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Wearables A Priority For 68 Percent Of Global Tech And Business Decision-Makers
December 9, 2014


While consumer interest in wearables is strong — 45% of US and 32% of EU consumers state they are intrigued by the prospect of getting a wearable device — enterprise demand for wearables is even greater. Today, 68% of global technology and business decision-makers say that wearables are a priority for their firm, with 51% calling it a moderate, high, or critical priority. This is according to a Forrester report launched during the Wearables Trend session at LeWeb in Paris today.

Why will wearables be such a big priority in 2015?

Businesses now see a clear return on investment from wearables, expecting these emerging devices to both increase operational efficiency and reshape customer experiences. But take note: This isn’t about about hardware. Instead, forward-looking companies in all industries are creating innovative services — often served by entirely new business models — that reach people in mobile moments of need. For example, Ralph Lauren's Polo Tech smart shirt, built on OMsignal's technology, tracks detailed biometrics like peak heart rate while the wearer is exercising. Mounted by your bedside and under your pillow, the Withings Aura Smart Sleep System both tracks and improves your sleep.

Consumers feel open to a variety of wearable types and already have a notion of where on their body they might be willing to sport a wearable device. The wrist leads the way — 42% of US and 36% of EU consumers state they want to wear a device on the wrist, followed by clipped onto clothing (35% US, 23% EU), embedded into clothing (19% US, 15% EU), earbuds/headphones (21% US, 10% EU), and smart glasses (18% US, 12% EU).

So what's the wearables endgame? It goes far beyond whether or not the Apple Watch will take off. Forrester predicts wearables will create an all-body network that receives a variety of inputs and then acts on them. This in turn will create a whole new level of contextual data, allowing marketers to uncover new markets and revenue opportunities and offer individualized pitches and products.

For more information, see these blog posts by the report's authors J.P. Gownder and James L. McQuivey, Ph.D.


About Forrester Research


Forrester Research (Nasdaq: FORR) is a global research and advisory firm serving professionals in 13 key roles across three distinct client segments. Our clients face progressively complex business and technology decisions every day. To help them understand, strategize, and act upon opportunities brought by change, Forrester provides proprietary research, consumer and business data, custom consulting, events and online communities, and peer-to-peer executive programs. We guide leaders in technology management, marketing and strategy, and the technology industry through independent fact-based insight, ensuring their business success today and tomorrow. For more information, visit http://www.forrester.com/.


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