Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage

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476 results in Reports

  • Packaged Solutions
  • For eBusiness & Channel Strategy Professionals

    Report:The Six Key Elements Of Proactive Chat

    Evolve Proactive Chat To Proactive Engagement

    Online consumers demand effortless engagement, which often means live help for pre- or post-purchase questions. eBusiness leaders increasingly deploy proactive chat to deliver effortless engagement...

    • Downloads: 251
  • For Customer Experience Professionals

    Report:Websites That Don't Support Customers Waste Millions

    This report is an update to "Web Sites That Don't Support Customers' Goals Waste Millions" originally published on February 17, 2010. To understand the effect of poor website usability, Forrester...

    • Downloads: 2157
  • For Application Development & Delivery Professionals

    Report:Market Overview: Enterprise Sales Force Automation Solutions

    Today's Solutions Are Changing The Nature Of Your Customers' Interactions With Your Sales Department

    The sales force automation (SFA) market is undergoing significant change with increasing emphasis on mobile sales capability, integration with other software products, real-time actionable insight,...

    • Downloads: 137
  • For CIO Professionals

    Report:New Dynamics Shape IT Services Spending

    Changes Will Accelerate Over The Next 24 Months

    The IT services industry is in the middle of a fundamental transformation of who it sells to, what services it sells, and how it delivers those services. Upstart vendors specializing in new...

    • Downloads: 819
  • For Sourcing & Vendor Management Professionals

    Report:The Forrester Wave™: Salesforce.com Implementation Services, Q2 2013

    Comparing The Top 10 Salesforce.com Implementation Services Options Worldwide

    In Forrester's 45-criteria evaluation of salesforce.com (SFDC) implementation services providers, we identified the 10 most significant salesforce.com implementation partners — Accenture,...

    • Downloads: 907
  • For eBusiness & Channel Strategy Professionals

    Report:Channel Management: Core To Your Customer Service Strategy

    Consumers' preferences for customer service channels are rapidly changing. And it's not just the younger generation of consumers — there's disruption and change across all ages and...

    • Downloads: 168
  • For Application Development & Delivery Professionals

    Report:TechRadar™ For AD&D Pros: Contact Center Solutions For Customer Service, Q2 2013

    Locking in customer loyalty via deeper engagement and differentiated experiences will continue to be critical priorities for organizations in all sectors in the decade ahead. But navigating the...

    • Downloads: 884
  • For CIO Professionals

    Report:Plan Strategy Around 10 Business Trends

    CIOs and IT strategists participating in strategic planning must bring to the discussion an understanding of emerging business trends. This report provides our take on the important emerging business...

    • Downloads: 2852
  • For Sales Enablement Professionals

    Report:Cloud Channel Trends, 2013 To 2014

    A Critical Mass Of Channel Partners Are Embracing Cloud

    Forrester recently surveyed channel partner company executives on their business model plans with respect to cloud computing. What we learned: After much gnashing of teeth (over marginalized...

    • Downloads: 885
  • For Customer Insights Professionals

    Report:Prepare For A World Of Consumer-Managed Data

    Executive Overview: The Personal Identity And Data Management Playbook

    Amid the talk of big data, privacy, and personal clouds, another important trend has emerged: Consumers are increasingly aware of the data they create as they move about the Web and engage with...

    • Downloads: 489
  • For Sourcing & Vendor Management Professionals

    Report:Navigating The Dynamic Telecoms And Mobility Services Landscape

    Landscape: The Telecommunications And Mobility Sourcing Playbook

    The enterprise telecommunications and mobility (T&M) services landscape is complex and can be confusing for sourcing and vendor management executives. It also is highly dynamic, evolving quickly...

    • Downloads: 423
  • For Sourcing & Vendor Management Professionals

    Report:The Forrester Wave™: SAP Services Providers, Q1 2014

    How The Largest Global SAP Services Partners Stack Up In The Digital Era

    In Forrester's 31-criteria evaluation of large, global SAP services providers, we identified the top nine largest, global SAP services practices — Accenture, Atos, Capgemini, Deloitte, HP, IBM,...

    • Downloads: 772
  • For Application Development & Delivery Professionals

    Report:Select A Workday Services Partner For The Next-Generation Of ERP

    Enterprise resource planning (ERP) is dead (again); long live ERP! As leading business executives rush to create digital, customer-centric companies, next-generation ERP solutions are playing a key...

    • Downloads: 194
  • For Customer Insights Professionals

    Report:TechRadar™: Customer Analytics Methods, Q1 2014

    Road Map: The Customer Analytics Playbook

    Forrester has identified 15 key customer analytics methods that customer insights professionals must master. Customer insights professionals are faced with tough decisions about which combination of...

    • Downloads: 907
  • For Application Development & Delivery Professionals

    Report:Consolidation And Innovation Transform The HRM Vendor Landscape

    Landscape: The Human Resource Management Playbook

    This report, the landscape component of the human resource management (HRM) playbook, will enable application development and delivery professionals (AD&D pros) and their HR business partners to...

    • Downloads: 1111
  • For Application Development & Delivery Professionals

    Report:Grow Your Revenue Stream With Customer-Centric Finance

    Rethink Financial Processes And Systems To Drive Revenue Growth And Customer Value

    In the world of corporate finance, three traditional priorities start with the letter "C": cost, compliance, and control. These will remain finance's priorities for many years to come. However, it is...

    • Downloads: 75
  • For Sales Enablement Professionals

    Report:Partner Relationships Need Their Own Management System

    Advances In Commercial PRM Software Make Investment Viable

    Channel-oriented tech vendors and other business-to-business (B2B) companies (telecommunications, life sciences, insurance, or industrial goods) have had the need for partner relationship management...

    • Downloads: 228
  • For CIO Professionals

    Report:Executing Enterprise-Versus-Local Decisions

    The Second In A Two-Part Series On Defining And Implementing Shared Services Or Local Capabilities

    All CIOs wrestle with which processes, technologies, organizations, and roles should be consistent across the organization (enterprise) and which should be specific to a business unit or geography...

    • Downloads: 174
  • For Infrastructure & Operations Professionals

    Report:The Forrester Wave™: Enterprise Client Management Suites, Q2 2012

    Symantec And CA Technologies Lead, With LANDesk Software, IBM, And Microsoft Close Behind

    In Forrester's 62-criteria evaluation of client management suite vendors, we identified the 10 significant solution providers in this category — BMC Software, CA, Dell, Hewlett-Packard, IBM,...

    • Downloads: 888
  • For Sourcing & Vendor Management Professionals

    Report:A Quick Guide To Help You Prepare For A SAS Software Negotiation

    Three Areas You Must Understand If You Want To Save Money For Your Organization

    SAS's software products help organizations apply analytics to business scenarios. Now deeply embedded in many large organizations around the world, SAS has become a market leader. It's common to see...

    • Downloads: 243
  • For Application Development & Delivery Professionals

    Report:The Future Of Customer Data Management

    Live Or Die By Your Customer Data Management Strategy

    Customer data is the lifeblood of the contemporary enterprise. It's used in virtually every function of the business, including product research, design, and development; advertising and marketing...

    • Downloads: 1681
  • For Application Development & Delivery Professionals

    Report:Leverage Market Dynamics To Cope With Key Local Requirements Off The Shelf

    Global Banking Platform Deals 2012 — Functionality

    Forrester surveyed 29 vendors of globally deployed banking platforms about their 2012 deals and analyzed the results, looking for patterns in the functionality that these vendors sold. Regional...

    • Downloads: 186
  • For Infrastructure & Operations Professionals

    Report:Drive Service Management Adjustments With Peer Comparisons

    This report outlines Forrester's solution to benchmark your service management and automation (SMA) initiative. To understand the current state and future of SMA, Forrester partnered with the USA...

    • Downloads: 1540
  • For Application Development & Delivery Professionals

    Report:The Transformation Imperative In Financial Services Defies Any Crisis

    The Q3 2012 Global Financial Services Architecture Online Survey Continues To Show A Focus On Transformation

    Today's financial services firms often find that their application landscape is no longer able to cope with their most urgent business drivers. Forrester's Q3 2012 Global Financial Services...

    • Downloads: 474
  • For Application Development & Delivery Professionals

    Report:Predictions 2015: Business Applications Take Innovation Beyond The Cloud

    As the shift to the cloud broadens across more business application types, application development and delivery professionals are torn between maintaining key operational systems and making...

    • Downloads: 279