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Description
Brands’ use of loyalty programs changed in 2020 in step with the COVID-19 pandemic, becoming an essential tool to maintain customer engagement. Furthermore, brands are spending more in 2021 on loyalty marketing — but where should they put that budget? In this webinar, Forrester Vice President and Principal Analyst Mary Pilecki reviews findings from the reference customer research conducted together with the new Forrester Wave™ on loyalty solutions providers. Join her to explore what consumers want, what buyers think, and what providers offer.
Key takeaways:
- Discover key trends in loyalty marketing that can help you keep your customers engaged.
- Learn what reference customers struggle with, appreciate, and depend on from their technology suppliers — and where they see loyalty marketing heading.
- Investigate the capabilities of 14 major loyalty solutions providers.
- Learn how to apply your business needs to the assessment of loyalty solutions, ensuring you pick the one that best fits your business.
Target audience level: intermediate
Vendors mentioned: Annex Cloud, Bond Brand Loyalty, Brierley, Cheetah Digital, Clarus Commerce, Comarch, Epsilon, ICF Next, Kobie, Mastercard Data & Services, Merkle, Oracle, Punchh, and Tenerity.
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