Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

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54 results in Blogs

  • Nate Elliott
  • For Marketing Leadership Professionals

    Blog:Facebook Needs To Take Marketing Seriously

    My colleague Melissa Parrish and I have been thinking about the Facebook IPO. Our thoughts: The world’s biggest social network will complete its initial public offering in a few days, with...

    • For Marketing Leadership Professionals

      Blog:Guest Post: Sarah Takvorian’s Favorite Forrester Groundswell Award Winner

      [UPDATE, Sepember 2013: Entries for the 2013 Forrester Groundswell Awards are now closed. More than 100 companies entered more than 130 social programs this year, and we're looking forward to...

      • For Marketing Leadership Professionals

        Blog:Why You Should Use Social Marketing In China

        Our clients are asking us more questions than ever about marketing in China. So we’re responding – by increasing our presence in the market, by launching our first marketing & strategy...

        • For Marketing Leadership Professionals

          Blog:Facebook Still Doesn't Get Marketing

          On its first quarterly earnings call, Facebook left it to Sheryl Sandberg to talk about how the company makes most of its money: marketing. And I was encouraged by how much she discussed the topic...

          • For Marketing Leadership Professionals

            Blog:Why Won't Marketers Recommend Their Social Vendors?

            In 2013, we published a Forrester Wave™ evaluation on Social Relationship Platforms — the technologies that help marketers publish content to social networks like Facebook and...

            • For Marketing Leadership Professionals

              Blog:Announcing The Sixth Annual Forrester Groundswell Awards

              It’s that time of year again! That is, it’s time to look back at the very best social programs your company has run in the past twelve months, and to prepare your entry to the Forrester...

              • For Marketing Leadership Professionals

                Blog:Forrester Groundswell Award Entries Are Due February 28

                You have ten days left to enter the 2014 Forrester Groundswell Awards — and to receive recognition for your successful social programs. Winners receive a nice shiny trophy,...

                • For Marketing Leadership Professionals

                  Blog:Introducing the Marketing RaDaR

                  In our new report "Mix Art And Science For Marketing Success," we introduce a new model: The Marketing RaDaR. This model (which serves as an update to our previous 'interactive brand...

                  • For Marketing Leadership Professionals

                    Blog:Now Accepting Entries: The 2013 Forrester Groundswell Awards

                    [UPDATE, Sepember 2013: Entries for the 2013 Forrester Groundswell Awards are now closed. More than 100 companies entered more than 130 social programs this year, and we're looking forward to...

                    • For Marketing Leadership Professionals

                      Blog:The Four Social Programs Every Marketer Should Study — A Free Webinar

                      Nearly all marketers say they use social media. But many aren’t getting much value from their investments. Despite marketers’ excitement about social media, many say the channel simply...

                      • For Marketing Leadership Professionals

                        Blog:Facebook Has Finally Killed Organic Reach. What Should Marketers Do Next?

                        After years of pushing brands’ reach lower with one hand (and opening marketers’ wallets with the other) Facebook has finally announced the end of organic social marketing on its site. In...

                        • For Marketing Leadership Professionals

                          Blog:Winners of the 2013 Forrester Groundswell Awards

                          Today at the Forrester eBusiness Forum in Chicago, I had the pleasure of announcing the winners of the 2013 Forrester Groundswell Awards. For the seventh edition of our awards we introduced all new...

                          • For Marketing Leadership Professionals

                            Blog:It's Time To End Social Exceptionalism

                            Today, social media is part of nearly every marketer's strategy: More than 90% of the marketers we survey are already using social tactics. But the sobering reality is that nearly a decade into...

                            • For Marketing Leadership Professionals

                              Blog:Do People Complain More On Twitter Or On Facebook?

                              In researching our recent report on Google Plus, I asked social listening and intelligence provider Converseon for some help. They agreed to review more than 2,500 direct user interactions with...

                              • For Marketing Leadership Professionals

                                Blog:Smart Move: Facebook buys Atlas

                                Facebook just announced that it's buying marketer-side adserver Atlas from Microsoft. I think it's a great move. It's always been clear that for Facebook to realize its potential, the...

                                • For Marketing Leadership Professionals

                                  Blog:Two Weeks Left To Enter The 2015 Forrester Groundswell Awards!

                                  You deserve to be recognized for the great work you do in social -- but there's not much time left!  We're now accepting entries for the 2015 Forrester Groundswell Awards, and we'd...

                                  • For Marketing Leadership Professionals

                                    Blog:Enter the 2013 Forrester Groundswell Awards!

                                    [UPDATE, Sepember 2013: Entries for the 2013 Forrester Groundswell Awards are now closed. More than 100 companies entered more than 130 social programs this year, and we're looking forward to...

                                    • For Marketing Leadership Professionals

                                      Blog:Instagram Is The King Of Social Engagement

                                      Recently, Forrester studied more than 3 million user interactions with more than 2,500 brand posts on seven social networks and confirmed what marketers have long suspected: People don’t engage...

                                      • For Marketing Leadership Professionals

                                        Blog:Now Accepting Entries: The 2014 Forrester Groundswell Awards

                                        Every year since 2007, Forrester has recognized the very best social marketing programs from around the world — and I’m thrilled to announce we’re now accepting entries for the...

                                        • For Marketing Leadership Professionals

                                          Blog:Facebook Still Dominates Teens’ Social Usage

                                          Ever since Facebook CFO David Ebersman admitted last October that young teens were visiting the site slightly less frequently, most have accepted as fact that young people are fleeing Facebook en...

                                          • For Marketing Leadership Professionals

                                            Blog:The Pinterest Conundrum

                                            I’ve been thinking a lot about Pinterest for the past year. I first planned to write a report about the social upstart last summer. When that deadline passed, I was certain I’d produce...

                                            • For Marketing Leadership Professionals

                                              Blog:Why Google - Not Facebook - Will Build The Database Of Affinity

                                              Recently we described an idea called the database of affinity: A catalogue of people’s tastes and preferences collected by observing their social behaviors on sites like Facebook and Twitter....

                                              • For Marketing Leadership Professionals

                                                Blog:The Dark Side of the Database of Affinity?

                                                Last year we introduced a concept called the Database of Affinity — a catalogue of people's tastes and preferences collected by observing their social behaviors — and proposed...

                                                • For Marketing Leadership Professionals

                                                  Blog:The Right Way To Globalize Your Interactive Marketing Programs

                                                  I have a tailor named James. Well, I say I have a tailor, but in truth I’ve only commissioned one item – a jacket – and it’s not done yet. I had an initial fitting about 10...

                                                  • For Marketing Leadership Professionals

                                                    Blog:How To Win A Forrester Groundswell Award For Social Relationship Marketing

                                                    We're now accepting entries for the 2014 Forrester Groundswell Awards – and our research associate Sarah Takvorian is here to share her thoughts about how you can with in the Social...