Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.


Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

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Market Imperatives




50 results in Reports

  • Manufacturing
  • Past 18 months
  • For CIO Professionals

    Report:2015 To 2016 Tech Market Outlook For European Countries

    Better Growth Outside The Eurozone Than Within

    Will Europe's modest economic expansion strengthen or go into reverse? Will China's economic slowdown and the ongoing geopolitical conflict with Russia put a dent into European exports? What will...

    • For Application Development & Delivery Professionals

      Report:Market Overview: Trade Promotion Management

      Drive Your CPG Firm's Digital Business Initiatives With New Trade Promotion Applications

      Consumer packaged goods (CPG) brands spend more than $500 billion on trade promotions annually and estimate that a third of that spend generates negative returns. To drive new product introduction in...

      • Downloads: 120
    • For Customer Experience Professionals

      Report:The Canada Customer Experience Index, 2015

      Benchmarking The Canadian Brands That Create The Most Loyalty With Their Customer Experience

      Six in 10 Canadian companies want to improve their customer experience (CX) in 2015. Forrester's Canada Customer Experience Index (CX Index™) benchmarks 194 companies that do business in Canada...

      • Downloads: 231
    • For Application Development & Delivery Professionals

      Report:Increase Flexibility By Embracing Future Business And Technology Trends

      This report outlines Forrester's vision for the future of business applications. It summarizes the key business drivers and trends that are reshaping the value proposition of business applications....

      • Downloads: 2286
    • For Application Development & Delivery Professionals

      Report:CPG Brand And Retail Channel Collaboration — From Signaling To Synchrony

      CPG And Retail Collaboration In The Digital Age Of The Customer

      Application development and delivery (AD&D) professionals in retail and consumer packaged goods (CPG) have invested significant effort in traditional electronic data interchange (EDI) messaging to...

      • Downloads: 146
    • For CIO Professionals

      Report:Reset On Big Data

      Embrace Big Data To Engage Customers At Scale

      Big data rhetoric is at an all-time high. The media is all over the map with its points of view and technology vendors tout products with claims that seem incredible. In the midst of this din, CIOs...

      • Downloads: 976
    • For CIO Professionals

      Report:US Tech Market Outlook For 2014 And 2015 — Solid, Steady Growth

      Customer-Facing Technologies Will See The Fastest Growth

      Our updated US tech market forecast indicates that US CIOs can plan for 6% to 7% increases in their tech budgets in 2014 and 2015, after several years in which they have had to be cautious in their...

      • Downloads: 718
    • For Customer Experience Professionals

      Report:The US Customer Experience Index, Q1 2015

      Benchmarking The US Brands That Create The Most Loyalty With Their Customer Experience

      Three-quarters of companies want to improve their customer experience (CX) in 2015. Forrester's first US Customer Experience Index (CX Index™) benchmark of 2015 sets the baseline that will tell...

      • Downloads: 1161
    • For Application Development & Delivery Professionals

      Report:Disrupt The Employee Performance Process To Align With Business And Customer Outcomes

      The employee performance appraisal is an underperforming, periodic business process that is loathed by both employees and managers alike. Historically linked to the annual salary review, performance...

      • Downloads: 283
    • For B2C Marketing Professionals

      Report:Case Study: Unilever Designs Content Around Customer Interests, Not Products

      The All Things Hair Program Reinvents Brand Marketing To Address 11 Billion Annual Hair Care Searches

      The world's third-largest consumer packaged goods (CPG) company does not radically change how it goes to market often; this case study explores how Unilever did just that. It began when the CPG giant...

      • Downloads: 176
    • For Application Development & Delivery Professionals

      Report:Predictions 2015: Systems Of Engagement Will Shape The Retail And CPG Application Landscape

      RadioShack reported its tenth consecutive quarterly loss in August 2014, blaming eroding topline growth, declining gross margins, and high inventory levels. Similar woes wrecked household names in...

      • Downloads: 365
    • For B2C Marketing Professionals

      Report:The Best And Worst Of Email Marketing, 2014

      Benchmarks: The Email Marketing Playbook

      This report helps marketing leaders benchmark their email marketing campaigns against 98 of their peers that Forrester reviewed from the consumer goods, retail, travel, financial services,...

      • Downloads: 619
    • For Application Development & Delivery Professionals

      Report:Measure The Business Impact Of Improved App Strategy

      Business Case: The Business Applications Playbook

      This report outlines the business case component of Forrester's solution for application development and delivery (AD&D) professionals working on business applications strategy. If you're debating...

      • Downloads: 716
    • For CIO Professionals

      Report:Brief: Embedded Systems Close The Experience Gap In Connected Cars

      Tech Mahindra Enables The Connected Aftermarket For Cars

      Over the past few years, automotive firms have invested heavily into creating great customer experiences around the process of choosing and buying cars. But once a car is sold, automakers tend to...

      • Downloads: 200
    • For CMO Professionals

      Report:How To Ride The Rise And Fall Of Digital Devices

      The eReader Case Study Illustrates How The Next Wave Of Gadgets Will Play Out

      Our digital era has witnessed the ascent and decline of a stunning number of new devices: The PDA, the digital camera, and the dedicated MP3 player have all risen to prominence only to collapse into...

      • Downloads: 351
    • For eBusiness & Channel Strategy Professionals

      Report:The New Paradigm Of Retail

      Vision: The Retail eCommerce Playbook

      Omnichannel and agile commerce promise to change the offers that retailers provide and the ways in which consumers buy; as a result, the look and feel of retail is certain to change in lockstep. All...

      • Downloads: 3930
    • For eBusiness & Channel Strategy Professionals

      Report:Brief: The State Of India's Online Retail Market In 2015

      Mobile And Marketplaces Are Key Growth Drivers

      The Indian online retail market is at an early stage, yet it is attracting investment and Forrester expects it to grow at a rapid pace through 2019. We anticipate that India's online retail spending...

      • Downloads: 116
    • For Customer Insights Professionals

      Report:Case Study: Succeed With Social Intelligence In China

      Nestlé Used The Four Ps To Capture, Manage, Analyze, And Apply Social Data

      Non-Chinese companies with an ambition to be global leaders must listen to China's social networks, and Nestlé is no exception. In 2013, the global food giant built a social command center in...

      • Downloads: 61
    • For CIO Professionals

      Report:At Last, A Tech Market Recovery In Europe

      Modest Growth Of 2.3% For 2014

      The European tech market has been down so long that sooner or later it was bound to turn up. Sooner is here. With most European economies emerging from recession, and Germany, Poland, and the UK...

      • Downloads: 381
    • For Enterprise Architecture Professionals

      Report:BPM Projects Show Good But Varied Performance

      Benchmarks: The Business Process Management Playbook

      A business process — at its highest level — is any activity that helps an enterprise achieves its goals. Measurement via metrics and comparison via benchmarks are critical to achieve...

      • Downloads: 689
    • For Application Development & Delivery Professionals

      Report:Case Study: Old Dutch Foods Masters Employees' Mobile Moments

      A Modern Application Approach Optimizes Manufacturing, Distribution, And Sales

      It's easy for development teams to focus their mobile app development efforts exclusively on meeting customers in their mobile moments. But employees also have mobile moments, and there's just as...

      • Downloads: 99
    • For eBusiness & Channel Strategy Professionals

      Report:Drones' Early Commercial Use Cases Show Value, Not Disruption — Yet

      Critical Mass Adoption Will Have To Wait For FAA Action . . . And Wait, And Wait, And Wait

      A combination of technologies is set to create new business opportunities. Unmanned aerial vehicles (AKA drones) are a prime example. Today, companies are experimenting with drones at short ranges to...

      • Downloads: 88
    • For Customer Experience Professionals

      Report:The India Customer Experience Index, 2015

      A Benchmark Of How Well Brands In India Use The Customer Experience To Create And Sustain Customer Loyalty

      For the first time, Forrester has applied the Customer Experience Index (CX Index™) methodology to appraise how well companies in India are delivering customer experiences that create and...

      • Downloads: 58
    • For CIO Professionals

      Report:2015 To 2016 Latin American Tech Market Update

      Troubles In Brazil, Argentina, And Venezuela Offset Better Tech Growth In Chile, Colombia, And Mexico

      Economic struggles and slower growth in the six major countries are contributing to a slow patch in Latin America's tech market growth, with 3.3% in 2015. By 2016, positive fundamentals such as...

      • Downloads: 83
    • For eBusiness & Channel Strategy Professionals

      Report:Lessons In Leading A Digital Business Transformation

      Insights From The Front Lines At 3M, Bank Of America, And Walgreens

      The forces of digital disruption have reached critical mass, threatening every incumbent firm in every industry. Attendees at our Forum For eBusiness & Channel Strategy Professionals heard from...

      • Downloads: 528