Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

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41 results in Reports

  • Tech Sector Economics
  • Past 12 months
  • Application Development & Delivery
  • For Application Development & Delivery Professionals

    Report:Maximize Your Chances Of Business Intelligence Success In A Customer-Centric World

    Processes: The Business Intelligence Playbook

    What can you do to make sure that your business intelligence (BI) initiative doesn't end up on the scrap heap of failed projects? Seeking answers to this question isn't unique to BI projects —...

    • Downloads: 831
  • For Application Development & Delivery Professionals

    Report:Sizing The Market For API Management Solutions

    US Firms Will More Than Quadruple Their Spending To Support Integration Of Customer Engagement Software

    Today's customer-centric, software-powered businesses thrive on connectivity, and connectivity thrives on application programming interfaces (APIs). Mobile apps for customer engagement need APIs to...

    • Downloads: 216
  • For Application Development & Delivery Professionals

    Report:Optimize Your BI Strategy To Generate Maximum Business Value

    Strategic Plan: The Business Intelligence Playbook

    Making the right information available to the right person at the right time is more important than ever in today's fast-changing competitive environment. Business intelligence (BI) is necessary to...

    • Downloads: 697
  • For Application Development & Delivery Professionals

    Report:Market Overview: Text Analytics

    Expand Your Big Data Capabilities With Unstructured Text Analytics

    The big promise of big data to deliver better insights to enterprise decision-makers will not fully materialize unless business intelligence (BI) and analytics incorporate all available sources of...

    • Downloads: 155
  • For Application Development & Delivery Professionals

    Report:Best Practices For Building Beacon-Enabled Apps

    Beacons Add The Power Of Proximity To Modern Applications

    As the mobile mind shift swings into high gear, developers must reimagine how they design apps to interact with the physical world. Wireless sensors linked to Internet of Things (IoT) systems will...

    • Downloads: 208
  • For Application Development & Delivery Professionals

    Report:Boost Your Business Insights By Converging Big Data And BI

    Vision: The Business Intelligence Playbook

    What is the difference between business intelligence (BI) and big data? Is big data just a more modern version of BI, or are there significant differences? If they are different, what are the typical...

    • Downloads: 284
  • For Application Development & Delivery Professionals

    Report:Capitalize On SaaS CRM Solutions With Better Governance

    Organization: The CRM Playbook

    Organizations increasingly adopt software-as-a-service (SaaS) CRM solutions, but many have not adapted their governance processes and policies to get maximum value out of those solutions....

    • Downloads: 710
  • For Application Development & Delivery Professionals

    Report:Market Overview: Agile Development Service Providers

    The Agile Capabilities Of Leading Outsourcing Services Companies Have Caught Up With Client Expectations

    As business technology moves higher on the radar screen of CIOs, the need to leverage Agile application development techniques is rising. Application development and delivery (AD&D) leaders, seeking...

    • Downloads: 263
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Enterprise Business Intelligence Platforms, Q1 2015

    The Top BI Vendors That Matter Most And How They Stack Up

    In Forrester's 60-criteria evaluation of enterprise business intelligence (BI) platform vendors, we identified the 11 most significant software providers — IBM, Information Builders, Microsoft,...

    • Downloads: 398
  • For Application Development & Delivery Professionals

    Report:How To Create A Knockout Social Business And Collaboration Strategic Plan

    Strategic Plan: The Social Business And Collaboration Playbook

    Social business and collaboration programs can redefine work by changing the way employees connect with each other and the information they need to do their jobs. However, programs fall flat when...

    • Downloads: 963
  • For Application Development & Delivery Professionals

    Report:Brief: 2014 Mobile Developer Platform Preferences

    Developers Disproportionately Target Android And iOS, With Windows Phone A Credible Third Option

    Android and iOS devices still attract the lion's share of developers because of their broad consumer support and bring-your-own-device (BYOD) adoption by employees. But they aren't the only mobile...

    • Downloads: 261
  • For Application Development & Delivery Professionals

    Report:Brief: Real-Time Speech Analytics — Still More Sizzle Than Steak

    Most customer service organizations record phone interactions with their customers. If they get around to analyzing those recordings, whatever they find can't change the outcome of those calls...

    • Downloads: 98
  • For Application Development & Delivery Professionals

    Report:Architecting Banking Systems Of Engagement

    Customer Experience And Regulation Are Driving Change In Financial Services

    Forrester's Q3 2014 Global Financial Services Architecture Online Survey, which includes more than 106 participating financial services firms from 36 countries and spans multiple industry segments,...

    • Downloads: 164
  • For Application Development & Delivery Professionals

    Report:Five Lessons From The Masters Of Web Content Management

    In 37 Customer Interviews, We Found Five Things Matter Most

    Web content management (WCM) systems are an anchor tenant in your digital experience delivery architecture. These systems deliver experiences "to the glass," thus serving as your first point of...

    • Downloads: 115
  • For Application Development & Delivery Professionals

    Report:TechRadar™: Business Intelligence, Q1 2015

    Landscape: The Business Intelligence Playbook

    For a number of years now, business intelligence (BI) has remained the No. 1 software application category in companies' implementation project plans. Increasing market volatility and empowered...

    • Downloads: 355
  • For Application Development & Delivery Professionals

    Report:Big Data In CPG And Retail

    Retail and consumer packaged goods (CPG) line of business leaders look to their professional colleagues in application development and delivery (AD&D) roles for help in realizing the potential...

    • Downloads: 303
  • For Application Development & Delivery Professionals

    Report:Brief: SAP To Acquire Concur For $8.3 Billion

    With Its Largest SaaS Acquisition To Date, SAP Looks To Dominate Corporate Travel And Expense

    SAP made a bold move on September 18, 2014 to acquire travel and expense (T&E) market leader Concur for $8.3 billion, its largest software-as-a-service (SaaS) acquisition to date. This deal...

    • Downloads: 126
  • For Application Development & Delivery Professionals

    Report:Q&A: How To Energize Your Enterprise BI Platform With Integrated Predictive R Models

    The business intelligence (BI) market is slowly but surely broadening and extending its reach into new areas beyond basic reporting, analytics, and dashboards. Data exploration, text, geospatial, and...

    • Downloads: 245
  • For Application Development & Delivery Professionals

    Report:Transform Application Delivery To Improve Business Agility

    Business Case: The Application Development Strategy, Structure, And Sourcing Playbook

    The principal opportunity and challenge facing application delivery leaders is to deliver applications that help business leaders win, serve, and retain customers. That means delivering compelling,...

    • Downloads: 250
  • For Application Development & Delivery Professionals

    Report:Mobile Feast Or Beggar's Banquet?

    Landscape: The Mobile App Development Playbook

    Application development and delivery (AD&D) leaders are mistaken if they believe they can model their enterprise mobile solutions as a simple extension of dot-com and Web 2.0. The variety of mobile...

    • Downloads: 949
  • For Application Development & Delivery Professionals

    Report:It's Time For A User-Driven Enterprise BI Strategy

    John Wanamaker, considered the father of modern advertising, said: "Half the money I spend on advertising is wasted; the problem is I don't know which half." Today, we can ask the same question of a...

    • Downloads: 369
  • For Application Development & Delivery Professionals

    Report:Brief: Investment Strategies In Financial Services Prioritize Five Major Areas

    Results From Forrester's Q3 2014 Financial Services Architecture Global Online Survey

    Forrester's Q3 2014 Global Financial Services Architecture Online Survey, which includes respondents from 116 firms in 36 countries spanning multiple segments of the financial services industry,...

    • Downloads: 144
  • For Application Development & Delivery Professionals

    Report:Market Overview: Mobile Banking Solutions

    Mobile Banking Is More Than Mere Support Of The Mobile Channel

    For financial services (FS) firms in many countries, mobile is one of the key touchpoints with customers, if not the major touchpoint. There's no reason to believe this will change any time soon:...

    • Downloads: 154
  • For Application Development & Delivery Professionals

    Report:B2B Order Management Bridges The Gap Between B2B eCommerce And ERP

    Create A B2B Order Management Strategy That Prioritizes Speed And Agility Over Economies Of Standardization

    Many eCommerce projects fail due to problems integrating front-office applications with back-office order tracking and execution. This "integration gap" is a particular challenge in B2B scenarios...

    • Downloads: 130
  • For Application Development & Delivery Professionals

    Report:Enable A Customer-Centric BT Agenda With These Four Application Strategies

    Strategic Plan: The Application Development Strategy, Structure, And Sourcing Playbook

    Application development and delivery (AD&D) professionals are under mounting pressure to balance two competing agendas. The IT agenda focuses on secure, stable, slow-to-change systems of record. It...

    • Downloads: 147