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ON-DEMAND WEBINAR
Be The Digital Disruptor: How Ford Is Assuring Future Market Leadership
Original Broadcast Date: August 22nd, 2018
James Staten
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Description
Building off his recent report “Not All Innovations Are Created Equal,” Forrester Analyst James Staten interviews Ford IT Manager Mark Johnson to discuss how Ford is leveraging disruptive innovations to drive greater customer value and market leadership.
Join this webinar to learn about how Ford is creating new business value for customers while disrupting adjacent markets — and find out how your company can do the same.
Key takeaways:
- Understand why disruptive innovations deliver greater business value than incremental innovations.
- Learn how to organize your innovation teams for successful disruptive efforts.
- Learn to leverage customer insights to set innovation priorities.
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