Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

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103 results in Reports

  • IT Spending Forecasts
  • Past 12 months
  • For Application Development & Delivery Professionals

    Report:Optimize Your BI Strategy To Generate Maximum Business Value

    Strategic Plan: The Business Intelligence Playbook

    Making the right information available to the right person at the right time is more important than ever in today's fast-changing competitive environment. Business intelligence (BI) is necessary to...

    • Downloads: 668
  • For CIO Professionals

    Report:Benchmark Your Enterprise Cloud Adoption

    Benchmarks: The Cloud Computing Playbook

    Most enterprise organizations have adopted cloud computing in some form; the key question is where your organization falls. Are you ahead of your competitors or lagging behind the average enterprise?...

    • Downloads: 435
  • For Infrastructure & Operations Professionals

    Report:Key ITSM SaaS Solution Capabilities

    This workbook supports the "Market Overview: IT Service Management SaaS Tools Update 2014" Forrester report and describes each vendor's ITSM SaaS capabilities in detail.

    • Downloads: 36
  • For Application Development & Delivery Professionals

    Report:Growth And Insight Drive Application Adoption Trends

    Results from our Forrsights Software Survey, Q4 2013, reveal significant investment activity in packaged applications, both for traditional systems of record applications and systems of engagement....

    • Downloads: 150
  • For Security & Risk Professionals

    Report:Understand The State Of Data Security And Privacy: 2014 To 2015

    Benchmarks: Data Security And Privacy Playbook

    Throughout the year, Forrester analysts engage in hundreds of discussions with vendors and end users about data security and privacy. Analysis of B2B survey data from Forrester's Business...

    • Downloads: 366
  • For CIO Professionals

    Report:The Public Cloud Market Is Now In Hypergrowth

    Sizing The Public Cloud Market, 2014 To 2020

    Public cloud services continue to drive big changes in the markets for software, hardware, and IT outsourcing, while providing a foundation for age of the customer innovations. How much and when will...

    • Downloads: 1069
  • For CIO Professionals

    Report:Four Reasons For Sluggish Tech Market Growth And The Rationale For Future Optimism

    Weak Economies, A Changing Hardware Market, Cloud, And CEO Aversion To Investment Have Kept A Lid On Tech Buying

    Forrester's projected 5.5% growth in the global tech market in 2014 in local currency terms (6.2% in US dollars) is certainly an improvement over the more feeble growth of 2012 and 2013. Still, these...

    • Downloads: 144
  • For Application Development & Delivery Professionals

    Report:Capitalize On SaaS CRM Solutions With Better Governance

    Organization: The CRM Playbook

    Organizations increasingly adopt software-as-a-service (SaaS) CRM solutions, but many have not adapted their governance processes and policies to get maximum value out of those solutions....

    • Downloads: 689
  • For CIO Professionals

    Report:Cloud Evolves From Point Solution To Strategic Enabler Of The New Connected Economy

    Vision: The Cloud Computing Playbook

    Cloud is evolving from an internal-facing point solution to an enabler of connected cloud economies. In this next phase of cloud, leading CIOs will orchestrate cloud ecosystems — which connect...

    • Downloads: 275
  • For CIO Professionals

    Report:Setting The Technology Foundation For Your Social Business And Collaboration Strategy

    Build/Buy Capabilities: The Social Business And Collaboration Playbook

    Many organizations are making a fundamental bet on social business and collaboration to drive knowledge worker effectiveness as a competitive differentiator. The goal of providing an integrated...

    • Downloads: 689
  • For CIO Professionals

    Report:Asia Pacific Budgets And Priorities In 2014

    Customer Obsession Gains Urgency Among CIOs

    As Asia Pacific technology market growth continues to come under pressure in 2014, customer obsession is becoming increasingly important for CIOs — just as for CEOs, department heads, and...

    • Downloads: 154
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Customer Service Solutions For Enterprise Organizations, Q2 2014

    Due Diligence Required: These Vendors Are Great At Supporting Enterprise Organizations

    In the customer service solutions Forrester Wave™ for enterprise organizations, we identified the 11 most significant customer service solutions — eGain, Kana Enterprise, Microsoft, Moxie...

    • Downloads: 946
  • For Sourcing & Vendor Management Professionals

    Report:Market Overview: Tech Services In Malaysia, 2014

    Cautious Optimism Is Needed In A Maturing Market

    This is an exciting time for enterprises, regardless of where they're based, looking to either develop their presence or expand their activities in Malaysia. Via a series of economic initiatives, the...

    • Downloads: 73
  • For Application Development & Delivery Professionals

    Report:Maximize Your Chances Of Business Intelligence Success In A Customer-Centric World

    Processes: The Business Intelligence Playbook

    What can you do to make sure that your business intelligence (BI) initiative doesn't end up on the scrap heap of failed projects? Seeking answers to this question isn't unique to BI projects —...

    • Downloads: 805
  • For Infrastructure & Operations Professionals

    Report:What Makes Modern Service Delivery Modern?

    Vision: The Modern Service Delivery Playbook

    "DevOps" and "continuous delivery" are the buzzwords of the day. But what do they really mean? In the age of the customer, customers are demanding business technology solutions that are easy to use,...

    • Downloads: 185
  • For CIO Professionals

    Report:Sizing The US CIO's Business Technology Agenda

    Business Technologies Will Grow Faster Than Information Technologies And Will Exceed Half Of New Project Spending

    In the age of the customer, CIOs must prioritize technologies that help firms win, serve, and retain customers. This includes front-office technologies like customer relationship management (CRM),...

    • Downloads: 220
  • For Infrastructure & Operations Professionals

    Report:How To Budget For Workforce And Customer-Facing Technologies In 2015 And Beyond

    Benchmarks: The Workforce Enablement Playbook

    Infrastructure and operations (I&O) leaders planning their budgets for 2015 and beyond face a daunting challenge: within their constrained I&O budget, they must find ways to divert investments from...

    • Downloads: 694
  • For Application Development & Delivery Professionals

    Report:The Unified Communications Framework For Voice Integration

    Increase Adoption, Decrease Costs, And Improve Customer Experiences

    Expanding enterprise unified communications (UC) capabilities improves the ability to win, retain, and serve customers so it's important to tackle the barriers to adoption. Users may use alternative...

    • Downloads: 75
  • For Application Development & Delivery Professionals

    Report:How Customer Obsession Is Remaking The AD&D Landscape

    Landscape: The Application Development Strategy, Structure, And Sourcing Playbook

    The central role of software in customer-facing business activities has begun to redraw the map of application development and delivery (AD&D) teams and processes. Why? Customer engagement software...

    • Downloads: 177
  • For Infrastructure & Operations Professionals

    Report:Lessons Learned From Chinese Airlines' Customer Engagement Strategies

    I&O Professionals In China Are Adapting To The Age Of The Customer

    Chinese business leaders are recognizing that the market landscape is changing; demanding customers have driven customer acquisition, retention, and service to the top of their business priority hit...

    • Downloads: 121
  • For Security & Risk Professionals

    Report:TechRadar™: Data Security, Q2 2014

    Road Map: The Data Security And Privacy Playbook

    We designed this report to help security and risk (S&R) leaders develop their road map of data security technologies using Forrester's TechRadar methodology. As data volumes explode, it is becoming a...

    • Downloads: 727
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Customer Service Solutions For Small And Midsize Teams, Q2 2014

    Due Diligence Required: These Vendors Are Great At Supporting Small And Midsize Teams

    In Forrester's 84-criteria evaluation of customer service vendors for enterprise organizations, we identified the 11 most significant solution providers — Astute Solutions, eGain, Kana...

    • Downloads: 404
  • For Application Development & Delivery Professionals

    Report:Q&A: How To Energize Your Enterprise BI Platform With Integrated Predictive R Models

    The business intelligence (BI) market is slowly but surely broadening and extending its reach into new areas beyond basic reporting, analytics, and dashboards. Data exploration, text, geospatial, and...

    • Downloads: 232
  • For Customer Experience Professionals

    Report:How Collaboration Improves Customer Experience

    Organization: The Digital Customer Experience Improvement Playbook

    Fifty-seven percent of today's information workers — those who use a computer at least 1 hour per day — regularly communicate with colleagues inside their organization, business partners,...

    • Downloads: 387
  • For CIO Professionals

    Report:Applying Technology, Systems, And Processes To Win, Serve, And Retain Customers

    Executive Overview: The Business Technology Agenda Playbook

    Given the trends in technology, business models, and customer market power, all enterprises must undertake a business technology (BT) agenda that applies technology, systems, and processes to win,...

    • Downloads: 228