Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.


Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

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Market Imperatives




49 results in Reports

  • Tech Sector Economics
  • Past 12 months
  • Application Development & Delivery
  • For Application Development & Delivery Professionals

    Report:Predictions 2016: Digital Services Transformed

    Mounting Pressures Will Change The Priorities Of Firms And Their Providers

    2016 will see the beginning of wholesale changes in the technology services market. This brief examines the three-part dynamic that will alter the way firms buy these services — as digital...

    • Downloads: 155
  • For Application Development & Delivery Professionals

    Report:Sizing The Market For API Management Solutions

    US Firms Will More Than Quadruple Their Spending To Support Integration Of Customer Engagement Software

    Today's customer-centric, software-powered businesses thrive on connectivity, and connectivity thrives on application programming interfaces (APIs). Mobile apps for customer engagement need APIs to...

    • Downloads: 403
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Agile Business Intelligence Platforms, Q3 2015

    The 13 Providers That Matter Most And How They Stack Up

    In Forrester's 15-criteria evaluation of Agile business intelligence (BI) vendors, we identified the 13 most significant software providers in the category —Birst, GoodData, IBM, Information...

    • Downloads: 367
  • For Application Development & Delivery Professionals

    Report:Behavioral Analytics Can Optimize Matching Contact Center Agents With Consumers

    Predictive Analytics Can Help Enterprises Better Match Customers To Agents To Grow Revenue, Reduce Costs, And Improve Satisfaction

    Part of the promise of online dating services like eHarmony and is their ability to use software analytics of personality profiles to increase the successful outcome of connecting two...

    • Downloads: 221
  • For Application Development & Delivery Professionals

    Report:Best Practices: Adopt Open Source Software To Improve Development Effectiveness

    Open source software (OSS) is increasingly ubiquitous as application development professionals look to trim enterprise software costs while simultaneously creating new, modern applications. OSS seeps...

    • Downloads: 1685
  • For Application Development & Delivery Professionals

    Report:The SaaS ERP Applications Landscape

    Growing Demand Creates Vendor Melee In The Cloud As Traditional Vendors And SaaS Pure Plays Face Off

    Application delivery professionals need to rationalize costs of ownership and upgrade challenges of their current on-premises enterprise resource planning (ERP) systems, while being responsive to...

    • Downloads: 267
  • For Application Development & Delivery Professionals

    Report:Best Practices For Building Beacon-Enabled Apps

    Beacons Add The Power Of Proximity To Modern Applications

    As the mobile mind shift swings into high gear, developers must reimagine how they design apps to interact with the physical world. Wireless sensors linked to Internet of Things (IoT) systems will...

    • Downloads: 302
  • For Application Development & Delivery Professionals

    Report:Shift Your Expectations Of SharePoint

    This data chart details the full results of Forrester's Q3 2014 Global SharePoint Usage Online Survey. The results show that Microsoft's drive to move SharePoint users to the cloud is working, but...

    • Downloads: 73
  • For Application Development & Delivery Professionals

    Report:Maximize Your Chances Of Business Intelligence Success In A Customer-Centric World

    Processes: The Business Intelligence Playbook For 2015

    What can you do to make sure that your business intelligence (BI) initiative doesn't end up on the scrap heap of failed projects? Seeking answers to this question isn't unique to BI projects —...

    • Downloads: 966
  • For Application Development & Delivery Professionals

    Report:Vendor Landscape: Citizen Engagement Platforms

    Citizen Engagement Platforms Improve Outreach And Service Delivery

    Government decision-makers are increasingly being held accountable for programs and their budgets. As a result, they want to be sure that these programs meet the needs and expectations of their...

    • Downloads: 72
  • For Application Development & Delivery Professionals

    Report:Capitalize On SaaS CRM Solutions With Better Governance

    Organization: The CRM Playbook

    Organizations increasingly adopt software-as-a-service (SaaS) CRM solutions, but many have not adapted their governance processes and policies to get maximum value out of those solutions....

    • Downloads: 821
  • For Application Development & Delivery Professionals

    Report:Boost Your Business Insights By Converging Big Data And BI

    Vision: The Business Intelligence Playbook

    What is the difference between business intelligence (BI) and big data? Is big data just a more modern version of BI, or are there significant differences? If they are different, what are the typical...

    • Downloads: 506
  • For Application Development & Delivery Professionals

    Report:B2B Order Management Bridges The Gap Between B2B eCommerce And ERP

    Create A B2B Order Management Strategy That Prioritizes Speed And Agility Over Economies Of Standardization

    Many eCommerce projects fail due to problems integrating front-office applications with back-office order tracking and execution. This "integration gap" is a particular challenge in B2B scenarios...

    • Downloads: 237
  • For Application Development & Delivery Professionals

    Report:Brief: Data Visualization Unlocks The Value Of Business Insights

    Have you ever wondered what's behind the age-old saying that a picture is worth a thousand words? How does that translate in practice into the world of data visualization? While there are many...

    • Downloads: 84
  • For Application Development & Delivery Professionals

    Report:Say Goodbye To UC; It's Time For Customer-Activated Communication And Collaboration

    CACC Will Drive Deeper And More Effective Customer Ecosystem Interactions

    Application development and delivery (AD&D) professionals responsible for communications and collaboration applications constantly struggle with driving consistent adoption and business value. While...

    • Downloads: 245
  • For Application Development & Delivery Professionals

    Report:Win Funding For Your Customer Service Project

    Business Case: The Contact Centers For Customer Service Playbook

    In the age of the customer, customer service must be a cornerstone of a company's customer experience strategy. Application development and delivery (AD&D) pros supporting customer service operations...

    • Downloads: 600
  • For Application Development & Delivery Professionals

    Report:Should There Be A Cloud Foundry In Your Future?

    Awareness Runs High, But Few Understand The Rewards And Risks Of This Cloud Platform Choice

    The Cloud Foundry platform has all of the hallmarks of success: It has proven effective in speeding application delivery, is available as open source, is backed by HP, IBM, Intel, SAP, and VMware, is...

    • Downloads: 231
  • For Application Development & Delivery Professionals

    Report:Forget Two-Speed IT; DevOps Enables Faster Delivery Across The Board

    Vision: The Modern Application Delivery Playbook

    Organizations of all sizes and in every industry face both tremendous opportunities and existential threats caused by digitally empowered customers. Acquiring new customers, or losing existing ones,...

    • Downloads: 149
  • For Application Development & Delivery Professionals

    Report:The 2015 State Of Agile Development: Learn From Agile Expert Firms

    Agile Experts Have Valuable Lessons To Share In How They Mix Methodologies, Organize, And Measure Success

    Software is eating the world, and Agile development is fueling it. Since 2013, twice as many companies are using Agile techniques to create more value for their business, faster. Our Q2 2015 Global...

    • Downloads: 355
  • For Application Development & Delivery Professionals

    Report:Brief: Investment Strategies In Financial Services Prioritize Five Major Areas

    Results From Forrester's Q3 2014 Financial Services Architecture Global Online Survey

    Forrester's Q3 2014 Global Financial Services Architecture Online Survey, which includes respondents from 116 firms in 36 countries spanning multiple segments of the financial services industry,...

    • Downloads: 184
  • For Application Development & Delivery Professionals

    Report:Use Outsourcers To Build Your Omnichannel Customer Service Future

    Toss Out Outdated Attitudes About BPOs Due To Their Expertise In Chat, Social, And Even Customer Context Stores

    Customer service has decidedly moved away from a phone-only world. Consumers across all ages and demographics have adopted digital customer service channels such as chat, mobile, web, and social....

    • Downloads: 164
  • For Application Development & Delivery Professionals

    Report:TechRadar™: Business Intelligence, Q1 2015

    Landscape: The Business Intelligence Playbook

    For a number of years now, business intelligence (BI) has remained the No. 1 software application category in companies' implementation project plans. Increasing market volatility and empowered...

    • Downloads: 554
  • For Application Development & Delivery Professionals

    Report:Navigate The Future Of CRM In 2015

    Vision: The CRM Playbook

    As organizations strive to succeed in the age of the customer and cope with digital disruptions, those responsible for customer-facing processes struggle with how to define customer relationship...

    • Downloads: 634
  • For Application Development & Delivery Professionals

    Report:Digital Innovation Reshapes The Future Of Business Applications

    Vision: The Business Applications Playbook

    The state of business applications in the enterprise today is characterized by high cost, vendor lock-in, and inflexibility, but the business environment and the application software industry are...

    • Downloads: 364
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: CRM Suites For Midsize Organizations, Q1 2015

    Salesforce And Microsoft Lead A Mature Field Of Vendors

    In this Forrester Wave evaluation of customer relationship management (CRM) suites for midsize organizations, we identified the 10 most significant CRM suites solutions — Aptean Pivotal CRM,...

    • Downloads: 506