Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Refine your results

Role

Methodology

Industry

Topics

Market Imperatives

Region

Vendor

Analyst

43 results in Reports

  • Manufacturing
  • Past 18 months
  • For CIO Professionals

    Report:European Tech Market Outlook, 2015 To 2016

    A Modest Improvement, Shadowed By A Strong Dollar

    CIOs in European countries can look forward to a slightly better tech market in 2015 and 2016. The European tech market has shown signs of moderate but sustained growth of 4% to 5% in euros. Aided by...

    • Downloads: 277
  • For CIO Professionals

    Report:US Tech Market Outlook For 2015 And 2016: The BT Agenda Powers Steady Expansion

    Software Expansion Offsets Weak Hardware And Outsourcing Demand

    Three trends dominate our updated US tech market forecast for 2015 and 2016. First, spending by CIOs and their business partners on the business technology (BT) agenda to win, serve, and retain...

    • Downloads: 463
  • For Customer Experience Professionals

    Report:The Canada Customer Experience Index, 2015

    Benchmarking The Canadian Brands That Create The Most Loyalty With Their Customer Experience

    Six in 10 Canadian companies want to improve their customer experience (CX) in 2015. Forrester's Canada Customer Experience Index (CX Index™) benchmarks 194 companies that do business in Canada...

    • Downloads: 309
  • For CIO Professionals

    Report:The Canadian Tech Market Outlook For 2015

    Canadian Firms Continue To Lag Behind Their US Counterparts In Both BT And IT Spending

    Canadian CIOs need to be more aggressive in pushing for tech spending increases in 2015. At a time when firms in the US are expanding technology expenditures — especially on business technology...

    • Downloads: 224
  • For CIO Professionals

    Report:Brief: China Tech Spending By Industry, 2016

    Digital Business Drives Tech Spending In China

    China's recent macroeconomic performance has cast a veil of uncertainty over the prospects for global economic growth in 2016. Similarly, many vertical industries in China will continue to grow...

    • Downloads: 67
  • For eBusiness & Channel Strategy Professionals

    Report:Lessons In Leading A Digital Business Transformation

    Insights From The Front Lines At 3M, Bank Of America, And Walgreens

    The forces of digital disruption have reached critical mass, threatening every incumbent firm in every industry. Attendees at our Forum For eBusiness & Channel Strategy Professionals heard from...

    • Downloads: 639
  • For CIO Professionals

    Report:China Tech Market Outlook: 2015

    Growth Still Tops Other Asian Countries Despite Economic Slowdown

    Technology purchases in China will reach $136 billion in 2015, making China the second-largest tech market in Asia Pacific after Japan. Demand will still be strongest for hardware and communications...

    • Downloads: 187
  • For CIO Professionals

    Report:2015 To 2016 Tech Market Outlook For European Countries

    Better Growth Outside The Eurozone Than Within

    Will Europe's modest economic expansion strengthen or go into reverse? Will China's economic slowdown and the ongoing geopolitical conflict with Russia put a dent into European exports? What will...

    • Downloads: 313
  • For Customer Experience Professionals

    Report:The US Customer Experience Index, Q1 2015

    Benchmarking The US Brands That Create The Most Loyalty With Their Customer Experience

    Three-quarters of companies want to improve their customer experience (CX) in 2015. Forrester's first US Customer Experience Index (CX Index™) benchmark of 2015 sets the baseline that will tell...

    • Downloads: 1378
  • For Application Development & Delivery Professionals

    Report:Measure The Business Impact Of Improved App Strategy

    This report outlines Forrester's solution for application development and delivery (AD&D) professionals working on business applications strategy. If you're debating whether to make new investments...

    • Downloads: 750
  • For Security & Risk Professionals

    Report:Market Overview: Data Loss Prevention

    Tools And Technology: The Data Security And Privacy Playbook

    Policies to control data use and movement require enforcement mechanisms. Data loss prevention (DLP) capabilities give security and risk (S&R) professionals the means to enforce those policies and...

    • For CIO Professionals

      Report:Forrester's Data Can Help CIOs Defend And Improve Tech Budgets

      2014 To 2015 Tech Budget Benchmarks

      CIOs often request tech budget benchmarks, and Forrester is once again providing these benchmarks using data from our Business Technographics® Global Budgets Survey. This report provides 2015...

      • Downloads: 433
    • For eBusiness & Channel Strategy Professionals

      Report:Brief: The State Of India's Online Retail Market In 2015

      Mobile And Marketplaces Are Key Growth Drivers

      The Indian online retail market is at an early stage, yet it is attracting investment and Forrester expects it to grow at a rapid pace through 2019. We anticipate that India's online retail spending...

      • Downloads: 183
    • For CIO Professionals

      Report:2016 Tech Budget Benchmarks

      What You Need To Know About What Your Industry Peers Are Spending On Business And Information Technologies

      Every year, CIOs look for tech budget benchmarks to defend tech spending levels to business partners and to help determine where their firm may be overspending or underspending on technology. In this...

      • Downloads: 598
    • For CIO Professionals

      Report:Digital Predator Or Digital Prey?

      Assessment: The CIO Digital Business Transformation Playbook

      By 2020 every business will become a digital predator or digital prey — which will your company evolve into? The answer to this question lies in how well you, as the CIO, and the executives in...

      • Downloads: 372
    • For eBusiness & Channel Strategy Professionals

      Report:The New Paradigm Of Retail

      Vision: The Retail eCommerce Playbook

      As omnichannel services and agile commerce continue to change the offers retailers provide and the ways consumers buy, the look and feel of retail is changing in lockstep. Even as eCommerce sales...

      • Downloads: 4345
    • For CIO Professionals

      Report:The Canadian Tech Market Outlook For 2016 To 2017

      Canadian Tech Buyers Showed Signs Of Life In 2015, But That Will Fade In 2016

      CIOs in Canada must prepare to make important decisions to fast-track their adoption of cloud services and software-as-a-service (SaaS). While 2016 to 2017 promises to be a tumultuous period for many...

      • Downloads: 132
    • For eBusiness & Channel Strategy Professionals

      Report:Telematics Will Disrupt The Car Insurance Industry

      European Insurers Must Act Now To Stay Ahead Of Disruption

      Vehicle telematics — the integration of vehicle monitoring systems, mobile communications, and information processing — will disrupt the car insurance industry. Telematics-enabled...

      • Downloads: 397
    • For Customer Experience Professionals

      Report:Case Study: How Mercedes-Benz USA Fosters Customer Centricity Among All Employees

      In 2011, Mercedes-Benz USA (MBUSA) embarked on a customer experience (CX) transformation to align the quality of its customer interactions with the promise inherent in its tagline: "The Best Or...

      • Downloads: 278
    • For Application Development & Delivery Professionals

      Report:Transform Employee Performance For Continuous Engagement

      The employee performance appraisal is an underperforming, periodic business process that is loathed by both employees and managers alike. Going forward, we believe employee performance will be...

      • Downloads: 455
    • For CIO Professionals

      Report:China Tech Market Outlook, 2016 To 2017

      Business Technology Enables Digital Transformation In China

      Technology spending in China will reach $147 billion in 2016 as organizations accelerate digital transformation initiatives by rapidly increasing their business technology investments. This report...

      • Downloads: 131
    • For CIO Professionals

      Report:2015 To 2016 Latin American Tech Market Update

      Troubles In Brazil, Argentina, And Venezuela Offset Better Tech Growth In Chile, Colombia, And Mexico

      Economic struggles and slower growth in the six major countries are contributing to a slow patch in Latin America's tech market growth, with 3.3% in 2015. By 2016, positive fundamentals such as...

      • Downloads: 199
    • For Customer Insights Professionals

      Report:Case Study: Succeed With Social Intelligence In China

      Nestlé Used The Four Ps To Capture, Manage, Analyze, And Apply Social Data

      Non-Chinese companies with an ambition to be global leaders must listen to China's social networks, and Nestlé is no exception. In 2013, the global food giant built a social command center in...

      • Downloads: 94
    • For Application Development & Delivery Professionals

      Report:CPG Brand And Retail Channel Collaboration — From Signaling To Synchrony

      CPG And Retail Collaboration In The Digital Age Of The Customer

      Application development and delivery (AD&D) professionals in retail and consumer packaged goods (CPG) have invested significant effort in traditional electronic data interchange (EDI) messaging to...

      • Downloads: 216
    • For CMO Professionals

      Report:Automakers Achieve Brand Resonance Today But Face Digital Disruption Soon

      Technographics® TRUE Brand Compass: Automaker Brands

      Disrupters like Tesla and Uber are plotting against traditional automakers. To ensure that they avoid becoming commodity hardware brands, automakers must build brands that drive brand resonance. Auto...

      • Downloads: 192