Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

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296 results in Reports

  • Consumer Technographics
  • For Sourcing & Vendor Management Professionals

    Report:Brief: Samsung Knox 2.0 Chases The Secure Mobile Market

    But Do Customers Need Another Vertical Enterprise Device Platform?

    The relaunch of Samsung Knox 2.0 was widely talked about at this year's Mobile World Congress in Barcelona. Customers and partners voiced mixed views on the market potential and the impact Knox will...

    • Downloads: 133
  • For B2C Marketing Professionals

    Report:Take Three Steps Toward Social Success

    Adopt The Social Technographics® Model To Develop The Right Social Strategies And Tactics In China

    B2C marketers in China are increasingly investing in social marketing and expect great returns but face the challenge of determining the right social marketing strategies and tactics. Forrester's...

    • Downloads: 71
  • For eBusiness & Channel Strategy Professionals

    Report:Forrester Readiness Index: 2013 eCommerce Global Study

    A Quantitative Assessment Of The Global eCommerce Landscape

    When firms are evaluating global expansion, they need to consider more than just the countries' macroeconomic conditions or consumer market size. Consumer payment behavior, in-ground courier...

    • Downloads: 797
  • For CIO Professionals

    Report:Bring-Your-Own-Thing Enables The Digital Business

    Navigating Internet-Of-Things Business Models — A CIO Perspective

    Digital business is the imperative to stay competitive in the age of the customer. Easier said than done for a manufacturer of traditional physical goods. Here the Internet of Things (IoT) provides...

    • Downloads: 505
  • For B2C Marketing Professionals

    Report:Making Sense Of New Video Consumption Behavior

    The Proliferation Of New Digital Video Sources, Formats, And Devices Demands New Planning Recipes

    Consumers' video viewing habits are changing as new sources of TV content they love, available on new devices, allow them to watch their favorite shows more conveniently. Consumers are also...

    • Downloads: 644
  • For CIO Professionals

    Report:Innovators Will Be The Winners In The Age Of The Customer

    Vision: The Innovation Playbook

    Organizations that can manage the transition to the age of the customer will be the leaders in their markets during the coming decades. Unfortunately, the systems and processes in place have been...

    • Downloads: 989
  • For eBusiness & Channel Strategy Professionals

    Report:The Six Key Elements Of Proactive Chat

    Evolve Proactive Chat To Proactive Engagement

    Online consumers demand effortless engagement, which often means live help for pre- or post-purchase questions. eBusiness leaders increasingly deploy proactive chat to deliver effortless engagement...

    • Downloads: 390
  • For Application Development & Delivery Professionals

    Report:Trends 2016: The Future Of Customer Service

    Vision: The Contact Centers For Customer Service Playbook

    In the age of the customer, executives don't decide how customer-centric their companies are — customers do. Changing customer expectations for easy and effective service that is deeply personal are...

    • Downloads: 4520
  • For B2C Marketing Professionals

    Report:In-Stream Audio Advertising

    Expand Your Buys, Extend Your Reach, And Get Advertising Traction On Mobile

    In-stream audio is an attractive medium, as it offers a unique user experience supported by targeted reach and guaranteed impressions to support brand goals. In-stream audio advertising is a...

    • Downloads: 347
  • For eBusiness & Channel Strategy Professionals

    Report:US Online Holiday Retail Forecast, 2013

    US Online Holiday Sales To Top $78 Billion

    Forrester estimates that US holiday season online sales will grow 15% from 2012 to 2013. Despite a dip in consumer confidence in October and a truncated holiday season, Forrester expects consumers to...

    • Downloads: 322
  • For eBusiness & Channel Strategy Professionals

    Report:The Chinese Retail Market Landscape In 2014

    Traditional Retailers Must Embrace Disruption

    The restructuring and slowing down of the Chinese economy is changing the country's retail industry. In 2014, the growth rate of China's top 100 retail chains has continued to decline and is now at...

    • Downloads: 148
  • For B2C Marketing Professionals

    Report:The 2015 Mobile Mind Shift Index: Australia

    Mobile Is Becoming The First Touchpoint For Your Customers

    To better connect with your customers, you need to engage them in their mobile moments. But which customers are ready? This report updates Forrester's Mobile Mind Shift Index (MMSI) for Australian...

    • Downloads: 55
  • For Customer Experience Professionals

    Report:The Public Is Still Skeptical Of Federal Digital Customer Experience

    Since 2011, the White House has been trying to improve the federal digital customer experience (CX). Five years later, federal digital CX is finally starting get better. Unfortunately, customers...

    • Downloads: 91
  • For B2C Marketing Professionals

    Report:US Mobile Commerce Trends, 2013

    A Global Consumer Technographics® Report

    Mobile continues to be a phenomenon; we're seeing accelerating adoption and greater integration with consumers' lifestyles. The number of unique smartphone subscribers in the US grew by 34 million in...

    • Downloads: 125
  • For B2C Marketing Professionals

    Report:Brief: Count On Contextual Coupons

    Marketers Can Unlock Hidden Value With Deals And Discounts

    How consumers find, store, and use coupons has changed and marketers haven't kept up. This report reminds marketers of the benefits beyond sales that coupons can drive. It identifies coupon...

    • Downloads: 194
  • For B2C Marketing Professionals

    Report:Customer Life-Cycle Industry Overview: Consumer Electronics

    A Consumer Technographics® Report

    A range of different motivations may inspire a consumer's decision to purchase a consumer electronics device: While some technology mavens know of the latest product through community interest groups...

    • Downloads: 81
  • For Customer Experience Professionals

    Report:The Australia Customer Experience Index, 2015

    A Benchmark Of How Well Brands In Australia Use The Customer Experience To Create And Sustain Customer Loyalty

    How good is the customer experience (CX) at leading companies in Australia? This report helps answer that question by applying Forrester's Customer Experience Index (CX Index™) methodology to...

    • Downloads: 191
  • For Customer Experience Professionals

    Report:Washington Must Work Harder To Spur The Public's Interest In Digital Government

    Federal Agencies Are Spending Millions On Digital CX That Customers May Not Want

    Federal agencies will continue spending huge sums on digital customer experience (CX) for years to come. Their efforts have already given the American people more and better digital channels than...

    • Downloads: 111
  • For CIO Professionals

    Report:Asia Pacific CIOs: Start Your Digital Journey With Mobile

    The Mobile Mind Shift Is Already Underway — Ensure That Your Company Doesn't Fall Behind

    CIOs in Asia Pacific are working with other business leaders to drive their companies' digital initiatives. Most of the region's CIOs focus on digitizing back-end systems and processes to enable...

    • Downloads: 138
  • For B2C Marketing Professionals

    Report:The Mobile Mind Shift Index: Global

    Global Consumer Technographics®

    We are witnessing a global mobile mind shift — the expectation that any desired information or service is available on any device, in context, at a consumer's moment of need. The Mobile Mind...

    • Downloads: 143
  • For B2C Marketing Professionals

    Report:The European eCommerce Landscape

    A European Consumer Technographics® Report

    The Internet plays an important role in European consumers' retail habits, and its influence will only grow. Our data shows that just over two-thirds of European online consumers shop online,...

    • Downloads: 106
  • For eBusiness & Channel Strategy Professionals

    Report:Building A Digital Travel Business

    Multichannel Strategies To Better Serve The Connected Traveler

    The act of traveling may always be immune to digital disruption, but the way in which travelers engage with the experience is ripe for digital enhancement. The Internet has revolutionized the way in...

    • Downloads: 829
  • For Customer Insights Professionals

    Report:Listening To Social With The Eyes: Visual Social Analytics

    In social media, content is king — and the king of content is the image. Mainstream social networks Facebook and Twitter have become increasingly visual over time; Facebook added images to...

    • Downloads: 294
  • For CMO Professionals

    Report:Financial Service Brands Fail To Earn TRUE Consumer Trust

    Technographics® TRUE Brand Compass: Financial Services

    Forrester's research shows that consumers demand more from brands in the 21st century. Marketers across all industries now have a steeper hill to climb to earn brand preference, referral, and...

    • Downloads: 482
  • For Customer Experience Professionals

    Report:The US Federal Customer Experience Index, 2015

    A Benchmark Of Federal Government Agencies, Highlighting The Drivers Of Great Federal CX

    Forrester's Customer Experience Index (CX Index™), US Consumers Q1 2015, shows that federal agencies are still providing substandard experiences — and their poor CX performance is hurting...

    • Downloads: 134