Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.


Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

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Market Imperatives




110 results in Reports

  • IT Spending Forecasts
  • Past 12 months
  • For Application Development & Delivery Professionals

    Report:Brief: Investment Strategies In Financial Services Prioritize Five Major Areas

    Results From Forrester's Q3 2014 Financial Services Architecture Global Online Survey

    Forrester's Q3 2014 Global Financial Services Architecture Online Survey, which includes respondents from 116 firms in 36 countries spanning multiple segments of the financial services industry,...

    • Downloads: 184
  • For CIO Professionals

    Report:Winning The Customer Experience Game II

    Digital Business: Digitize End-To-End Customer Experiences

    As customer expectations evolve, a company's ability to modify the technologies that support customer journeys can make the difference between a happy customer and an ex-customer. CEOs increasingly...

    • Downloads: 195
  • For Application Development & Delivery Professionals

    Report:Don't Just Maintain Business Applications — Raise Business Responsiveness

    Improvement: The Business Applications Playbook

    Application development and delivery (AD&D) pros need a continuous improvement strategy to update, enhance, and maintain business applications, from enhancement projects to periodic upgrades of...

    • Downloads: 735
  • For CIO Professionals

    Report:Asia Pacific Tech Market Outlook For 2015 To 2016

    The BT Agenda Will Play A Small But Positive Role In Driving 5% Tech Market Growth

    The Asia Pacific technology market is no longer the tech world's growth zone. CIOs and other tech buyers in the region can anticipate that local-currency growth in business and government purchases...

    • Downloads: 252
  • For CIO Professionals

    Report:China Tech Market Outlook: 2015

    Growth Still Tops Other Asian Countries Despite Economic Slowdown

    Technology purchases in China will reach $136 billion in 2015, making China the second-largest tech market in Asia Pacific after Japan. Demand will still be strongest for hardware and communications...

    • Downloads: 164
  • For Application Development & Delivery Professionals

    Report:Sizing The Market For API Management Solutions

    US Firms Will More Than Quadruple Their Spending To Support Integration Of Customer Engagement Software

    Today's customer-centric, software-powered businesses thrive on connectivity, and connectivity thrives on application programming interfaces (APIs). Mobile apps for customer engagement need APIs to...

    • Downloads: 404
  • For Application Development & Delivery Professionals

    Report:TechRadar™: Business Intelligence, Q1 2015

    Landscape: The Business Intelligence Playbook

    For a number of years now, business intelligence (BI) has remained the No. 1 software application category in companies' implementation project plans. Increasing market volatility and empowered...

    • Downloads: 556
  • For CIO Professionals

    Report:2015 To 2016 Tech Market Outlook For Leading Asia Pacific Countries

    China, India, And ASEAN Have The Fastest Growth, But The BT Agenda Is Most Important In Australia And South Korea

    CIOs in Australia, China, India, Japan, South Korea, and other Asia Pacific countries will encounter very different, country-specific tech markets in 2015 and 2016. CIOs in Australia, Singapore, and...

    • Downloads: 275
  • For Application Development & Delivery Professionals

    Report:Navigate The Future Of CRM In 2015

    Vision: The CRM Playbook

    As organizations strive to succeed in the age of the customer and cope with digital disruptions, those responsible for customer-facing processes struggle with how to define customer relationship...

    • Downloads: 634
  • For Infrastructure & Operations Professionals

    Report:Benchmark Your Enterprise Cloud Adoption

    Benchmarks: The Cloud Computing Playbook For 2015

    Most enterprises have adopted cloud computing in some form; the key question is where your organization falls. Are you ahead of your competitors or lagging the average enterprise? Understand the...

    • Downloads: 789
  • For CIO Professionals

    Report:Top Performers Appoint Chief Data Officers

    CIOs Must Partner With Their CDOs To Bridge The Data Maturity Gap

    There's a new kid in town, and it's the chief data officer (CDO). The new position arose from a growing awareness of the value of data and recognition of an inability to take advantage of the...

    • Downloads: 325
  • For CIO Professionals

    Report:Mapping The Value Of Social Business And Collaboration

    Business Impact: The Social Business And Collaboration Playbook

    Like Ponce de Leon searching for the Fountain of Youth, businesses have long searched for the value of collaboration. Skeptics say that the quest, like de Leon's, is a fool's errand. Many argue that...

    • Downloads: 1063
  • For Application Development & Delivery Professionals

    Report:Digital Innovation Reshapes The Future Of Business Applications

    Vision: The Business Applications Playbook

    The state of business applications in the enterprise today is characterized by high cost, vendor lock-in, and inflexibility, but the business environment and the application software industry are...

    • Downloads: 365
  • For Application Development & Delivery Professionals

    Report:Behavioral Analytics Can Optimize Matching Contact Center Agents With Consumers

    Predictive Analytics Can Help Enterprises Better Match Customers To Agents To Grow Revenue, Reduce Costs, And Improve Satisfaction

    Part of the promise of online dating services like eHarmony and is their ability to use software analytics of personality profiles to increase the successful outcome of connecting two...

    • Downloads: 221
  • For Application Development & Delivery Professionals

    Report:Market Overview: Text Analytics

    Expand Your Big Data Capabilities With Unstructured Text Analytics

    The big promise of big data to deliver better insights to enterprise decision-makers will not fully materialize unless business intelligence (BI) and analytics incorporate all available sources of...

    • Downloads: 392
  • For Security & Risk Professionals

    Report:The State Of Business Continuity 2015: Mission, Priorities, Program Management, And Budgeting

    Part 1: Risk Pros Are Putting The Business Back Into Business Continuity

    As so-called "100-year floods" and cyberattacks grow more frequent, and as governments, healthcare providers, and businesses become completely dependent on complex technology, business continuity...

    • Downloads: 152
  • For CIO Professionals

    Report:CIOs: Drive Internet-Of-Things Strategies Forward With Effective Data Protection Practices

    The Internet of Things (IoT) is disrupting every business, whether it's through the latest connected wearable devices or sensors digitizing traditional processes. As a result, firms must learn to...

    • Downloads: 301
  • For Enterprise Architecture Professionals

    Report:Data Quality Market Overview: Trust Your Data To Succeed With Customers

    Getting Personal, Going Big, And Moving To Cloud With Data Quality

    Today's ecosystem is radically different than just three years ago, as big data, mobile, and cloud have changed the landscape for systems and data. Executives and marketing, sales, finance, and...

    • Downloads: 244
  • For Security & Risk Professionals

    Report:Sizing The Cloud Security Market

    Companies Will Spend $2 Billion Over The Next Five Years To Protect Data In The Cloud

    As enterprises embrace a diverse cloud ecosystem, a new generation of software is emerging to address the security requirements of highly distributed IT infrastructure. These new offerings make up...

    • Downloads: 374
  • For Security & Risk Professionals

    Report:RSAC Innovation Sandbox Finalists Spur Ingenuity In Security

    CISOs Should Look To Finalists For Future Direction And Investment

    The 2015 RSA Conference (RSAC) Innovation Sandbox marks the 10-year anniversary of its conception in North America. This contest has encouraged startups to demonstrate and share their security...

    • Downloads: 83
  • For CIO Professionals

    Report:Benchmarking Australia And New Zealand Technology Budgets In 2015

    CIOs Answer The Call To Support Digital Customer Needs

    Setting technology budgets for the coming year is a challenge for CIOs as they attempt to manage conflicting agendas. Facing pressure to decrease spending at the same time that technology is becoming...

    • Downloads: 139
  • For Application Development & Delivery Professionals

    Report:The SaaS ERP Applications Landscape

    Growing Demand Creates Vendor Melee In The Cloud As Traditional Vendors And SaaS Pure Plays Face Off

    Application delivery professionals need to rationalize costs of ownership and upgrade challenges of their current on-premises enterprise resource planning (ERP) systems, while being responsive to...

    • Downloads: 267
  • For CIO Professionals

    Report:Salesforce Is Bidding To Be Your Strategic Customer Platform; Should You Accept?

    Salesforce's Reach Toward $20 Billion Will Force CIOs To Decide How Much Salesforce Is Too Much

    As Salesforce seeks to achieve its goal of being the first cloud vendor with $10 billion in revenues and its aspiration to reach $20 billion, understanding its strategy for achieving those targets...

    • Downloads: 348
  • For Enterprise Architecture Professionals

    Report:Do Data Quality The Big Data Way

    Data governance has moved from back-of-the-house data operations to the front office, getting the attention of C-level executives and supporting business strategies. Big data initiatives are...

    • Downloads: 334
  • For Application Development & Delivery Professionals

    Report:Win Funding For Your Customer Service Project

    Business Case: The Contact Centers For Customer Service Playbook

    In the age of the customer, customer service must be a cornerstone of a company's customer experience strategy. Application development and delivery (AD&D) pros supporting customer service operations...

    • Downloads: 600