For CMO Professionals
Technographics® TRUE Brand Compass: Automaker Brands
Disrupters like Tesla and Uber are plotting against traditional automakers. To ensure that they avoid becoming commodity hardware brands, automakers must build brands that drive brand resonance. Auto...
- Downloads: 106
For B2C Marketing Professionals
The All Things Hair Program Reinvents Brand Marketing To Address 11 Billion Annual Hair Care Searches
The world's third-largest consumer packaged goods (CPG) company does not radically change how it goes to market often; this case study explores how Unilever did just that. It began when the CPG giant...
- Downloads: 260