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For B2B Marketing Professionals

WEBINAR: Add Social Engagement To Your B2B Selling Repertoire

Wednesday, July 10, 2019, 11:00 AM-12:00 PM Eastern time

Please note that this webinar was originally scheduled for May 15, 2019 at 11am ET.

Description

Business buyers expect to seamlessly interact with sellers in both digital and in-person settings, but today only 25% of B2B marketing and sales leaders said they consistently equip sellers with social engagement tools. And an even smaller portion — only 8% — have optimized such practices. Shifting buyer/seller demographics, the need for increased personalization, and expanding privacy regulations all indicate that social mastery is a must for all modern sellers.

In this webinar, we introduce "sales social engagement" as a more modern and customer-obsessed approach to interacting with customers and prospects across the life cycle. Through our refined definition, we reinforce the critical role social interaction plays in influencing and progressing opportunities at all phases of the buyer’s journey. Join Forrester Principal Analyst Mary Shea and Researcher Matthew Camuso as they present new research on sales social engagement, including results from a Forrester New Wave™ evaluating key vendors in the space.

Key takeaways:

  • Understand social engagement is a necessity versus an option for modern sellers.
  • Clarify marketing’s role in supporting sales social engagement programs.
  • Explore the leading technologies, critical functionality, and key vendors.
  • Learn about how to effectively plan, launch, scale, and sustain a successful social program.

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Price: $ 300.00(USD)

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