Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.


Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

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36 results in Reports

  • Customer Intelligence
  • Past 6 months
  • Customer Insights
  • For Customer Insights Professionals

    Report:The Forrester Wave™: Customer Insights Services Providers, Q4 2015

    How 11 Vendors Compare Against Two Buying Scenarios

    We identified 11 significant customer insights (CI) services providers — Acxiom, Ansira, Epsilon, Experian Marketing Services, Harte Hanks, Merkle, Precision Dialogue, Rapp, Targetbase,...

    • Downloads: 145
  • For Customer Insights Professionals

    Report:You Are Missing Social Content

    Find Out If You Need Visual Analytics Now — Or Later

    Adding technology to the already crowded social tools landscape that most organizations nurture is a big decision. But for some brands and industries, the increasingly visual nature of the social Web...

    • Downloads: 166
  • For Customer Insights Professionals

    Report:Leverage Social Data To Elevate Customer Intelligence

    Executive Overview: The Social Intelligence Playbook

    Social media's prevalence across the Web gives consumers and brands an always-on way to connect online. But while most customer insights (CI) pros know the importance of social media, many miss...

    • Downloads: 1295
  • For Customer Insights Professionals

    Report:Q&A: Four Social Intelligence Myths That Keep You From Success

    Analyzing social data is difficult and confusing, even for customer insights (CI) pros who spend most of their time doing just that. Most social intelligence practices are several years into...

    • Downloads: 66
  • For Customer Insights Professionals

    Report:Transform Customer Experience With Continuous Optimization

    Processes: The Digital Intelligence Playbook

    Competing for empowered customers and their shifting digital expectations means that firms must evolve their online experiences by using customer data to constantly optimize digital interactions....

    • Downloads: 238
  • For Customer Insights Professionals

    Report:Predictions 2016: Personal At Last For CI Professionals

    How CI Pros Will Crack The Contextual Code To Reach And Engage Individuals

    Marketers will face a hypercompetitive 2016 with one more year of digital experience under their belts, easier access to contextual insights, and improved technology. These factors will stimulate...

    • Downloads: 73
  • For Customer Insights Professionals

    Report:Evaluate And Evolve Social Intelligence

    Assessment: The Social Intelligence Playbook

    Over the past seven years, Forrester has outlined why firms must monitor social media. But although most companies understand the importance of tracking conversations happening online, few find the...

    • Downloads: 891
  • For Customer Insights Professionals

    Report:Brief: Engage Chinese Consumers With Interactive Digital Content

    Use Digital Intelligence Tools To Optimize Customer Engagement

    Rising mobile device penetration, social adoption, and online buying are changing how consumers engage with companies in China. Customer insights (CI) pros' outdated tech practices don't drive...

    • Downloads: 35
  • For Customer Insights Professionals

    Report:Create An Effective Enterprise Marketing Technology Blueprint

    Strategic Plan: The Enterprise Marketing Technology Playbook

    Planning and implementing enterprise marketing technology is at the top of the customer insights (CI) professional's to-do list. But you can't do it alone. You and your business technology (BT)...

    • Downloads: 1375
  • For Customer Insights Professionals

    Report:A Stopgap For Data Science Scarcity

    Organization: The Customer Analytics Playbook

    Data scientists play an essential role in converting the ever-increasing amount of customer data into more profitable customer relationships. The scarcity of skilled data scientists, however, is...

    • Downloads: 390
  • For Customer Insights Professionals

    Report:Australian Organizations Struggle To Transform Data Into Actionable Customer Insights

    Benchmark Your Enterprise Intelligence To Become Data-Driven

    Faced with increasing customer expectations and a growing threat of disruption, how confident are you in your firm's ability to leverage customer knowledge? We administered Forrester's Q3 2015...

    • Downloads: 63
  • For Customer Insights Professionals

    Report:Predictions 2016: The Trust Imperative For Customer Insights Pros

    Privacy Will Attract Customers And Repel Regulators

    In 2016, short-sighted firms will make the mistake of thinking that privacy is only about meeting compliance and regulatory requirements at the lowest possible cost. Enlightened ones will recognize...

    • Downloads: 121
  • For Customer Insights Professionals

    Report:Implement Preference Management To Build Customer Trust

    Tools And Technology: The Personal Identity And Data Management Playbook

    Empowered customers are increasingly opting out of irrelevant and undesired marketing communications. Preference management is a powerful tool that lets customer insights (CI) professionals combine...

    • Downloads: 90
  • For Customer Insights Professionals

    Report:The Forrester Wave™: Real-Time Interaction Management, Q3 2015

    The 11 Providers That Matter Most And How They Stack Up

    In Forrester's 35-criteria evaluation of real-time interaction management (RTIM) vendors, we identified the 11 most significant technology providers in the category — Adobe, Experian, IBM,...

    • Downloads: 322
  • For Customer Insights Professionals

    Report:Elevate Customer Obsession With A Digital Intelligence Strategic Plan

    Strategic Plan: The Digital Intelligence Playbook

    Digital intelligence is a modern digital analytics practice that requires an enterprisewide initiative that changes the way customer insights (CI) professionals gather, integrate, understand, and...

    • Downloads: 47
  • For Customer Insights Professionals

    Report:Health Insurers: Prepare For Survival Of The Fittest

    Customer Insights Are Critical To Your Evolution

    Whether or not health insurers are ready, the age of the customer is the new reality and it demands customer obsession. The only successful strategy is to focus your business decisions on consumer...

    • Downloads: 172
  • For Customer Insights Professionals

    Report:How Analytics Drives Customer Life-Cycle Management

    Vision: The Customer Analytics Playbook

    With the growing importance of customer insights in organizations, the role of analytics to extract insight and embed it back into organizational processes is at the forefront of business...

    • Downloads: 3141
  • For Customer Insights Professionals

    Report:Marketing Measurement Metamorphoses

    Landscape: The Marketing Measurement And Insights Playbook

    More-powerful technology, growing data volume, and marketers' increasingly data-driven focus are key trends driving significant innovation in the marketing performance measurement sector. This gives...

    • Downloads: 131
  • For Customer Insights Professionals

    Report:Advance Your Approach To Customer Loyalty

    Assessment: The Customer Loyalty Playbook

    If you are serious about earning and maintaining customer loyalty, you can't treat it as a tactic or a discrete program anymore. Customer loyalty requires strategic alignment, deliberate planning,...

    • Downloads: 1567
  • For Customer Insights Professionals

    Report:Charting The 2015 Landscape Of Market Research Online Community Offerings

    Forrester's Guide To Selecting A Qualitative Vendor

    Research professionals considering a private market research online community (MROC) can choose from a range of providers with offerings that vary across multiple criteria, including their focus on...

    • Downloads: 111
  • For Customer Insights Professionals

    Report:The Value Of Company Values

    A Technographics® 360 Report: Using Survey, Qualitative, And Social Listening Data

    Today, consumers have more information and connections in the palm of their hand — and they have more brand options to choose from in an increasingly crowded marketplace. In this new...

    • Downloads: 30
  • For Customer Insights Professionals

    Report:Link Insights To Action With A Measurement-Driven Organization

    Organization: The Marketing Measurement And Insights Playbook

    Firms are eager to develop a unified marketing impact analytics (UMIA) approach as the next step in optimizing marketing budgets. But how do they manage the process? This report helps customer...

    • Downloads: 67
  • For Customer Insights Professionals

    Report:Case Study: Succeed With Social Intelligence In China

    Nestlé Used The Four Ps To Capture, Manage, Analyze, And Apply Social Data

    Non-Chinese companies with an ambition to be global leaders must listen to China's social networks, and Nestlé is no exception. In 2013, the global food giant built a social command center in...

    • Downloads: 73
  • For Customer Insights Professionals

    Report:So How Digitally Smart Are You Really?

    Assessment: The Digital Intelligence Playbook

    Digital intelligence is an attractive approach for advancing an analytics strategy to both optimize digital customer engagements and experiences and accommodate the escalating volume, pace, and...

    • Downloads: 739
  • For Customer Insights Professionals

    Report:Embrace The New Marketing Performance Measurement Standard

    Executive Overview: The Marketing Measurement And Insights Playbook

    Marketing measurement has evolved beyond last-touch credit. More and more marketers and customer insights (CI) pros understand that assigning marketing credit must reflect the dynamic purchase path....

    • Downloads: 1141