Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

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476 results in Reports

  • Packaged Solutions
  • For Application Development & Delivery Professionals

    Report:Predictions 2015: Modern Apps Mean New Technologies, Processes, And Skills

    Application development and delivery (AD&D) leaders are facing tumultuous change in 2015 driven by people, process, and technology catalysts. Mobile and cloud alter the architectural landscape and...

    • Downloads: 398
  • For CIO Professionals

    Report:Brief: Data From The Digital Self Is Powering New Competition For Customers

    Firms Should Avoid Three Errors And Embrace Three Strategies To Use Digital Self To Win, Serve, And Retain Customers

    CIOs and their CMO partners face a business landscape of new players and competitors using new forms of data about customers to change how companies win, serve, and retain customers. These new forms...

    • Downloads: 160
  • For CIO Professionals

    Report:Oracle's Dilemma: Applications Unlimited Versus Oracle Fusion Applications

    Oracle Customers Face A Choice: Stay With Apps They Have And Miss Out On Innovation Or Make The Painful Switch To Fusion

    Oracle faces a strategic dilemma, and how it responds to this dilemma will present the CIOs at its clients with some tough choices. Oracle Fusion Applications — Oracle's new generation of...

    • Downloads: 528
  • For CIO Professionals

    Report:2016: Google Apps And Office 365

    Content, Mobile Support, And Ecosystems Will Define Success

    Sixty-five percent of software decision-makers tell us they plan to use or already have begun using collaboration software-as-a-service (SaaS). Fueling a lot of this interest is the availability of...

    • Downloads: 724
  • For CIO Professionals

    Report:Predictions For 2014: Cloud Computing

    Cloud Formally Joins The IT Portfolio — Whether IT Likes It Or Not

    As we head into 2014, cloud computing is no longer a "future" but a "now." Investments are up, enterprise use is widespread, and the hybrid cloud model has arrived. While the bulk of cloud...

    • Downloads: 1514
  • For Sourcing & Vendor Management Professionals

    Report:Prepare For The Evolution Of Workplace Services Pricing Models

    As The Market Standardizes Core Offerings, Sourcing Professionals Need To Understand Tradeoffs

    Service desk and workplace services have evolved over the past few years from a strong end user, on-site model to a more automated, remotely managed delivery model. With standardization and...

    • Downloads: 380
  • For Sourcing & Vendor Management Professionals

    Report:Addressing Key Obstacles In Setting Cloud Deals

    Avoid Frustration By Changing Your Expectations For Cloud Providers

    Forrester clients are often anxious to access the rapid provisioning and flexibility promised by providers of cloud technologies, but they too often languish in lengthy legal- and...

    • Downloads: 317
  • For Application Development & Delivery Professionals

    Report:Ground Applications Strategy In Business Imperatives

    Business Strategy: The Business Applications Playbook

    This report outlines the role of business strategy in Forrester's solution for application development and delivery (AD&D) professionals working on business applications strategy. Large firms are...

    • Downloads: 539
  • For Application Development & Delivery Professionals

    Report:Application Adoption Trends: The Rise Of SaaS

    The shift to SaaS is the leading agent of change in applications adoption as companies seek better flexibility and speed. Results from our Forrsights Software Survey, Q4 2013, reveal significant...

    • Downloads: 664
  • For Customer Experience Professionals

    Report:Four Questions That Free Employees To Access Customer Data

    A Guide For Customer Experience Pros Looking To Break Down Information Silos

    The vast majority of the information workforce directly supports customers or helps their organizations understand customers' behavior. But the way that organizations warehouse client data and...

    • Downloads: 106
  • For Sourcing & Vendor Management Professionals

    Report:Measure Your Software Sourcing Maturity To Identify Improvement Priorities

    Does your organization already practice strategic software sourcing, or is it still relying on reactive procurement? This report explains how to assess your software sourcing team's current state so...

    • Downloads: 234
  • For CIO Professionals

    Report:Quick Take: IBM-As-A-Service

    IBM's Impact 2014 Is A Milestone In Reshaping IBM's Core Business

    IBM is one of the mega oil tankers navigating slowly on the technology ocean, surrounded by speedboats of "startups" and heavy "clouds" on the horizon. Stowaways talking strange languages like...

    • Downloads: 345
  • For Application Development & Delivery Professionals

    Report:You Can't Personalize Digital Experiences Without Predictive

    Predictive Analytics Solutions Are The Personalization Engine That Digital Experience Platforms Lack

    Digital experience delivery vendors have generally fallen short in their use of predictive analytics to contextualize digital customer experiences. Many of these vendors offer simple, rules-based...

    • Downloads: 184
  • For CIO Professionals

    Report:Market Overview: Hosted Collaboration Services Providers

    Alternatives To Google Apps And Microsoft Office 365 Emerge

    Sixty-five percent of IT leaders Forrester recently surveyed said they are interested in or already using software-as-a-service (SaaS) for some portion of their collaboration technology portfolio....

    • Downloads: 486
  • For Application Development & Delivery Professionals

    Report:Embrace The Talent Acquisition Phenomenon

    Recruiting Landscape: The Human Resource Management Playbook

    The world of talent acquisition, also referred to as recruiting, has been turned upside-down in the past few years by new paradigms for talent sourcing and candidate engagement, a technological...

    • Downloads: 485
  • For eBusiness & Channel Strategy Professionals

    Report:2012 Canadian Bank Secure Website Rankings

    Firms Continue To Enhance Core Functionality But Lack New Digital Banking Features

    This report details how the secure websites of the six largest retail banks in Canada stack up against each other across six categories and 66 individual criteria measuring the banks' online...

    • Downloads: 245
  • For Sourcing & Vendor Management Professionals

    Report:The Forrester Wave™: EMEA Workplace Services, Q2 2013

    Providers Driving Workplace Services In EMEA

    Workplace services are rapidly evolving far beyond their origins in desktop and desk-side management toward a post-desktop future in which end users' consumer-derived expectations dominate the...

    • Downloads: 505
  • For eBusiness & Channel Strategy Professionals

    Report:Brief: Boosting Channel Partner Engagement

    Partner Engagement Begets Partner Experience, Which Begets Partner Productivity

    Channel partner engagement — how and how often partners interact with business-to-business (B2B)/tech vendors — is critical, as engagement is a key indicator of partner loyalty and...

    • Downloads: 85
  • For eBusiness & Channel Strategy Professionals

    Report:Banks Should Use ATMs To Boost Sales

    Leverage CRM, Better ATM Display, And Integration With Mobiles

    The recent advent of online and mobile banking has attracted plenty of attention. The humble automated teller machine (ATM), on the other hand, has mostly escaped the spotlight. Yet the ATM remains...

    • Downloads: 292
  • For CIO Professionals

    Report:Four Reasons For Sluggish Tech Market Growth And The Rationale For Future Optimism

    Weak Economies, A Changing Hardware Market, Cloud, And CEO Aversion To Investment Have Kept A Lid On Tech Buying

    Forrester's projected 5.5% growth in the global tech market in 2014 in local currency terms (6.2% in US dollars) is certainly an improvement over the more feeble growth of 2012 and 2013. Still, these...

    • Downloads: 145
  • For Infrastructure & Operations Professionals

    Report:The Forrester Wave™: Enterprise Client Management Suites, Q2 2012

    Symantec And CA Technologies Lead, With LANDesk Software, IBM, And Microsoft Close Behind

    In Forrester's 62-criteria evaluation of client management suite vendors, we identified the 10 significant solution providers in this category — BMC Software, CA, Dell, Hewlett-Packard, IBM,...

    • Downloads: 893
  • For CIO Professionals

    Report:Measuring Your Workforce Experience: Use Customer Experience Insight As Your Guide

    Performance Management: The Workforce Experience Playbook

    Finding and retaining the best talent is hard. Identifying the engaged workers who will deliver the kinds of results and customer outcomes you need is even harder. Knowing what the future will bring...

    • Downloads: 321
  • For CIO Professionals

    Report:Assess Your Cloud Maturity

    Assessment: The Cloud Computing Playbook

    As CIOs build out enterprise cloud strategies and mature their cloud implementations, there's an increased need to evaluate usage and strategy against other enterprises and market best practices....

    • Downloads: 1479
  • For Application Development & Delivery Professionals

    Report:Brief: Real-Time Speech Analytics — Still More Sizzle Than Steak

    Most customer service organizations record phone interactions with their customers. If they get around to analyzing those recordings, whatever they find can't change the outcome of those calls...

    • Downloads: 80
  • For CIO Professionals

    Report:Market Update: Office 2013 And Productivity Suite Alternatives

    Office 2010 Is Dominant, But Most Firms Plan To Upgrade

    At home and at work, people overwhelmingly use Microsoft Office. Yet Forrester continues to receive questions about office productivity tool options. So, we recently surveyed 155 IT decision-makers...

    • Downloads: 339