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Description
Marketers need a new mindset to connect with today's empowered buyers. Brand-centric principles popularized during the mass-marketing era, digital marketing's narrow technology-centric focus, and a fixation on the B2B sales funnel all hamper marketers’ ability to develop a customer-obsessed strategy.
In this webinar, Forrester analysts Jim Nail and Laura Ramos share new insights into what it takes to modernize marketing thinking, habits that increase its adoption, and ways to ignite customer-centric thinking companywide. Join us to begin to transform your mental model of what marketing is, what it should be, and how a new way of thinking can boost marketing innovation and deliver breakthrough results.
Key takeaways:
- Learn how to go beyond understanding the profile of your customers to developing empathy with them.
- Understand the difference between delivering messages and engaging customers and prospects in experiences that deliver value.
- Break the shackles of slow, siloed, structured processes to become faster and more agile.
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