Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.


Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Refine your results

Date Range





Market Imperatives



33 results in Reports

  • Nate Elliott
  • For B2C Marketing Professionals

    Report:The Forrester Wave™: Social Relationship Platforms, Q2 2015

    The 11 Providers That Matter Most And How They Stack Up

    In Forrester's 41-criteria evaluation of social relationship platform (SRP) vendors, we identified the 11 most significant software providers — Adobe, Expion, Falcon Social, Hootsuite, Oracle,...

    • Downloads: 547
  • For B2C Marketing Professionals

    Report:Use Social Data To Improve Your Social Marketing Maturity

    Continuous Improvement: The Social Marketing Playbook

    A brand's data capabilities, which include the ability to use customer insights (CI) to inform social and nonsocial marketing programs, are key to advancing social marketing maturity. But few...

    • Downloads: 290
  • For Customer Insights Professionals

    Report:Quick Take: How Facebook's Mood Manipulation Study Affects Marketing

    The Social Giant's Research Could Help Brands In The Long Term, If It Doesn't Scare Users Away

    Now that Facebook has confirmed its ability to manipulate user sentiment by changing what users see in their news feeds, marketers and customer insights leaders need to reconsider their brands'...

    • Downloads: 139
  • For B2C Marketing Professionals

    Report:Brief: Buy Social Point Solutions, Not Social Suites

    More than two-thirds of avid social marketers believe it's more effective for them to buy all their social tools from a single vendor than to buy social point solutions from several different vendors...

    • Downloads: 102
  • For B2C Marketing Professionals

    Report:Brief: Facebook Dominates Teens' Social Usage

    Why The Sky Isn't Falling On The World's Favorite Social Network

    Since Facebook's CFO admitted in 2013 that young teens were visiting the site slightly less frequently, most marketers have accepted as fact that teens are fleeing the site en masse. But that's...

    • Downloads: 215
  • For B2C Marketing Professionals

    Report:The Four Social Programs Every Marketer Should Study

    Lessons From The 2014 Forrester Groundswell Awards

    In April 2014, Forrester announced the winners of the eighth annual Forrester Groundswell Awards. The awards recognize the very best in social marketing — focusing on programs that go beyond...

    • Downloads: 291
  • For B2C Marketing Professionals

    Report:Predictions 2014: Marketing Leaders Put Insights To Use

    Big Data Makes Way For Smart Data Across Social, Mobile, And Media

    Marketers have more channels to choose from than ever before. In 2014, their choices will become even more numerous, thanks to increasing device proliferation, the Internet of Things, and the...

    • Downloads: 961
  • For B2C Marketing Professionals

    Report:Master The Next Wave Of Social

    Executive Overview: The Social Marketing Playbook

    For the marketing leader, social media offers both a huge opportunity and daunting challenge. You know you can reach and engage your customers on social channels, but the environment is foreign...

    • Downloads: 2394
  • For B2C Marketing Professionals

    Report:Twitter Marketers Are Still Looking For Answers

    Many Marketers Use The Platform, But Few Have Unlocked Its Full Value

    Most companies now market on Twitter, but many say the social network isn't yet delivering business value. Why? Many marketers target the wrong objectives. And Twitter itself must do more —...

    • Downloads: 291
  • For eBusiness & Channel Strategy Professionals

    Report:Brief: Facebook's Free Beacons Will Help Buyers, Retailers, And Marketers

    Facebook Will Soon Know More About Your Customers Than You Do

    On June 8, 2015, Facebook announced the launch of Place Tips, a new feature that helps people learn about and connect with the places they visit, including businesses. Powering Place Tips are...

    • Downloads: 133
  • For B2C Marketing Professionals

    Report:Data Defines The Future Of Social Relationship Platforms

    How And Why Emerging SRPs Are Overtaking Established Vendors

    More marketers use branded Facebook pages and Twitter accounts than use any other social tactic, but barely one-half say they're satisfied.Many don't know what content to post, or when; others don't...

    • Downloads: 378
  • For B2C Marketing Professionals

    Report:The Case For Google Plus

    Three Reasons Every Marketer Should Use It

    It's clear that Google Plus can't match Facebook for audience size, so it's no surprise that brands are much more active on Facebook and have collected much larger fan bases there. But Google Plus...

    • Downloads: 315
  • For B2C Marketing Professionals

    Report:Win The Social Marketing Measurement Game

    Measuring social marketing is hard. But too often, the solutions that marketers use — such as focusing only on engagement, cherry-picking only the best-looking numbers, or relying on vendors'...

    • Downloads: 911
  • For B2C Marketing Professionals

    Report:Predictions 2015: Social Media Grows Up

    A Stable Social Landscape Will Foster Marketing, Customer Insights, And Sales Success

    Social media will experience evolution rather than revolution in 2015. Privacy issues will get people's attention but won't scare anyone away from social sites. In fact, people will grow more willing...

    • Downloads: 611
  • For B2C Marketing Professionals

    Report:Introducing The New Social Technographics®: The First Step Toward Social Success

    Landscape: The Social Marketing Playbook

    For most marketers, the question is no longer whether their customers use social media but rather how best to use social media to interact with those customers. So we've created a new data model...

    • Downloads: 2207
  • For B2C Marketing Professionals

    Report:2013 Interactive Marketing Predictions

    The Ultra-Connected Customer Will Upturn Marketing

    In 2013, the ultra-connected customer base will grow at a staggering pace, destabilizing marketing as you've come to know it. This report identifies the changes you'll see in your customers'...

    • Downloads: 1172
  • For B2C Marketing Professionals

    Report:How To Exploit The Database Of Affinity

    And Why Google, Not Facebook, Will Dominate Affinity Marketing

    Every day, huge numbers of people tell us what they like by voting for things, talking about things, reviewing things, and engaging in other online social interactions. All these behaviors add up to...

    • Downloads: 468
  • For B2C Marketing Professionals

    Report:Why Facebook Is Failing Marketers

    The Leading Social Network Has Abandoned Social Marketing

    For years, Facebook has teased marketers with its potential to redefine their industry. And considering Facebook's enormous audience, its ever-growing cache of affinity data, and its potential to...

    • Downloads: 691
  • For B2C Marketing Professionals

    Report:Mix Art And Science For Marketing Success

    Vision: The Marketing Mix Optimization Playbook

    In the age of the customer, people have access to more media and information channels than ever before— and marketers are struggling to allocate budget effectively across channels and properly...

    • Downloads: 1227
  • For B2C Marketing Professionals

    Report:Pinterest Is Not Ready For Prime Time

    Its Enormous Potential Demands Richer Ad Targeting

    Pinterest attracts more users than you think — and that audience loves to interact with and talk about brands as well as shop online. But only about half of top brands have created Pinterest...

    • Downloads: 169
  • For B2C Marketing Professionals

    Report:It's Time To Separate "Social" From "Media"

    Why Marketers Must Hand Social Ad Budgets To Media Buyers

    Paid advertising now accounts for 83% of marketers' social spending — and most companies hand their social ad budgets to social marketers. But they'd be wiser to let their media buyers handle...

    • Downloads: 233
  • For B2C Marketing Professionals

    Report:Brief: How Top Brands Are Using Facebook, Twitter, And Instagram

    Forrester's 2015 B2C Social Network Marketing Benchmark

    Despite the inherent challenges of social marketing, B2C marketers continue to bet big on social networks. In fact, more than 80% of top global brands actively post on Twitter, Facebook, Google+,...

    • Downloads: 208
  • For B2C Marketing Professionals

    Report:Social Relationship Strategies That Work

    How To Succeed In Social As Organic Reach Falls Toward Zero

    Marketing leaders use social networks like Facebook and Twitter to build stronger customer relationships. But few people see companies' social posts, and even fewer engage with those posts. The...

    • Downloads: 683
  • For B2C Marketing Professionals

    Report:Use Instagram Now

    Before The Rules Change

    Marketers seeking social engagement should turn to Instagram's low-clutter, brand-friendly environment. Top brands' Instagram posts generate a per-follower engagement rate 58 times higher than their...

    • Downloads: 349
  • For B2C Marketing Professionals

    Report:Brief: Stop Measuring Social Engagement

    Measure Facebook And Twitter Marketing Based On Business Outcomes Rather Than Audience Interactions

    Measuring social marketing is hard, and tracking engagement data doesn't make that task any easier. In fact, even Facebook itself now admits that engagement doesn't prove success. Marketing leaders...

    • Downloads: 376