For CMO Professionals
Processes: The Brand Experience Playbook
As business buyers gain control over their purchase process with easy access to product specs, peer reviews, and competitive intelligence, business-to-business (B2B) organizations must depend on a...
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For B2C Marketing Professionals
Online Video Is Powerful But Only When A Clear Strategy Precedes Production Decisions
Today's customers rely more than ever on content — from brands, from peers, from experts, and even from strangers — to decide what products they need and what products they should buy. When it comes...