For Customer Insights Professionals
Multinational Enterprises Should Revamp Their Social Listening Practices For China
Regardless of what region they work in, customer insights (CI) professionals must know their customers. But many CI practices in China — a huge and important market with unique characteristics,...
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For CMO Professionals
Technographics® TRUE Brand Compass: Telecom
Customers' dissatisfaction with telecom providers is well documented. These firms are known for frustrating customers with confusing programming bundles, poor customer service, and opaque pricing....
- Downloads: 97