Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

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42 results in Reports

  • Customer Intelligence
  • Past 6 months
  • Customer Insights
  • For Customer Insights Professionals

    Report:Create An Evolved Loyalty Strategy, Not Just An Effective Program

    Executive Overview: The Customer Loyalty Playbook

    In the age of the customer, it's more important than ever to engage effectively with your customers — how, when, and where they desire. To do this, customer insights (CI) professionals must...

    • Downloads: 1148
  • For Customer Insights Professionals

    Report:The Value Of Company Values

    A Technographics® 360 Report: Using Survey, Qualitative, And Social Listening Data

    Today, consumers have more information and connections in the palm of their hand — and they have more brand options to choose from in an increasingly crowded marketplace. In this new...

    • Downloads: 22
  • For Customer Insights Professionals

    Report:Build Capabilities For Measurement Success

    Strategic Plan: The Cross-Channel Attribution Playbook

    Firms fail at marketing measurement; they cannot keep up with the customer's complex purchase path and their changing cross-channel marketing efforts. A clear measurement strategy enables customer...

    • Downloads: 462
  • For Customer Insights Professionals

    Report:Evaluate And Evolve Social Intelligence

    Assessment: The Social Intelligence Playbook

    Over the past seven years, Forrester has outlined why firms must monitor social media. But although most companies understand the importance of tracking conversations happening online, few find the...

    • Downloads: 829
  • For Customer Insights Professionals

    Report:Implement Effective Social Listening Capabilities In China

    Multinational Enterprises Should Revamp Their Social Listening Practices For China

    Regardless of what region they work in, customer insights (CI) professionals must know their customers. But many CI practices in China — a huge and important market with unique characteristics,...

    • Downloads: 45
  • For Customer Insights Professionals

    Report:Win Mobile Moments With Digital Intelligence

    Continuous Improvement: The Digital Intelligence Playbook

    The mobile mind shift is fueling the unabated growth of customer mobile engagements with brands. Now is the time for firms to track, measure, and analyze mobile engagements to gain insights and...

    • Downloads: 207
  • For Customer Insights Professionals

    Report:Brief: Don't Give Up On Customer Segmentation

    It's Still A Foundational Method For Customer Understanding

    In the era of big data and hyper-personalization, is customer segmentation antiquated or more powerful than ever? That depends on your approach, but many customer insights (CI) pros continue to make...

    • Downloads: 177
  • For Customer Insights Professionals

    Report:Brief: Customize Your Cross-Channel Attribution Technology RFP

    Forrester frequently takes inquiries about cross-channel attribution technology capabilities, the vendor landscape, and key considerations for vendor selection. We've found that customer insights...

    • Downloads: 69
  • For Customer Insights Professionals

    Report:Make Sense Of A Fractured Consumer Data Ecosystem

    Landscape: The Personal Identity And Data Management Playbook

    Although widespread adoption of personal identity and data management (PIDM) remains a few years away, the ecosystem of data lockers, digital identification tools, and authorization managers is...

    • Downloads: 539
  • For Customer Insights Professionals

    Report:Brief: Predictive Social Analytics Is On The Horizon

    Most of the analytics that social listening platforms provide are retrospective and explanatory — any listening platform on the market can provide data about spikes in volume or analysis on the...

    • Downloads: 170
  • For Customer Insights Professionals

    Report:Case Study: Win Customers With Mobile Analytics

    Lark Automates, Scales, And Evolves Coaching Through Artificial Intelligence — A Story Told Through Forrester's IDEA Framework

    Mobile may save your life — no, really! Mobile has changed consumer expectations and given enterprises the ability to engage with their customers anytime, anywhere, and in a contextually...

    • Downloads: 179
  • For Customer Insights Professionals

    Report:Boost Digital Intelligence With Tag Management

    Today, tag management is much more than merely the management of tags. Tag management processes and technologies have rapidly evolved to become a key strategic tool for the adoption of digital...

    • Downloads: 185
  • For Customer Insights Professionals

    Report:Evolve Your Customer Analytics Capability

    Landscape: The Customer Analytics Playbook

    Customer analytics practitioners tasked with making sense of customer data, big or small, have to wade through a complex web of myths and realities about technology platforms, advanced analytics...

    • Downloads: 1037
  • For Customer Insights Professionals

    Report:Listening Platforms Satisfy Users For Now

    Benchmarks: The Social Intelligence Playbook

    Forrester's "The Forrester Wave™: Enterprise Listening Platforms, Q1 2014" report revealed that listening platform customers are satisfied with vendors' basic trend tracking and competitive...

    • Downloads: 326
  • For Customer Insights Professionals

    Report:Evaluate Your Marketing Performance Measurement Maturity

    Assessment: The Cross-Channel Attribution Playbook

    Customer insights (CI) professionals are constantly asked to measure the impact of marketing and media campaigns on key metrics, including gross margin and customer profitability. They must measure...

    • Downloads: 774
  • For Customer Insights Professionals

    Report:Five Keys To Unlock Additional Funding For Customer Loyalty

    Business Case: The Customer Loyalty Playbook

    Committing to customer loyalty requires ongoing investment in initiatives that influence both the rational and emotional drivers of loyalty. Many executives intuitively understand that customer...

    • Downloads: 121
  • For Customer Insights Professionals

    Report:Brief: Apply Social Listening To The Entire Organization

    Brands In China Need An Ongoing And Engaged Exchange With Consumers On Social Platforms

    Chinese marketers are becoming more familiar with social media monitoring, which is the first level of the social listening maturity curve. With organizations devoting more marketing budget to social...

    • Downloads: 78
  • For Customer Insights Professionals

    Report:Q&A: Four Social Intelligence Myths That Keep You From Success

    Analyzing social data is difficult and confusing, even for customer insights (CI) pros who spend most of their time doing just that. Most social intelligence practices are several years into...

    • Downloads: 40
  • For Customer Insights Professionals

    Report:Brief: Applying Customer Insight To Your Digital Strategy

    Top Lessons Learned From Early Adopters In Asia Pacific

    To serve and delight empowered customers, organizations are embarking on digital transformation journeys from multiple directions. Many start with initiatives to improve digital marketing...

    • Downloads: 213
  • For Customer Insights Professionals

    Report:Compete With A Digital Intelligence Organization

    Organization: The Digital Intelligence Playbook

    The age of the customer requires customer insights and in-depth knowledge of customer behavior across digital and nondigital channels. Today digital analytics teams that continue to organize around...

    • Downloads: 530
  • For Customer Insights Professionals

    Report:It's Time To Embrace Customer Emotion

    A Technographics® 360 Report: Using Survey, Qualitative, And Social Listening Data

    Data from Forrester's Customer Experience Index (CX Index) proves that a customer's emotional relationship with a brand is one of the strongest unique drivers of customer loyalty. This means you can...

    • Downloads: 33
  • For Customer Insights Professionals

    Report:Listening Platforms Won't Become A Major Marketing Technology In 2015

    Tools And Technology: The Social Intelligence Playbook

    Social listening platforms — software platforms that capture, manage, and enable analysis of social data — are essential tools for social marketers and customer insights (CI) pros alike,...

    • Downloads: 1256
  • For Customer Insights Professionals

    Report:Personal Identity And Data Management Success Starts With Customer Understanding

    Processes: The Personal Identity And Data Management Playbook

    With the increase in high-profile data breaches and the recent Federal Trade Commission (FTC) settlements that hold Facebook, Google, and Twitter accountable to strict privacy audit guidelines,...

    • Downloads: 513
  • For Customer Insights Professionals

    Report:Understand The Enterprise Listening Platform Landscape

    Landscape: The Social Intelligence Playbook

    With the incessant growth of social networks, an increasing number of businesses turn to listening platforms — software platforms that capture, manage, and enable analysis of social data. This...

    • Downloads: 1254
  • For Customer Insights Professionals

    Report:Scale And Optimize Customer Engagements With Digital Intelligence

    Executive Overview: The Digital Intelligence Playbook For 2015

    The simple analysis of aggregated online customer interactions with websites is not enough for firms to truly understand and optimize customer experiences in the age of the customer. Digital...

    • Downloads: 1202