Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

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195 results in Reports

  • Tech Sector Economics
  • Past 12 months
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Agile Business Intelligence Platforms, Q3 2015

    The 13 Providers That Matter Most And How They Stack Up

    In Forrester's 15-criteria evaluation of Agile business intelligence (BI) vendors, we identified the 13 most significant software providers in the category —Birst, GoodData, IBM, Information...

    • Downloads: 613
  • For Security & Risk Professionals

    Report:Market Overview: Customer Identity And Access Management (CIAM) Solutions

    S&R Pros Should Dump Home-Grown Approaches For Managing Customer Identities

    Business leaders entrust their security teams to protect customers' privacy and shield them from fraud and other malicious activities. To do this, security and risk (S&R) professionals must implement...

    • Downloads: 411
  • For Security & Risk Professionals

    Report:The State Of Business Continuity 2015: Mission, Priorities, Program Management, And Budgeting

    Part 1: Risk Pros Are Putting The Business Back Into Business Continuity

    As so-called "100-year floods" and cyberattacks grow more frequent, and as governments, healthcare providers, and businesses become completely dependent on complex technology, business continuity...

    • Downloads: 247
  • For CIO Professionals

    Report:Tame Your Tech MOOSE Before The BT Agenda Makes It Bigger

    Tech MOOSE is the 70% to 75% of a typical tech budget that goes to keep the lights on and the business running, even if there are no new projects. Keeping tech MOOSE under control and growing more...

    • Downloads: 211
  • For CIO Professionals

    Report:European Tech Market Outlook, 2015 To 2016

    A Modest Improvement, Shadowed By A Strong Dollar

    CIOs in European countries can look forward to a slightly better tech market in 2015 and 2016. The European tech market has shown signs of moderate but sustained growth of 4% to 5% in euros. Aided by...

    • Downloads: 269
  • For Application Development & Delivery Professionals

    Report:Trends 2016: The Future Of Customer Service

    Vision: The Contact Centers For Customer Service Playbook

    In the age of the customer, executives don't decide how customer-centric their companies are — customers do. Changing customer expectations for easy and effective service that is deeply personal are...

    • Downloads: 4514
  • For Enterprise Architecture Professionals

    Report:Manage Your Customer Content In The Salesforce Context

    Enterprise Content Management Adds Value When Documents Drive Deals

    Salesforce has become a dominant platform for customer-facing sales and service professionals, as well as the marketing, operations, and technical teams that support them. Active users spend much of...

    • Downloads: 230
  • For Enterprise Architecture Professionals

    Report:Mobile Application Development Is The Bridge To The World's Largest Mobile Market

    The Mobile IDEA Cycle Is The Key To Improving Chinese Customer Engagement

    Consumers and businesses around the globe have entered the mobile era, and technology management leaders are shifting their organizations' business applications toward mobile. In order to make this...

    • Downloads: 135
  • For Enterprise Architecture Professionals

    Report:Identify The Skills Required For ECM Program Success By Mapping Roles To Key Processes

    Organization: The Enterprise Content Management Playbook

    A collaborative, cross-functional team is the foundation of a successful enterprise content management (ECM) program. By prioritizing skills and partnering with business, technology, and compliance...

    • Downloads: 784
  • For Infrastructure & Operations Professionals

    Report:Brief: VMworld 2015 Reveals A Disruptor In Transition

    VMware Woos Cloud-Native Developers In Its Quest To Overcome Its Innovator's Dilemma

    VMware recently revealed the direction that it's heading at its annual VMworld conference. In 2013, VMware announced its pursuit of three complementary product strategies for the BT agenda: 1)...

    • Downloads: 131
  • For CIO Professionals

    Report:US Tech Market Outlook For 2015 And 2016: The BT Agenda Powers Steady Expansion

    Software Expansion Offsets Weak Hardware And Outsourcing Demand

    Three trends dominate our updated US tech market forecast for 2015 and 2016. First, spending by CIOs and their business partners on the business technology (BT) agenda to win, serve, and retain...

    • Downloads: 456
  • For Application Development & Delivery Professionals

    Report:Market Overview: Mobile Infrastructure Services Aid Developers

    A Rapidly Converging Market Speeds Front-End Developers' Efforts

    Application development and delivery (AD&D) professionals have many technology choices when it comes to building mobile apps that win, serve, and retain customers. One of the principal challenges for...

    • Downloads: 182
  • For Security & Risk Professionals

    Report:Understand The State Of Data Security And Privacy: 2015 To 2016

    Benchmarks: Data Security And Privacy Playbook

    Throughout the year, Forrester analysts engage in hundreds of discussions about data security and privacy. This data-driven report outlines budgeting and spending, technology adoption plans, and...

    • Downloads: 345
  • For Security & Risk Professionals

    Report:The Cybercriminal's Prize: Your Customer Data And Intellectual Property

    Business Case: The Data Security And Privacy Playbook

    Protecting customer data such as credit card information, log-in credentials, and other personally identifiable information (PII) is one of the top priorities for both security and risk (S&R) leaders...

    • Downloads: 1085
  • For Infrastructure & Operations Professionals

    Report:Portfolio Evaluation Is The Key To Migrating Applications To The Cloud

    Processes: The Cloud Computing Playbook

    Cloud services in the enterprise are growing, as customers increasingly want to get out of the data center business. While these services offer flexible new options for CIOs, infrastructure and...

    • Downloads: 499
  • For Application Development & Delivery Professionals

    Report:Global Banking Platform Deals Survey 2016: New Customer Dynamics Reshape The Industry

    Demanding customers and disruptors continue to threaten banks' revenues and margins. AD&D teams at banks need to leverage off-the-shelf banking software to support customer retention and drive...

    • Downloads: 106
  • For CIO Professionals

    Report:The State Of Digital Business, 2015 To 2020

    By 2020, Execs Expect To See The Majority Of Their Revenues Driven By Digital — Are You Ready?

    This is the first of three reports that analyze the results of our latest executive research on digital business. This report examines the readiness of companies to succeed in the age of the...

    • Downloads: 551
  • For Application Development & Delivery Professionals

    Report:The SaaS ERP Applications Landscape

    Growing Demand Creates Vendor Melee In The Cloud As Traditional Vendors And SaaS Pure Plays Face Off

    Application delivery professionals need to rationalize costs of ownership and upgrade challenges of their current on-premises enterprise resource planning (ERP) systems, while being responsive to...

    • Downloads: 548
  • For Enterprise Architecture Professionals

    Report:Five Key Trends That Are Shaping How We Manage Enterprise Content

    Landscape: The Enterprise Content Management Playbook

    This report identifies the current inflection points in the enterprise content management (ECM) market. Five key trends are shaping how enterprise architecture (EA) professionals address their ECM...

    • Downloads: 1541
  • For CIO Professionals

    Report:The Global Tech Market Outlook For 2016 To 2017

    The Five Themes That Will Define Tech Spending In The Next Two Years

    With CIOs returning to work after their New Year's Eve celebrations, it is time to get back to the serious business of reviewing their 2016 tech spending plans and starting to think about what should...

    • Downloads: 686
  • For Infrastructure & Operations Professionals

    Report:Vendor Landscape: Private Cloud Overview

    Forrester has been tracking almost 50 private cloud service providers that deliver products or services to enterprises. This report refreshes Forrester's high-level overview of this landscape for...

    • Downloads: 953
  • For Enterprise Architecture Professionals

    Report:Reboot Your Information Governance Program With An Outside-In Perspective

    Processes: The Information Strategy And Architecture Playbook

    New actors — partners, clients, and citizens — are now stakeholders in information governance (IG) strategies for customer-obsessed enterprises. Enterprise architects and their peers in...

    • Downloads: 468
  • For Application Development & Delivery Professionals

    Report:Don't Just Maintain Business Applications — Raise Business Responsiveness

    Improvement: The Business Applications Playbook

    Application development and delivery (AD&D) pros need a continuous improvement strategy to update, enhance, and maintain business applications, from enhancement projects to periodic upgrades of...

    • Downloads: 784
  • For Application Development & Delivery Professionals

    Report:Predictions 2016: Digital Services Transformed

    Mounting Pressures Will Change The Priorities Of Firms And Their Providers

    2016 will see the beginning of wholesale changes in the technology services market. This brief examines the three-part dynamic that will alter the way firms buy these services — as digital...

    • Downloads: 389
  • For CMO Professionals

    Report:Brief: Measuring Hyperadoption

    Adoption Readiness Is Five Times Higher Today Than A Decade Ago

    We live in an age of consumer hyperadoption, a period defined by the rapid and unprecedented uptake of new devices and experiences. To measure the rise of hyperadoption, Forrester examined its...

    • Downloads: 101