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Description
This webinar clarifies the current state of artificial intelligence (AI) in marketing performance measurement and helps marketers identify how they should advance their skills, processes, and organization to support AI-driven marketing performance measurement.
Key takeaways:
- Discover how AI opens the door to data optimization and more advanced measurement approaches.
- Learn how marketers can embrace core marketing operations, processes, and workflows as AI changes them.
- Explore AI’s potential to streamline the marketing workflow.
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