Description
Marketers face a Catch-22: Most customers want to be rewarded for their loyalty with better-tailored content and offers, but they really hate the data practices that personalization requires. In this webinar, you'll learn how to successfully balance the increasing consumer demand for both personalization and privacy.
Key takeaways:
- Learn to balance consumer desires for personalization and privacy.
- Understand zero-party data: what it is and how to leverage it.
- Learn about the three pillars of trustworthy data collection: choice, transparency, and value.
- Hear why this issue is more important than ever in 2020.
Target audience level: intermediate and advanced
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