Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

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31 results in Reports

  • Customer Intelligence
  • Past 6 months
  • Customer Insights
  • For Customer Insights Professionals

    Report:Profiling US Health-Conscious Consumers

    A Technographics® 360 Profile

    "Health-conscious" is not only a descriptor, it is also a driver. US consumers who prioritize their health have a distinct attitude that consciously and subconsciously influences their behavior...

    • Downloads: 52
  • For Customer Insights Professionals

    Report:The Customer Insights Center Of Excellence

    Get Smarter By Knowing Your Options For Organizing

    Customer insights (CI) pros struggle with how to keep maturing their capabilities and drive more actions from insights. How you organize can affect your success. This report lays out the upsides and...

    • Downloads: 633
  • For Customer Insights Professionals

    Report:Use Marketing Dashboards To Uncover Customers' Behavior

    A Practical Guide For Business And Technology Professionals To Build Effective Marketing Dashboards Together

    Customer insights (CI) professionals are tasked with measuring, analyzing, and optimizing marketing activities. But they struggle to find the right dashboard to share insights across the...

    • Downloads: 218
  • For Customer Insights Professionals

    Report:Four Levels Of Effective Analytics Planning

    Strategic Plan: The Customer Analytics Playbook

    Customer insights (CI) professionals must build customer analytics capabilities that help companies win, serve, and retain increasingly empowered customers. To do this, they need to develop a...

    • Downloads: 1183
  • For Customer Insights Professionals

    Report:Turn Data Into Insights With Customer Analytics

    Executive Overview: The Customer Analytics Playbook

    The sheer scale and diversity of customer data provides rich new sources of insight, allowing firms to engage in novel ways and enable digital disruption of entire industries. Today, customer...

    • Downloads: 1918
  • For Customer Insights Professionals

    Report:Brief: Use Mobile Gaming Analytics To Improve Your Digital Marketing

    Chinese Firms Leverage Mobile Games To Increase The Effectiveness Of Their Marketing Performance

    Chinese firms wanting to better engage the online population of hyperconnected consumers are beginning to look to mobile gaming — which has become the most common group of applications that these...

    • Downloads: 121
  • For Customer Insights Professionals

    Report:Optimize Customer Experiences With Online Testing And Continuous Optimization

    Benchmarks: The Digital Intelligence Playbook

    Online testing approaches are core to a continuous optimization strategy for delivering the best customer experiences possible by iteratively improving customer interactions. This report assesses the...

    • Downloads: 271
  • For Customer Insights Professionals

    Report:TechRadar™: Customer Analytics Methods, Q2 2016

    Road Map: The Customer Analytics Playbook

    Forrester has identified 15 key customer analytics methods that customer insights (CI) professionals must master. CI professionals are faced with tough decisions about which combination of methods...

    • Downloads: 1461
  • For Customer Insights Professionals

    Report:Drive Intelligent Customer Interactions With Spatial Analytics

    The opportunity for spatial analysis of your customers' location has shifted up a gear from the niche and static use cases of the past. Firms now have access to unprecedented levels of customer...

    • Downloads: 197
  • For Customer Insights Professionals

    Report:Optimize Customer Interactions With Customer Lifetime Value Analysis

    How To Implement, Calculate, And Embrace This Elusive Metric

    Customer lifetime value (CLV) is not a new metric, but until recently it has been a largely conceptual construct. The few firms that calculated CLV did so at an aggregate level and used the result to...

    • Downloads: 202
  • For Customer Insights Professionals

    Report:Optimize Customer Experiences With Digital Intelligence

    Vision: The Digital Intelligence Playbook

    The opportunity to engage customers digitally has never been greater — but so is the threat of not meeting their expectations and losing out to competitors that do. Current digital analytics...

    • Downloads: 2966
  • For Customer Insights Professionals

    Report:Use Personal Identity And Data Management To Future-Proof Your Privacy Practices

    Continuous Improvement: The Customer Trust And Privacy Playbook

    Consumers are leaving a growing digital footprint across channels and media, and they are mindful of the fact that marketers use this data for financial gain. Combined with growing concerns about...

    • Downloads: 163
  • For Customer Insights Professionals

    Report:The State Of Customer Analytics 2016

    Benchmarks: The Customer Analytics Playbook

    To assess the current state of analytics adoption, including goals, challenges, and analytics sophistication, Forrester and Burtch Works fielded an online survey to 142 customer analytics and...

    • Downloads: 91
  • For Customer Insights Professionals

    Report:Create A Digital Road Map With A Customer Experience Focus

    Road Map: The Digital Intelligence Playbook

    Understanding your customers as they digitally engage with your firm is hard enough. Using that understanding to take actions that optimize their experiences across multiple digital channels is even...

    • Downloads: 468
  • For Customer Insights Professionals

    Report:Brief: Embrace Adaptive Intelligence To Take Advantage Of China's Data Economy

    Master Real-Time Multidirectional Data Sharing To Enable Customer Obsession

    Customer insights (CI) and marketing pros are adept at leveraging internal and external data to understand and engage customers and partners and increase market awareness. But in the age of the...

    • Downloads: 52
  • For Customer Insights Professionals

    Report:The Forrester Wave™: Customer Analytics Solutions, Q1 2016

    The 11 Providers That Matter Most And How They Stack Up

    In our 33-criteria evaluation of customer analytics vendors, we identified the 11 most significant software providers in this category — Adobe, AgilOne, Alteryx, Angoss, FICO, IBM, Manthan, Pitney...

    • Downloads: 554
  • For Customer Insights Professionals

    Report:Make Mobile Analytics Digitally Intelligent

    Continuous Improvement: The Digital Intelligence Playbook

    Mobile has changed your customers' expectations. They expect access to anything, anywhere, anytime. Customer insights (CI) pros must up their game in mobile engagement measurement to gain insights...

    • Downloads: 450
  • For Customer Insights Professionals

    Report:Brief: Organizing For Customer Insights — And What Matters More

    Forrester frequently hears this question from customer insights (CI) pros: "Where should CI report into?" In this brief, we show how CI teams are organized today — who they report to and trends in...

    • Downloads: 148
  • For Customer Insights Professionals

    Report:Advance Your Customer Analytics With Five Emerging Methods

    Continuous Improvement: The Customer Analytics Playbook

    The customer analytics environment is morphing from traditional practices that rely on internally sourced, static customer data to practices that apply a predictive lens to externally sourced,...

    • Downloads: 1445
  • For Customer Insights Professionals

    Report:Data-Driven Decision-Making In Consumers' Everyday Lives

    A Technographics® 360 Report: Using Survey, Qualitative, And Behavioral Data

    The age of the customer means that individuals have unprecedented amounts of information at their fingertips and new resources to inform every decision. With the constant rise of social media...

    • Downloads: 40
  • For Customer Insights Professionals

    Report:Brief: IoT And Insights Are Two Sides Of The Same Coin

    At Mobile World Congress, Data Trumps Devices

    More than 100,000 people descended on Barcelona, Spain last week to be part of Mobile World Congress (MWC), one of the world's largest annual technology events. MWC boasts speakers and exhibitors...

    • Downloads: 232
  • For Customer Insights Professionals

    Report:The New Privacy: It's All About Context

    Vision: The Customer Trust And Privacy Playbook

    "Privacy is dead": It's a trope so often repeated you might actually think it's true. But in the age of smartphones and sensors, privacy is not only possible, it's essential for building trust....

    • Downloads: 830
  • For Customer Insights Professionals

    Report:Instrument Your Business With Digitally Intelligent Measurement

    Performance Management: The Digital Intelligence Playbook

    Customer insights (CI) professionals have a wealth of data resources and technology at their disposal to measure digital customer interactions. Yet many programs fail to capture a complete set of...

    • Downloads: 923
  • For Customer Insights Professionals

    Report:Deliver Superior Customer Experience With Digital Intelligence

    Executive Overview: The Digital Intelligence Playbook

    The backward-looking analysis of aggregated online customer interactions is not enough for firms to maximize the opportunity of digital customer interactions and to compete in the age of the...

    • Downloads: 1638
  • For Customer Insights Professionals

    Report:Transforming Government Services Through Better Insights

    Agencies Leverage Analytics To Improve Operational Excellence And The Citizen Experience

    Access to technology-enabled services has raised citizens' expectations. They expect to access critical services in their moment of need, via the channel or device of their choice. Armed with greater...

    • Downloads: 59