Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

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156 results in Reports

  • Branding
  • For Marketing Leadership Professionals

    Report:Maximize Media ROI With A Customer-Centric Approach

    Road Map: The Digital Media Buying Playbook

    Moving to a higher level of digital media buying maturity requires that digital marketing teams improve the way they plan and deliver around four key pillars: organization, planning and execution,...

    • Downloads: 588
  • For Marketing Leadership Professionals

    Report:Marketing Strategy For The Mobile Mind Shift

    Vision: The Mobile Marketing Playbook

    Customers are in the midst of a mobile mind shift. As a result of their perpetual mobile connections, their expectations have changed. They're not interested in your messaging and logos. They want...

    • Downloads: 1328
  • For eBusiness & Channel Strategy Professionals

    Report:Five Global Marketplaces All Brands Must Know

    The Opportunities For Brand Owners On Amazon, eBay, MercadoLibre, Rakuten, And Tmall

    The global expansion process has changed substantially over the past five years, with eBusiness leaders no longer expanding internationally just by launching a series of direct-to-consumer websites....

    • Downloads: 340
  • For Marketing Leadership Professionals

    Report:Understand Immediacy, Simplicity, And Context

    Processes: The Mobile Marketing Playbook

    This report highlights the key principles of mobile experience that marketing leaders must weave into the process of crafting mobile marketing strategies. As more people own smartphones than ever...

    • Downloads: 1912
  • For Customer Experience Professionals

    Report:Customer Experience Innovation Demystified

    "Innovation" has become a buzzword in the customer experience field. Everyone talks about it, but no one knows quite what it is or how to attain it. In fact, most firms that believe that they're...

    • Downloads: 907
  • For CMO Professionals

    Report:Chart A New Course For A Connected Brand Experience

    Strategic Plan: Brand Experience Playbook

    Brand building has moved beyond the purview of the marketing department to become an organizationwide effort. Chief marketing officers (CMOs) must shift their organizations from a command-and-control...

    • Downloads: 914
  • For Marketing Leadership Professionals

    Report:Which Technologies Fit Where In Marketing's Future: A Segmented Vendor Reference For Marketers

    This workbook is a companion to the Forrester report "Which Technologies Fit Where In Marketing’s Future." In that report, we made the case for a new way of classifying marketing technologies...

    • Downloads: 51
  • For Marketing Leadership Professionals

    Report:How To Exploit The Database Of Affinity

    And Why Google, Not Facebook, Will Dominate Affinity Marketing

    Every day, huge numbers of people tell us what they like by voting for things, talking about things, reviewing things, and engaging in other online social interactions. All these behaviors add up to...

    • Downloads: 450
  • For Marketing Leadership Professionals

    Report:Put Distribution At The Heart Of Content Marketing

    Marketers Need A Solid Distribution Strategy To Drive A Return On Content Investments

    Investment in branded content is rising sharply, but too many brand marketers fail to plan for the distribution and discovery of their content. The result? Significant content investments don't reach...

    • Downloads: 728
  • For CMO Professionals

    Report:Build Your Army Of Brand Advocates From Across The Enterprise

    Forrester's research with senior marketing leaders shows that enterprisewide commitment and engagement are critical to successfully building a brand in the 21st century. But this is also marketers'...

    • Downloads: 264
  • For CMO Professionals

    Report:Evaluate Your Brand Building Capabilities

    Assessment: The Brand Experience Playbook

    Today's perpetually connected consumers have more opportunities than ever to voice their wants, needs, and expectations, forcing marketers to rethink how they build relevant brands. This report...

    • Downloads: 610
  • For CMO Professionals

    Report:Measuring The Impact Of Branded Content

    Read this report if you want to understand how to measure the effectiveness of a branded content strategy along the stages of the customer life cycle. This report will help you define the most...

    • Downloads: 809
  • For Customer Insights Professionals

    Report:Evaluate And Evolve Social Intelligence

    Assessment: The Social Intelligence Playbook

    Over the past six years, Forrester has outlined why firms must monitor social media. But although most companies understand the importance of tracking conversations happening online, few actually...

    • Downloads: 696
  • For CMO Professionals

    Report:It's Time To Put Shoppers Back Into Shopper Marketing

    Shopper Marketing Needs Close Ties To Brand Marketing To Attract Empowered Consumers

    CMOs have given renewed attention to shopper marketing efforts lately, as these marketers sit closest to the consumer while she is in buying mode. However, shopper marketing teams are more typically...

    • Downloads: 376
  • For Sales Enablement Professionals

    Report:European Tech Marketing Continues To Be Different

    This is a deep-dive data update to last year's report, "European Tech Marketing Is Different: Here's How," based on Forrester's Q4 2011 B2B Marketing Organizations And Investments Survey. Most of the...

    • Downloads: 60
  • For eBusiness & Channel Strategy Professionals

    Report:How Consumers Discover New Brands, Products, And Services

    A Technographics® Data Essentials Report

    Discovery is the first phase of the customer life cycle — it's the crucial time when consumers first find out about new brands, products, and services. If the "Discover" phase is successful,...

    • Downloads: 153
  • For Marketing Leadership Professionals

    Report:CMOs Must Build An Affinity Channels Strategy To Reach New Audiences

    How To Navigate Fragmenting Media Audiences Across Niche, Focused Digital Media Networks

    Young demographic audiences, often described as Millennials or Gen Zers, are fragmenting across a new landscape of affinity-focused media channels built on YouTube including StyleHaul, Machinima,...

    • Downloads: 292
  • For Marketing Leadership Professionals

    Report:Lessons From The 2013 Forrester Groundswell Awards

    Outstanding marketers at both B2C and B2B companies took a variety of approaches in Forrester's 2013 Groundswell Awards, and each of them demonstrated strong and measurable business results. Use this...

    • Downloads: 121
  • For Customer Insights Professionals

    Report:The Total Cost Of Social Listening

    Business Case: The Social Intelligence Playbook

    Listening platforms continue to be hot and marketers are keen to use consumer conversations to inform marketing and business strategy. But as more businesses adopt listening platforms, the question...

    • Downloads: 1374
  • For Customer Insights Professionals

    Report:Defining Social Intelligence

    Vision: The Social Intelligence Playbook

    Listening platforms power marketers by analyzing their brands, products, and customers across social media channels. But although listening platforms make managing social data possible, marketers...

    • Downloads: 3250
  • For CMO Professionals

    Report:CMOs Must Lead The Brand Experience

    Twenty-first century brands are grappling to maintain their traditional sources of competitive advantage in the age of the customer — a world in which the companies that take an obsessive...

    • Downloads: 576
  • For Customer Experience Professionals

    Report:Implement Your Digital Customer Experience Strategy

    Road Map: The Digital Customer Experience Improvement Playbook

    Every organization that makes customer experience a top priority needs a strategy for its digital customer interactions that will satisfy customer needs, bolster business objectives, and build the...

    • Downloads: 2417
  • For Marketing Leadership Professionals

    Report:Case Study: Zoetis Sponsors A Mobile App To Build Brand Awareness

    A Mobile Marketing POST Report

    Pfizer Animal Health, a global animal health company, was rebranded Zoetis in 2013. With a new name, the company needed a way to raise awareness in the marketplace. To connect with its audience, it...

    • Downloads: 125
  • For Marketing Leadership Professionals

    Report:Master Content Marketing To Drive Engagement, Credibility, And Preference

    Executive Overview: The Content Marketing Playbook

    Today's empowered consumers are in control and telling brands where, when, and how they are open to a mutually valuable exchange of information. To counter growing media fragmentation and consumer...

    • Downloads: 413
  • For CMO Professionals

    Report:Four Steps To Build Your Brand Experience

    Road Map: The Brand Experience Playbook

    Once the brand has its strategic bearings laid out — the North Star, the brand compass, and the brand experience map — it's time to cast off and start thinking about how to plan for the...

    • Downloads: 885