Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

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2 results in Reports

  • Past 7 days
  • Branding
  • For B2C Marketing Professionals

    Report:Brief: How Top Brands Are Using Facebook, Twitter, And Instagram

    Forrester's 2015 B2C Social Network Marketing Benchmark

    Despite the inherent challenges of social marketing, B2C marketers continue to bet big on social networks. In fact, more than 80% of top global brands actively post on Twitter, Facebook, Google+,...

    • Downloads: 72
  • For Customer Insights Professionals

    Report:Brief: Track Your Brand Health With Social Data

    Social listening and brand health tracking have both been valuable enterprise marketing tools for years, but now is the time for the two to come together. Surveys lend structure and allow for...

    • Downloads: 8