Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.


Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

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34 results in Reports

  • Customer Intelligence
  • Past 6 months
  • Customer Insights
  • For Customer Insights Professionals

    Report:Listening Platforms Satisfy Users For Now

    Benchmarks: The Social Intelligence Playbook

    Forrester's "The Forrester Wave™: Enterprise Listening Platforms, Q1 2014" report revealed that listening platform customers are satisfied with vendors' basic trend tracking and competitive...

    • Downloads: 348
  • For Customer Insights Professionals

    Report:Charting The 2015 Landscape Of Market Research Online Community Offerings

    Forrester's Guide To Selecting A Qualitative Vendor

    Research professionals considering a private market research online community (MROC) can choose from a range of providers with offerings that vary across multiple criteria, including their focus on...

    • Downloads: 8
  • For Customer Insights Professionals

    Report:The Forrester Wave™: Real-Time Interaction Management, Q3 2015

    The 11 Providers That Matter Most And How They Stack Up

    In Forrester's 35-criteria evaluation of real-time interaction management (RTIM) vendors, we identified the 11 most significant technology providers in the category — Adobe, Experian, IBM,...

    • Downloads: 161
  • For Customer Insights Professionals

    Report:Case Study: Win Customers With Mobile Analytics

    Lark Automates, Scales, And Evolves Coaching Through Artificial Intelligence — A Story Told Through Forrester's IDEA Framework

    Mobile may save your life — no, really! Mobile has changed consumer expectations and given enterprises the ability to engage with their customers anytime, anywhere, and in a contextually...

    • Downloads: 234
  • For Customer Insights Professionals

    Report:Brief: What Keeps Privacy Pros Up At Night?

    CI Pros Are Critical To Ensuring Better Privacy Practices

    Earlier this year, we moderated a panel of privacy and security experts at the Churchill Club in San Francisco, California. Held on the annual Data Privacy Day, the event focused on the state of...

    • Downloads: 78
  • For Customer Insights Professionals

    Report:So How Digitally Smart Are You Really?

    Assessment: The Digital Intelligence Playbook

    Digital intelligence is an attractive approach for advancing an analytics strategy to both optimize digital customer engagements and experiences and accommodate the escalating volume, pace, and...

    • Downloads: 688
  • For Customer Insights Professionals

    Report:Plan Customer-Centric Enterprise Marketing Technology Requirements

    Assessment: The Enterprise Marketing Technology Playbook For 2015

    Delivering contextual customer experiences requires a significant investment in enterprise marketing technologies. Yet customer insights (CI) professionals tasked with defining marketing technology...

    • Downloads: 730
  • For Customer Insights Professionals

    Report:It's Time To Embrace Customer Emotion

    A Technographics® 360 Report: Using Survey, Qualitative, And Social Listening Data

    Data from Forrester's Customer Experience Index (CX Index) proves that a customer's emotional relationship with a brand is one of the strongest unique drivers of customer loyalty. This means you can...

    • For Customer Insights Professionals

      Report:Brief: Three Reasons To Consider Alternatives For Cross-Channel Campaign Management

      Many Vendors Offer Compelling CCCM Options

      The cross-channel campaign management (CCCM) market is diverse and continues to attract innovation and specialization. "The Forrester Wave: Cross-Channel Campaign Management, Q3 2014" features an...

      • Downloads: 166
    • For Customer Insights Professionals

      Report:Leverage Social Data To Elevate Customer Intelligence

      Executive Overview: The Social Intelligence Playbook

      Social media's prevalence across the Web gives consumers and brands an always-on way to connect online. But while most customer insights (CI) pros know the importance of social media, many miss...

      • Downloads: 1226
    • For Customer Insights Professionals

      Report:Q&A: Four Social Intelligence Myths That Keep You From Success

      Analyzing social data is difficult and confusing, even for customer insights (CI) pros who spend most of their time doing just that. Most social intelligence practices are several years into...

      • Downloads: 60
    • For Customer Insights Professionals

      Report:Unleash Social Listening Data's Potential

      Continuous Improvement: The Social Intelligence Playbook

      In the age of the customer -- where consumers are empowered, informed, and have myriad options before them -- it is more important than ever to keep close tabs on what your customers and prospects...

      • Downloads: 387
    • For Customer Insights Professionals

      Report:The Value Of Company Values

      A Technographics® 360 Report: Using Survey, Qualitative, And Social Listening Data

      Today, consumers have more information and connections in the palm of their hand — and they have more brand options to choose from in an increasingly crowded marketplace. In this new...

      • For Customer Insights Professionals

        Report:Brief: Predictive Social Analytics Is On The Horizon

        Most of the analytics that social listening platforms provide are retrospective and explanatory — any listening platform on the market can provide data about spikes in volume or analysis on the...

        • Downloads: 199
      • For Customer Insights Professionals

        Report:Create An Effective Enterprise Marketing Technology Blueprint

        Strategic Plan: The Enterprise Marketing Technology Playbook

        Planning and implementing enterprise marketing technology is at the top of the customer insights (CI) professional's to-do list. But you can't do it alone. You and your business technology (BT)...

        • Downloads: 1314
      • For Customer Insights Professionals

        Report:Compete With A Digital Intelligence Organization

        Organization: The Digital Intelligence Playbook

        The age of the customer requires customer insights and in-depth knowledge of customer behavior across digital and nondigital channels. Today digital analytics teams that continue to organize around...

        • Downloads: 562
      • For Customer Insights Professionals

        Report:Singapore Organizations Must Improve Their Enterprise Intelligence

        Benchmarking Against Peer Organizations Is The First Step

        How effectively does your company leverage its knowledge of customers? This is the question we posed to 32 marketing and customer insights (CI) professionals from 24 Singapore-based companies in...

        • Downloads: 30
      • For Customer Insights Professionals

        Report:Brief: Customize Your Cross-Channel Attribution Technology RFP

        Forrester frequently takes inquiries about cross-channel attribution technology capabilities, the vendor landscape, and key considerations for vendor selection. We've found that customer insights...

        • Downloads: 80
      • For Customer Insights Professionals

        Report:Evaluate Your Marketing Performance Measurement Maturity

        Assessment: The Cross-Channel Attribution Playbook

        Customer insights (CI) professionals are constantly asked to measure the impact of marketing and media campaigns on key metrics, including gross margin and customer profitability. They must measure...

        • Downloads: 799
      • For Customer Insights Professionals

        Report:Advance Your Approach To Customer Loyalty

        Assessment: The Customer Loyalty Playbook

        If you are serious about earning and maintaining customer loyalty, you can't treat it as a tactic or a discrete program anymore. Customer loyalty requires strategic alignment, deliberate planning,...

        • Downloads: 1521
      • For Customer Insights Professionals

        Report:Find The Digital Road To Customer Enlightenment

        Road Map: The Digital Intelligence Playbook

        Understanding customers as they digitally engage with brands is hard enough. Using that understanding to intelligently interact with them and provide valuable and enriching experiences is even...

        • Downloads: 186
      • For Customer Insights Professionals

        Report:Evaluate And Evolve Social Intelligence

        Assessment: The Social Intelligence Playbook

        Over the past seven years, Forrester has outlined why firms must monitor social media. But although most companies understand the importance of tracking conversations happening online, few find the...

        • Downloads: 858
      • For Customer Insights Professionals

        Report:You Are Missing Social Content

        Find Out If You Need Visual Analytics Now — Or Later

        Adding technology to the already crowded social tools landscape that most organizations nurture is a big decision. But for some brands and industries, the increasingly visual nature of the social Web...

        • Downloads: 150
      • For Customer Insights Professionals

        Report:Brief: When Customers Take Control

        Leverage Contextual Privacy To Keep Your Competitive Edge

        In the age of the customer, individuals have the power to drive market shifts that fundamentally change how businesses make their products and services and how they bring those products and services...

        • Downloads: 148
      • For Customer Insights Professionals

        Report:Implement Effective Social Listening Capabilities In China

        Multinational Enterprises Should Revamp Their Social Listening Practices For China

        Regardless of what region they work in, customer insights (CI) professionals must know their customers. But many CI practices in China — a huge and important market with unique characteristics,...

        • Downloads: 58