Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

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54 results in Reports

  • Customer Intelligence
  • Past 6 months
  • Customer Insights
  • For Customer Insights Professionals

    Report:Building Data Stewardship Is A New Customer Insights Imperative

    Organization: The Personal Identity And Data Management Playbook

    In anticipation of the increasing adoption of personal identity and data management (PIDM) tools and services, customer insights (CI) leaders will be held increasingly accountable for their...

    • Downloads: 452
  • For Customer Insights Professionals

    Report:Be A Loyalty Company, Not A Company With A Loyalty Program

    Vision: The Customer Loyalty Playbook

    Customer loyalty practices come with a lot of baggage: They have become synonymous with points, discounts, and rewards. But it's time for a reality check. Loyalty is both behavioral and emotional,...

    • Downloads: 255
  • For Customer Insights Professionals

    Report:Organize For Marketing Measurement

    Organization: The Cross-Channel Attribution Playbook

    Firms are eager to develop a fully integrated marketing performance measurement strategy as the next step in optimizing marketing budgets and plans. But how do they manage the process? This report...

    • Downloads: 389
  • For Customer Insights Professionals

    Report:Make Sense Of A Fractured Consumer Data Ecosystem

    Landscape: The Personal Identity And Data Management Playbook

    Although widespread adoption of personal identity and data management (PIDM) remains a few years away, the ecosystem of data lockers, digital identification tools, and authorization managers is...

    • Downloads: 515
  • For Customer Insights Professionals

    Report:Elevate Your Approach To Cross-Channel Campaign Measurement

    Performance Management: The Enterprise Marketing Technology Playbook

    The evolution from channel-specific to cross-channel campaigns affords firms the opportunity to improve relevance and deliver sustainable competitive advantage. The processes of measuring and...

    • Downloads: 549
  • For Customer Insights Professionals

    Report:Advance Your Customer Analytics With Five Emerging Methods

    Continuous Improvement: The Customer Analytics Playbook

    The customer analytics environment is morphing from traditional practices that rely on internally sourced, static customer data to practices that apply a predictive lens to externally sourced,...

    • Downloads: 992
  • For Customer Insights Professionals

    Report:Listening Platforms Satisfy Users For Now

    Benchmarks: The Social Intelligence Playbook

    Forrester's "The Forrester Wave™: Enterprise Listening Platforms, Q1 2014" report revealed that listening platform customers are satisfied with vendors' basic trend tracking and competitive...

    • Downloads: 279
  • For Customer Insights Professionals

    Report:Brief: Predictive Social Analytics Is On The Horizon

    Most of the analytics that social listening platforms provide are retrospective and explanatory — any listening platform on the market can provide data about spikes in volume or analysis on the...

    • Downloads: 66
  • For Customer Insights Professionals

    Report:The Road Map To Integrated Social Intelligence

    Road Map: The Social Intelligence Playbook

    Too many companies remain trapped by merely monitoring or passively collecting social media data. Few actually reach social intelligence: consumer and business insights derived from social media...

    • Downloads: 1565
  • For Customer Insights Professionals

    Report:Define Data Responsibilities To Boost Enterprise Intelligence

    Who Does What To Maximize The Impact Of Customer Data

    As firms try to ramp up their data capabilities to make the best use of customer data, they are finding a lot wrong with the state of their organization. They lack the skills and knowledge they need,...

    • Downloads: 146
  • For Customer Insights Professionals

    Report:Brief: What Keeps Privacy Pros Up At Night?

    CI Pros Are Critical To Ensuring Better Privacy Practices

    Earlier this year, we moderated a panel of privacy and security experts at the Churchill Club in San Francisco, California. Held on the annual Data Privacy Day, the event focused on the state of...

    • Downloads: 52
  • For Customer Insights Professionals

    Report:Evolve Your Customer Analytics Capability

    Landscape: The Customer Analytics Playbook

    Customer analytics practitioners tasked with making sense of customer data, big or small, have to wade through a complex web of myths and realities about technology platforms, advanced analytics...

    • Downloads: 997
  • For Customer Insights Professionals

    Report:Build Capabilities For Measurement Success

    Strategic Plan: The Cross-Channel Attribution Playbook

    Firms fail at marketing measurement; they cannot keep up with the customer's complex purchase path and their changing cross-channel marketing efforts. A clear measurement strategy enables customer...

    • Downloads: 439
  • For Customer Insights Professionals

    Report:Quick Take: IBM-Twitter Partnership Narrows The Data To Insights Gap

    And In Turn Lures Business To The Cloud

    What happens in Vegas, stays in Vegas — unless you tweet about it. On October 29, IBM and Twitter announced a partnership to help enterprises get customer insights from the social giant's...

    • Downloads: 81
  • For Customer Insights Professionals

    Report:Leverage Contextual Privacy To Create Better Location Engagement

    Retail marketers long for the kinds of in-store analytics and in-aisle targeting that eCommerce and digital marketing teams have leveraged for over a decade with web analytics and online measurement...

    • Downloads: 90
  • For Customer Insights Professionals

    Report:Compare Your Enterprise Intelligence

    Intelligent Enterprise Benchmarking Toolkit

    This benchmark toolkit is a companion to "Why Your Enterprise Isn't Intelligent." The toolkit is a detailed account of all answered questions in the Q2 2014 Intelligent Enterprise Self-Assessment...

    • Downloads: 25
  • For Customer Insights Professionals

    Report:Sharpen Your Competitive Edge With A Digital Intelligence Strategic Plan

    Strategic Plan: The Digital Intelligence Playbook

    As customers effortlessly move across digital touchpoints and as marketing campaigns span an increasing number of channels, the need for comprehensive analytics has never been greater. But...

    • Downloads: 1086
  • For Customer Insights Professionals

    Report:Embrace A Cross-Channel Attribution Measurement Process

    Processes: The Cross-Channel Attribution Playbook

    Customer insights (CI) professionals must expend a tremendous amount of energy performing due diligence, planning, and creating processes to measure their marketing campaigns. In this report for the...

    • Downloads: 531
  • For Customer Insights Professionals

    Report:Unlock Customer Context With Marketing Technology

    Executive Overview: The Enterprise Marketing Technology Playbook

    Once relegated to the province of direct mail teams and analysts, customer data and marketing technology are now essential to every marketing function, from strategy to creative development to...

    • Downloads: 747
  • For Customer Insights Professionals

    Report:Drive The BT Agenda With A Marketing Technology Office

    Organization: The Enterprise Marketing Technology Playbook

    Customers, empowered by always connected digital devices, can engage with brands at any time, from any place, and at any point within the customer life cycle. To respond with relevance in real time,...

    • Downloads: 779
  • For Customer Insights Professionals

    Report:Use Cross-Channel Attribution To Understand Marketing Effectiveness

    Vision: The Cross-Channel Attribution Playbook

    Today's customers interact with brands via a wide variety of touchpoints across different stages of the life cycle. But most customer insights (CI) professionals measure campaign success using...

    • Downloads: 913
  • For Customer Insights Professionals

    Report:Evaluate Your Marketing Performance Measurement Maturity

    Assessment: The Cross-Channel Attribution Playbook

    Customer insights (CI) professionals are constantly asked to measure the impact of marketing and media campaigns on key metrics, including gross margin and customer profitability. They must measure...

    • Downloads: 731
  • For Customer Insights Professionals

    Report:Brief: It's Time To Overhaul Your Customer Loyalty Program

    Dated Loyalty Programs Won't Help You Retain Chinese Customers

    After years of focusing on customer acquisition, Chinese companies have gotten very good at using frequent buyer programs to recruit customers. But while these firms' customer bases are growing...

    • Downloads: 77
  • For Customer Insights Professionals

    Report:Brief: The State Of Digital Analytics In China

    The Adoption Of Digital Analytics Is Becoming Mainstream For Chinese Businesses Facing Digital Disruption

    China has a unique digital landscape, and the number of people using eCommerce, social, and mobile is booming. Digital transformation in China is going far beyond that of more developed markets...

    • Downloads: 69
  • For Customer Insights Professionals

    Report:How To Make Social Media Data Actionable

    Processes: The Social Intelligence Playbook

    Social media provides customer insights (CI) professionals with a wealth of customer data, an invaluable resource for competing in the age of the customer. But every piece of valuable insight is...

    • Downloads: 2534