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WEBINAR: Build A Data-Driven Culture To Succeed In The Age Of The Customer

October 14, 2015


Sensors and systems of engagement capture unprecedented amounts of data about your customers, and business execs in data-driven organizations make decisions about customers based on observed — and predicted — behaviors. At Forrester, we believe that systems of insight — the business discipline and technology to harness insights and consistently turn data into effective action — are critical to your success in the age of the customer.

But success with systems of insight requires a culture that understands the value of data in decision-making. In this Webinar, we help you understand what it means to shape a culture that understands and embraces data as an indispensable tool to win, serve, and retain customers. We discuss the six enabling conditions for a data-driven culture, practical steps you can take to foster it, and lastly the implications for the future of work.


  • Firms Place Their Bets On Data But Haven't Yet Hit The Jackpot
  • Customer-Obsessed Means Data-Driven: The Attributes Of A Data-Driven Culture
  • Data-Driven Cultures Can't Thrive Without These Enabling Conditions
  • What Do You Do To Foster A Data-Driven Culture?
  • The Era Of Data-Aided Everything Will Change How We Work

Key takeaways:

  • Think of data not as a burden or a nice-to-have but as an indispensable tool to competitively serve customers.
  • Approach culture differently, not through processes and rules but as a living, breathing thing that must be nurtured.

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