Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

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295 results in Reports

  • Consumer Technographics
  • For Customer Experience Professionals

    Report:Utility And Emotion Drive Amazon's Global Appeal

    A Technographics® 360 Report: Using Survey, Qualitative, And Social Listening Data

    Whether you're a retailer or not, you're competing with Amazon. The company's approach to customer service and fulfillment is powering impressive growth across the globe and raising consumer...

    • Downloads: 39
  • For Application Development & Delivery Professionals

    Report:Brief: To Effectively Engage Customers, Target Them On The Right Device

    Work With Your CX Peers To Understand And Enable The Digital Customer Journey In Australia

    You need to make it easy for customers to interact and transact with your business. To achieve this goal, many companies seek to use a similar look and feel for all of their digital properties. But...

    • Downloads: 54
  • For B2C Marketing Professionals

    Report:Sharpen Your Mix In China With The Marketing RaDaR

    Chinese consumers are eagerly embracing new media channels such as social and mobile more and more in their daily lives. To effectively reach and engage with them, marketers have to manage and...

    • Downloads: 118
  • For eBusiness & Channel Strategy Professionals

    Report:Demands For Effortless Service Must Influence Your Customer Strategy

    Consumers of all generations demand effortless service. They want to use self-service communication channels to quickly get answers to their questions; move between communication channels during a...

    • Downloads: 361
  • For CIO Professionals

    Report:Benchmarking Mobile Engagement: Consumers And Employees Outpace CIOs' Readiness

    Are you ready to serve your mobile customers on the device of their choice? Have you anticipated what apps they need next? And for employees, which apps are most important on smartphones? How many...

    • Downloads: 608
  • For B2C Marketing Professionals

    Report:Brief: Facebook Dominates Teens' Social Usage

    Why The Sky Isn't Falling On The World's Favorite Social Network

    Since Facebook's CFO admitted in 2013 that young teens were visiting the site slightly less frequently, most marketers have accepted as fact that teens are fleeing the site en masse. But that's...

    • Downloads: 221
  • For B2C Marketing Professionals

    Report:Introducing The New Social Technographics®: The First Step Toward Social Success

    For most marketers, the question is no longer whether their customers use social media but rather how best to use social media to interact with those customers. So we've created a new data model...

    • Downloads: 2233
  • For Customer Insights Professionals

    Report:Understanding The Psychology Of Technology Adoption With A Multimethodology Approach

    A Technographics® 360 Report: Using Survey, Qualitative, And Social Listening Data

    Forrester has been studying the life cycle of consumer technology adoption since the inception of our Consumer Technographics studies in 1997. Over the years, the pace of innovation has accelerated...

    • Downloads: 69
  • Report:The Increasing Sophistication Of The European Digital Home

    European Consumer Technographics®

    The European digital home is evolving — the average consumer with a home network has three devices connected to it, and we expect that number to increase. The profile of technology early...

    • Downloads: 29
  • For B2C Marketing Professionals

    Report:Marketers Embrace The Power Of Digital Video In China

    With the widespread adoption of online video viewing platforms by Chinese consumers, marketers have seized the moment and increased their investment levels in the new medium. However, marketers have...

    • Downloads: 200
  • For CMO Professionals

    Report:Digital Experiences Will Drive Brand Resonance For Rental Newcomers

    Technographics® TRUE Brand Compass: Car Rental And Sharing

    New ride-booking and car sharing services like Getaround, Lyft, Uber, and Zipcar — some of which exploit the rising sharing economy — threaten to change car ownership eventually but will...

    • Downloads: 127
  • For eBusiness & Channel Strategy Professionals

    Report:European Retail Segmentation: Emerging Patterns Of Multitouchpoint Shopping

    Using Forrester's Online Retail Segmentation Data To Understand Multitouchpoint Shopping Behavior Across Europe

    European shoppers are embracing an ever increasing range of new devices and touchpoints across the path to purchase. eBusiness professionals must be prepared for the rise of multitouchpoint shopping....

    • Downloads: 383
  • For eBusiness & Channel Strategy Professionals

    Report:Using The Online Channel To Tap Into China's Luxury Goods And Services Shoppers

    With the rapid growth and significant changes in China's luxury goods and services market in the past decade, many eBusiness professionals are finding it difficult to navigate this rapidly evolving...

    • Downloads: 243
  • For eBusiness & Channel Strategy Professionals

    Report:Forrester Readiness Index: 2013 eCommerce Global Study

    A Quantitative Assessment Of The Global eCommerce Landscape

    When firms are evaluating global expansion, they need to consider more than just the countries' macroeconomic conditions or consumer market size. Consumer payment behavior, in-ground courier...

    • Downloads: 790
  • For B2B Marketing Professionals

    Report:The Social Behaviors Of Your B2B Customers

    A B2B-Focused Analysis Of The Landscape For The Social Marketing Playbook

    As a business-to-business (B2B) marketer, you need to engage your customers and prospects throughout a complex customer life cycle that frequently lasts longer than a business-to-consumer (B2C) life...

    • Downloads: 778
  • For B2C Marketing Professionals

    Report:Making Sense Of New Video Consumption Behavior

    The Proliferation Of New Digital Video Sources, Formats, And Devices Demands New Planning Recipes

    Consumers' video viewing habits are changing as new sources of TV content they love, available on new devices, allow them to watch their favorite shows more conveniently. Consumers are also...

    • Downloads: 592
  • For B2C Marketing Professionals

    Report:Integrate Social Into Your Marketing RaDaR

    Vision: The Social Marketing Playbook

    Nearly every marketer uses social media today, but too few use it well. Most marketing leaders treat social as something special and unique, leading them to either separate it completely from the...

    • Downloads: 2279
  • For CMO Professionals

    Report:Telecom Brands Are Not Connecting

    Technographics® TRUE Brand Compass: Telecom

    Customers' dissatisfaction with telecom providers is well documented. These firms are known for frustrating customers with confusing programming bundles, poor customer service, and opaque pricing....

    • Downloads: 330
  • For CIO Professionals

    Report:Ranking The Most Agile US Banks

    Banks are burdened with sizable infrastructure, struggle to service traditional and emerging channels, are severely boxed in by increasing compliance demands, and are not particularly nimble —...

    • Downloads: 441
  • Report:Mobile Push Notifications: Do They Save Or Spend Consumers' Time?

    A Technographics® 360 Report: Using Behavioral Tracking, Survey, And Online Community Data

    US consumers' No. 1 reason for opting in to almost any type of app's push notification — whether it's a new coupon alert or a breaking news report — is universal: They want real-time...

    • Downloads: 57
  • For CIO Professionals

    Report:Bring-Your-Own-Thing Enables The Digital Business

    Navigating Internet-Of-Things Business Models — A CIO Perspective

    Digital business is the imperative to stay competitive in the age of the customer. Easier said than done for a manufacturer of traditional physical goods. Here the Internet of Things (IoT) provides...

    • Downloads: 490
  • For eBusiness & Channel Strategy Professionals

    Report:Customer Advocacy 2015: Drive Cross-Sell And Loyalty By Focusing On Advocacy

    US Customers Rate Their Banks, Credit Card Providers, Insurers, And Wealth Management Firms On Advocacy And Future Purchase Intent

    For 12 years, Forrester has shown that customer advocacy — the perception on the part of customers that a firm does what's best for them, not just what's best for the firm's own bottom line — is the...

    • Downloads: 174
  • For Customer Insights Professionals

    Report:Evolving Consumer Attitudes On Privacy: A Q4 2015 Update

    A Technographics® 360 Report: Using Survey, Social Listening, And Behavioral Data

    Pundits like to say that privacy is dead. But from Forrester's perspective, privacy is not only very much alive, but it's set to become a major competitive differentiator in the years to come....

    • Downloads: 42
  • For eBusiness & Channel Strategy Professionals

    Report:How US Online Consumers Research And Buy Credit Cards

    Online Capabilities Are Crucial To The Purchase Journey

    Credit cards remain the top selling financial product in the US, even though sales are significantly lower than before the financial crisis. Prospects shopping for a new credit card have clear goals...

    • Downloads: 266
  • For B2C Marketing Professionals

    Report:The Mobile Mind Shift Index

    Measuring And Analyzing The Shift In Consumers' Expectations

    Six years into the smartphone transition, customers are making a mobile mind shift. The shifted customer expects that any desired information or service is available on any appropriate device, in...

    • Downloads: 1166