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For companies looking to expand revenue through digital capabilities, adding new digital products can seem like an easy option. But building new digital products is fundamentally different from building traditional products. In this webinar, join analysts Nigel Fenwick and Jeff Lash as they discuss the best practices around building new digital products and implementing effective digital product management.
Key takeaways:
Target audience level: beginner and intermediate
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This research overview highlights the product management capabilities CIOs need to succeed and identifies useful research along the way.
In our 29-criterion evaluation of digital product development services providers, we identified the 12 most significant ones — Boston Consulting Group (BCG), Bresslergroup, Cognizant, EPAM, frog, HARMAN, Huge, Slalom, ThoughtWorks, Virtusa, WillowTree, an
You can use digital product development services to develop products that create new sources of customer value, boost revenue and profitability, and deliver differentiated competitive advantage. But to realize these benefits, you'll first have to select f
This webinar was originally scheduled for July 15thDon't miss out on this encore of a standing-room-only Forrester B2B NA Summit session! Due to overwhelming demand, we are hosting a special webinar to share the inspiring stories of Palo Alto Networks, Siemens, and Zendesk, all of which are actively transforming their revenue processes. As organizations prioritize revenue process transformation in 2024, many are seeking guidance on how to actually make this change, as well as validation that this change will deliver results. Key takeaways:Learn how the panel sold the vision of the change to their executives.Discover the biggest process and technical changes they overcame.Understand the actual (or expected) results from this change.Target audience level: intermediate
The manufacturing sector consumes valuable natural resources and emits harmful gasses and other waste products. By embracing the circular economy’s concepts of reduce, reuse, repair, refurbish, and recycle, business and technology leaders in manufacturing reduce their dependence on finite natural resources, cut waste, and unlock new business opportunities.This webinar introduces key circular economy concepts, points to early examples of success, and highlights the role of digital technologies in supporting manufacturers’ circularity ambitions.Key takeaways:Understand five key circular economy concepts relevant to the manufacturing sector: reduce, reuse, repair, refurbish, and recycle.Explore the relationship between these five concepts, and learn how they work together and at scale.See examples of companies succeeding in the circular economy today.Target audience level: all levels
“Millennials and Gen Zers are more focused on learning than any other cohort.” “Sale professionals aren’t interested in learning.” Can both statements be true? Absolutely, because so much learning and development for revenue professionals is constructed and delivered poorly. In this webinar, Forrester’s Peter Ostrow digs into the conundrum faced by sales and revenue enablement leaders around up-leveling sellers: Reps need and want to learn, but time constraints and delivery flaws too often prevent their training from being effective or sticky.Key takeaways:Learn the three altitudes of sales readiness.Understand the five steps of continuous learning.Learn the six components of activity-based revenue enablement.Target audience level: intermediate
B2B buyers and vendors are rapidly adopting generative AI (genAI) to conduct research, create content, and simulate and support human interactions. How will genAI embedded in the marketing and sales tech stack impact the way buyers and sellers interact?Key takeaways: Learn how genAI is impacting the B2B buying process.Learn how to align AI assistants with the needs of your external and internal audiences.Know what this means for future B2B marketing and sales organizations. Target audience level: all levels
This webinar was originally scheduled for June 13th, 2024.Dramatic changes in how B2B organizations manage their people, informed by recent years of social upheaval and the pandemic, have finally made their way into the sales function. The dual needs of attracting and keeping highly engaged and high-performing sellers are far more intertwined than ever before and demand that CSOs and HR leaders align closely on establishing a sales culture that adapts to ever-changing buyers, offerings, motions, and societal norms. Key takeaways:Understand the connection between culture and performance — learn how high-performing sellers, managers, and leaders deliver stronger revenue output when they are engaged, motivated, and given a voice.Hear how CSOs and revenue enablement leaders use agile strategies to stay ahead of the curve — and the competition — in the never-ending pursuit for top sales talent.Apply the four levers of culture to your sales organization to power-up your team performance.Target audience level: intermediate
If you missed the B2B NA Summit round tables, join this webinar with principal analyst Amy Hawthorne and VP and principal analyst Terry Flaherty to continue the conversation around revenue process transformation. In this interactive session, you can submit and upvote questions about revenue process transformation.Key takeaways: Learn how companies are tackling the operational challenges involved in moving from marketing qualified leads (MQLs) to buying groups.Learn how to transform your company mindset, practices, and culture — with results.Target audience level: all levels
