Refine your results
- Asia Pacific (1)
- Accenture (1)
- Cognizant Technology Solutions (1)
- Deloitte (1)
- IBM (1)
- Oracle (1)
- See all Vendors
For Customer Insights Professionals
Nestlé Used The Four Ps To Capture, Manage, Analyze, And Apply Social Data
Non-Chinese companies with an ambition to be global leaders must listen to China's social networks, and Nestlé is no exception. In 2013, the global food giant built a social command center in...
- Downloads: 61
For Application Development & Delivery Professionals
Drive Your CPG Firm's Digital Business Initiatives With New Trade Promotion Applications
Consumer packaged goods (CPG) brands spend more than $500 billion on trade promotions annually and estimate that a third of that spend generates negative returns. To drive new product introduction in...
- Downloads: 120
For B2C Marketing Professionals
The All Things Hair Program Reinvents Brand Marketing To Address 11 Billion Annual Hair Care Searches
The world's third-largest consumer packaged goods (CPG) company does not radically change how it goes to market often; this case study explores how Unilever did just that. It began when the CPG giant...
- Downloads: 176