These technologies did not make our top 10 list, but they must be on your radar.
Purchase Webinar
Get access to a single webinar that is currently outside of your subscription.
Price: $300 (USD)
Get access to a single webinar that is currently outside of your subscription.
Price: $300 (USD)
Partner with Forrester Research to get access to webinars, insights and frameworks aligned to your role. Shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer.
AGI (artificial general intelligence) is closer to reality than most businesses understand; our research tells us it’s not a question of “if” but “when.” Forrester research focuses specifically on AGI for business — how AGI will completely transform business software, the workforce, the customer experience, and every aspect of every business process. We are approaching a step change for enterprises that have the courage to embrace AGI quickly. Join two of Forrester’s top thinkers in AGI — VP Brian Hopkins and VP, principal analyst Mike Gualtieri — for a freewheeling discussion on AGI, AGI for business, and most importantly, scenarios of when and how AGI will hit.
Key takeaways:
You'll receive an email with dialing and Webex instructions prior to the Webinar.
See the Webinar FAQs for answers to technical and other Webinar questions.
Mobility is changing across all three categories of personal transportation (e.g., cars, scooters), public transportation (e.g., buses, trains), and the movement of goods (e.g., trucks, ships, planes, drones). Electrification and increasing levels of autonomy may grab the headlines, but there’s more to the shift than that. Join this webinar to hear about the future of mobility and to understand its implications for your business.Key takeaways:Understand the impact of vehicles that are increasingly connected, autonomous, shared, and electric.Explore the implications for transport infrastructure and the very different challenges facing urban and rural mobility.Learn about the three innovation horizons shaping the future of mobility, from short-term innovations to longer-term rethinking of entire business models.Target audience level: all levels
Whether you are a campaign manager or brand leader, creating and integrating reputation programs within campaigns can be challenging. With demand and customer engagement programs often taking center stage, reputation programs can end up deprioritized or disconnected from the overall campaign strategy. This leads to gaps between the brand promise and what targeted audiences care about. Key takeaways:Learn the role of reputation programs and the value they provide in an integrated campaign.Gain insight into a model to guide you through the process of determining the right reputation programs and tactics to meet your goals for awareness, perception, and preference.Target audience level: beginner and intermediate
Forrester estimates that US total retail sales (excluding auto and gas) will reach a record high of $5.0 trillion in 2024, despite inflationary pressures and high interest rates. US retailers focused on essential goods continue to experience growth, while those specializing in discretionary and high-ticket items are seeing sales decline. In this webinar, we discuss the trends in US retail sales growth, the shifts in market share, and the retailers’ sales and profit performance.Key takeaways:Explore the trends in U.S. retail sales growth — overall, online, and offline.Learn how click-and-collect sales are performing.Understand how market share is shifting in U.S. retail. Discover which retailers are growing faster than the rest and which are growing slower.Learn about retailers’ profitability trends.Target audience level: intermediate and advanced
Harness the advantages of AI with help from this webinar series featuring the latest expert insights, practical tips, and key steps you and your team can take with this rapidly evolving technology.Generative AI (genAI) is a generational technology that extends far beyond IT and technology experiences. Marketers are already beginning to see genAI applications that can personalize messaging and scale content production — and that's just the beginning. Join our panel of distinguished Forrester analysts while we discuss how AI will change the future of marketing and customer engagement.Key takeaways:Identify the trends in AI that will impact marketing and customer engagement functions. Understand how marketers are using genAI today.Explore what the future of marketing and customer engagement looks like as genAI develops. Target audience level: all levels
Oracle is one of the world’s largest vendors for enterprise application software, cloud infrastructure, hardware, and software, with FY 2024 total revenue of $53 billion. Its fiscal 2024 Q4 results show that Oracle Cloud Application (SaaS) revenue was up 10%, Fusion Cloud ERP (SaaS) revenue was up 14%, and Oracle Cloud Infrastructure (IaaS) revenue was up 42%. This speaks to the sheer volume of Oracle Cloud Applications and OCI (Oracle Cloud Infrastructure) market presence. Oracle customers would not be able to realize Fusion Applications and OCI value and ROI without the Oracle Services Partners who are focused on helping customers and prospects seize the cloud opportunity. In this webinar, we explore the large ecosystem of Oracle certified services partners that are global systems integrators and/or regional firms trained extensively on Oracle Cloud Applications and possess the expertise to deliver Oracle Cloud Applications strategy and business consulting, design, product implementation, systems integration, testing, deployment and rollout, continuous change management and enablement, and ongoing support services.Key takeaways: Learn about the scope of the Oracle Services landscape and the Oracle products serviced by the partners.Understand the business value and market maturity of the Oracle Services market.Understand the market dynamics — key trends, challenges, and disruptors.Learn about the core and extended business scenarios and key capabilities offered by this market. Discover the notable providers along with their top geographic focus, industry focus, and practice size. Learn how to work with these services providers. Understand where the market is going next.Target audience level: intermediate and advanced
SAP is the world’s largest provider of enterprise application software, with an annual revenue of €31.21 billion in 2023. Some of the world’s most complex and largest enterprises adopt SAP products: SAP customers generate 87% of total global commerce. SAP customers would not be able to realize value and ROI from the vast SAP product portfolio without its thriving and robust services partners program. In this webinar, we explore the large ecosystem of SAP-certified services partners that are global systems integrators and/or regional firms trained extensively on SAP products and solutions and possess the expertise to deliver SAP-products-related strategy and business consulting, design, product implementation, systems integration, testing, deployment and rollout, continuous change management and enablement, and ongoing support services.Key takeaways: Learn about the scope of the SAP services landscape and the SAP products serviced by the partners.Understand the business value and maturity of the SAP services market.Understand the market dynamics, including key trends, challenges, and disruptors.Learn about the core and extended business scenarios and key capabilities that this market offers.Discover the notable providers along with their top geographic focus, industry focus, and the practice size.Learn how to work with these services providers.Understand where the market is going next.Target audience level: intermediate and advanced