Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.


Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

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    • For CMO Professionals

      Blog:The New Mediators of Media Get Mediated

      This is a fascinating debate, and I'm not just saying that because bloggers are being hoist by their own petard. There's more than a little disagreement on whether it's good to have your content...

      • For CMO Professionals

        Blog:Define "Media Business"

        This is a big loss for AOL. PaidContent has learned that Lewis Dvorkin is leaving his post as SVP, AOL News and Sports, on May 1, with plans to start his own content company. Somebody convince me...

        • For CMO Professionals

          Blog:Missing Chuck

          Yes, he turned pretty far right in his old age, but he was a civil rights marcher and Kennedy-Johnson supporter in the '60s. And he was the great heroic actor of my youth. (My dad made me watch a lot...

          • Charts & Figures:A Large Independent App Or Platform Often Leads Categories

            Borrow Mobile Moments To Engage Your Customers In Context Throughout Your Ecosystem And On Third-Party Platforms

          • For B2C Marketing Professionals

            Blog:Embrace Utility Marketing — Even If You're Not A US Brand

            Last month I blogged about the impressive growth of always addressable customers among US online adults. We've just seen the data for Europe, and I can confirm what we all knew...

            • For eBusiness & Channel Strategy Professionals

              Charts & Figures:A Large Independent App Or Platform Often Leads Categories

              Borrow Mobile Moments To Engage Your Customers In Context Throughout Your Ecosystem And On Third-Party Platforms

            • For Customer Experience Professionals

              Blog:The Myth Of Consumer-Directed Healthcare

              At the heart of every healthcare expenditure is a consumer. This consumer determines whether and where to seek diagnosis, undergo tests, and follow up on the advice and treatment suggestions of...

              • For CIO Professionals

                Blog:The CIO And Social Media: Social Evangelist?

                Following on from my last post - "The CIO And Social Media: Social Police?" – you might have guessed I’m a big proponent of Social Computing to drive organizational transformation and...

                • For CMO Professionals

                  Blog:What is Dell getting out of their agency consolidation?

                  After a very long flight, I’m in LA for Forrester’s Marketing Forum, which kicks off on Tuesday.  Where one of my very pleasurable ‘duties’ will be a Q&A of main stage speaker Casey Jones. ...

                  • For Enterprise Architecture Professionals

                    Report:Fix The Data Problems That Destroy Your Customer Effectiveness

                    Marketing, sales, and customer service professionals consider customer relationship management (CRM) applications the single source of truth about a customer. However, poor quality customer...

                    • Downloads: 198
                  • For B2B Marketing Professionals

                    Blog:Two Upcoming Reports On Marketing Automation Made In Europe

                    Forrester is about to publish two of my reports discussing the state of marketing automation in Europe; one focuses on European buyers and the other on European vendors (they are currently with the...

                    • For eBusiness & Channel Strategy Professionals

                      Charts & Figures:Each Leader In Mobile Has Unique Strengths And Opportunities

                    • For Application Development & Delivery Professionals

                      Blog:Sybase Acquisition By SAP - A Great Move

                      Recently, SAP announced a definitive agreement to acquire Sybase for $5.8 billion, at $65 a share, a 44% premium over the share's three-month average price. The transaction is expected to close...

                      • For Enterprise Architecture Professionals

                        Blog:Business Technology 2020 – Questions And Answers

                        What will business and technology be like in 2020 – and what’s IT’s place in this new world? This is the subject of a teleconference that James Staten and I held for our...

                        • For CMO Professionals

                          Blog:Continuing Measurement Debate: Efficiency vs. Quality

                          Good piece in ClickZ. I'm with Jeff Einstein; Eric Picard from Microsoft is obsessing over technical details, sometimes at the expense of missing the main point. Einstein says: We've been obsessed...

                          • For CMO Professionals

                            Blog:MySpace Music Announces...Well, a Joint Venture

                            It's impossible to evaluate the MySpace Music announcement until more details emerge and the product itself launches. But this is clearly a keystone event in digital music, with lots of potential....

                            • For Infrastructure & Operations Professionals

                              Report:Brief: Change Buying Habits For New Data Center Solution Packaging

                              Colocation Providers Adapt To Help You Better Serve Your Customers

                              Formerly targeting only raw cost reduction, data center and colocation service providers have matured with evolving services. Providers have recognized the need to serve a true business technology...

                              • Downloads: 98
                            • For eBusiness & Channel Strategy Professionals

                              Blog:You Know Your Customers Aren't Going To Download Your App, Right? Even If They Do, It Doesn't Mean They Want To Open It

                              Ok, well, some of them will. Those customers who are mobile-savvy enough (they are the shifted as part of what we call The Mobile Mind Shift) and engage with your brand frequently will. You...

                              • For Security & Risk Professionals

                                Charts & Figures:Web Content Security Needs To Keep Up With The Digital Business

                              • Blog:What Facebook And Google Can Learn From Avast! And AVG

                                The latest string of privacy fiascos from Google and Facebook lead me to wonder if they will ever learn to respect their consumer users. For both companies, I think one of the dynamics behind this...

                                • For Infrastructure & Operations Professionals

                                  Blog:Dell Wraps Up Compellent, Refocuses Their Storage Ambitions On The Midrange

                                  This week saw one of the last remaining independent storage vendors (Compellent) get swallowed by one of the IT infrastructure mega-vendors (Dell) in an ongoing drive for comprehensive solution...

                                  • For Infrastructure & Operations Professionals

                                    Charts & Figures:Complex Enterprises Require A Federated Governance Model

                                  • For CIO Professionals

                                    Charts & Figures:Existing Smart Process Apps Will Grow From $10.7 Billion In 2010 To $21.9 Billion In 2015

                                    They Will Grow Twice As Fast As The Enterprise Application Market

                                  • For CMO Professionals

                                    Blog:Singing the Sad Song of Internet Radio

                                    I've been listening to a Live365 online dixieland radio station for two and a half hours and have heard the same three ads -- plus house ads for Live365's premium service -- for the whole time....

                                    • For CMO Professionals

                                      Blog:What is the future of Agencies?

                                      Earlier this year, Pete Kim and I published  “The Connected Agency”, which looked at the future of advertising agencies.  The idea was to get people talking…and that it did.  ...

                                      • For CIO Professionals

                                        Blog:Is Lean-And-Share The Right Approach In A Downturn?

                                        by Alexander Peters, Ph.D. The large majority of customer inquiries I answer these days cover the topics of Lean thinking and shared services. Given the turbulent economy, the combination of these...