Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

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293 results in Reports

  • Consumer Technographics
  • For Customer Experience Professionals

    Report:Washington Must Work Harder To Spur The Public's Interest In Digital Government

    Federal Agencies Are Spending Millions On Digital CX That Customers May Not Want

    Federal agencies will continue spending huge sums on digital customer experience (CX) for years to come. Their efforts have already given the American people more and better digital channels than...

    • Downloads: 115
  • For eBusiness & Channel Strategy Professionals

    Report:New Online Shopping Traditions Emerge From The 2015 US Holiday Season

    A Technographics® 360 Report: Using Online Community And Social Listening Data

    With the 2015 holiday season safely behind us, eBusiness professionals can start to analyze US consumers' holiday season shopping behaviors. Due to the large sales volumes, consumers' high...

    • Downloads: 16
  • For B2C Marketing Professionals

    Report:The Mechanics Of Trust

    Take A Three-Pronged Approach To Build Trust With Empowered Customers

    In today's always-on, post-digital world, consumers are skeptical of even their favorite brands, so marketers' old methods of building trust simply don't work anymore. This report outlines a modern,...

    • Downloads: 142
  • For B2C Marketing Professionals

    Report:Brief: Facebook (Still) Dominates Teens' Social Usage

    Kids May Not Think It's Cool, But They're Using It As Much As Ever Before

    Marketers seem to think teens are fleeing Facebook. The reality is that this couldn't be further from the truth. Sure, young people don't think Facebook is very cool — but that doesn't mean...

    • Downloads: 110
  • For eBusiness & Channel Strategy Professionals

    Report:The Business Case For mPOS Is Associate Enablement

    Mobile Point Of Service Is Marked By Rising Interest But Misunderstood ROI

    Mobile point of service (mPOS) has seen a rapid increase in interest from eBusiness and retail leaders over the past few years; however, the return on investment (ROI) has been elusive. Deployment...

    • Downloads: 220
  • For Application Development & Delivery Professionals

    Report:Your Customers Don't Want To Call You

    Invest In Self-Service And Low-Friction Channels In Your Contact Center

    Customers are increasingly using Web and mobile as a first point of contact with customer service organizations. Across all generations, they are also increasingly relying on digital channels like...

    • Downloads: 367
  • For eBusiness & Channel Strategy Professionals

    Report:Demands For Effortless Service Must Influence Your Customer Strategy

    Consumers of all generations demand effortless service. They want to use self-service communication channels to quickly get answers to their questions; move between communication channels during a...

    • Downloads: 377
  • For B2C Marketing Professionals

    Report:Measurement Powers Content Marketing Success

    Performance Management: The Content Marketing Playbook

    How is content influencing audiences? Is your brand forging the basis of better long-term and more efficient relationships with existing and future customers? And how is all of this activity...

    • Downloads: 795
  • For B2C Marketing Professionals

    Report:The State Of Consumers And Technology: Benchmark 2013, Europe

    European Consumer Technographics®

    This report is our annual overview of European consumers' behaviors and technology attitudes based on Forrester's European Consumer Technographics surveys and our ForecastView data. We analyzed...

    • Downloads: 80
  • For Customer Insights Professionals

    Report:The State Of Consumers And Technology: Benchmark 2013, Latin America

    Latin American Consumer Technographics®

    This report is a graphical analysis of Forrester's Latin American Technographics Online Benchmark Survey, 2013. It provides an overview of metropolitan Latin American consumers' Internet and consumer...

    • Downloads: 91
  • For Customer Insights Professionals

    Report:A Qualitative Look At Pinterest Usage In The US And UK

    A Technographics® Report: How US And UK Consumers' Usage And Perception Of Pinterest Differ

    Adoption of Pinterest is showing continuous growth, particularly in the US, and companies need to understand why consumers spend time on it. This will help brands develop a successful strategy for...

    • Downloads: 68
  • For B2C Marketing Professionals

    Report:Why US Investors Behave The Way They Do

    Segmenting US Investors, 2015

    This report, originally written for eBusiness and channel strategy professionals, includes content relevant to your role. Here's why: US investors comprise half of all online US adults — a vast...

    • Downloads: 155
  • For B2C Marketing Professionals

    Report:US Mobile Commerce Trends, 2013

    A Global Consumer Technographics® Report

    Mobile continues to be a phenomenon; we're seeing accelerating adoption and greater integration with consumers' lifestyles. The number of unique smartphone subscribers in the US grew by 34 million in...

    • Downloads: 127
  • For Customer Insights Professionals

    Report:Master Your Customers' Mobile Pathways

    How High Is Your Direct Engagement? Are Your Customers More Likely To Stop Along The Way?

    Some 70 million Americans spend more time online on their smartphones than on any other device. It's been hard to know how your customers find their way to and from your mobile moments. Until now....

    • Downloads: 314
  • For Customer Experience Professionals

    Report:The Australia Customer Experience Index, 2015

    A Benchmark Of How Well Brands In Australia Use The Customer Experience To Create And Sustain Customer Loyalty

    How good is the customer experience (CX) at leading companies in Australia? This report helps answer that question by applying Forrester's Customer Experience Index (CX Index™) methodology to...

    • Downloads: 197
  • For Application Development & Delivery Professionals

    Report:Brief: To Effectively Engage Customers, Target Them On The Right Device

    Work With Your CX Peers To Understand And Enable The Digital Customer Journey In Australia

    You need to make it easy for customers to interact and transact with your business. To achieve this goal, many companies seek to use a similar look and feel for all of their digital properties. But...

    • Downloads: 84
  • For B2C Marketing Professionals

    Report:The State Of Consumers And Technology: Benchmark 2015, Canada

    North American Consumer Technographics®

    This report is an overview of Canadian consumers' behaviors and technology attitudes by age group, based on Forrester's North American Consumer Technographics surveys and our ForecastView data....

    • Downloads: 31
  • For Customer Insights Professionals

    Report:Sizing Up US Tablet Usage And User Experience

    A Technographics® 360 Report: Using Mobile Behavior, Social Listening, And Online Community Data

    Today, we lump tablets into the broader category of mobile devices, implying that consumers take them wherever they go and use them throughout the day. Our data, however, tells us the opposite. Most...

    • Downloads: 72
  • For Customer Insights Professionals

    Report:Q&A: The Privacy-Personalization Paradox

    Strike A Balance Without Losing Competitive Advantage Or Consumer Trust

    Marketers today find themselves in a Catch-22. On the one hand, their customers want to be recognized and rewarded for their loyalty with better-tailored content and offers. On the other hand, those...

    • Downloads: 397
  • For Application Development & Delivery Professionals

    Report:Contact Centers Must Go Digital Or Die

    Rework Your Contact Center Technology And Staffing Models To Align With Customer Channel Preferences

    Consumer preference for customer service channels is changing across all ages and demographics. Adoption of digital customer service channels, with an emphasis on self-service channels such as web...

    • Downloads: 647
  • For B2C Marketing Professionals

    Report:The Social Technographics® Intensity Matrix Drives Tactical Success

    How To Target Your Audience's Favorite Social Behaviors And Sites

    In 2013, Forrester introduced two new data models — the Social Technographics® Score and the Social Technographics Intensity Matrix — to help you better understand your audiences'...

    • Downloads: 528
  • For Customer Experience Professionals

    Report:The Canada Customer Experience Index, 2015

    Benchmarking The Canadian Brands That Create The Most Loyalty With Their Customer Experience

    Six in 10 Canadian companies want to improve their customer experience (CX) in 2015. Forrester's Canada Customer Experience Index (CX Index™) benchmarks 194 companies that do business in Canada...

    • Downloads: 311
  • For CIO Professionals

    Report:Understanding The Australian Mobile Customer, Part 1

    Smartphone Adoption By Gender

    In the age of the customer, CIOs and the technology management organizations they lead must take an active role in designing and developing their companies' mobile strategy. While marketing...

    • Downloads: 126
  • For B2C Marketing Professionals

    Report:The Internet Of Things Redefines Brand Engagement

    Connected Objects Will Deliver The Brand Experience Of The Future

    Despite the hype around the dozens of billions of connected objects to appear in the next five to 10 years, the internet of things (IoT) seems to open up more business opportunities in the industrial...

    • Downloads: 318
  • For Customer Insights Professionals

    Report:Comparing European And US Consumers' Perspectives On Wearable Technology

    A Technographics® 360 Report: Using Survey, Qualitative, And Social Listening Data

    Technology publications predicted that 2014 would be "The year of the wearable" — and looking at the past 12 months, 2014 has more than lived up to that prediction. Within Q4 alone, Apple...

    • Downloads: 31