Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.


Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

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490 results in Reports

  • Packaged Solutions
  • For Enterprise Architecture Professionals

    Report:Knowledge Work Pushes The Dynamic Case Management Market

    Vendors Advance Their Design Time And Runtime Features

    There are fewer production workers who perform repetitive tasks. Work is becoming more knowledge-based and much less structured. As a result, the dynamic case management (DCM) market is expanding to...

    • Downloads: 319
  • For Application Development & Delivery Professionals

    Report:Corporate Recruiters Add Recruitment Marketing And Supportive Technologies To Their Toolkits

    Traditionally, the corporate talent acquisition or recruiting process has focused on the internal activities of moving job seekers from the role of candidate to the role of employee. Today's...

    • Downloads: 92
  • For CIO Professionals

    Report:TechRadar™: Cloud Computing, Q4 2014

    Customers no longer question cloud computing as a viable technology choice; in a growing number of enterprises, cloud is now the first choice. Since our 2011 TechRadar™ on cloud computing,...

    • Downloads: 617
  • For Customer Experience Professionals

    Report:How Consumers Complain About Poor Service

    Time To Get Serious About Social Voice Of The Customer

    Most consumers have gotten poor service at some point in the past year. Among that group, the vast majority told friends or family about their disappointing experiences. To understand the causes of...

    • Downloads: 997
  • For CIO Professionals

    Report:Shared Services: If WyCAN, So Can You!

    Thought Leadership And Teamwork Enable Cost-Savings And Better Service For Consortium Members

    Public sector organizations don't have the privilege of dialing back on scope in challenging economic times. In fact, when the going gets tough, government organizations often have to kick into high...

    • Downloads: 184
  • For Infrastructure & Operations Professionals

    Report:Key ITSM SaaS Solution Capabilities

    This workbook supports the "Market Overview: IT Service Management SaaS Tools Update 2014" Forrester report and describes each vendor's ITSM SaaS capabilities in detail.

    • Downloads: 36
  • For Application Development & Delivery Professionals

    Report:Are The Biggest Enterprise Software Vendors Now The Best Cloud Platform Bets?

    IBM, Microsoft, Oracle, And SAP As Cloud Platform Vendors

    Public cloud platforms are a foundation for applications that win, serve, and retain customers. The four largest enterprise software providers did relatively little to drive adoption of cloud...

    • Downloads: 67
  • For CIO Professionals

    Report:2015 To 2016 Tech Market Outlook For European Countries

    Better Growth Outside The Eurozone Than Within

    Will Europe's modest economic expansion strengthen or go into reverse? Will China's economic slowdown and the ongoing geopolitical conflict with Russia put a dent into European exports? What will...

    • For Infrastructure & Operations Professionals

      Report:Quick Take: Salesforce Wear Opens Up New Enterprise Wearables Opportunities

      Salesforce Wear Developer Pack Will Drive Enterprise Adoption Of Both Wearables And Salesforce1

      On June 10, 2014, announced Salesforce Wear, a bundle of free tools aimed at expanding the mobile potential of the Salesforce platform with wearables. This program offers support for...

      • Downloads: 210
    • For Application Development & Delivery Professionals

      Report:The Forrester Wave™: Retail Planning Solutions, Q2 2014

      The 10 Providers That Matter Most And How They Stack Up

      Retailers' profitability has always depended on the ability to turn inventory fast, since inventory is the principal asset on their balance sheets. Nothing influences inventory turn as much as...

      • Downloads: 601
    • For Application Development & Delivery Professionals

      Report:Forrester's 10-Step Methodology For Shortlisting Business Intelligence Vendors

      Tools And Technology: The Business Intelligence Playbook

      Business intelligence (BI) is a runaway locomotive that just keeps picking up more and more speed in terms of enterprise interest, adoption, and spending levels. Technology vendors caught on to this...

      • Downloads: 509
    • For CIO Professionals

      Report:Business Networks Will Push The Cloud Beyond IT

      The Evolution Of Multitenancy In The Cloud Is Enabling True Business Technology Innovation

      Cloud computing has changed the way that IT computing resources are being delivered and consumed, but this change has yet to really affect companies' underlying business models. Although today's CIOs...

      • Downloads: 524
    • For Application Development & Delivery Professionals

      Report:Should Your Web Content Management System Run In The Cloud?

      The Answer Should Be "Yes" More Often Than You'll Admit Today

      Web content management (WCM) systems are the cornerstone of digital experience platforms. But these tools have been slow to come to the cloud. Both vendors and end-user companies are to blame. WCM...

      • Downloads: 104
    • For Sourcing & Vendor Management Professionals

      Report:The Emerging Third-Party Software Support Marketplace: Questions And Answers

      Find Out Which Vendors Promise To Save 50% Or More And How They Plan To Do It

      Your CIO is looking at the software budgets for next year, and the squeeze on cash is tighter than ever. He wants you to find ways to release funds currently earmarked for such prosaic things as...

      • Downloads: 302
    • For Security & Risk Professionals

      Report:Top Security And Risk Priorities For The Business Technology Agenda

      Tools And Technology: The S&R Practice Playbook

      Digital businesses cannot succeed in today's competitive environment if they don't protect their customers from cybercriminals and fraudsters, safeguard their firm's intellectual property from...

      • Downloads: 351
    • For CIO Professionals

      Report:Digital Insights Are The New Currency Of Business

      Build Systems Of Insight To Consistently Turn Big Data Into Business Action

      Businesses are drowning in data but starving for insights. Worse, they have no systematic way to consistently turn data into action. This can't continue. Demanding customers and competitive pressures...

      • Downloads: 802
    • For Application Development & Delivery Professionals

      Report:Brief: Drive Faster Retail Performance With SAP'S CAR

      How To Benefit From SAP's Customer Activity Repository

      Application development and delivery (AD&D) professionals in retail face a barrage of urgent demands from line of business colleagues to equip them with actionable insight about inventory...

      • Downloads: 74
    • For Application Development & Delivery Professionals

      Report:Benchmark Against Best Practices To Optimize CRM Performance

      Benchmarks: The CRM Playbook

      To succeed in the age of the customer, application development and delivery (AD&D) professionals who support front-office business processes cannot afford failed technology initiatives. But how do...

      • Downloads: 478
    • For Customer Experience Professionals

      Report:How Collaboration Improves Customer Experience

      Fifty-seven percent of today's information workers — those who use a computer at least 1 hour per day — regularly communicate with colleagues inside their organization, business partners,...

      • For Application Development & Delivery Professionals

        Report:Navigate The Future Of CRM In 2015

        Vision: The CRM Playbook

        As organizations strive to succeed in the age of the customer and cope with digital disruptions, those responsible for customer-facing processes struggle with how to define customer relationship...

        • Downloads: 603
      • For Application Development & Delivery Professionals

        Report:Market Overview: Trade Promotion Management

        Drive Your CPG Firm's Digital Business Initiatives With New Trade Promotion Applications

        Consumer packaged goods (CPG) brands spend more than $500 billion on trade promotions annually and estimate that a third of that spend generates negative returns. To drive new product introduction in...

        • Downloads: 120
      • For eBusiness & Channel Strategy Professionals

        Report:2014 European Online Banking Functionality Benchmark

        mBank Offers The Most Extensive Secure Site Functionality

        Digital teams at banks should continuously evaluate their secure websites to look for improvements to online banking content and functionality. These teams want to know how their online banking...

        • Downloads: 343
      • For Application Development & Delivery Professionals

        Report:Don't Just Maintain Business Applications, Raise Business Responsiveness

        Continuous Improvement: The Business Applications Playbook

        While big projects such as delivering new off-the-shelf or custom-built applications help your organization achieve excellent business outcomes, sustaining these outcomes requires that your...

        • Downloads: 664
      • For Application Development & Delivery Professionals

        Report:Assess Customer Service Capabilities To Pinpoint Opportunities For Better Service

        Assessment: The Contact Centers For Customer Service Playbook

        In the age of the customer, the transformative effects of social computing and ubiquitous mobility are challenging how organizations can most effectively manage their interactions with customers....

        • Downloads: 1997
      • For Application Development & Delivery Professionals

        Report:Brief: SharePoint Innovations Aimed At Employees, Not Customers

        Intranets Get Easier, External Uses Stay Hard

        In March 2014, Microsoft announced new innovations for SharePoint 2013; this brief analyzes the good and bad news. The many customers who use SharePoint for employee collaboration will find much to...

        • Downloads: 335