Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.


Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Refine your results

Date Range




Market Imperatives


10 results in Reports

  • Packaged Solutions
  • Total Economic Impact (TEI)
  • For Infrastructure & Operations Professionals

    Report:Build Or Colocate? The ROI Of Your Next Data Center

    Data centers are running low on space, power, and cooling capacity. When it comes time to provision new data center capacity, IT infrastructure and operations (I&O) professionals face a critical...

    • Downloads: 728
  • For Application Development & Delivery Professionals

    Report:Quantify The Business Value Of CRM

    Business Case: The CRM Playbook

    CRM initiatives must not only be technically sound but also must answer the question, "What will we get for our money?" Application development and delivery (AD&D) pros who lead CRM projects must...

    • Downloads: 1206
  • For CIO Professionals

    Report:The Total Economic Impact™ Methodology: A Foundational Framework For Investment Decisions

    Underlying any investment is the ever-present question of "What am I going to get for my money?" To answer this question, Forrester developed the Total Economic Impact™ (TEI) methodology. TEI...

    • Downloads: 3821
  • For CIO Professionals

    Report:How To Succeed With Smart Process Apps For Cases

    How To Choose And Build The Business Case For The Right Smart Process Application For Your Case Challenges

    Smart process applications represent a new category of software applications that are designed to support collaborative business activities. This collaboration can occur in the customer-oriented...

    • Downloads: 150
  • For Security & Risk Professionals

    Report:Use Commercial IAM Solutions To Achieve More Than 100% ROI Over Manual Processes

    Business Case: The Identity And Access Management Playbook

    Security and risk (S&R) executives responsible for identity and access management (IAM) must manage access to sensitive applications and data without inhibiting business agility, compromising...

    • Downloads: 907
  • For Application Development & Delivery Professionals

    Report:Win Funding For Your Customer Service Project

    Business Case: The Contact Centers For Customer Service Playbook

    In the age of the customer, customer service must be a cornerstone of a company's customer experience strategy. Application development and delivery (AD&D) pros supporting customer service operations...

    • Downloads: 578
  • For Enterprise Architecture Professionals

    Report:Getting Down To Basics On Smart Process Apps

    Smart process applications represent a new category of software applications that are designed to support collaborative business activities, both the internal, operational collaboration that is part...

    • Downloads: 175
  • For Sourcing & Vendor Management Professionals

    Report:Better Sourcing Can Improve Your Software ROI

    Many sourcing and vendor management (SVM) professionals see the problems with their firm's current approach to dealing with the major software providers, but lack the authority to transform it. This...

    • Downloads: 191
  • For eBusiness & Channel Strategy Professionals

    Report:Building The Business Case For Omnichannel In Retail

    Use Forrester's TEI Model To Understand The Value Of Omnichannel Fulfillment

    Retailers are launching omnichannel fulfillment projects at a rapid pace. eBusiness professionals are prioritizing these projects due to growing customer demand for new order fulfillment options and...

    • Downloads: 360
  • For Infrastructure & Operations Professionals

    Report:Calculate The ROI Of Data Center Investments

    Forrester's Total Economic Impact (TEI) analysis has been used to calculate the ROI of data center facilities. The TEI methodology is used to measure the effectiveness of an IT (or other) investment...

    • Downloads: 62