Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

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179 results in Reports

  • Tech Sector Economics
  • Past 12 months
  • For CIO Professionals

    Report:BYOD In Government: There Is A Time And Place

    CIOs Must Guide BYOD Policies For Selected Use Cases

    During the past few years, many government agencies have been challenged with balancing the hype surrounding bring-your-own-device (BYOD) programs with legitimate opportunities to use BYOD to empower...

    • Downloads: 98
  • For CIO Professionals

    Report:Analyze What Your Social Business And Collaboration Stakeholders Really Need

    Stakeholder Needs: The Social Business And Collaboration Playbook

    Too often, firms launch social business and collaboration programs without a clear understanding of what key stakeholders, including business sponsors and especially employees, want. The result is...

    • Downloads: 752
  • For Infrastructure & Operations Professionals

    Report:Market Overview: Enterprise Endpoint Backup And Recovery Solutions

    Protect And Enable The Anytime, Anywhere Worker With Client Data Protection

    The information workers of today look very different from those just a few years ago. Today, they work in more places on more devices and expect services to be available 24x7. They create data on...

    • Downloads: 220
  • For Application Development & Delivery Professionals

    Report:How To Create A Knockout Social Business And Collaboration Strategic Plan

    Strategic Plan: The Social Business And Collaboration Playbook

    Social business and collaboration programs can redefine work by changing the way employees connect with each other and the information they need to do their jobs. However, programs fall flat when...

    • Downloads: 974
  • For Security & Risk Professionals

    Report:Market Overview: Cloud Workload Security Management Solutions — Automate Or Die

    Security Must Scale To Large Numbers Of IaaS Workloads

    Cloud has become a viable, if not preferred, option for a variety of technology workloads, but securing cloud workloads is no easy business. Security and risk (S&R) professionals must implement and...

    • Downloads: 135
  • For CIO Professionals

    Report:The Canadian Tech Market Outlook For 2015

    Canadian Firms Continue To Lag Behind Their US Counterparts In Both BT And IT Spending

    Canadian CIOs need to be more aggressive in pushing for tech spending increases in 2015. At a time when firms in the US are expanding technology expenditures — especially on business technology...

    • Downloads: 130
  • For Security & Risk Professionals

    Report:Prioritize Tokenization To Secure The Payment Chain

    EMV Is Not A Panacea For Card Payment Vulnerabilities

    Is the credit card as US consumers know it dead? With the recent massive credit card data breaches at retailers such as Target and Home Depot, the payment industry is ripe for change. In this report,...

    • Downloads: 181
  • For CIO Professionals

    Report:Setting The Technology Foundation For Your Social Business And Collaboration Strategy

    Build/Buy Capabilities: The Social Business And Collaboration Playbook

    Many organizations are making a fundamental bet on social business and collaboration to drive knowledge worker effectiveness as a competitive differentiator. The goal of providing an integrated...

    • Downloads: 734
  • For Infrastructure & Operations Professionals

    Report:The Seven Habits Of Highly Effective DevOps

    Organizations have for years sought a means of more quickly delivering business value in the form of working software. Inspired by innovations in Agile software development and the application of the...

    • Downloads: 1346
  • For CIO Professionals

    Report:The CIO Mandate: Engaging Customers With Business Technology

    Vision: The Business Technology Agenda Playbook

    Read this report to understand how the age of the customer requires tech management to transform into a customer-facing function in specific ways. Business technology (BT) brings together technology...

    • Downloads: 809
  • For CIO Professionals

    Report:US Tech Market Growth Remains Solid For 2014 And 2015

    The BT Agenda Will Be The Main Driver Of 5% To 6% Growth

    So far, 2014 is turning out to be a relatively normal year for the US tech market, with growth in the 5% to 6% range. Unlike past years, we have not had to ratchet down our spring forecast due to...

    • Downloads: 248
  • For Application Development & Delivery Professionals

    Report:Market Overview: Workforce Optimization Solutions

    10 Solutions For Managing And Optimizing Contact Center Resources

    Despite the rise of self-service and peer-to-peer channels, consumers still choose to interact with contact center agents. Those interactions then have a significant impact on overall customer...

    • Downloads: 266
  • For Security & Risk Professionals

    Report:Market Overview: Social Media Archiving

    Top Tools To Capture A Range Of Social Communication

    Disruptive technology trends such as mobile, social, and cloud wreak havoc on information governance. Many compliance professionals still struggle to meet archiving and eDiscovery requirements with...

    • Downloads: 117
  • For Application Development & Delivery Professionals

    Report:Brief: 2014 Mobile Developer Platform Preferences

    Developers Disproportionately Target Android And iOS, With Windows Phone A Credible Third Option

    Android and iOS devices still attract the lion's share of developers because of their broad consumer support and bring-your-own-device (BYOD) adoption by employees. But they aren't the only mobile...

    • Downloads: 263
  • For Enterprise Architecture Professionals

    Report:The State Of Business Architecture And Business Architects In 2014

    Landscape: The Business Architecture Playbook

    Interest in business architecture (BA) continues to grow as business executives look to address their current and future challenges. BA leaders working collaboratively with their businesses have seen...

    • Downloads: 820
  • For Application Development & Delivery Professionals

    Report:Boost Your Business Insights By Converging Big Data And BI

    Vision: The Business Intelligence Playbook

    What is the difference between business intelligence (BI) and big data? Is big data just a more modern version of BI, or are there significant differences? If they are different, what are the typical...

    • Downloads: 340
  • For Infrastructure & Operations Professionals

    Report:Habitat For Engagement: Unleash Workforce Potential With Agile Enablement

    Landscape: The Workforce Enablement Playbook

    This report covers the landscape of Forrester's solution for infrastructure and operations (I&O) executives responsible for workforce enablement — the delivery and support of technology and...

    • Downloads: 576
  • For Application Development & Delivery Professionals

    Report:Five Lessons From The Masters Of Web Content Management

    In 37 Customer Interviews, We Found Five Things Matter Most

    Web content management (WCM) systems are an anchor tenant in your digital experience delivery architecture. These systems deliver experiences "to the glass," thus serving as your first point of...

    • Downloads: 160
  • For Application Development & Delivery Professionals

    Report:Say Goodbye To UC; It's Time For Customer-Activated Communication And Collaboration

    CACC Will Drive Deeper And More Effective Customer Ecosystem Interactions

    Application development and delivery (AD&D) professionals responsible for communications and collaboration applications constantly struggle with driving consistent adoption and business value. While...

    • Downloads: 84
  • For Sourcing & Vendor Management Professionals

    Report:Forrester's Software Contract Review Checklist User Guide

    Use This Report And The Associated Tool To Identify And Fix Common Problems In Software License Agreements

    Business technology (BT) evolves rapidly, yet software companies' standard license agreements fail to keep pace with that evolution. Changes to the way we deploy and use software make familiar...

    • Downloads: 354
  • For Infrastructure & Operations Professionals

    Report:Adoption Profile: Private Cloud In North America, Q3 2014

    North American infrastructure and operations (I&O) executives and their teams often ask Forrester for private cloud adoption data to inform their cloud strategy and compare their progress with their...

    • Downloads: 487
  • For Infrastructure & Operations Professionals

    Report:The State Of Cloud Platform Standards: Q2 2015

    Standards Bodies And Open Source Foundations Learn To Play Nice

    Infrastructure and operations (I&O) pros look to cloud computing services to enable flexibility and scalability for agile applications, but many fear vendor lock-in. Applications, products, and...

    • Downloads: 243
  • For Security & Risk Professionals

    Report:Understand The State Of Data Security And Privacy: 2014 To 2015

    Benchmarks: Data Security And Privacy Playbook

    Throughout the year, Forrester analysts engage in hundreds of discussions with vendors and end users about data security and privacy. Analysis of B2B survey data from Forrester's Business...

    • Downloads: 446
  • For CIO Professionals

    Report:Why Australia Is A Key Cloud Market

    Fast Adoption And Openness Drive Hunger For Innovation

    In our December 4, 2013, "Predictions For 2014: Cloud Computing" report, we stated that Australia would rise to the No. 2 market for cloud services consumption globally. In this report, we explain...

    • Downloads: 258
  • For Application Development & Delivery Professionals

    Report:Don't Just Maintain Business Applications, Raise Business Responsiveness

    Continuous Improvement: The Business Applications Playbook

    While big projects such as delivering new off-the-shelf or custom-built applications help your organization achieve excellent business outcomes, sustaining these outcomes requires that your...

    • Downloads: 634