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For CIOs

WEBINAR: Be The Digital Disruptor: How Ford Is Assuring Future Market Leadership

August 22, 2018

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Building off his recent report “Not All Innovations Are Created Equal,” Forrester Analyst James Staten interviews Ford IT Manager Mark Johnson to discuss how Ford is leveraging disruptive innovations to drive greater customer value and market leadership.

Join this webinar to learn about how Ford is creating new business value for customers while disrupting adjacent markets — and find out how your company can do the same.

Key takeaways:

  • Understand why disruptive innovations deliver greater business value than incremental innovations.
  • Learn how to organize your innovation teams for successful disruptive efforts.
  • Learn to leverage customer insights to set innovation priorities.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer.
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Price: $ 300.00(USD)


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See the Webinar FAQs for answers to technical and other Webinar questions.