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For CMOs

WEBINAR: Adopt A Customer-Obsessed Mindset To Spark Marketing Innovation

June 6, 2018


Marketers need a new mindset to connect with today's empowered buyers. Brand-centric principles popularized during the mass-marketing era, digital marketing's narrow technology-centric focus, and a fixation on the B2B sales funnel all hamper marketers’ ability to develop a customer-obsessed strategy.

In this webinar, Forrester analysts Jim Nail and Laura Ramos share new insights into what it takes to modernize marketing thinking, habits that increase its adoption, and ways to ignite customer-centric thinking companywide. Join us to begin to transform your mental model of what marketing is, what it should be, and how a new way of thinking can boost marketing innovation and deliver breakthrough results.

Key takeaways:

  • Learn how to go beyond understanding the profile of your customers to developing empathy with them.
  • Understand the difference between delivering messages and engaging customers and prospects in experiences that deliver value.
  • Break the shackles of slow, siloed, structured processes to become faster and more agile.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer.
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Purchase Webinar

Price: $ 300.00(USD)


Webinar FAQs

See the Webinar FAQs for answers to technical and other Webinar questions.