For CMO Professionals
Technographics® TRUE Brand Compass: Automaker Brands
Disrupters like Tesla and Uber are plotting against traditional automakers. To ensure that they avoid becoming commodity hardware brands, automakers must build brands that drive brand resonance. Auto...
- Downloads: 192
For B2C Marketing Professionals
Road Map: The Digital Media Buying Playbook
Moving to a higher level of digital media buying maturity requires digital marketing teams to improve their planning and delivery around four key pillars: organization, planning and execution,...
- Downloads: 848