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Description
To compete in the age of the customer, your firm must become a digital business. As a digital business leader, it’s your job to shape how. You must enhance your digital customer experience while also driving agility and efficiency through digital operational excellence. You must champion innovation and thrive within a wider digital ecosystem. This is a tough challenge. Few firms have made the transformation, and many more will fall along the way.
This webinar introduces Forrester’s new digital business playbook and shows you how to apply our latest research and maturity frameworks.
Key takeaways:
- Define the scope and opportunity of digital transformation at your firm.
- Identify the key business strategies that drive value at each stage of digital maturity.
- Plan the culture, structure, talent, and technology changes necessary to accelerate digital transformation.
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