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For Customer Insights Professionals
Nestlé Used The Four Ps To Capture, Manage, Analyze, And Apply Social Data
Non-Chinese companies with an ambition to be global leaders must listen to China's social networks, and Nestlé is no exception. In 2013, the global food giant built a social command center in...
- Downloads: 50
For Application Development & Delivery Professionals
Drive Your CPG Firm's Digital Business Initiatives With New Trade Promotion Applications
Consumer packaged goods (CPG) brands spend more than $500 billion on trade promotions annually and estimate that a third of that spend generates negative returns. To drive new product introduction in...
- Downloads: 105