Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

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23 results in Reports

  • Alex Cullen
  • For Enterprise Architecture Professionals

    Report:Re-Architect Your Business Capabilities To Win In The Age Of The Customer

    Legacy Business Applications Put Customer Experience On Hold

    The age of the customer means new power for customers. They expect to interact easily with customer service agents, pass information electronically, and complete business transactions on the run. Too...

    • Downloads: 242
  • For Enterprise Architecture Professionals

    Report:The State Of EA 2015: Some Transformation, But Too Much Business-As-Usual

    Landscape: The EA Practice Playbook

    The history of enterprise architecture (EA) is of a discipline gradually evolving through better defined methodologies, clarified roles, and increasing scope. We see this gradual evolution, with real...

    • Downloads: 119
  • For Enterprise Architecture Professionals

    Report:Measure EA's Business Goals, Engagement, And Influence

    Metrics: The EA Practice Playbook

    This report outlines the metrics that enterprise architecture (EA) executives should use when building a high-performance EA program. Developing and executing a metrics and reporting plan is a key...

    • Downloads: 1087
  • For Enterprise Architecture Professionals

    Report:Refocus Application Rationalization Toward Business Service Optimization

    Right-Sized Business Services Replace One-Size-Fits-All Rationalization Objectives

    Your business model is embedded in your applications and technology. The alignment of the application portfolio with the business's strategy and operating model is a key element in business...

    • Downloads: 419
  • For Enterprise Architecture Professionals

    Report:EA 2020 — The Transformation Of EA In The Age Of The Customer

    Customers are the key to business success. And changes in how customers engage with your business are forcing changes to marketing, product, and business strategies. In the "age of the customer,"...

    • Downloads: 553
  • For Enterprise Architecture Professionals

    Report:Brief: Why Enterprise Architecture And Customer Experience Teams Need Each Other

    Customer experience (CX) professionals trying to change their organization's operations to deliver sustainable CX improvements will eventually hit a wall when the size and scope of change becomes too...

    • Downloads: 111
  • For Enterprise Architecture Professionals

    Report:Brief: Venture Capital Inflow To PPM Vendors Indicates Market Growth

    New Investment Means New Opportunities For Companies To Bring Visibility To Planning And Execution

    In 2013 and 2014, three project portfolio management (PPM) vendors, Planview, AtTask, and Changepoint, as well as task management (TM) vendor Wrike announced they were taking on investment from...

    • Downloads: 174
  • For Enterprise Architecture Professionals

    Report:Architecting Digital Business Transformation

    Australia Post's Customer Experience-Driven Enterprise Architecture Guides Pervasive Transformation

    Digital technology is transforming markets. Companies engaging in markets undergoing transformation are finding that their traditional products — and their product-centric mindset — no...

    • Downloads: 171
  • For Enterprise Architecture Professionals

    Report:Drive Process Innovation Using BPM Technologies, Methods, And CoEs

    Executive Overview: The Business Process Management Playbook

    In the midst of continuous change — from customer, technology, and competitive forces — enterprise architecture (EA) professionals must become skilled at transforming processes while...

    • Downloads: 1095
  • For Enterprise Architecture Professionals

    Report:Planning Application Rationalization From Vision To Implementation

    Most firms' portfolios of business applications wouldn't qualify as "managed." New business initiatives add new applications, market or geographic expansions add more, and events like mergers and...

    • Downloads: 496
  • For Enterprise Architecture Professionals

    Report:Brief: The Wrong Way And The Right Way To Transform EA

    Inside-Out Plans Lead To Frustration And Failure

    Enterprise architecture (EA) leaders often look at their program and realize that it's not working the way they hoped. Perhaps they have been relegated to a policing role or a checklist item. Or they...

    • Downloads: 126
  • For Enterprise Architecture Professionals

    Report:Align Application Rationalization Metrics To Your Objectives And Drivers

    Enterprises start application rationalization initiatives, but after the low-hanging fruit of little used business applications, they find it a struggle to progress. There are many root causes...

    • Downloads: 365
  • For Enterprise Architecture Professionals

    Report:Build A Business Architecture Program Road Map

    Road Map: The Business Architecture Playbook

    Too often, business architecture (BA) programs struggle to create a clear identity for the value they can deliver. Successful BA programs — those with high influence — use strategy to...

    • Downloads: 1333
  • For Enterprise Architecture Professionals

    Report:Getting Ready For High-Performance EA

    Assessment Framework: The EA Practice Playbook

    As businesses grapple with how to transform into digital businesses, and execute their business technology (BT) agenda, they need an enterprise architecture (EA) practice that is business-focused,...

    • Downloads: 1252
  • For Enterprise Architecture Professionals

    Report:Focus EA Strategy On Changing Business Expectations

    Strategic Plan: The EA Practice Playbook

    This report is designed to help enterprise architecture (EA) professionals construct a strategy to become more business-focused, strategic, and pragmatic. Many EA teams strive to be more...

    • Downloads: 979
  • For Enterprise Architecture Professionals

    Report:Sustainably Executing Application Rationalization

    Application rationalization — the program to right-size your business application portfolio for your business — tests many of the processes and practices of an IT organization. For...

    • Downloads: 395
  • For Enterprise Architecture Professionals

    Report:Marketing Your EA Program

    Change Management: The EA Practice Playbook

    Enterprise architecture (EA) programs seeking to embed themselves into the organization's decision-making must ensure stakeholders know what EA is and how they can benefit from it. Most of all, they...

    • Downloads: 909
  • For Enterprise Architecture Professionals

    Report:Track Progress Toward High-Performance EA

    Performance Management: The EA Practice Playbook

    The age of the customer is raising the bar for what businesses need from their enterprise architecture program. Forrester finds enterprise architecture (EA) leaders challenged by the CIO to provide a...

    • Downloads: 771
  • For Enterprise Architecture Professionals

    Report:Predictions 2015: Customer Experience And Digital Business Rise In EA's Agenda

    Predictions: The EA Practice Playbook

    Over the past few years, enterprise architecture (EA) programs have been strengthening their engagement with tech management and business leaders — still within an EA box. However, some leaders...

    • Downloads: 308
  • For Enterprise Architecture Professionals

    Report:Combine Effective Processes With Tailored Deliverables To Drive EA's Impact

    Processes: The EA Practice Playbook

    Delivering and managing technology is complicated, involving many stakeholders, processes, and deliverables. Enterprise architects often struggle to demonstrate value to stakeholders because the...

    • Downloads: 517
  • For Enterprise Architecture Professionals

    Report:Execute On Your EA Practice Strategy

    Road Map: The EA Practice Playbook

    This report describes how to turn a strategy into a road map for execution and how to overcome common impediments to high-performance enterprise architecture (EA). EA programs too often get pulled in...

    • Downloads: 936
  • For Enterprise Architecture Professionals

    Report:Focus EA Impact On Planning, Governance, And Innovation

    This report outlines the high-level business impact of Forrester's solution for enterprise architecture (EA) executives working on building a high-performance EA practice. Describing the added...

    • Downloads: 729
  • For Enterprise Architecture Professionals

    Report:Let Business Needs Drive Your Enterprise Architecture

    Stakeholder Needs: The EA Practice Playbook

    As businesses adapt to the age of the customer, enterprise architecture (EA) organizations are engaging more at the front-end of their business, with new stakeholders in sales, marketing, and product...

    • Downloads: 1444