Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

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106 results in Reports

  • IT Spending Forecasts
  • Past 12 months
  • For Application Development & Delivery Professionals

    Report:Navigate The Future Of CRM In 2016

    Vision: The CRM Playbook

    In the age of the customer, good customer experiences are the only source of competitive differentiation. Organizations use customer relationship management (CRM) as a foundational building block in...

    • Downloads: 85
  • For Infrastructure & Operations Professionals

    Report:Simplify And Accelerate Your Infrastructure With Hyperconvergence

    Hyperconverged Systems Will Become The New Standard For Infrastructure-As-A-Service Deployments

    The core infrastructure of enterprises and service providers has become successively more virtualized. However, supporting technologies have failed to keep pace in key places, particularly in the...

    • Downloads: 302
  • For Application Development & Delivery Professionals

    Report:Make The Cloud A Foundation Of Your Digital Experience Platform Strategy

    Push Vendors And Service Providers To Describe Benefits, Not Cloud Marketing-Speak

    The digital experience (DX) platform market has been slow to move to the cloud. Fortunately, major digital experience platform vendors like Adobe and SAP hybris are now embracing the cloud to deploy...

    • Downloads: 249
  • For Application Development & Delivery Professionals

    Report:Stop Buying End-To-End CRM

    Evaluate CRM As An Ecosystem Instead

    CRM technologies are mature, and companies leverage them heavily to provide operational efficiencies as sales, marketing, and customer service organizations interact with customers. Today, business...

    • Downloads: 181
  • For Application Development & Delivery Professionals

    Report:Application Adoption Trends 2015: The SaaS Boom Continues As Businesses Demand Agility

    Vendors Race To Meet Fast-Growing Buyer Needs

    Software-as-a-service (SaaS) adoption in 2015 continues to grow rapidly as companies replace older, premises-based applications to gain business flexibility in the cloud. Results from our Business...

    • Downloads: 513
  • For CIO Professionals

    Report:2015 To 2016 Tech Market Outlook For Leading Asia Pacific Countries

    China, India, And ASEAN Have The Fastest Growth, But The BT Agenda Is Most Important In Australia And South Korea

    CIOs in Australia, China, India, Japan, South Korea, and other Asia Pacific countries will encounter very different, country-specific tech markets in 2015 and 2016. CIOs in Australia, Singapore, and...

    • Downloads: 307
  • For CIO Professionals

    Report:2016 US Tech Budgets: The Outlook For Tech Spending Overall And By Industry

    Where The BT Agenda Is Driving The Most Change

    This is the time of year when CIOs and their business partners are preparing their 2016 tech budget plans. To help, this report provides our current forecast for the US tech market in aggregate, by...

    • Downloads: 397
  • For Infrastructure & Operations Professionals

    Report:Brief: Application Release Automation Market Forecast

    How Big Is The ARA Market Really?

    Demanding customers in today's market have rising expectations that come not only from your competitors' products and service offerings but from far-reaching products and services they interact with...

    • Downloads: 144
  • For CIO Professionals

    Report:Asia Pacific Tech Market Outlook For 2016 To 2017

    Moderate Regional Growth, With Wide Divergences Between Major Countries

    CIOs in the Asia Pacific (APAC) region face a wide range of tech market outlooks, depending on which countries they operate in and what tech products and services they intend to buy in 2016 and 2017....

    • Downloads: 31
  • For B2B Marketing Professionals

    Report:Demand Insights: The SMB Software Market 2015

    SMB Software Adoption Reflects Customer Obsession

    The small and medium-size (SMB) market's laggard adoption of technology can be vexing to B2B marketing professionals. But SMBs are responding to the easing of the credit crunch with investment plans...

    • Downloads: 291
  • For Enterprise Architecture Professionals

    Report:Do Data Quality The Big Data Way

    Data governance has moved from back-of-the-house data operations to the front office, getting the attention of C-level executives and supporting business strategies. Big data initiatives are...

    • Downloads: 367
  • For Enterprise Architecture Professionals

    Report:Architect Hybrid Cloud Management To Boost Your Digital Business

    Chinese Companies Are Undertaking The Journey Toward Hybrid Cloud Maturity

    Cloud is becoming the new norm for enterprises. More and more companies across the globe are using two or more private, hosted, or public cloud services, applying different technology stacks to...

    • Downloads: 222
  • For CIO Professionals

    Report:Indian Tech Market Outlook, 2016 To 2017

    India Will Outpace Other Asia Pacific Markets In Technology Spending Growth

    In 2016, India will outpace all Asia Pacific countries in technology spending growth. Rapidly maturing customer expectations in the country will force businesses to deliver better digital experiences...

    • Downloads: 24
  • For Infrastructure & Operations Professionals

    Report:The Mobile App-ocalypse Is Coming: Are You Ready?

    Make Smarter Mobile Bets For Your Workforce To Avoid App Overload

    Employees want their mobile devices to be just as capable of completing work tasks as their PCs. This means enabling them with an ever-expanding set of mobile apps. Fall short, and you risk facing...

    • Downloads: 146
  • For Security & Risk Professionals

    Report:Welcome To The New Era Of Encryption

    S&R Pros Must Use Encryption As The Technological Keystone Of Privacy

    Talking about encryption is all the rage these days — from revelations about the National Security Agency's (NSA's) surveillance program to a new wave of movies and TV shows featuring hackers...

    • Downloads: 255
  • For CIO Professionals

    Report:US Government Spending And The BT Agenda

    Federal BT Spending Slightly Lags Private Sector BT Spending

    Government agencies at federal, state, and local levels are expanding their technology management agendas beyond infrastructure management and internal operations (i.e., IT) to include greater...

    • Downloads: 146
  • For Infrastructure & Operations Professionals

    Report:Global Tablet Forecast 2015 To 2018: Despite Market Volatility, Tablets Are Big In Business

    Company-Owned Tablets Co-Opt The Energy Of Consumerization

    In 2013, it seemed like tablets were taking over the world, threatening the PC's position with the workforce. But the overall tablet market plateaued in 2014 and remains slow-growing and tepid in...

    • Downloads: 194
  • For Application Development & Delivery Professionals

    Report:Forget Two-Speed IT; DevOps Enables Faster Delivery Across The Board

    Vision: The Modern Application Delivery Playbook

    Organizations of all sizes and in every industry face both tremendous opportunities and existential threats caused by digitally empowered customers. Acquiring new customers, or losing existing ones,...

    • Downloads: 259
  • For Enterprise Architecture Professionals

    Report:Chinese Firms Must Embrace DevOps To Accelerate Digital Transformation

    Start The Journey By Digitizing Application Life-Cycle Management

    Consumers are undergoing a mobile mind shift; Internet companies are disrupting traditional Chinese companies in almost every industry; macroeconomic growth is slowing; and competition is increasing....

    • Downloads: 133
  • For CIO Professionals

    Report:Brief: A New International Standard Helps CIOs Protect Personal Data In The Cloud At Last

    As cloud computing adoption grows, an increasing number of organizations are experiencing its benefits while struggling to mitigate its risks. Compliance with data protection rules remains a...

    • Downloads: 156
  • For B2C Marketing Professionals

    Report:Make The Business Case For Programmatic Digital Media Buying

    Business Case: The Digital Media Buying Playbook

    B2C marketers are embracing data management platforms (DMPs) and demand-side platforms (DSPs) to mine previously untapped sets of data and to inform their digital media buying practices. Marketers...

    • Downloads: 156
  • For CIO Professionals

    Report:2016 Tech Budget Benchmarks

    What You Need To Know About What Your Industry Peers Are Spending On Business And Information Technologies

    Every year, CIOs look for tech budget benchmarks to defend tech spending levels to business partners and to help determine where their firm may be overspending or underspending on technology. In this...

    • Downloads: 274
  • For Infrastructure & Operations Professionals

    Report:Brief: Harness The Power Of Converged Infrastructure

    Learn From Leading Chinese Firms How To Improve Business Performance With Converged Infrastructure

    Infrastructure and operations (I&O) leaders in China are striving to build business technology (BT) capabilities to fulfill the requirements of their business peers. Converged infrastructure (CI) is...

    • Downloads: 72
  • For Enterprise Architecture Professionals

    Report:The Gulf Cooperative Council's Big Data Opportunity

    How The GCC Can Use Big Data To Be More Competitive

    The Middle East is a new frontier for business innovation. In particular, the possibilities for using big data and advanced analytics to improve regional outcomes are enormous — and the region...

    • Downloads: 63
  • For CIO Professionals

    Report:China Tech Market Outlook: 2015

    Growth Still Tops Other Asian Countries Despite Economic Slowdown

    Technology purchases in China will reach $136 billion in 2015, making China the second-largest tech market in Asia Pacific after Japan. Demand will still be strongest for hardware and communications...

    • Downloads: 177