Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage

11 results in Blogs

  • Kim Celestre
  • Past 12 months
  • For Marketing Leadership Professionals

    Blog:Use LinkedIn For Social Reach

    I became a LinkedIn member when it first arrived on the scene as an exclusive social network for business professionals. I recall all the buzz that was spreading throughout Silicon Valley about...

    • For Marketing Leadership Professionals

      Blog:Look Beyond The Obvious When Considering Social Login

      Chances are, you have recently registered on a brand’s website or community page and were prompted to use your social network credentials. Perhaps you (reluctantly) used your Facebook login...

      • For Marketing Leadership Professionals

        Blog:How To Win A Forrester Groundswell Award For Your Social Depth Marketing Program

        It's that time of year again. We have officially opened the submission process for our 2015 Forrester Groundswell Awards. You can find more details about this year's awards here. As in...

        • For Marketing Leadership Professionals

          Blog:Our Take On Lithium's Acquisition Of Klout

          Today, Lithium officially announced its acquisition of Klout and its 60-plus employees. Klout has had its fair share of controversy over the years — primarily because its primary influence...

          • For Marketing Leadership Professionals

            Blog:Three Brands Will Inspire You With Their Social Depth Strategies

            If you don’t understand what social depth is, just go to your favorite retail brand website. Most likely, you will find either ratings and reviews and/or colorful photo galleries on the site,...

            • For Marketing Leadership Professionals

              Blog:Jive And Salesforce Reaffirm Their Commitment To Customer Communities

              Today, both Jive and Salesforce announced updates to their customer community offerings. Although their updates do not include any groundbreaking innovations (where is McKayla Maroney when you...

              • For Marketing Leadership Professionals

                Blog:Five Social Data Resolutions That Will Make You A Better Marketer

                "If there is no struggle there is no progress" — Frederick Douglass Despite spending years optimizing their social marketing efforts, advanced marketers share a common hurdle: How do they make...

                • For Marketing Leadership Professionals

                  Blog:If You Are Thinking About Paying Your Influencers...Stop

                  Paying influencers, which Forrester defines as independent bloggers, industry analysts, and mainstream journalists, is a bad idea. Public and analyst relations professionals have been managing...

                  • For Marketing Leadership Professionals

                    Blog:Secure Your 2015 Social Marketing Budget Now

                    The 2015 budgeting season is underway, and my colleague and Research Associate Mike Carpenter has provided some excellent guidance on how to secure the resources you will need to run your 2015 social...

                    • For Marketing Leadership Professionals

                      Blog:How Mature Is Your Social Marketing?

                      Social marketing is reaching maturity. It is moving past the awkward adolescent stage and is trying to become a responsible adult. But similar to similar to those awkward adolescent years, a social...

                      • For Marketing Leadership Professionals

                        Blog:Two Things To Consider Before You Invest In A Social Content Curation Platform

                        Chances are, you've recently visited a brand's webpage and stumbled upon a visually appealing, Pinterest-like media gallery with photos of happy customers and the brand's products. Today,...