Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.


Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

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Market Imperatives




12 results in Reports

  • Technology Pricing & Licensing
  • Past 12 months
  • For Sourcing & Vendor Management Professionals

    Report:Brief: Cloud Contract Negotiations Checklist

    The cloud boom continues. Organizations are using cloud in more technology areas, in larger deployments, and for more mission-critical areas. As a result, the costs and risks associated with cloud...

    • Downloads: 179
  • For Sourcing & Vendor Management Professionals

    Report:Forrester's Software Contract Review Checklist

    Sourcing and vendor management professionals can use this checklist tool to zero in on the key issues that most frequently cause compliance problems and contract disputes for our sourcing and vendor...

    • Downloads: 37
  • For CIO Professionals

    Report:Salesforce Is Bidding To Be Your Strategic Customer Platform; Should You Accept?

    Salesforce's Reach Toward $20 Billion Will Force CIOs To Decide How Much Salesforce Is Too Much

    As Salesforce seeks to achieve its goal of being the first cloud vendor with $10 billion in revenues and its aspiration to reach $20 billion, understanding its strategy for achieving those targets...

    • Downloads: 348
  • For Application Development & Delivery Professionals

    Report:Use Forrester's BI Pricing Analysis To Negotiate Better Deals

    Embrace Forrester's Approach To Get More Value For Your Money

    Many business intelligence (BI) vendors do not publish list prices. Some do not even provide list prices under nondisclosure agreements (NDAs) to their customers and prospects. Plus, BI pricing and...

    • Downloads: 111
  • For Sourcing & Vendor Management Professionals

    Report:Four Questions That Should Guide Your Microsoft Strategy

    Transitioning To Cloud-Based Subscription Models Provides A Unique Opportunity To Realign Your Commercial And Adoption Strategies

    Do you think that you understand Microsoft from previous dealings with the company? Think again. Microsoft's ongoing strategic transformation has significant implications for any technology...

    • Downloads: 263
  • For Application Development & Delivery Professionals

    Report:The Best And Worst Of License-To-SaaS Conversion Programs

    Insist On A Fair And Flexible Deal When You Switch To Software Companies' Cloud-Based Products

    The strategic shift in the software market from on-premises to cloud provides a rare opportunity for an application development and delivery (AD&D) leader to reassess her incumbents' place in her...

    • Downloads: 102
  • For eBusiness & Channel Strategy Professionals

    Report:US Commerce Platform Technology And Services Forecast, 2014 To 2019

    US Commerce Technology Spending Will Nearly Double To $2.1 Billion By 2019

    We forecast that the market for commerce technology will almost double from $1.2 billion in 2014 to $2.1 billion by the end of the decade in the US alone. Spend by eBusiness groups on associated...

    • Downloads: 400
  • For Application Development & Delivery Professionals

    Report:Monetizing APIs: Help Execs Think Bigger, And Drive More Revenue

    Charging For APIs Is Not The Only Way To Make Money

    Clients sometimes ask Forrester, "How are enterprises monetizing APIs?" What they are really asking is, "How are enterprises charging for API usage?" This is certainly a useful question, but...

    • Downloads: 124
  • For Infrastructure & Operations Professionals

    Report:Brief: Change Buying Habits For New Data Center Solution Packaging

    Colocation Providers Adapt To Help You Better Serve Your Customers

    Formerly targeting only raw cost reduction, data center and colocation service providers have matured with evolving services. Providers have recognized the need to serve a true business technology...

    • Downloads: 111
  • For Sourcing & Vendor Management Professionals

    Report:Build A Software Sourcing Strategy To Deliver Your Firm's BT Agenda

    This report describes Forrester's vision of strategic software sourcing for sourcing and vendor management (SVM) executives. You have a crucial role to play in furthering your organization's business...

    • Downloads: 430
  • For Sourcing & Vendor Management Professionals

    Report:Achieve Innovation With Multimodel Sourcing

    Forrester's approach to sourcing successfully across multiple models is based on our assertion that customers cannot thrive in the age of the customer with yesterday’s monolithic...

    • Downloads: 33
  • For Sourcing & Vendor Management Professionals

    Report:Four Software Licensing Trends That Support Your Business Technology Agenda

    The software market has changed radically over the last three or four years, and the licensing landscape has changed with it. Trends such as big data, cloud, and mobile have undermined several common...

    • Downloads: 323