Description

2020 will kick off a new decade for the media industry with continued change and evolution. Consolidation, streaming wars, new ad formats, and a revitalization of local news will result in a group of frustrated consumers and new entrants to the media industry. This webinar lays out Forrester’s five major predictions for the media industry in 2020, giving B2C marketers time to prepare.

Key takeaways:

• Expect an explosion of streaming wars and podcasts.
• The media industry won’t be all about consolidation.

Target audience level: intermediate

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