Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage

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36 results in Reports

  • Tech Sector Economics
  • Past 12 months
  • Application Development & Delivery
  • For Application Development & Delivery Professionals

    Report:Asian Banks Are Adopting Cloud Faster Than You Think

    Use Cases Vary, But Uptake Is Real — And Accelerating

    Cloud adoption is rapidly going mainstream across many parts of Asia Pacific (AP). This includes strong uptake among AP banks and other financial services firms — organizations still often...

    • Downloads: 274
  • For Application Development & Delivery Professionals

    Report:The Forecast For Business Intelligence Is Partially Cloudy

    For The Majority, The Benefits Of SaaS BI Outweigh The Risks

    Business intelligence is the top priority in terms of companies' implementation plans across all software segments. Companies need to speed up their BI capabilities in order to succeed in the age of...

    • Downloads: 259
  • For Application Development & Delivery Professionals

    Report:Big Data In CPG And Retail

    Retail and consumer packaged goods (CPG) line of business leaders look to their professional colleagues in application development and delivery (AD&D) roles for help in realizing the potential...

    • Downloads: 214
  • For Application Development & Delivery Professionals

    Report:Don't Just Maintain Business Applications, Raise Business Responsiveness

    Continuous Improvement: The Business Applications Playbook

    While big projects such as delivering new off-the-shelf or custom-built applications help your organization achieve excellent business outcomes, sustaining these outcomes requires that your...

    • Downloads: 604
  • For Application Development & Delivery Professionals

    Report:It's Time For A User-Driven Enterprise BI Strategy

    Vision: The Business Intelligence Playbook

    John Wanamaker, considered the father of modern advertising, said: "Half the money I spend on advertising is wasted; the problem is I don't know which half." Today, we can ask the same question of a...

    • Downloads: 327
  • For Application Development & Delivery Professionals

    Report:The State Of Digital Experience Delivery, 2014

    Benchmarks: The Digital Experience Delivery Playbook

    Forrester recently surveyed 148 technology, marketing, and business professionals with decision-making roles in digital experience (DX) delivery technologies, and asked them about their strategies...

    • Downloads: 484
  • For Application Development & Delivery Professionals

    Report:TechRadar™: Business Intelligence, Q1 2015

    Landscape: The Business Intelligence Playbook

    For a number of years now, business intelligence (BI) has remained the No. 1 software application category in companies' implementation project plans. Increasing market volatility and empowered...

    • Downloads: 119
  • For Application Development & Delivery Professionals

    Report:Market Overview: Agile Development Service Providers

    The Agile Capabilities Of Leading Outsourcing Services Companies Have Caught Up With Client Expectations

    As business technology moves higher on the radar screen of CIOs, the need to leverage Agile application development techniques is rising. Application development and delivery (AD&D) leaders, seeking...

    • Downloads: 186
  • For Application Development & Delivery Professionals

    Report:Behavioral Analytics Can Optimize Matching Contact Center Agents With Consumers

    Predictive Analytics Can Help Enterprises Better Match Customers To Agents To Grow Revenue, Reduce Costs, And Improve Satisfaction

    Part of the promise of online dating services like eHarmony and Match.com is their ability to use software analytics of personality profiles to increase the successful outcome of connecting two...

    • Downloads: 64
  • For Application Development & Delivery Professionals

    Report:Embrace Future Trends To Deliver HRM Business Impact

    Vision: The Human Resource Management Playbook

    This report outlines the future outlook for application development and delivery (AD&D) professionals working with human resources executives on their applications and business process innovation...

    • Downloads: 1055
  • For Application Development & Delivery Professionals

    Report:Brief: Investment Strategies In Financial Services Prioritize Five Major Areas

    Results From Forrester's Q3 2014 Financial Services Architecture Global Online Survey

    Forrester's Q3 2014 Global Financial Services Architecture Online Survey, which includes respondents from 116 firms in 36 countries spanning multiple segments of the financial services industry,...

    • Downloads: 111
  • For Application Development & Delivery Professionals

    Report:Mobile Feast Or Beggar's Banquet?

    Landscape: The Mobile App Development Playbook

    Application development and delivery (AD&D) leaders are mistaken if they believe they can model their enterprise mobile solutions as a simple extension of dot-com and Web 2.0. The variety of mobile...

    • Downloads: 921
  • For Application Development & Delivery Professionals

    Report:Architecting Banking Systems Of Engagement

    Customer Experience And Regulation Are Driving Change In Financial Services

    Forrester's Q3 2014 Global Financial Services Architecture Online Survey, which includes more than 106 participating financial services firms from 36 countries and spans multiple industry segments,...

    • Downloads: 110
  • For Application Development & Delivery Professionals

    Report:How Customer Obsession Is Remaking The AD&D Landscape

    Landscape: The Application Development Strategy, Structure, And Sourcing Playbook

    The central role of software in customer-facing business activities has begun to redraw the map of application development and delivery (AD&D) teams and processes. Why? Customer engagement software...

    • Downloads: 173
  • For Application Development & Delivery Professionals

    Report:Brief: Real-Time Speech Analytics — Still More Sizzle Than Steak

    Most customer service organizations record phone interactions with their customers. If they get around to analyzing those recordings, whatever they find can't change the outcome of those calls...

    • Downloads: 63
  • For Application Development & Delivery Professionals

    Report:Capitalize On SaaS CRM Solutions With Better Governance

    Organization: The CRM Playbook

    Organizations increasingly adopt software-as-a-service (SaaS) CRM solutions, but many have not adapted their governance processes and policies to get maximum value out of those solutions....

    • Downloads: 673
  • For Application Development & Delivery Professionals

    Report:Choose Video-As-A-Service For Customer Collaboration, Mobile Connectivity, And Agility

    Enterprises Start To Replace Video Infrastructure With Cloud Services

    Although skepticism still abounds over the scalability and total cost of ownership (TCO) of video-as-a-service (VaaS) offerings, more than a third of videoconferencing managers would prefer a cloud...

    • Downloads: 118
  • For Application Development & Delivery Professionals

    Report:Brief: 2014 Mobile Developer Platform Preferences

    Developers Disproportionately Target Android And iOS, With Windows Phone A Credible Third Option

    Android and iOS devices still attract the lion's share of developers because of their broad consumer support and bring-your-own-device (BYOD) adoption by employees. But they aren't the only mobile...

    • Downloads: 240
  • For Application Development & Delivery Professionals

    Report:Q&A: How To Energize Your Enterprise BI Platform With Integrated Predictive R Models

    The business intelligence (BI) market is slowly but surely broadening and extending its reach into new areas beyond basic reporting, analytics, and dashboards. Data exploration, text, geospatial, and...

    • Downloads: 226
  • For Application Development & Delivery Professionals

    Report:Market Overview: Workforce Optimization Solutions

    10 Solutions For Managing And Optimizing Contact Center Resources

    Despite the rise of self-service and peer-to-peer channels, consumers still choose to interact with contact center agents. Those interactions then have a significant impact on overall customer...

    • Downloads: 184
  • For Application Development & Delivery Professionals

    Report:Shift Your Expectations Of SharePoint

    This data chart details the full results of Forrester's Q3 2014 Global SharePoint Usage Online Survey. The results show that Microsoft's drive to move SharePoint users to the cloud is working, but...

    • Downloads: 45
  • For Application Development & Delivery Professionals

    Report:Optimize Your BI Strategy To Generate Maximum Business Value

    Strategic Plan: The Business Intelligence Playbook

    Making the right information available to the right person at the right time is more important than ever in today's fast-changing competitive environment. Business intelligence (BI) is necessary to...

    • Downloads: 653
  • For Application Development & Delivery Professionals

    Report:Growth And Insight Drive Application Adoption Trends

    Results from our Forrsights Software Survey, Q4 2013, reveal significant investment activity in packaged applications, both for traditional systems of record applications and systems of engagement....

    • Downloads: 147
  • For Application Development & Delivery Professionals

    Report:Brief: SAP To Acquire Concur For $8.3 Billion

    With Its Largest SaaS Acquisition To Date, SAP Looks To Dominate Corporate Travel And Expense

    SAP made a bold move on September 18, 2014 to acquire travel and expense (T&E) market leader Concur for $8.3 billion, its largest software-as-a-service (SaaS) acquisition to date. This deal...

    • Downloads: 103
  • For Application Development & Delivery Professionals

    Report:Strategic Planning For Big Data: Getting It Right

    Companies Need To Avoid Ending Up With A Zoo Of Big Data Silo Solutions

    We are beyond the point of struggling over the definition of big data. That doesn't mean all confusion about the term "big data" has been resolved, but rather that companies today struggle over how...

    • Downloads: 486