test Data Management: The New Must-Have

    TDM Is Essential To Achieving Quality At Speed For Agile, DevOps, And Continuous Delivery

    To improve their products, software development teams leverage many innovations: Agile, DevOps, big data, cloud, and mobile. Testing is part of this, and testing tool vendors like CA Technologies,...

    • Downloads: 173
  • For Application Development & Delivery Professionals

    Report:Stop Buying End-To-End CRM

    Evaluate CRM As An Ecosystem Instead

    CRM technologies are mature, and companies leverage them heavily to provide operational efficiencies as sales, marketing, and customer service organizations interact with customers. Today, business...

    • Downloads: 209
  • For Application Development & Delivery Professionals

    Report:Vendor Landscape: Digital Experience Portals

    Legacy Portal Technologies Have Emotional Baggage, While Digital Experience Portal Scenarios Are Red-Hot And Demand Investment

    Portal technologies may seem passé, but in reality they are critical to delivering secure web and mobile experiences on top of back-end and transaction systems of record. They must be part of your...

    • Downloads: 261
  • For Application Development & Delivery Professionals

    Report:Maximize Your Chances Of Business Intelligence Success In A Customer-Centric World

    Processes: The Business Intelligence Playbook For 2015

    What can you do to make sure that your business intelligence (BI) initiative doesn't end up on the scrap heap of failed projects? Seeking answers to this question isn't unique to BI projects —...

    • Downloads: 1059
  • For Application Development & Delivery Professionals

    Report:Use The AGE Gauge To Evaluate New Customer Service Technologies

    Ambient Knowledge, Guided Process, And Embedded Service Experiences Power Customer-Obsessed Service

    Customers — particularly Millennial customers — have expanded their use of digital customer service channels. Application development and delivery (AD&D) pros must make technology...

    • Downloads: 91
  • For Application Development & Delivery Professionals

    Report:The ROI Of SaaS

    A Total Economic Impact™ Analysis Uncovers Long-Term Business Value, But Cost Savings Are Not Guaranteed

    Software-as-a-service (SaaS) is fast becoming a viable alternative for enterprise software across every business process category. But application development and delivery (AD&D) professionals must...

    • Downloads: 1791
  • For Application Development & Delivery Professionals

    Report:Improve Quality And Speed With Application Testing In The Cloud

    The Scale, Speed, And Standardization Of Cloud Usually Benefits Testing In Many Ways

    Fast and easy accessibility, elastic scalability, and pay-per-use pricing models make cloud computing attractive for application development and delivery (AD&D) professionals looking to create a...

    • Downloads: 158
  • For Application Development & Delivery Professionals

    Report:Optimize Your BI Strategy To Generate Maximum Business Value

    Strategic Plan: The Business Intelligence Playbook

    Business intelligence (BI) is more important than ever in today's fast-changing competitive environment. Without effective BI, organizations lack an essential element in the application portfolio...

    • Downloads: 944
  • For Application Development & Delivery Professionals

    Report:Vendor Landscape: Citizen Engagement Platforms

    Citizen Engagement Platforms Improve Outreach And Service Delivery

    Government decision-makers are increasingly being held accountable for programs and their budgets. As a result, they want to be sure that these programs meet the needs and expectations of their...

    • Downloads: 119
  • For Application Development & Delivery Professionals

    Report:The Path To A New Supply Chain Management Software

    As your customers' expectations increase, you must improve the capabilities of your supply chain. Forrester speaks to far too many buyers who are cobbling together outdated technologies and Excel...

    • Downloads: 42
  • For Application Development & Delivery Professionals

    Report:Define Business Value In Collaboration

    Business Value: The Enterprise Collaboration Playbook

    Growing evidence points to a road to measuring collaboration success. Sales, customer service, and the supply chain are initial areas where collaboration adds measurable business value. Once...

    • Downloads: 1210
  • For Application Development & Delivery Professionals

    Report:Customers Self-Serve As A First Point Of Contact For Customer Service

    Adopt Five Best Practices To Drive Self-Service Knowledge Success

    Web and mobile self-service have unseated the phone as the first point of contact with customer service organizations. Why? Customers expect companies to value their time, and self-service provides...

    • Downloads: 102
  • For Application Development & Delivery Professionals

    Report:Building High-Performance Mobile Experiences

    Performance Management: The Mobile Application Development Playbook

    The early days of enterprise mobile app development focused on creating a functional experience and getting it out the door quickly, leaving "quality" as a problem for another day. App performance is...

    • Downloads: 528
  • For Application Development & Delivery Professionals

    Report:Digital Experience Technology And Delivery Priorities, 2016

    Firms Aim To Invest In Personalization, People, And Platforms To Support Web And Mobile Experiences

    Forrester recently surveyed 115 technology, marketing, and business professionals with decision-making roles in customer-facing web and mobile experience delivery to ask about their strategies in...

    • Downloads: 83
  • For Application Development & Delivery Professionals

    Report:Forrester Research API Management Solutions Forecast, 2015 To 2020 (US)

    ForecastView Document

    Today's customer-centric, software-powered businesses thrive on connectivity, and connectivity thrives on application programming interfaces (APIs). Mobile apps for customer engagement need APIs to...

    • For Application Development & Delivery Professionals

      Report:Don't Just Maintain Business Applications — Raise Business Responsiveness

      Improvement: The Business Applications Playbook

      Application development and delivery (AD&D) pros need a continuous improvement strategy to update, enhance, and maintain business applications, from enhancement projects to periodic upgrades of...

      • Downloads: 791
    • For Application Development & Delivery Professionals

      Report:Brief: Three Key Practices To Succeed With Speech Analytics

      Use These Methods To Improve Vendor Selection, Drive Quicker ROI, And Organize For A Successful Program

      Instead of letting old recordings of customer service calls sit in a dusty vault, many enterprises have started to investigate speech analytics tools that promise to turn those recordings into...

      • Downloads: 89
    • For Application Development & Delivery Professionals

      Report:Forget Two-Speed IT; DevOps Enables Faster Delivery Across The Board

      Vision: The Modern Application Delivery Playbook

      Organizations of all sizes and in every industry face both tremendous opportunities and existential threats caused by digitally empowered customers. Acquiring new customers, or losing existing ones,...

      • Downloads: 404
    • For Application Development & Delivery Professionals

      Report:The Forrester Wave™: Agile Business Intelligence Platforms, Q3 2015

      The 13 Providers That Matter Most And How They Stack Up

      In Forrester's 15-criteria evaluation of Agile business intelligence (BI) vendors, we identified the 13 most significant software providers in the category —Birst, GoodData, IBM, Information...

      • Downloads: 636
    • For Application Development & Delivery Professionals

      Report:Native, Web, And Cross-Platform Mobile Apps All Have Their Place

      Strategic Plan: The Mobile App Development Playbook

      In clients' inquiries regarding mobile app development, the most common question is: "Should we go with a native development approach, use HTML5, or use cross-platform tools?" Our answer: It's not...

      • Downloads: 3063
    • For Application Development & Delivery Professionals

      Report:Agile Experts Focus On Downstream Delivery

      The 2015 State Of Agile Development: Agile Experts Have Valuable Lessons To Share In How They Apply DevOps

      There is no doubt that Agile is fueling all major software innovations in all global markets. Agile techniques create more value for the business, and faster, than traditional methods. But you won't...

      • Downloads: 262
    • For Application Development & Delivery Professionals

      Report:Trends 2016: The Future Of Customer Service

      Vision: The Contact Centers For Customer Service Playbook

      In the age of the customer, executives don't decide how customer-centric their companies are — customers do. Changing customer expectations for easy and effective service that is deeply personal are...

      • Downloads: 4587
    • For Application Development & Delivery Professionals

      Report:Application Adoption Trends 2016: SaaS Expands Across The Enterprise And Across The Globe

      More Companies Go All-In On SaaS To Shed On-Premises Baggage

      Our Global Business Technographics Software Survey, 2015, reveals significant adoption of SaaS across a wide variety of application areas as application buyers demand business agility....

      • Downloads: 810