Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.


Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage

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54 results in Blogs

  • Nate Elliott
  • For Marketing Leadership Professionals

    Blog:Want More Social Marketing Budget? Stop Measuring Social Engagement

    Every week I get calls from Forrester clients asking how they can measure engagement on Facebook and Twitter. And every time, I tell these marketers the same thing: You must stop measuring social...

    • For Marketing Leadership Professionals

      Blog:Facebook Graph Search: Important But Boring

      I followed along as Facebook made its 'big announcement' today, and found myself torn. I think that Facebook Graph Search is: Really important. It's important because it makes Facebook a...

      • For Marketing Leadership Professionals

        Blog:Facebook Is Still Failing Marketers

        Our declaration last October that Facebook was failing marketers and that brands should focus their social efforts elsewhere created a lot of discussion. To no one's surprise, most of the...

        • For Marketing Leadership Professionals

          Blog:Facebook Still Dominates Teens’ Social Usage

          Ever since Facebook CFO David Ebersman admitted last October that young teens were visiting the site slightly less frequently, most have accepted as fact that young people are fleeing Facebook en...

          • For Marketing Leadership Professionals

            Blog:How To Approach Your Social Marketing Initiative

            At Forrester, we’ve always strived to help our clients address their challenges from a number of different angles, and now we’re formalizing this approach with an idea called playbooks....

            • For Marketing Leadership Professionals

              Blog:Why Google - Not Facebook - Will Build The Database Of Affinity

              Recently we described an idea called the database of affinity: A catalogue of people’s tastes and preferences collected by observing their social behaviors on sites like Facebook and Twitter....

              • For Marketing Leadership Professionals

                Blog:Facebook Begins Building The Database Of Affinity

                It’s been clear for a while now that the greatest value of social media to marketers won’t come from placing ads on social sites — it’ll come from using social data to improve...

                • For Marketing Leadership Professionals

                  Blog:To Succeed In Social Media, Lower Your Expectations

                  I've been hopscotching Europe this week, seeing clients and colleagues in London and Istanbul — but my thoughts have been in Los Angeles, where in a couple of weeks I'll be giving a...

                  • For Marketing Leadership Professionals

                    Blog:The Four Social Programs Every Marketer Should Study — A Free Webinar

                    Nearly all marketers say they use social media. But many aren’t getting much value from their investments. Despite marketers’ excitement about social media, many say the channel simply...

                    • For Marketing Leadership Professionals

                      Blog:The Pinterest Conundrum

                      I’ve been thinking a lot about Pinterest for the past year. I first planned to write a report about the social upstart last summer. When that deadline passed, I was certain I’d produce...

                      • For Marketing Leadership Professionals

                        Blog:The Deadline For Forrester Groundswell Award Entries Is Today!

                        Just a reminder that you've got less than 24 hours to enter your submission for the 2012 Forrester Groundswell Awards - we'll be accepting entries until 11:59pm Eastern Time (EDT) tonight....

                        • For Marketing Leadership Professionals

                          Blog:Twitter Marketers Are Still Looking For Answers

                          Most of the large marketers we survey tell us their companies are active on Twitter. But just as marketers say they’re not getting enough value from Facebook, Twitter marketers are still...

                          • For Marketing Leadership Professionals

                            Blog:Now Accepting Entries: The 2013 Forrester Groundswell Awards

                            [UPDATE, Sepember 2013: Entries for the 2013 Forrester Groundswell Awards are now closed. More than 100 companies entered more than 130 social programs this year, and we're looking forward to...

                            • For Marketing Leadership Professionals

                              Blog:How will the Database of Affinity change marketing?

                              Last month I published new research on the Database of Affinity — a catalogue of people’s tastes and preferences collected by observing their social behaviors on sites like...

                              • For Marketing Leadership Professionals

                                Blog:It's Time To End Social Exceptionalism

                                Today, social media is part of nearly every marketer's strategy: More than 90% of the marketers we survey are already using social tactics. But the sobering reality is that nearly a decade into...

                                • For Marketing Leadership Professionals

                                  Blog:The Database of Affinity Can Bring Discipline To Brand Marketing

                                  For years, brand marketers have guessed at people’s affinities from the barest of demographic, geographic, and contextual clues. We deduce that Midwestern men prefer pickup trucks and that...

                                  • For Marketing Leadership Professionals

                                    Blog:Forrester Groundswell Awards Update

                                    This week, our team finished judging the 2013 Forrester Groundswell Awards and notified the winners. If your entry was selected as a winner in any of our 11 B2C, B2B, or B2E categories, you've...

                                    • For Marketing Leadership Professionals

                                      Blog:Why You Should Use Social Marketing In China

                                      Our clients are asking us more questions than ever about marketing in China. So we’re responding – by increasing our presence in the market, by launching our first marketing & strategy...

                                      • For Marketing Leadership Professionals

                                        Blog:Two Weeks Left To Enter The 2015 Forrester Groundswell Awards!

                                        You deserve to be recognized for the great work you do in social -- but there's not much time left!  We're now accepting entries for the 2015 Forrester Groundswell Awards, and we'd...

                                        • For Marketing Leadership Professionals

                                          Blog:Facebook Needs To Take Marketing Seriously

                                          My colleague Melissa Parrish and I have been thinking about the Facebook IPO. Our thoughts: The world’s biggest social network will complete its initial public offering in a few days, with...

                                          • For Marketing Leadership Professionals

                                            Blog:The Dark Side of the Database of Affinity?

                                            Last year we introduced a concept called the Database of Affinity — a catalogue of people's tastes and preferences collected by observing their social behaviors — and proposed...

                                            • For Marketing Leadership Professionals

                                              Blog:Why Every Marketer Should Use Google Plus

                                              Recently the New York Times called Google Plus a ‘ghost town,’ and most marketers agree. I understand why. Even if you believe Google’s own user count (many don’t), Google...

                                              • For Marketing Leadership Professionals

                                                Blog:As Social Media Matures, Branded Communities Will Make A Comeback In 2015

                                                Are you ready for social media in 2015? Today we published Predictions 2015: Social Media Grows Up. This report details our four key predictions for the coming year in social media — and lists...

                                                • For Marketing Leadership Professionals

                                                  Blog:Today's The Deadline To Enter The 2014 Forrester Groundswell Awards

                                                  We've already got dozens of great entries online for this year's Forrester Groundswell Awards — and we'd love to see your best social programs as well. Winners receive...

                                                  • For Marketing Leadership Professionals

                                                    Blog:Google Bets Big On "Data Out" And The Database Of Affinity

                                                    Last week we published a report on how "data in, data out" practices are the future of social relationship platforms — and just a week later, Google has made a big bet on the "data...