Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

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194 results in Reports

  • Tech Sector Economics
  • Past 12 months
  • For Security & Risk Professionals

    Report:Market Overview: Data Loss Prevention

    DLP Suite Adoption Holds Steady As DLP Becomes A Feature And Managed Services Offer An Attractive Option

    Policies to control data use and movement require enforcement mechanisms. Data loss prevention (DLP) capabilities give security and risk (S&R) professionals the means to enforce those policies and...

    • Downloads: 109
  • For Application Development & Delivery Professionals

    Report:Global Banking Platform Deals Survey 2016: New Customer Dynamics Reshape The Industry

    Demanding customers and disruptors continue to threaten banks' revenues and margins. AD&D teams at banks need to leverage off-the-shelf banking software to support customer retention and drive...

    • Downloads: 133
  • For Application Development & Delivery Professionals

    Report:The 2015 State Of Agile Development: Learn From Agile Expert Firms

    Agile Experts Have Valuable Lessons To Share In How They Mix Methodologies, Organize, And Measure Success

    Software is eating the world, and Agile development is fueling it. Since 2013, twice as many companies are using Agile techniques to create more value for their business, faster. Our Q2 2015 Global...

    • Downloads: 558
  • For Enterprise Architecture Professionals

    Report:Brief: Transform Business Processes For Mobile Moments

    Successful companies achieve a great mobile experience for customers and employees by redefining existing business processes using a mobile-first approach. Transforming traditional desktop processes...

    • Downloads: 138
  • For CIO Professionals

    Report:What Comes After The Unicorn Carnage?

    By the end of 2015, investors had given 152 tech startups "unicorn" valuations of more than $1 billion. But now, valuations are deflating for many private and public tech companies. Is this 2000 all...

    • Downloads: 70
  • For Application Development & Delivery Professionals

    Report:Agile Test Data Management: The New Must-Have

    TDM Is Essential To Achieving Quality At Speed For Agile, DevOps, And Continuous Delivery

    To improve their products, software development teams leverage many innovations: Agile, DevOps, big data, cloud, and mobile. Testing is part of this, and testing tool vendors like CA Technologies,...

    • Downloads: 173
  • For Application Development & Delivery Professionals

    Report:Stop Buying End-To-End CRM

    Evaluate CRM As An Ecosystem Instead

    CRM technologies are mature, and companies leverage them heavily to provide operational efficiencies as sales, marketing, and customer service organizations interact with customers. Today, business...

    • Downloads: 209
  • For Application Development & Delivery Professionals

    Report:Vendor Landscape: Digital Experience Portals

    Legacy Portal Technologies Have Emotional Baggage, While Digital Experience Portal Scenarios Are Red-Hot And Demand Investment

    Portal technologies may seem passé, but in reality they are critical to delivering secure web and mobile experiences on top of back-end and transaction systems of record. They must be part of your...

    • Downloads: 261
  • For Enterprise Architecture Professionals

    Report:What You Need To Go From Data-Rich To Insights-Driven

    Becoming Customer-Obsessed Requires People, Process, Technology, And Data Changes

    Forrester's research shows a strong correlation between higher rates of revenue growth and two factors: a better customer experience and a concerted effort to be insights-driven. Coincidence? Hardly....

    • Downloads: 209
  • For Enterprise Architecture Professionals

    Report:Architect Hybrid Cloud Management To Boost Your Digital Business

    Chinese Companies Are Undertaking The Journey Toward Hybrid Cloud Maturity

    Cloud is becoming the new norm for enterprises. More and more companies across the globe are using two or more private, hosted, or public cloud services, applying different technology stacks to...

    • Downloads: 251
  • For Infrastructure & Operations Professionals

    Report:Adoption Profile: Public Cloud In Europe, Q1 2016

    Are enterprises actually adopting public cloud? European infrastructure and operations (I&O) executives and their teams often ask Forrester for public cloud adoption data to inform the cloud strategy...

    • Downloads: 157
  • For B2B Marketing Professionals

    Report:New Technologies Emerge To Help Unearth Buyer Insight From Mountains Of B2B Data

    Determine Which Vendors To Work With By Matching Your Process Maturity To Desired Business Outcomes

    New technologies that can anticipate outcomes with a significant probability of accuracy can help B2B marketing professionals entice prospects, keep customers engaged, and justify their...

    • Downloads: 291
  • For Application Development & Delivery Professionals

    Report:Maximize Your Chances Of Business Intelligence Success In A Customer-Centric World

    Processes: The Business Intelligence Playbook For 2015

    What can you do to make sure that your business intelligence (BI) initiative doesn't end up on the scrap heap of failed projects? Seeking answers to this question isn't unique to BI projects —...

    • Downloads: 1059
  • For Application Development & Delivery Professionals

    Report:Use The AGE Gauge To Evaluate New Customer Service Technologies

    Ambient Knowledge, Guided Process, And Embedded Service Experiences Power Customer-Obsessed Service

    Customers — particularly Millennial customers — have expanded their use of digital customer service channels. Application development and delivery (AD&D) pros must make technology...

    • Downloads: 91
  • For Application Development & Delivery Professionals

    Report:The ROI Of SaaS

    A Total Economic Impact™ Analysis Uncovers Long-Term Business Value, But Cost Savings Are Not Guaranteed

    Software-as-a-service (SaaS) is fast becoming a viable alternative for enterprise software across every business process category. But application development and delivery (AD&D) professionals must...

    • Downloads: 1791
  • For CIO Professionals

    Report:Brief: China Tech Spending By Industry, 2016

    Digital Business Drives Tech Spending In China

    China's recent macroeconomic performance has cast a veil of uncertainty over the prospects for global economic growth in 2016. Similarly, many vertical industries in China will continue to grow...

    • Downloads: 66
  • For Application Development & Delivery Professionals

    Report:Improve Quality And Speed With Application Testing In The Cloud

    The Scale, Speed, And Standardization Of Cloud Usually Benefits Testing In Many Ways

    Fast and easy accessibility, elastic scalability, and pay-per-use pricing models make cloud computing attractive for application development and delivery (AD&D) professionals looking to create a...

    • Downloads: 158
  • For Application Development & Delivery Professionals

    Report:Optimize Your BI Strategy To Generate Maximum Business Value

    Strategic Plan: The Business Intelligence Playbook

    Business intelligence (BI) is more important than ever in today's fast-changing competitive environment. Without effective BI, organizations lack an essential element in the application portfolio...

    • Downloads: 944
  • For Infrastructure & Operations Professionals

    Report:Use An I&O Road Map To Lead I&O Into The Future

    Road Map: The I&O Transformation Playbook

    Infrastructure and operations (I&O) pros must architect, implement, and operate the production engine that supports — and preferably anticipates — the business' various applications and service...

    • Downloads: 609
  • For CIO Professionals

    Report:CIOs Must Empower The Digital Workforce

    Your Next End User Computing Refresh Should Be More Than That

    Operating systems are aging and new devices are entering the workforce — so CIOs in Australia are again looking to refresh their end user computing resources. You're undoubtedly transforming your...

    • Downloads: 73
  • For Security & Risk Professionals

    Report:Top 13 Technology Trends S&R Pros Should Watch: 2016

    Security Analytics Abound, And Vendor Marketing Has Lost Its Way

    Each year, analysts from across Forrester's security and risk research team draw insight from our hundreds of enterprise questions, vendor briefings, and consultations; the 40-plus research projects...

    • Downloads: 322
  • For CIO Professionals

    Report:US Tech Market Outlook For 2015 And 2016: The BT Agenda Powers Steady Expansion

    Software Expansion Offsets Weak Hardware And Outsourcing Demand

    Three trends dominate our updated US tech market forecast for 2015 and 2016. First, spending by CIOs and their business partners on the business technology (BT) agenda to win, serve, and retain...

    • Downloads: 463
  • For CIO Professionals

    Report:The Smart Home Finally Blossoms

    Connected Home Activities Will Challenge CIOs To Support Smart Products That Deepen Customer Engagement

    After decades of poorly executed home automation systems and gadgets, startups are taking advantage of mobile tech advances to deliver slick smart home devices that support a wide range of activities...

    • Downloads: 511
  • For Infrastructure & Operations Professionals

    Report:Embrace Business Technologies To Build Your Digital Business

    Top Business Technologies To Keep I&O Pros Relevant In China

    Everything and everyone in China is going digital: customers, channels, and competitors. Infrastructure and operations (I&O) professionals must respond by crafting a business technology (BT) agenda...

    • Downloads: 116
  • For Infrastructure & Operations Professionals

    Report:Adoption Profile: Public Cloud, North America, Q1 2016

    Developer adoption of public cloud is a no-brainer. Adoption rises steadily each year, but infrastructure and operations (I&O) pros are split on whether it will replace traditional hosting options...

    • Downloads: 173