Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

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191 results in Reports

  • Tech Sector Economics
  • Past 12 months
  • For CIO Professionals

    Report:China Tech Market Outlook: 2015

    Growth Still Tops Other Asian Countries Despite Economic Slowdown

    Technology purchases in China will reach $136 billion in 2015, making China the second-largest tech market in Asia Pacific after Japan. Demand will still be strongest for hardware and communications...

    • Downloads: 120
  • For CIO Professionals

    Report:Cities Reach A Coming Of Age, Not A Midlife Crisis

    After Years Of Smart City Hype, It's Finally All Systems Go

    For local governments, the hype around smart cities was deafening; the push to pilot was strong. Many cities were overwhelmed by both the potential opportunities and the very real challenges. In...

    • Downloads: 92
  • For Infrastructure & Operations Professionals

    Report:Adoption Profile: Private Cloud In North America, Q3 2014

    North American infrastructure and operations (I&O) executives and their teams often ask Forrester for private cloud adoption data to inform their cloud strategy and compare their progress with their...

    • Downloads: 503
  • For Enterprise Architecture Professionals

    Report:Q&A: The Top Five Technical Big Data Questions

    The volume of big data-related inquiries from Forrester clients has mushroomed in the past year, indicating that enterprise architects have moved from casually watching the space to planning actual...

    • Downloads: 418
  • For Enterprise Architecture Professionals

    Report:Architect Hybrid Cloud Management To Boost Your Digital Business

    Chinese Companies Are Undertaking The Journey Toward Hybrid Cloud Maturity

    Cloud is becoming the new norm for enterprises. More and more companies across the globe are using two or more private, hosted, or public cloud services, applying different technology stacks to...

    • Downloads: 92
  • For CIO Professionals

    Report:Sizing The US CIO's Business Technology Agenda

    Business Technologies Will Grow Faster Than Information Technologies And Will Exceed Half Of New Project Spending

    In the age of the customer, CIOs must prioritize technologies that help firms win, serve, and retain customers. This includes front-office technologies like customer relationship management (CRM),...

    • Downloads: 283
  • For CIO Professionals

    Report:How To Build A Digital Business In India

    Indian Firms Must Develop The Vision, Skills, Processes, And Technologies Needed For Transformation

    The proliferation of social, mobile, and cloud applications is having a profound impact on consumer expectations. In India, the availability of affordable smartphones and wireless Internet is...

    • Downloads: 103
  • For Infrastructure & Operations Professionals

    Report:Transform Infrastructure And Operations For The Future Technology Management Cycle

    Vision: The I&O Transformation Playbook For 2015

    For the past half-century, information systems have followed a relatively constant model, by which applications and business services are developed and run on an infrastructure that is purposely...

    • Downloads: 613
  • For Application Development & Delivery Professionals

    Report:Market Overview: Mobile App Testing

    Mix And Match Tools And Services For Best Results

    Mobile applications are becoming the primary digital experience touchpoint for customers and employees, and the resulting challenges for application development and delivery (AD&D) organizations have...

    • Downloads: 297
  • For Security & Risk Professionals

    Report:Master The Mobile Security Landscape

    Landscape: The Mobile Security Playbook

    Many technology management professionals have adopted mobile device management (MDM) technology as the default way to manage and secure ever-growing mobile device counts in the enterprise. However,...

    • Downloads: 273
  • For CMO Professionals

    Report:Will People Really Do That?

    Marketers Must Get Ready For Hyperadoption Now

    Over the past 10 years, the forces that have placed us in the age of the customer have stimulated a rise in novel behavior among consumers. The next 10 years will put the past 10 to shame, ushering...

    • Downloads: 354
  • For CIO Professionals

    Report:To Get Applications To The Cloud, Blend Strategic Rightsourcing With Multisourcing

    Processes: The Cloud Computing Playbook

    Cloud services are rapidly growing in the enterprise. While these services offer flexible new options to CIOs and other business and technology leaders, they also pose new challenges to sourcing and...

    • Downloads: 270
  • For Security & Risk Professionals

    Report:Maintain Your Security Edge

    Continuous Improvement: The Security Architecture And Operations Playbook

    For security and risk (S&R) leaders, pursuing continuous improvement in security architecture and operations can mean many things: keeping on top of the threat landscape; anticipating future...

    • Downloads: 465
  • For Security & Risk Professionals

    Report:Market Overview: Cloud Workload Security Management Solutions — Automate Or Die

    Security Must Scale To Large Numbers Of IaaS Workloads

    Cloud has become a viable, if not preferred, option for a variety of technology workloads, but securing cloud workloads is no easy business. Security and risk (S&R) professionals must implement and...

    • Downloads: 222
  • For Application Development & Delivery Professionals

    Report:Enable A Customer-Centric BT Agenda With These Four Application Strategies

    Strategic Plan: The Application Development Strategy, Structure, And Sourcing Playbook

    Application development and delivery (AD&D) professionals are under mounting pressure to balance two competing agendas. The IT agenda focuses on secure, stable, slow-to-change systems of record. It...

    • Downloads: 166
  • For Enterprise Architecture Professionals

    Report:Time For Integrated Strategic Planning

    Strategic Plan: The Strategic Planning And Portfolio Playbook

    2015 is bringing the obsession with customer experience to a new level. Business and technology leaders agree that it is among their top goals; however, conflicting priorities and narrow viewpoints...

    • Downloads: 934
  • For CIO Professionals

    Report:Analyze What Your Social Business And Collaboration Stakeholders Really Need

    Stakeholder Needs: The Social Business And Collaboration Playbook

    Too often, firms launch social business and collaboration programs without a clear understanding of what key stakeholders, including business sponsors and especially employees, want. The result is...

    • Downloads: 767
  • For CIO Professionals

    Report:US Tech Market Outlook For 2015 And 2016: The BT Agenda Powers Steady Expansion

    Software Expansion Offsets Weak Hardware And Outsourcing Demand

    Three trends dominate our updated US tech market forecast for 2015 and 2016. First, spending by CIOs and their business partners on the business technology (BT) agenda to win, serve, and retain...

    • Downloads: 246
  • For Enterprise Architecture Professionals

    Report:Brief: Transform Business Processes For Mobile Moments

    Successful companies achieve a great mobile experience for customers and employees by redefining existing business processes using a mobile-first approach. Transforming traditional desktop processes...

    • Downloads: 89
  • For Security & Risk Professionals

    Report:Transform And Protect Your Customers' Mobile Moments With Seamless Authentication

    Business Case: The Mobile Security Playbook

    Creating mobile apps that capture the minds and wallets of your customers will lead to increased revenue and improved customer engagement. However, you must do so while protecting customers' privacy...

    • Downloads: 250
  • For Security & Risk Professionals

    Report:Rethinking DLP: Introducing The Forrester DLP Maturity Grid

    Assessment Framework: The Data Security And Privacy Playbook

    Data loss prevention or protection (DLP) remains one of the hottest topics and most difficult challenges among S&R executives today. It's a key technology to help prevent the leakage and exfiltration...

    • Downloads: 1794
  • For Enterprise Architecture Professionals

    Report:Chinese Firms Must Embrace DevOps To Accelerate Digital Transformation

    Start The Journey By Digitizing Application Life-Cycle Management

    Consumers are undergoing a mobile mind shift; Internet companies are disrupting traditional Chinese companies in almost every industry; macroeconomic growth is slowing; and competition is increasing....

    • Downloads: 98
  • For Security & Risk Professionals

    Report:Brief: Cisco Continues Its Blistering Security Acquisition Pace With The Addition Of OpenDNS

    Cisco's Network Security Portfolio Finally Stands On Its Own Merit

    Cisco Systems recently announced its intent to acquire privately held, San Francisco-based OpenDNS, a decision that improves Cisco's network security offerings. The acquisition upgrades Cisco's...

    • Downloads: 62
  • For Security & Risk Professionals

    Report:Sizing The Cloud Security Market

    Companies Will Spend $2 Billion Over The Next Five Years To Protect Data In The Cloud

    As enterprises embrace a diverse cloud ecosystem, a new generation of software is emerging to address the security requirements of highly distributed IT infrastructure. These new offerings make up...

    • Downloads: 110
  • For Application Development & Delivery Professionals

    Report:Market Overview: Workforce Optimization Solutions

    10 Solutions For Managing And Optimizing Contact Center Resources

    Despite the rise of self-service and peer-to-peer channels, consumers still choose to interact with contact center agents. Those interactions then have a significant impact on overall customer...

    • Downloads: 295