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Advertising Predictions 2021

November 24, 2020


2021 will be a year of transformation for the advertising industry. As impending privacy restrictions, the specter of total third-party cookie deprecation, and rising expectations of values-based consumers propel marketers toward a more data-deprived future, we’d expect marketers to be preparing now. But in the next 12 months, as the COVID-19 pandemic and economic fallout continue to disrupt, marketers will confront more pressing issues and distractions, testing their resilience and agility under increasingly strained resources.

Key takeaways:

  • Data deprecation and the fallout from the COVID-19 pandemic will compete for marketers’ attention — but the pandemic will take precedence.
  • A new AI-fueled ad creation frenzy emerges.
  • One brand will make a high-stakes values play.
  • Pandemic advertising makes its debut.

Target audience level: beginner and intermediate

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