For B2C Marketing Professionals
The All Things Hair Program Reinvents Brand Marketing To Address 11 Billion Annual Hair Care Searches
The world's third-largest consumer packaged goods (CPG) company does not radically change how it goes to market often; this case study explores how Unilever did just that. It began when the CPG giant...
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For Customer Insights Professionals
Nestlé Used The Four Ps To Capture, Manage, Analyze, And Apply Social Data
Non-Chinese companies with an ambition to be global leaders must listen to China's social networks, and Nestlé is no exception. In 2013, the global food giant built a social command center in...
- Downloads: 73