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Description
Should all brands sell directly to customers online? How should brands work with marketplaces? What does all this mean for existing retail partner and distributor relationships? The sales opportunity across different digital commerce touchpoints — wholesale partner, marketplace, or direct brand website — is not one-size-fits-all. In this session, Forrester shares the latest research and insights related to brands’ digital commerce strategies, including:
- Identifying your branded product type.
- Understanding your digital commerce opportunity.
- Reconciling your existing business and direct-to-consumer commerce objectives.
Target audience level: beginner and intermediate
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