Skip to main content

Save or Share this Report


Balancing The Privacy-Personalization Paradox

February 27, 2020

Primary author headshot
  • Presented by Fatemeh Khatibloo


Marketers face a Catch-22: Most customers want to be rewarded for their loyalty with better-tailored content and offers, but they really hate the data practices that personalization requires. In this webinar, you'll learn how to successfully balance the increasing consumer demand for both personalization and privacy.

Key takeaways:

  • Learn to balance consumer desires for personalization and privacy.
  • Understand zero-party data: what it is and how to leverage it.
  • Learn about the three pillars of trustworthy data collection: choice, transparency, and value.
  • Hear why this issue is more important than ever in 2020.

Target audience level: intermediate and advanced

Get Access

Already a Client?

Log in to access this webinar.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer.

Contact us to learn more.

Purchase Webinar

Price: $ 300.00(USD)


Webinar FAQs

See the Webinar FAQs for answers to technical and other Webinar questions.