Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

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35 results in Reports

  • Customer Intelligence
  • Past 6 months
  • Customer Insights
  • For Customer Insights Professionals

    Report:Profiling US Health-Conscious Consumers

    A Technographics® 360 Profile

    "Health-conscious" is not only a descriptor, it is also a driver. US consumers who prioritize their health have a distinct attitude that consciously and subconsciously influences their behavior...

    • Downloads: 47
  • For Customer Insights Professionals

    Report:The Forrester Wave™: Customer Analytics Solutions, Q1 2016

    The 11 Providers That Matter Most And How They Stack Up

    In our 33-criteria evaluation of customer analytics vendors, we identified the 11 most significant software providers in this category — Adobe, AgilOne, Alteryx, Angoss, FICO, IBM, Manthan, Pitney...

    • Downloads: 433
  • For Customer Insights Professionals

    Report:The Forrester Wave™: Customer Loyalty Solutions For Large Organizations, Q1 2016

    The Eight Providers That Matter Most And How They Stack Up

    In this Forrester Wave™ evaluation of customer loyalty solutions for large organizations, we identified the eight most significant players — Aimia, Bond Brand Loyalty (formerly Maritz Loyalty...

    • Downloads: 332
  • For Customer Insights Professionals

    Report:Brief: Close The Insights-To-Action Gap With A Clear Implementation Plan

    Processes: The Customer Analytics Playbook

    Many companies still struggle to realize value from their predictive analytics efforts despite making considerable investments in technology and human capital. This is largely due to the...

    • Downloads: 148
  • For Customer Insights Professionals

    Report:Turn Data Into Insights With Customer Analytics

    Executive Overview: The Customer Analytics Playbook

    The sheer scale and diversity of customer data provides rich new sources of insight, allowing firms to engage in novel ways and enable digital disruption of entire industries. Today, customer...

    • Downloads: 1779
  • For Customer Insights Professionals

    Report:Use Personal Identity And Data Management To Future-Proof Your Privacy Practices

    Continuous Improvement: The Customer Trust And Privacy Playbook

    Consumers are leaving a growing digital footprint across channels and media, and they are mindful of the fact that marketers use this data for financial gain. Combined with growing concerns about...

    • Downloads: 137
  • For Customer Insights Professionals

    Report:The Forrester Wave™: Customer Loyalty Solutions For Midsize Organizations, Q1 2016

    The Seven Providers That Matter Most And How They Stack Up

    In this Forrester Wave™ evaluation of customer loyalty solutions for midsize organizations, we identified the seven most significant customer loyalty solutions — 500friends, a Merkle...

    • Downloads: 196
  • For Customer Insights Professionals

    Report:Use Marketing Dashboards To Uncover Customers' Behavior

    A Practical Guide For Business And Technology Professionals To Build Effective Marketing Dashboards Together

    Customer insights (CI) professionals are tasked with measuring, analyzing, and optimizing marketing activities. But they struggle to find the right dashboard to share insights across the...

    • Downloads: 188
  • For Customer Insights Professionals

    Report:Brief: Use Mobile Gaming Analytics To Improve Your Digital Marketing

    Chinese Firms Leverage Mobile Games To Increase The Effectiveness Of Their Marketing Performance

    Chinese firms wanting to better engage the online population of hyperconnected consumers are beginning to look to mobile gaming — which has become the most common group of applications that these...

    • Downloads: 98
  • For Customer Insights Professionals

    Report:TechRadar™: Customer Analytics Methods, Q2 2016

    Road Map: The Customer Analytics Playbook

    Forrester has identified 15 key customer analytics methods that customer insights (CI) professionals must master. CI professionals are faced with tough decisions about which combination of methods...

    • Downloads: 1361
  • For Customer Insights Professionals

    Report:Brief: Embrace Adaptive Intelligence To Take Advantage Of China's Data Economy

    Master Real-Time Multidirectional Data Sharing To Enable Customer Obsession

    Customer insights (CI) and marketing pros are adept at leveraging internal and external data to understand and engage customers and partners and increase market awareness. But in the age of the...

    • Downloads: 40
  • For Customer Insights Professionals

    Report:Instrument Your Business With Digitally Intelligent Measurement

    Performance Management: The Digital Intelligence Playbook

    Customer insights (CI) professionals have a wealth of data resources and technology at their disposal to measure digital customer interactions. Yet many programs fail to capture a complete set of...

    • Downloads: 882
  • For Customer Insights Professionals

    Report:How To Design And Build A Great Consumer Data Privacy Organization

    Organization: The Customer Trust And Privacy Playbook

    How companies handle and protect consumer data privacy is much more than a compliance issue. As privacy becomes a competitive differentiator, firms will have to develop a cohesive privacy strategy...

    • Downloads: 118
  • For Customer Insights Professionals

    Report:Four Levels Of Effective Analytics Planning

    Strategic Plan: The Customer Analytics Playbook

    Customer insights (CI) professionals must build customer analytics capabilities that help companies win, serve, and retain increasingly empowered customers. To do this, they need to develop a...

    • Downloads: 1137
  • For Customer Insights Professionals

    Report:The New Privacy: It's All About Context

    Vision: The Customer Trust And Privacy Playbook

    This is an update of a previously published report; it has been updated with current legal and regulatory information and new Consumer Technographics® data.

    • Downloads: 790
  • For Customer Insights Professionals

    Report:Brief: Drive More Value From Customer Insights

    Why CI Teams Must Market Themselves Effectively

    Companies have invested in people and technology, but many customer insights (CI) teams struggle to use data for insights that actually drive measureable business outcomes. This report provides CI...

    • Downloads: 141
  • For Customer Insights Professionals

    Report:TechRadar™: Digital Intelligence, Q2 2016

    Tools And Technology: The Digital Intelligence Playbook

    Digital intelligence technologies to track, understand, and optimize customer interactions across all digital touchpoints have evolved far beyond traditional web analytics. Vendors are constantly...

    • Downloads: 140
  • For Customer Insights Professionals

    Report:Q&A: The Seven Things You Need To Know About Unified Marketing Impact Analytics

    Unified marketing impact analytics (UMIA) calls for customer insights professionals to leverage different marketing analytics approaches to achieve a single view of marketing performance. CI pros...

    • Downloads: 101
  • For Customer Insights Professionals

    Report:The Customer Insights Center Of Excellence

    Get Smarter By Knowing Your Options For Organizing

    Customer insights (CI) pros struggle with how to keep maturing their capabilities and drive more actions from insights. How you organize can affect your success. This report lays out the upsides and...

    • Downloads: 450
  • For Customer Insights Professionals

    Report:The Road Map To Integrated Social Intelligence

    Road Map: The Social Intelligence Playbook

    Today, companies underutilize social data and often leave it sitting in its own silo. To overcome this problem and win, serve, and retain customers, customer insights (CI) professionals must start...

    • Downloads: 1788
  • For Customer Insights Professionals

    Report:Optimize Customer Experiences With Online Testing And Continuous Optimization

    Benchmarks: The Digital Intelligence Playbook

    Online testing approaches are core to a continuous optimization strategy for delivering the best customer experiences possible by iteratively improving customer interactions. This report assesses the...

    • Downloads: 230
  • For Customer Insights Professionals

    Report:Where Are You On The Road To Customer Insights Maturity?

    Gone are the days when customers expect you to just meet their needs. Today, they expect you to anticipate their needs, wherever and whenever they interact with you. Doing that requires customer...

    • Downloads: 984
  • For Customer Insights Professionals

    Report:It's Time To Raise The Bar With Analytics

    Assessment: The Customer Analytics Playbook

    Customer analytics allows marketers to get smarter about customer behavior using advanced analytical and statistical methods. Although the science and math behind the analytics are key to success,...

    • Downloads: 1265
  • For Customer Insights Professionals

    Report:Brief: Organizing For Customer Insights — And What Matters More

    Forrester frequently hears this question from customer insights (CI) pros: "Where should CI report into?" In this brief, we show how CI teams are organized today — who they report to and trends in...

    • Downloads: 125
  • For Customer Insights Professionals

    Report:Model The ROI Of Enterprise Marketing Technology Investments

    Business Case: The Enterprise Marketing Technology Playbook

    Enterprise marketing technologies promise to enable better customer experience, improve marketing performance, and boost efficiency. This report helps customer insights (CI) professionals make a...

    • Downloads: 890