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For B2C Marketing Professionals
Road Map: The Digital Media Buying Playbook
Moving to a higher level of digital media buying maturity requires that digital marketing teams improve the way they plan and deliver around four key pillars: organization, planning and execution,...
- Downloads: 620
For Application Development & Delivery Professionals
Drive Your CPG Firm's Digital Business Initiatives With New Trade Promotion Applications
Consumer packaged goods (CPG) brands spend more than $500 billion on trade promotions annually and estimate that a third of that spend generates negative returns. To drive new product introduction in...
- Downloads: 49