Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.


Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Refine your results

Date Range





Market Imperatives




341 results in Reports

  • Retail
  • For eBusiness & Channel Strategy Professionals

    Report:Asia Pacific Online Retail Forecast, 2015 To 2020

    Trends In China, Japan, South Korea, India, And Australia

    Asia Pacific contains both the largest and the fastest growing eCommerce markets (China and India, respectively) that Forrester forecasts across the globe. Our forecast outlines the magnitude of the...

    • For CIO Professionals

      Report:Continued Gloom For European ICT Markets

      Tech Recession Extends Through 2013, At Least

      Will it ever end? When will the European economic recession end, and when will European tech buying start to pick up? These are questions that CIOs across Europe and tech vendors selling to them into...

      • Downloads: 433
    • For CIO Professionals

      Report:European Tech Market Outlook, 2015 To 2016

      A Modest Improvement, Shadowed By A Strong Dollar

      CIOs in European countries can look forward to a slightly better tech market in 2015 and 2016. The European tech market has shown signs of moderate but sustained growth of 4% to 5% in euros. Aided by...

      • Downloads: 269
    • For CIO Professionals

      Report:The Retail CIO Agenda 2015: Secure And Innovate

      In December 2014, Forrester partnered with the National Retail Federation (NRF) for its annual survey of retail CIOs to understand their most important challenges and opportunities for the upcoming...

      • Downloads: 315
    • For Enterprise Architecture Professionals

      Report:Forrester's Business Capability Map Development: Process Guide

      How To Develop A Business Capability Map

      This PPT shows you how to develop a business capability map. Please see "Forrester's Business Capability Map Development: Tool" to access the tool.

      • Downloads: 118
    • For Infrastructure & Operations Professionals

      Report:Brief: Best Practices In Deploying A Customer Engagement Network In Retail

      In the "Have You Built A Customer Engagement Network In Retail?" Forrester report, we outlined 17 retail initiatives forcing infrastructure and operations (I&O) professionals to design, deploy, and...

      • Downloads: 103
    • For eBusiness & Channel Strategy Professionals

      Report:What Banks Can Learn From Retailers' Websites

      Eight Marketing And Sales Tactics That Digital Banking Teams Should Borrow From Their Retail Peers

      Over the past decade, eBusiness and channel strategy teams at many large banks have done yeoman's work in upgrading and improving their public websites. They've made great strides in areas like...

      • Downloads: 389
    • For CIO Professionals

      Report:Accelerating Technology Change Restructures US Services Employment

      Human Middleware And Transaction Processing Jobs Are Becoming Obsolete

      A perfect storm of technology change is streamlining, simplifying, and atomizing business processes. The effects will ripple across organizations, as human capital shifts from handling transactions...

      • Downloads: 127
    • For Application Development & Delivery Professionals

      Report:Embrace Continuous Improvement To Power Customer Service Operations

      Continuous Improvement: The Contact Centers For Customer Service Playbook

      Companies struggle to deliver reproducible, effective, and personalized customer service that meets customer expectations and doesn't break the bank. Application development and delivery (AD&D)...

      • Downloads: 646
    • For CIO Professionals

      Report:US Tech Market Outlook For 2015 And 2016: The BT Agenda Powers Steady Expansion

      Software Expansion Offsets Weak Hardware And Outsourcing Demand

      Three trends dominate our updated US tech market forecast for 2015 and 2016. First, spending by CIOs and their business partners on the business technology (BT) agenda to win, serve, and retain...

      • Downloads: 458
    • For Customer Experience Professionals

      Report:Utility And Emotion Drive Amazon's Global Appeal

      A Technographics® 360 Report: Using Survey, Qualitative, And Social Listening Data

      Whether you're a retailer or not, you're competing with Amazon. The company's approach to customer service and fulfillment is powering impressive growth across the globe and raising consumer...

      • Downloads: 52
    • For Customer Experience Professionals

      Report:The Business Impact Of Customer Experience, 2013

      Years of Forrester data confirm the strong relationship between the quality of a firm's customer experience (CX) and loyalty. We built three simple models to estimate the impact customer experience...

      • Downloads: 1441
    • For eBusiness & Channel Strategy Professionals

      Report:The State Of Retailing Online 2015: Key Metrics, Initiatives, And Mobile Benchmarks

      Forrester partners with, a division of the National Retail Federation, to survey retailers annually about their eCommerce businesses and key initiatives for the coming year. This latest...

      • Downloads: 799
    • For eBusiness & Channel Strategy Professionals

      Report:The Impact Of Beacons In Retail

      Vendors Forge Partnerships While Retailers Deploy Pilots

      Retail organizations today are rapidly deploying beacon pilots based on Bluetooth low energy (BLE). While this indoor location technology offers the ability to identify a unique shopper within the...

      • Downloads: 625
    • For eBusiness & Channel Strategy Professionals

      Report:Retail eCommerce In Brazil: Key Metrics 2014

      Understanding KPIs In Latin America's Largest eCommerce Market

      The Retail eCommerce In Brazil series summarizes the results of a survey that Forrester Research conducted together with E-Commerce Brasil in August and September 2014. In this survey, respondents...

      • Downloads: 194
    • For eBusiness & Channel Strategy Professionals

      Report:Win Your Offline Mobile Moments

      Use Mobile To Break Down Channel Barriers On-Premises

      Your customer is experiencing a mobile mind shift. She expects to get anything she wants, immediately and in context. Whether she's in your store making a product decision or navigating an airport,...

      • Downloads: 269
    • For eBusiness & Channel Strategy Professionals

      Report:The Evolution Of eCommerce In Brazil

      Five Ways In Which Online Retail Will Shift In The Next Five Years

      Brazil remains the dominant market in Latin America by a wide margin. A number of leading brick-and-mortar retailers in the country embraced eCommerce early on, and today both traditional retailers...

      • Downloads: 263
    • For Application Development & Delivery Professionals

      Report:The Forrester Wave™: Retail Planning Solutions, Q2 2014

      The 10 Providers That Matter Most And How They Stack Up

      Retailers' profitability has always depended on the ability to turn inventory fast, since inventory is the principal asset on their balance sheets. Nothing influences inventory turn as much as...

      • Downloads: 685
    • For CIO Professionals

      Report:Year-End 2013 IT Budget Benchmarks

      How Forrester's Forrsights Data Can Help CIOs Prepare For 2014

      CIOs often request IT budget benchmarks. In this report, we have provided these benchmarks using data from our Forrsight's IT Budgets And Priorities Survey, Q4 2013. However, it's easy to misuse IT...

      • Downloads: 1744
    • For CIO Professionals

      Report:The Future Of The Retail Experience

      Digital Business: Digitize The End-To-End Customer Experience

      Retail CIOs have always had a tough job, but digital makes it tougher. Emerging digital technologies threaten to transform retail experiences both in stores and at home. Without a good business case,...

      • Downloads: 514
    • For Customer Insights Professionals

      Report:Exploring The Drivers, Attitudes, And Behaviors Behind The 2014 US Holiday Shopping Season

      A Technographics 360 Report: Using Online Community And Social Listening Data

      The holiday season continues to be lucrative for all retailers, and early planning will help them get ahead of the competition. With the 2014 US holiday season now behind us, we can see that...

      • Downloads: 76
    • For eBusiness & Channel Strategy Professionals

      Report:Forrester Data Web-Influenced Retail Sales Forecast, 2016 To 2021 (EU-7)

      ForecastView Spreadsheet

      Our web-influenced forecast helps retailers understand how consumers research online but buy offline. By 2021, the web will influence 46% of offline sales. Web-influenced sales will grow at a...

      • Downloads: 1
    • For CIO Professionals

      Report:Case Study: How Data Can Enable Business Disruption

      German E-tailer reBuy Disrupts Retail Dynamics Through Intelligent Data Usage

      The use of data has evolved to the point where data has become the enterprise's most critical business asset in the age of the customer. The business model of reBuy reCommerce — the leading...

      • Downloads: 189
    • For Infrastructure & Operations Professionals

      Report:The Dynamics Of China's Private Cloud Market

      More Adoption Is Expected To Enable Business Transformation

      Infrastructure and operations (I&O) professionals in China face a difficult task: optimizing their firm's infrastructure to support business transformation in the age of the customer. I&O pros must...

      • Downloads: 196
    • For CMO Professionals

      Report:Big-Box Retailers Must Be Trusted And Essential To Build Their Brand

      Technographics® TRUE Brand Compass: Big-Box Retail

      Forrester's research shows that consumers demand more from brands in the 21st century. Marketers across all consumer industries now have a steeper hill to climb to earn brand preference, referral,...

      • Downloads: 326