Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

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6 results in Reports

  • Manufacturing
  • Past 18 months
  • Application Development & Delivery
  • For Application Development & Delivery Professionals

    Report:Transform Employee Performance For Continuous Engagement

    The employee performance appraisal is an underperforming, periodic business process that is loathed by both employees and managers alike. Going forward, we believe employee performance will be...

    • Downloads: 489
  • For Application Development & Delivery Professionals

    Report:Market Overview: Trade Promotion Management

    Drive Your CPG Firm's Digital Business Initiatives With New Trade Promotion Applications

    Consumer packaged goods (CPG) brands spend more than $500 billion on trade promotions annually and estimate that a third of that spend generates negative returns. To drive new product introduction in...

    • Downloads: 235
  • For Application Development & Delivery Professionals

    Report:Vendor Landscape: Retail And CPG Collaboration Platforms

    Collaborate On Insight And Actions For Joint Success

    Retailers and consumer brands spend heavily on business-to-business (B2B) messaging to coordinate their efforts to serve markets. But their messaging is often too slow and error-prone to compete with...

    • Downloads: 113
  • For Application Development & Delivery Professionals

    Report:CPG Brand And Retail Channel Collaboration — From Signaling To Synchrony

    CPG And Retail Collaboration In The Digital Age Of The Customer

    Application development and delivery (AD&D) professionals in retail and consumer packaged goods (CPG) have invested significant effort in traditional electronic data interchange (EDI) messaging to...

    • Downloads: 229
  • For Application Development & Delivery Professionals

    Report:Brief: Four Strategies To Bridge The eCommerce Enterprise Application Gap

    Practical Steps To Prepare Your Enterprise Backbone For Digital Business

    In the past few years, firms have spent heavily on customer experience, but in many cases have failed to adapt their core systems to new trading conditions. Their legacy supply chain and inventory...

    • Downloads: 35
  • For Application Development & Delivery Professionals

    Report:Brief: Managing The Transition To SaaS Applications For Retail And CPG

    Application development and delivery (AD&D) pros in consumer packaged goods (CPG) and retail industries are racing to adapt their application portfolios to a more external customer focus. Our data...

    • Downloads: 120