Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.


Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

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  • Nate Elliott
  • For B2C Marketing Professionals

    Blog:Want More Social Marketing Budget? Stop Measuring Social Engagement

    Every week I get calls from Forrester clients asking how they can measure engagement on Facebook and Twitter. And every time, I tell these marketers the same thing: You must stop measuring social...

    • For B2C Marketing Professionals

      Blog:Why Every Marketer Should Use Google Plus

      Recently the New York Times called Google Plus a ‘ghost town,’ and most marketers agree. I understand why. Even if you believe Google’s own user count (many don’t), Google...

      • For B2C Marketing Professionals

        Blog:As Social Media Matures, Branded Communities Will Make A Comeback In 2015

        Are you ready for social media in 2015? Today we published Predictions 2015: Social Media Grows Up. This report details our four key predictions for the coming year in social media — and lists...

        • For B2C Marketing Professionals

          Blog:Why Google - Not Facebook - Will Build The Database Of Affinity

          Recently we described an idea called the database of affinity: A catalogue of people’s tastes and preferences collected by observing their social behaviors on sites like Facebook and Twitter....

          • For B2C Marketing Professionals

            Blog:It's Time To End Social Exceptionalism

            Today, social media is part of nearly every marketer's strategy: More than 90% of the marketers we survey are already using social tactics. But the sobering reality is that nearly a decade into...

            • For B2C Marketing Professionals

              Blog:Today's The Deadline To Enter The 2014 Forrester Groundswell Awards

              We've already got dozens of great entries online for this year's Forrester Groundswell Awards — and we'd love to see your best social programs as well. Winners receive...

              • For B2C Marketing Professionals

                Blog:Google Bets Big On "Data Out" And The Database Of Affinity

                Last week we published a report on how "data in, data out" practices are the future of social relationship platforms — and just a week later, Google has made a big bet on the "data...

                • For B2C Marketing Professionals

                  Blog:An Open Letter To Mark Zuckerberg

                  Mr. Zuckerberg: Facebook is failing marketers. I know this statement sounds remarkable, perhaps even unbelievable. After all, you offer marketers access to the largest audience in media history and...

                  • For B2C Marketing Professionals

                    Blog:Enter the 2013 Forrester Groundswell Awards!

                    [UPDATE, Sepember 2013: Entries for the 2013 Forrester Groundswell Awards are now closed. More than 100 companies entered more than 130 social programs this year, and we're looking forward to...

                    • For B2C Marketing Professionals

                      Blog:Facebook Graph Search: Important But Boring

                      I followed along as Facebook made its 'big announcement' today, and found myself torn. I think that Facebook Graph Search is: Really important. It's important because it makes Facebook a...

                      • For B2C Marketing Professionals

                        Blog:Database of Affinity: The Race Is On

                        Earlier this year, we introduced the Database of Affinity: a catalogue of people's tastes and preferences, collected by observing their social behaviors, that could be the Holy Grail for...

                        • For B2C Marketing Professionals

                          Blog:Facebook Is Still Failing Marketers

                          Our declaration last October that Facebook was failing marketers and that brands should focus their social efforts elsewhere created a lot of discussion. To no one's surprise, most of the...

                          • For B2C Marketing Professionals

                            Blog:Facebook Still Dominates Teens’ Social Usage

                            Ever since Facebook CFO David Ebersman admitted last October that young teens were visiting the site slightly less frequently, most have accepted as fact that young people are fleeing Facebook en...

                            • For B2C Marketing Professionals

                              Blog:Winners Of The 2014 Forrester Groundswell Awards

                              Today at Forrester's Forum for Marketing Leaders in San Francisco, I had the pleasure of announcing the winners of the 2014 Forrester Groundswell Awards. This is the eighth edition of our...

                              • For B2C Marketing Professionals

                                Blog:Preparing For The Groundswell

                                Today, my colleagues and I are meeting to review the 2012 entries to the Forrester Groundswell Awards. As always, we’ve got some fantastic submissions this year – which you can see on our...

                                • For B2C Marketing Professionals

                                  Blog:Calm Down. Facebook Isn't Dying.

                                  If you work in social media, you've been hearing variations on a theme for the past week: Facebook is in trouble! It's lost young users! It's getting crushed by upstart social networks!...

                                  • For B2C Marketing Professionals

                                    Blog:Do People Complain More On Twitter Or On Facebook?

                                    In researching our recent report on Google Plus, I asked social listening and intelligence provider Converseon for some help. They agreed to review more than 2,500 direct user interactions with...

                                    • For B2C Marketing Professionals

                                      Blog:Forrester Groundswell Awards Update

                                      This week, our team finished judging the 2013 Forrester Groundswell Awards and notified the winners. If your entry was selected as a winner in any of our 11 B2C, B2B, or B2E categories, you've...

                                      • For B2C Marketing Professionals

                                        Blog:Winners of the 2013 Forrester Groundswell Awards

                                        Today at the Forrester eBusiness Forum in Chicago, I had the pleasure of announcing the winners of the 2013 Forrester Groundswell Awards. For the seventh edition of our awards we introduced all new...

                                        • For B2C Marketing Professionals

                                          Blog:How To Approach Your Social Marketing Initiative

                                          At Forrester, we’ve always strived to help our clients address their challenges from a number of different angles, and now we’re formalizing this approach with an idea called playbooks....

                                          • For B2C Marketing Professionals

                                            Blog:The Pinterest Conundrum

                                            I’ve been thinking a lot about Pinterest for the past year. I first planned to write a report about the social upstart last summer. When that deadline passed, I was certain I’d produce...

                                            • For B2C Marketing Professionals

                                              Blog:Facebook Still Doesn't Get Marketing

                                              On its first quarterly earnings call, Facebook left it to Sheryl Sandberg to talk about how the company makes most of its money: marketing. And I was encouraged by how much she discussed the topic...

                                              • For B2C Marketing Professionals

                                                Blog:Our Forrester Wave On Social Relationship Platforms, And The Case For Social Automation

                                                Today we released an update to our Forrester Wave™ on social relationship platforms. Forrester defines social relationship platforms as technologies that help marketers publish organic posts to...

                                                • For B2C Marketing Professionals

                                                  Blog:Announcing The Sixth Annual Forrester Groundswell Awards

                                                  It’s that time of year again! That is, it’s time to look back at the very best social programs your company has run in the past twelve months, and to prepare your entry to the Forrester...

                                                  • For B2C Marketing Professionals

                                                    Blog:Twitter Marketers Are Still Looking For Answers

                                                    Most of the large marketers we survey tell us their companies are active on Twitter. But just as marketers say they’re not getting enough value from Facebook, Twitter marketers are still...