Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

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9 results in Reports

  • Technology Pricing & Licensing
  • Past 12 months
  • For Infrastructure & Operations Professionals

    Report:Brief: Top 10 Facts Every I&O Pro Should Know About Cloud Economics

    All Business Runs On Money, But This Money Is Different

    Cloud's economic model is truly unique. It extends beyond basic variability and dictates how your cloud provider frames its services. Whether a cloud skeptic following a cloud-first mandate or one...

    • Downloads: 251
  • For Application Development & Delivery Professionals

    Report:The Best And Worst Of License-To-SaaS Conversion Programs

    Insist On A Fair And Flexible Deal When You Switch To Software Companies' Cloud-Based Products

    The strategic shift in the software market from on-premises to cloud provides a rare opportunity for an application development and delivery (AD&D) leader to reassess her incumbents' place in her...

    • Downloads: 162
  • For Application Development & Delivery Professionals

    Report:Brief: The Cost Of Migrating An Enterprise Application To A Public Cloud Platform

    Introducing Forrester's Cloud App Migration Cost Model

    "We've got a cloud-first strategy; now, how much will it cost to move our core applications to a public cloud?" This recurring client question prompted Forrester to create a pro forma cost model for...

    • Downloads: 323
  • For Sourcing & Vendor Management Professionals

    Report:Brief: Cloud Contract Negotiations Checklist

    The cloud boom continues. Organizations are using cloud in more technology areas, in larger deployments, and for more mission-critical areas. As a result, the costs and risks associated with cloud...

    • Downloads: 271
  • For Application Development & Delivery Professionals

    Report:Use Forrester's BI Pricing Analysis To Negotiate Better Deals

    Embrace Forrester's Approach To Get More Value For Your Money

    Many business intelligence (BI) vendors do not publish list prices. Some do not even provide list prices under nondisclosure agreements (NDAs) to their customers and prospects. Plus, BI pricing and...

    • Downloads: 142
  • For Application Development & Delivery Professionals

    Report:Monetizing APIs: Help Execs Think Bigger, And Drive More Revenue

    Charging For APIs Is Not The Only Way To Make Money

    Clients sometimes ask Forrester, "How are enterprises monetizing APIs?" What they are really asking is, "How are enterprises charging for API usage?" This is certainly a useful question, but...

    • Downloads: 228
  • For Application Development & Delivery Professionals

    Report:Modern Financial Governance For Modern Application Delivery

    Processes: The Application Development Strategy, Structure, And Sourcing Playbook

    Traditional, centralized financial governance for application development and delivery (AD&D) focuses on managing assets, not outcomes — and it's straining to keep up with the Agile practices,...

    • Downloads: 90
  • For Sourcing & Vendor Management Professionals

    Report:What Does It Cost To Source A Mobile App?

    Skill Level, Location, And App Complexity Drive The Cost Of Assembling Mobile IDEA Teams

    Mobile projects are everywhere as leading application development and delivery (AD&D) pros race to build better ways to engage employees, partners, and customers. Development leaders often struggle...

    • Downloads: 156
  • For Sourcing & Vendor Management Professionals

    Report:Forrester's Software Contract Review Checklist

    Sourcing and vendor management professionals can use this checklist tool to zero in on the key issues that most frequently cause compliance problems and contract disputes for our sourcing and vendor...

    • Downloads: 37