Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage

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63 results in Reports

  • Customer Intelligence
  • Past 6 months
  • Customer Insights
  • For Customer Insights Professionals

    Report:Brief: Demystifying Real-Time Interaction Management

    Anchor Your Contextual Marketing Engine With This System Of Engagement

    Customer obsession requires marketers to rethink campaigns and instead deliver self-perpetuating cycles of insight-driven interactions. We believe that firms will assemble contextual marketing...

    • Downloads: 84
  • For Customer Insights Professionals

    Report:Pave A Clear Path To Advanced Loyalty

    Road Map: The Customer Loyalty Playbook

    Customer insights (CI) professionals striving to increase customer loyalty face many challenges, including me-too strategies, disparate data, siloed customer insights, and inadequate measurement...

    • Downloads: 549
  • For Customer Insights Professionals

    Report:Create An Effective Enterprise Marketing Technology Blueprint

    Strategic Plan: The Enterprise Marketing Technology Playbook

    Planning and implementing enterprise marketing technology is at the top of the customer insights (CI) professional's to-do list. But you can't do it alone. You and your business technology (BT)...

    • Downloads: 1107
  • For Customer Insights Professionals

    Report:Customer Insights Services Landscape 2014

    Have Vendors Kept Up With Your Changing Needs?

    When we published the first customer insights (CI) services landscape in 2011, the market was in the throes of change. As CI pros were facing the explosion of channels like social and mobile, a...

    • Downloads: 278
  • For Customer Insights Professionals

    Report:Innovate To Become Attribution Masters

    Continuous Improvement: The Cross-Channel Attribution Playbook

    Cross-channel attribution advances traditional marketing performance measurement approaches by connecting and accurately measuring different interaction points across marketing tactics, channels, and...

    • Downloads: 182
  • For Customer Insights Professionals

    Report:Listening Platforms Won't Become A Major Marketing Technology In 2015

    Tools And Technology: The Social Intelligence Playbook

    Social listening platforms — software platforms that capture, manage, and enable analysis of social data — are essential tools for social marketers and customer insights (CI) pros alike,...

    • Downloads: 1191
  • For Customer Insights Professionals

    Report:Follow 10 Steps To Successful Social Intelligence Measurement

    Performance Management: The Social Intelligence Playbook

    Social media — with its seemingly nebulous returns, such as "engagement" and "advocacy" — often baffles customer insights (CI) professionals trying to measure and optimize their ongoing...

    • Downloads: 836
  • For Customer Insights Professionals

    Report:Create An Evolved Loyalty Strategy, Not Just An Effective Program

    Executive Overview: The Customer Loyalty Playbook

    In the age of the customer, it's more important than ever to engage effectively with your customers — how, when, and where they desire. To do this, customer insights (CI) professionals must...

    • Downloads: 1008
  • For Customer Insights Professionals

    Report:Be A Loyalty Company, Not A Company With A Loyalty Program

    Vision: The Customer Loyalty Playbook

    Customer loyalty practices come with a lot of baggage: They have become synonymous with points, discounts, and rewards. But it's time for a reality check. Loyalty is both behavioral and emotional,...

    • Downloads: 155
  • For Customer Insights Professionals

    Report:Boost Digital Intelligence With Tag Management

    Today, tag management is much more than merely the management of tags. Tag management processes and technologies have rapidly evolved to become a key strategic tool for the adoption of digital...

    • Downloads: 94
  • For Customer Insights Professionals

    Report:Craft A Customer Loyalty Strategy That Raises Your Maturity

    Strategic Plan: The Customer Loyalty Playbook

    Companies that attempt to drive loyalty with a cookie-cutter strategy and ignore customer insights (CI) struggle and lack meaningful results. CI professionals seeking to build a loyalty strategy that...

    • Downloads: 474
  • For Customer Insights Professionals

    Report:Win Mobile Moments With Digital Intelligence

    Continuous Improvement: The Digital Intelligence Playbook

    The mobile mind shift is fueling the unabated growth of customer mobile engagements with brands. Now is the time for firms to track, measure, and analyze mobile engagements to gain insights and...

    • Downloads: 166
  • For Customer Insights Professionals

    Report:Use Cross-Channel Attribution To Understand Marketing Effectiveness

    Vision: The Cross-Channel Attribution Playbook

    Today's customers interact with brands via a wide variety of touchpoints across different stages of the life cycle. But most customer insights (CI) professionals measure campaign success using...

    • Downloads: 881
  • For Customer Insights Professionals

    Report:The State Of Customer Analytics: Majority Of Firms Lack Sophistication

    Benchmarks: The Customer Analytics Playbook

    To assess the current state of analytics adoption, including goals, challenges, and analytics sophistication, Forrester and Burtch Works fielded an online survey to 170 customer analytics and...

    • Downloads: 242
  • For Customer Insights Professionals

    Report:The Forrester Wave™: Cross-Channel Attribution Providers, Q4 2014

    Tools And Technology: The Cross-Channel Attribution Playbook

    In Forrester's 56-criteria evaluation of cross-channel attribution vendors, we identified the eight most significant cross-channel attribution providers with advanced algorithmic-based models —...

    • Downloads: 402
  • For Customer Insights Professionals

    Report:Drive The BT Agenda With A Marketing Technology Office

    Organization: The Enterprise Marketing Technology Playbook

    Customers, empowered by always connected digital devices, can engage with brands at any time, from any place, and at any point within the customer life cycle. To respond with relevance in real time,...

    • Downloads: 766
  • For Customer Insights Professionals

    Report:Three Must-Haves For Loyalty Strategy Success

    Processes: The Customer Loyalty Playbook

    Successful loyalty strategies boost customer retention, engagement, and the bottom line. But today, many companies fail because they haven't established the foundation they need to build basic...

    • Downloads: 997
  • For Customer Insights Professionals

    Report:Four Levels Of Effective Analytics Planning

    Strategic Plan: The Customer Analytics Playbook

    Customer insights (CI) professionals must build customer analytics capabilities that help companies win, serve, and retain increasingly empowered customers. To do this, they need to develop a...

    • Downloads: 847
  • For Customer Insights Professionals

    Report:Quick Take: Oracle Acquires Offline Data Powerhouse Datalogix

    The Deal Touts Ubiquitous Customer Recognition And Targeting, But Only If Oracle Manages The Integration Well

    On December 22, 2014, Oracle announced that it has signed an agreement to acquire Datalogix, the Colorado-based consumer transaction data firm. This acquisition adds yet another significant data...

    • Downloads: 70
  • For Customer Insights Professionals

    Report:How To Make Social Media Data Actionable

    Processes: The Social Intelligence Playbook

    Social media provides customer insights (CI) professionals with a wealth of customer data, an invaluable resource for competing in the age of the customer. But every piece of valuable insight is...

    • Downloads: 2511
  • For Customer Insights Professionals

    Report:Brief: Immature Marketing Technology Strategy Delays The Intelligent Enterprise Transformation

    The strategy behind customer insights (CI) marketing technology was intended to quickly turn the mounds of customer data in companies' databases into actionable insights and ensure success by...

    • Downloads: 90
  • For Customer Insights Professionals

    Report:Brief: Cultural And People Challenges Delay Enterprise Intelligence

    Increased competitive pressures, global economic challenges, and increasingly demanding customers have firms seeking ways to transform into customer-centric organizations. These changes have taken...

    • Downloads: 35
  • For Customer Insights Professionals

    Report:Embrace A Cross-Channel Attribution Measurement Process

    Processes: The Cross-Channel Attribution Playbook

    Customer insights (CI) professionals must expend a tremendous amount of energy performing due diligence, planning, and creating processes to measure their marketing campaigns. In this report for the...

    • Downloads: 519
  • For Customer Insights Professionals

    Report:Sharpen Your Competitive Edge With A Digital Intelligence Strategic Plan

    Strategic Plan: The Digital Intelligence Playbook

    As customers effortlessly move across digital touchpoints and as marketing campaigns span an increasing number of channels, the need for comprehensive analytics has never been greater. But...

    • Downloads: 1063
  • For Customer Insights Professionals

    Report:Define Data Responsibilities To Boost Enterprise Intelligence

    Who Does What To Maximize The Impact Of Customer Data

    As firms try to ramp up their data capabilities to make the best use of customer data, they are finding a lot wrong with the state of their organization. They lack the skills and knowledge they need,...

    • Downloads: 134