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Description
Customers expect brands to connect with them in the right context at the moment of need. Marketers cannot afford to stick to the annual marketing planning process; they must have flexibility to shift budgets to accommodate for today’s savvy consumers. Marketers must adopt an agile planning process that has clear guardrails for goal setting, flexibility to test media allocation across channels, and integrated analysis for optimized executions. This webinar provides marketers with the guardrails needed for a more agile marketing planning and execution.
Agenda:
- Refocus the marketing organization to plan in a flexible way that incorporates guardrails to better set goals, test strategies, and optimize investments in-flight.
- Find tangible next steps for moving toward a more flexible marketing planning process.
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