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B2C Marketing Predictions 2021

The Five Predictions B2C Marketers Must Have On Their Radar For 2021

November 2, 2020


2020 was a challenging year for B2C marketers, who faced a pandemic and data limitations. As marketers turn their attention to 2021, Forrester has 5 predictions on why marketers will shift to localized, automated, and retention-based marketing in a post-pandemic world.

Key takeaways:

  • Learn why marketers will prioritize local, retention-based marketing.
  • Find out what will drive increases in marketing automation spend.
  • Rethink what to do with traditional corporate sponsorship budgets.

Target audience level: intermediate

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