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Description
Interested in how your peer B2B marketers are using their marketing automation? How are they building segment strategies? What’s the mix between inbound and outbound? Is sales and marketing alignment getting any better? In this webinar, we reveal the results of Forrester’s Q1 2018 B2B Marketing Benchmark Survey — just in time to vet and validate your 2018 plans.
Key takeaways:
- Explore the data from 20 questions on vision, strategy, and organization.
- We’ll dig deep into “top of funnel” strategies with data from 18 questions about marketing tactics.
- Discover the data from 14 questions on sales and marketing alignment around lead-to-revenue management.
- Reveal the results from 15 questions about return on marketing investment.
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